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Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to newer ways to appeal to millennials and secure their loyalty

Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to newer ways to appeal to millennials and secure their loyalty since millennials are always on the lookout for the next best thing and will "trade up for brands that matter, but trade down when brand value is weak", it poses a challenge for the marketing departments of companies (Fromm, J. & Parks, J.). The airline industry is one of the fastest growing sectors as "the total number of people flying on U.S. airlines will increase from 745.5 million in 2014 and grow to 1.15 billion in 2034," which shows that airlines have a wider population to market to, and will need to improve their marketing strategies to differentiate from competitors (Power). The financial sector also has a difficult time reaching out to millennials because "millennials are hesitant to take financial risks," as well as downing in college debt, while not making as much money as previous generations (Fromm, J. & Parks, J.). By looking into the marketing strategies, specifically using social media platforms, of the two industries, an understanding can be gathered of what millennials are attracted to. Along with looking at the marketing strategies of financial and airline industries, I looked at the perspectives of these industries in different countries, which is important to look at because then we can see if the values of millennials vary across different cultures. Countries chosen for research to further examine their cultural differences in terms of marketing practices are the United States and England. The main form of marketing that was used for this research were social media accounts of the companies, and seeing how they used the social networking platforms to reach and engage with their consumers, especially with those of the millennial generation. The companies chosen for further research for the airline industry from England were British Airways, EasyJet, and Virgin Atlantic, while for the U.S. Delta Airlines, Inc., Southwest Airlines, and United were chosen. The companies chosen to further examine within the finance industry from England include Barclay's, HSBC, and Lloyd's Bank, while for the U.S. the banks selected were Bank of America, JPMorgan Chase, and Wells Fargo. The companies for this study were chosen because they are among the top five in their industry, as well as all companies that I have had previous interactions with. It was meant to see what the companies at the top of the industry were doing that set them apart from their competitors in terms of social media marketing content and see if there were features they lacked that could be changed or improvements they could make. A survey was also conducted to get a better idea of the attitudes and behaviors of millennials when it comes to the airline and finance industries, as well as towards social media marketing practices.
ContributorsPathak, Krisha Hemanshu (Author) / Kumar, Ajith (Thesis director) / Arora, Hina (Committee member) / W. P. Carey School of Business (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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In order to discover if Company X's current system of local trucking is the most efficient and cost-effective way to move freight between sites in the Western U.S., we will compare the current system to varying alternatives to see if there are potential avenues for Company X to create or

In order to discover if Company X's current system of local trucking is the most efficient and cost-effective way to move freight between sites in the Western U.S., we will compare the current system to varying alternatives to see if there are potential avenues for Company X to create or implement an improved cost saving freight movement system.
ContributorsPicone, David (Co-author) / Krueger, Brandon (Co-author) / Harrison, Sarah (Co-author) / Way, Noah (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Finance (Contributor) / Economics Program in CLAS (Contributor) / School of Accountancy (Contributor) / W. P. Carey School of Business (Contributor) / Sandra Day O'Connor College of Law (Contributor)
Created2015-05
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As a part of the supply chain alternative thesis project, various research seminars were attended to understand various topics relevant to the supply chain academic community. After attending these seminars, the topic of humanitarian aid logistics and vehicle fleet management was selected for review. In order to understand humanitarian logistics,

As a part of the supply chain alternative thesis project, various research seminars were attended to understand various topics relevant to the supply chain academic community. After attending these seminars, the topic of humanitarian aid logistics and vehicle fleet management was selected for review. In order to understand humanitarian logistics, its relevance, and its path forward, a comprehensive literature review was completed to address its current status. Through research and analysis of ten academic studies, four common themes were addressed. Last mile logistics and procurement management styles were two underlying themes or areas of improvement throughout most academic studies. It was found in the majority of studies, various types of statistical modelling were used to prove hypotheses supporting improvement in last mile logistics and procurement management styles. Lastly, among academic studies, interviews and commentary supplied by actual field employees analyzed the feasibility of real-world implementation of proposed solutions. It was concluded that while focusing on improvements related to successful last mile deliveries and procurement management styles are relevant to bettering commercial supply chains, solutions for humanitarian aid logistics must be more specific, microlevel to address the complex needs of each organization. It was also recommended that academic researchers work to close communication and knowledge gaps between themselves and practitioners, in order to provide better context for the problems they attempt to solve.
ContributorsAgwani, Hibah (Author) / Printezis, Antonios (Thesis director) / Boloori, Alireza (Committee member) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
The main factor that has brought humanitarian logistics to the forefront of the disaster relief process is simply the general increase in the number of natural disasters that affect our world. This increase is due to a few different factors. First, global warming is raising the average temperatures of the

The main factor that has brought humanitarian logistics to the forefront of the disaster relief process is simply the general increase in the number of natural disasters that affect our world. This increase is due to a few different factors. First, global warming is raising the average temperatures of the oceans, which will bring more intense storms in years to come. Next, the overall increase in global population means that more and more people are affected by these storms. Finally, the increased number of people living in low-lying, coastal regions means that a larger percentage of the population will be affected. Focusing more heavily on humanitarian logistics will help mitigate the amount of suffering by the affected populations. For the purposes of this research paper, humanitarian logistics will be defined as the activities of "planning implementing and controlling the efficient, cost-effective flow of and storage of goods and materials as well as related information, from point of origin to point of consumption for the purpose of alleviating the suffering of vulnerable people" (Thomas and Kopczak, 2005 page 4). A relatively large amount of research has been conducted over the past several decades in regards to humanitarian logistics. However, there is a lack of studies that compare the effectiveness of relief responses on a region-by-region basis. In order to understand why these location-driven logistical differences exist, this study compares and contrasts relief responses from both developed and developing countries. The responses were analyzed in terms of government regulations, beginning infrastructure of the country, relative wealth/GDP of the citizens, and the regional culture. The four disasters that were examined are Hurricane Katrina in the United States, Hurricane Mitch in Honduras, the Tohoku Earthquake and resulting tsunami in Japan, and the Haitian earthquake. These cases are first analyzed separately, and then are evaluated against each other. Each case had its shortcomings in terms of humanitarian logistics. Overall, it was concluded that the governments are typically more involved in developed countries, infrastructure and culture affects all regions, and beginning relative wealth/GDP affects mostly the developing countries. These effects can be both positive and negative; for example, the government regulations in the United States severely hampered the response to Hurricane Katrina, while in Japan the government involvement saved lives and reduced suffering. The other effects are analyzed in depth throughout this paper. Overall, there has never been and probably will never be a perfect relief response that is able to immediately end suffering, but there are many steps to take. These future implications can take various forms. One option is to reduce competition between aid organizations so that they may pool resources and share modes of transportation to both lower cost and increase efficiency of response. Natural disasters are only going to increase in number and severity, so understanding how to respond to them will be integral in the world community moving forward.
ContributorsFenton, Maggie Marie (Author) / Oke, Adegoke (Thesis director) / Eftekhar, Mayhar (Committee member) / W. P. Carey School of Business (Contributor) / School of International Letters and Cultures (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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The purpose of this honors thesis is to discover ways for a large humanitarian organization to more cost effectively manage its fleet of vehicles. The first phase of work involved cleaning the large data set provided by the organization. Next, we used the program STATA to run a Seemingly Unrelated

The purpose of this honors thesis is to discover ways for a large humanitarian organization to more cost effectively manage its fleet of vehicles. The first phase of work involved cleaning the large data set provided by the organization. Next, we used the program STATA to run a Seemingly Unrelated Regression (SUR) to see which variables have the largest effect on the percentage of price decline and total mileage of each vehicle. The SUR model indicated that price decline is most influenced by cumulative minor repairs, total accessories, age, percentage of paved roads, and number of accidents. In addition, total mileage was most affected by percentage of paved roads, cumulative minor repairs, all wheel drive, and age. The final step of the project involved providing recommendations to the humanitarian organization based on the above results. We recommend several changes to their fleet management, including: driver training programs, increasing the amount of preventative maintenance performed on vehicles, and increasing the amount of accessories purchased for each vehicle. Implementing these changes could potentially save the organization millions of dollars due to the scope of its operation.
ContributorsPisauro, Jeffrey (Co-author) / Miller, Michael (Co-author) / Eftekhar, Mahyar (Thesis director) / Maltz, Arnold (Committee member) / Fowler, John (Committee member) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor) / School of Life Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
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There does not appear to be a singular variable that determines where companies choose to place their distribution centers, however there are several underlying factors that may alter companies’ decisions on what countries they develop distribution networks in. There are many reasons companies choose a distribution centers’ location: infrastructure,

There does not appear to be a singular variable that determines where companies choose to place their distribution centers, however there are several underlying factors that may alter companies’ decisions on what countries they develop distribution networks in. There are many reasons companies choose a distribution centers’ location: infrastructure, trade barriers, and costs are often considered as well as the supply and demand markets for the product offerings. Countries can alter aspects to increase the number of businesses that operate within their bounds. When a distribution center is constructed local communities benefit from corporate initiatives and funding as well as jobs and access to cheaper products. Countries often utilize taxes and regulation to positively impact the environment when introducing distribution centers to their economy. The goal is to understand the weights of different factors that shape where distribution centers are located and inform decision makers on the aspects they should alter to get the greatest return on investment. The resulting data will display how large retailers have positioned their current warehouse to indicate likely expansions and the factors that are currently affecting location decisions. <br/><br/>The research project asks the following questions:<br/><br/>When determining the best location for distribution centers, what factors have the largest impact on business decisions? <br/>What role do governments play in developing space for companies to conduct business in (how do they update their infrastructure and customs methods including the impact on trade across industries)? <br/>How can governments and the community limit outsourcing and/or bring businesses (and thus distribution centers) closer to home? <br/><br/>When determining distribution center locations, most companies analyze the political and market structure to decide whether they will enter the market. Once companies have chosen the general region they are hoping to gain, infrastructure and costs are analyzed to find to maintain a competitive advantage in cost while maintaining relatively close locations to stores and consumers. Many companies utilize intermodal transportation on a macroscale, however in last mile logistics it is uncommon for large retailers such as Amazon and Walmart to use anything other than trucks (most commonly their own fleet). Governments have a clear role in gaining or limiting business, however, these factors are typically only considered upon entry or due to changes in major trade barriers therefore policy changes are less likely to encourage growth than investments in infrastructure or alterations in economic conditions such as taxes. Consumers and governments should work together to create an environment that fosters business growth in both new companies entering the market and existing companies expanding by creating unique policies that utilize taxes and business investments to invest in infrastructure.

ContributorsMcMahon, Casey Ann (Author) / Brian, Jennifer (Thesis director) / Keane, Katy (Committee member) / Department of Supply Chain Management (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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American Logistics Aid Network (ALAN) is a non-profit logistics aid firm that provides supply chain assistance to non-profit organizations in times of crisis. It acts somewhat as a non-profit 3PL, connecting nonprofits seeking humanitarian aid goods, materials handling equipment, warehousing, logistics transportation, and expertise to an outstanding network of partner

American Logistics Aid Network (ALAN) is a non-profit logistics aid firm that provides supply chain assistance to non-profit organizations in times of crisis. It acts somewhat as a non-profit 3PL, connecting nonprofits seeking humanitarian aid goods, materials handling equipment, warehousing, logistics transportation, and expertise to an outstanding network of partner companies and organizations who help to deliver on their requests. In June of 2020, our team began an internship to identify and implement key process improvements for ALAN’s internal and external processes. This thesis is a summary of our findings, our solutions proposal, and their applicability to other non-profit organizations.

ContributorsShultz, Delaney L (Co-author) / Trevino, Melissa (Co-author) / Cantrell, Ryan (Co-author) / Keane, Katy (Thesis director) / Baskin, Connor (Committee member) / Department of Supply Chain Management (Contributor) / Department of Information Systems (Contributor) / Dean, W.P. Carey School of Business (Contributor, Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Description

American Logistics Aid Network (ALAN) is a non-profit logistics aid firm that provides supply chain assistance to non-profit organizations in times of crisis. It acts somewhat as a non-profit 3PL, connecting nonprofits seeking humanitarian aid goods, materials handling equipment, warehousing, logistics transportation, and expertise to an outstanding network of partner

American Logistics Aid Network (ALAN) is a non-profit logistics aid firm that provides supply chain assistance to non-profit organizations in times of crisis. It acts somewhat as a non-profit 3PL, connecting nonprofits seeking humanitarian aid goods, materials handling equipment, warehousing, logistics transportation, and expertise to an outstanding network of partner companies and organizations who help to deliver on their requests. In June of 2020, our team began an internship to identify and implement key process improvements for ALAN’s internal and external processes. This thesis is a summary of our findings, our solutions proposal, and their applicability to other non-profit organizations.

ContributorsCantrell, Ryan Robert (Co-author) / Trevino, Melissa (Co-author) / Shultz, Delaney (Co-author) / Keane, Katy (Thesis director) / Baskin, Connor (Committee member) / Department of Supply Chain Management (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Purpose: This paper serves to illustrate the risks that affect multinational organizations during this new era of global production and increased supply chain complexity. This paper also strives to showcase the benefits of conducting a Network Optimization analysis on a firm’s logistics system including but not limited to reducing the

Purpose: This paper serves to illustrate the risks that affect multinational organizations during this new era of global production and increased supply chain complexity. This paper also strives to showcase the benefits of conducting a Network Optimization analysis on a firm’s logistics system including but not limited to reducing the impact of supply chain market and operational risk, improving efficiency, and increasing cost savings across the organization. Approach: This paper will have two main sections beginning with an in depth look into the theory supporting supply chain logistics network optimizations. Through this literature review, the best practices in the industry will be compared to risk mitigation methodology to determine an analytical process that can be applied to companies considering conducting a network optimization. The second stage of this paper takes a clinical look at the aerospace industry and the implementation process of a Logistics Network Optimization at an industry leader to ultimately recommend additional considerations they should implement into their process. Recommendation: To ensure the effective adoption of a network optimization in the aerospace industry, and other manufacturing industries, the maintenance of logistics data and creation of long term 3PL partnerships are needed for success. It is also important to frame a network optimization not as an operational project, but rather a critical business process aimed to mitigate risk within the supply chain though a four-stage risk identification process.

ContributorsAnanieva, Lorena (Author) / Keane, Katy (Thesis director) / Manfredo, Mark (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / Department of Economics (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Morrison School of Agribusiness (Contributor)
Created2022-05
Description

In the end, an increase in repurchases of company stock will also influence the rate of dividends to increase. This means, an investor should not necessarily worry about the dividends they receive, but rather to see if the company is making profit at a consistent rate and reinvesting into value-added

In the end, an increase in repurchases of company stock will also influence the rate of dividends to increase. This means, an investor should not necessarily worry about the dividends they receive, but rather to see if the company is making profit at a consistent rate and reinvesting into value-added activities. Through the major pillars of finance, technology, legal, and human resources, the budget for reinvestment can be optimized by investing into these respective categories with percentages that are mindful of the specific companies needs and functions. Any firm that chooses to ensure proven methods of growth will enact a combination of these four verticals. A larger emphasis on finance will branch out efficiency in the entire organization, as finance control everything from the toilet paper to the acquisitions the company is making. The more technology is used to reduce redundancy and inefficient or costly operations, the more capability the organization will have. IT, however, comes with its technical challenges; having a team on-hand or even outsourced, to solve the critical problems to help the business continue operation. Over-reliance into technology can be detrimental to a business as well if clear processes are not set about straight to counteract problems the business will face like IT ticketing systems or recovery and continuity support. Therefore, technology will require a larger chunk of attention as well.

The upcoming legal and HR investments a company will make will depend upon its current position and thus the restructuring will differ for every firm. Each company has its own flavour and style of work. In that regard, the required legal counsel will vary; different problems will require different solutions for risk control and management, which are often professionally advised by intelligent corporate counsel. This ability to hire efficient legal counsel would not arise in the first place if a firm were to give out dividends; the leftover profit would have gone towards the shareholders and not back into growing the equity of the business. Lastly, nothing is possible without the contribution of people, and their efforts. A quality that long-lasting, successful businesses have, is they are investing in their people and development. Paying salaries, insurances, bonuses, all requires extra capital that is needed to be set aside in order to grow human capital. Good people, better people. There are qualities for each role that need to be defined and a process for attracting talent needs to be invested in. This process can also include outsourcing to an external firm who specializes in these strategies. By retaining profits internally, the company is able to stretch its legs to have further reach upon the market they work in. Financially and statistically, dividends are likely to grow as well with the increase in equity due to the increase in security an investor feels with more cash reserve and liquidity within the company.

All in all, a company should not be pressured into giving out periodic payments in predetermined timeframes, in other words a dividend, to investors even when they are insisting. Rather, pitch and prove, a new method for reinvestment within the company that will raise the value of the company, through proven methods like the value chain model, to increase the equity in the company. By expanding the scope and capability, the company is allowing for a larger target market which will reap more benefits; none of it would be possible if it had continued to give out large percentages of capital to investors as dividends. Companies, and investors, should not be worried about dividends at all as a matter of fact; an increase in stock buyback, in other words reinvesting into the company, will increase the rate of dividends anyway, due to increased confidence and capital within the company.

ContributorsKabra, Dev (Author) / Ahern, James (Thesis director) / Kabra , J. (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / School of Politics and Global Studies (Contributor) / Department of Finance (Contributor)
Created2022-05