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- Creators: Department of Marketing
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Description
The purpose of this thesis was to undertake the creation of a newsgame to create a new teaching tool for journalism schools to better prepare journalism and mass communication majors for covering minority communities. Give It To Me Straight is a drag-and-drop puzzle newsgame that tasks players with completing real headlines from the past about the LGBT community. The written portion of this thesis analyzes the history of news coverage of gays and lesbians illustrating how the journalism industry readily discriminated against or ignored sexual minorities in the United States. The analysis also includes original research about how Cronkite School students view their role in covering minorities. The results revealed shortfalls in the Cronkite Schools curriculum and raised concerns if the school meets the Accrediting Council on Education in Journalism and Mass Communication's standards.
ContributorsSorrell, Alex Michael (Author) / Hill, Retha (Thesis director) / Corey, Frederick (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Entertainment Marketing to the Millennial Generation is an honors thesis project which combines research with a creative application. The thesis consists of four main segments: an overview of data surrounding Millennials, a discussion of three companies that successfully marketed to this generation, the creation and explanation of a proposed marketing modeling framework and an application of the previously found conclusions to a brief advertising strategy for Paramount Pictures. This thesis first looks at the Millennial Generation to answer the question "Who are the Millennials?" and to more clearly understand their role as media and entertainment consumers. Characteristics of technological dependence, fast-moving attention spans, desire for connection, and unique brand perceptions emerged as most significant. The case studies examine the marketing campaigns of Lionsgate Films' The Hunger Games, Nickelodeon's The 90s Are All That and MTV Iggy's Music Experiment. Strategic tactics used to target and foster a strong Millennial fan-base were identified. The previously discovered principles led to the development of a modeling framework to be used to build a Millennial-focused marketing campaign. The framework utilizes the five key elements of connectedness, hyper-advertising, technological leadership, brand currency and cultural edge. Finally, all findings were gathered and applied to Paramount Pictures. The knowledge gained from Millennial research, the case studies and the marketing framework shaped recommendations for a creative advertising brief for Paramount Pictures' Anchorman 2. The general principles of the thesis were also suggested for use in marketing in various industries.
ContributorsHoy, Grace Dorothy Curran (Author) / Ostrom, Amy (Thesis director) / Olsen, Douglas (Committee member) / Brooks, Daniel (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2013-05
Description
Media and technology are integral parts of today’s society. Unlike in the past, most adults in the United States now have access to the internet via their own personal devices. Technology’s popularity does not stop with adults. The children of this generation are extremely knowledgeable when it comes to media and technology and are exposed to it at a very young age. This paper analyzes the effect that this exposure is having on early childhood development. The research shows that there are several benefits to children using technology at a young age. Some of these benefits include increased learning opportunities, preparation for future careers, and support for children with disabilities. However, there are also several challenges that technology can cause. Some of these challenges include increased violence, exposure to inappropriate content, sleep issues, and an increased chance of obesity. In addition to this paper, a resource website titled Toddlers and Technology was created. The purpose of this website is to give parents insight into the information that is available in regards to technology and child development. The website includes the benefits and challenges of children using technology, recommendations on how parents can combat the challenges, and a list of 10 educational apps for early childhood development.
Keywords: children, technology, media, apps, families
Keywords: children, technology, media, apps, families
ContributorsCave, Mckenna Ann (Author) / Farrand, Kathleen (Thesis director) / Boozer, April (Committee member) / Division of Teacher Preparation (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
The Internet has made it possible to exchange information at a rapid rate. With this extraordinary ability, media companies and various other organizations have been able to communicate thoughts and information to an extremely large audience. As a result, news subscribers are overwhelmed with biased information, which makes it very easy to be misinformed. Unfortunately, there is currently no way to stay truly informed without spending countless hours searching the Internet for different viewpoints and ultimately using that information to formulate a sound understanding. This project (nicknamed "Newsie") solves this problem by providing news subscribers with many news sources to every topic, thereby saving them time and ultimately paving a way to a more informed society. Since one of the main goals of this project is to provide information to the largest number of people, Newsie is designed with availability in mind. Unsurprisingly, the most accessible method of communication is the Internet \u2014 more specifically, a website. Users will be able to access Newsie via a webpage, and easily view to most recent headlines with their corresponding articles from several sources. Another goal of the project is to classify different articles and sources based on their bias. After reading articles, users will be able to vote on their biases. This provides a crowdsourced method of determining bias.
ContributorsAlimov, Robert Joseph (Author) / Meuth, Ryan (Thesis director) / Franceschini, Enos (Committee member) / Computer Science and Engineering Program (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2018-12
Description
Sexual abuse is a major issue in the United States that has only recently begun to get media attention. This media attention has resulted in a growing awareness of the problem of sexual harassment and assault in society, especially in Hollywood and politics. However, sexual abuse is not limited to those areas, but occurs in all facets of society, including the workplace, schools, prison, and the military. Sexual abuse is only recently being recognized by society as a systemic problem instead of an isolational one. Depsite, this growing awareness of the issue, educator sexual abuse remains understudied. Educator sexual abuse is a largely ignored problem in society. This paper will look at how the media portrays gender in their reporting of educator sexual abuse cases and how this can affect biases, stereotypes, and myths surrounding the issue. We will look at eight cases—four female perpetrators and four male perpetrators—of K-12 educator sexual abuse in the United States. Using two articles for each case, we will analyze how the media reports on these cases and how gender biases are further perpetuated through these reportings. Specifically, we will analyze how perpetrators are portrayed as victims, instances of victim blaming, the implications of terminology in describing consent and responsibility, and the use of click bait all continue to perpetuate stereotypes and myths surrounding the issue of sexual abuse. The media coverage of educator sexual abuse is problematic and it is important to recognize the gender biases in the news coverage. Additionally, we will argue that the media can be a part of the prevention strategy for stopping sexual assault and harassment. Society has a long way to go in stopping sexual assault and educator sexual abuse; however, awareness is often the first step in this process, and the media needs to be careful about further perpetuating damaging stereotypes and myths.
ContributorsLanphier, Erin (Co-author) / Rosenbach, Elizabeth (Co-author) / McGibbney, Michelle (Thesis director) / Johnson, Eric (Committee member) / Computer Science and Engineering Program (Contributor) / School of Criminology and Criminal Justice (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
In 1986, Wendy Chapkis published Beauty Secrets: Women and the Politics of Appearance, exploring beauty as it is interpreted through physical appearance, gender, and sexuality. Over thirty years later, many of the trends and problems Chapkis identified still exist or have gotten worse; we still live in a society that praises ideal physical beauty, and creates and reinforces unrealistic beauty standards. This research strives to determine why these problems still exist, and how to solve them. Through a combination of creative writing and analytic research, this project will discuss topics that have helped to create problems like cultural influences, gender norms, and the media, as well as discuss the consequences like mental health and eating disorders, and the unattainable ideal beauty standard. The purpose of this study is to bring new attention to the flaws of a society that teaches people they are defined by their appearance, in order to teach people what actions we need to take to make real progress. Research was conducted using an online survey to allow for anonymous, honest, responses, which were then analyzed to inspire sections of creative writing, as well as fuel the analytical research portions of the paper. In this way, the text mirrors Chapkis’ original style to connect and engage with readers. Research shows that many respondents know there are problems with society’s standards, but feel powerless to change anything. This study provides a platform to restart the conversation, and call people to action, to inspire people not to simply redefine beauty, but teach them that they should not define others or themselves by merely their physical appearance.
ContributorsFast, Elizabeth (Author) / Fontinha de Alcantara, Christiane (Thesis director) / Barca, Lisa (Committee member) / Hugh Downs School of Human Communication (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
This thesis analyzes identity construction through street style fashion in the city. The focus of this project is Roosevelt Row, the artists' district in Downtown Phoenix. The goal of this project is to compare Roosevelt Row's marketing image with the fashion seen on the streets and at events in the area. The creative project involved the creation of an iPad publication displaying the street style fashions seen on Roosevelt Row. This project aims to analyze if the street style fashion seen on Roosevelt Row reflects the marketing image of the area.
ContributorsKraus, Tamara Renee (Author) / Barrett, Marianne (Thesis director) / Gilpin, Dawn (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-12
Description
Neoliberal feminism has gained significant popularity in fourth-wave feminist media. In this paper, I analyze the 2017 limited television series "Big Little Lies" to uncover the intricacies of neoliberal feminist theory in practice, particularly how it speaks to gender, race, and class relations.
ContributorsLuther, Molly E (Author) / Moran, Stacey (Thesis director) / Henderson-Singer, Sharon (Committee member) / Arts, Media and Engineering Sch T (Contributor) / School of Social Transformation (Contributor) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
This project offers an argument that isolates several major forces that it contends pose a critical threat to the endurance of modern American democracy. It evaluates modern and classic political philosophy to identify the prerequisites for a stable democracy, identifying and defining voter education and participation as necessary contributors to civic engagement. It provides a socio-legal framework for evaluating four phenomena that have shifted in their impact on politics over the past 20 years: the roles of money and media in politics, as well as disenfranchisement by gerrymandering and by felon voting restrictions. It demonstrates how each has a new and worsening impact on voter education and/or participation, thus threatening the continued existence of modern American democracy.
ContributorsMorote, Nicole (Co-author) / Burnquist, Andrew (Co-author) / Mason, Maria (Co-author) / Affolter, Jacob (Thesis director) / Hoekstra, Valerie (Committee member) / School of Civic & Economic Thought and Leadership (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
A guide to implementing empathy in crisis communications
ContributorsLong, Mary Louise (Author) / Schmidtke, Lisa (Thesis director) / Bovio, Sonia (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2021-05