Matching Items (2)
Filtering by
- All Subjects: College
Description
This study examined the brand personality types and social media practices of six college athletic Twitter accounts. Specifically, this study investigated whether certain brand personalities corresponded with specific social media practices on Twitter. The author conducted a content analysis of each school's tweets to measure brand personality and scraped data in order to collect social media practice information. Results suggest that brand personality and social media practices are distinct. Extraversion was the most common personality type among all schools. In addition, schools that tweeted less frequently than others exhibited more brand personality and used more visual media.
ContributorsDave, Simran Sangita (Author) / Gilpin, Dawn (Thesis director) / Reed, Sada (Committee member) / Pucci, Jessica (Committee member) / School of Life Sciences (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Canada Basketball Collective is a website on all things Canada Basketball and how the sport has grown in country from the National Team, all the way down the provincial system. Young athletes in country are becoming more involved and enthused about the sport than ever before. The sport is rooted in government run provincial teams, allowing athletes to represent their providences rather than AAU or modern day Academy teams. The traditional system is now unveiling a far bigger conversation of how people should define success in youth basketball. This thesis attempts to answer that question, and turn the conversation of how individuals define modern day success in youth sports.
ContributorsDucharme, Gabrielle (Author) / Boivin, Paola (Thesis director) / Reed, Sada (Committee member) / Forbes, Allison (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2022-05