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DescriptionThe thesis will study price optimization techniques, SaaS industry pricing structures, A/B testing, and then build a unique framework to optimize price and maximize revenue. The ultimate goal of the thesis research is to create a framework that identifies the best pricing structure and price points for a SaaS company.
ContributorsRyu, Kibaek (Author) / Clark, Joseph (Thesis director) / Granberry, Chase (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Information Systems (Contributor)
Created2014-05
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Description
Nowadays, Computing is so pervasive that it has become indeed the 5th utility (after water, electricity, gas, telephony) as Leonard Kleinrock once envisioned. Evolved from utility computing, cloud computing has emerged as a computing infrastructure that enables rapid delivery of computing resources as a utility in a dynamically

Nowadays, Computing is so pervasive that it has become indeed the 5th utility (after water, electricity, gas, telephony) as Leonard Kleinrock once envisioned. Evolved from utility computing, cloud computing has emerged as a computing infrastructure that enables rapid delivery of computing resources as a utility in a dynamically scalable, virtualized manner. However, the current industrial cloud computing implementations promote segregation among different cloud providers, which leads to user lockdown because of prohibitive migration cost. On the other hand, Service-Orented Computing (SOC) including service-oriented architecture (SOA) and Web Services (WS) promote standardization and openness with its enabling standards and communication protocols. This thesis proposes a Service-Oriented Cloud Computing Architecture by combining the best attributes of the two paradigms to promote an open, interoperable environment for cloud computing development. Mutil-tenancy SaaS applicantions built on top of SOCCA have more flexibility and are not locked down by a certain platform. Tenants residing on a multi-tenant application appear to be the sole owner of the application and not aware of the existence of others. A multi-tenant SaaS application accommodates each tenant’s unique requirements by allowing tenant-level customization. A complex SaaS application that supports hundreds, even thousands of tenants could have hundreds of customization points with each of them providing multiple options, and this could result in a huge number of ways to customize the application. This dissertation also proposes innovative customization approaches, which studies similar tenants’ customization choices and each individual users behaviors, then provides guided semi-automated customization process for the future tenants. A semi-automated customization process could enable tenants to quickly implement the customization that best suits their business needs.
ContributorsSun, Xin (Author) / Tsai, Wei-Tek (Thesis advisor) / Xue, Guoliang (Committee member) / Davulcu, Hasan (Committee member) / Sarjoughian, Hessam S. (Committee member) / Arizona State University (Publisher)
Created2016
Description
Major Depression, clinically called Major Depressive Disorder, is a mood disorder that affects about one eighth of population in US and is projected to be the second leading cause of disability in the world by the year 2020. Recent advances in biotechnology have enabled us to

Major Depression, clinically called Major Depressive Disorder, is a mood disorder that affects about one eighth of population in US and is projected to be the second leading cause of disability in the world by the year 2020. Recent advances in biotechnology have enabled us to collect a great variety of data which could potentially offer us a deeper understanding of the disorder as well as advancing personalized medicine.

This dissertation focuses on developing methods for three different aspects of predictive analytics related to the disorder: automatic diagnosis, prognosis, and prediction of long-term treatment outcome. The data used for each task have their specific characteristics and demonstrate unique problems. Automatic diagnosis of melancholic depression is made on the basis of metabolic profiles and micro-array gene expression profiles where the presence of missing values and strong empirical correlation between the variables is not unusual. To deal with these problems, a method of generating a representative set of features is proposed. Prognosis is made on data collected from rating scales and questionnaires which consist mainly of categorical and ordinal variables and thus favor decision tree based predictive models. Decision tree models are known for the notorious problem of overfitting. A decision tree pruning method that overcomes the shortcomings of a greedy nature and reliance on heuristics inherent in traditional decision tree pruning approaches is proposed. The method is further extended to prune Gradient Boosting Decision Tree and tested on the task of prognosis of treatment outcome. Follow-up studies evaluating the long-term effect of the treatments on patients usually measure patients' depressive symptom severity monthly, resulting in the actual time of relapse upper bounded by the observed time of relapse. To resolve such uncertainty in response, a general loss function where the hypothesis could take different forms is proposed to predict the risk of relapse in situations where only an interval for time of relapse can be derived from the observed data.
ContributorsNie, Zhi (Author) / Ye, Jieping (Thesis advisor) / He, Jingrui (Thesis advisor) / Li, Baoxin (Committee member) / Xue, Guoliang (Committee member) / Li, Jing (Committee member) / Arizona State University (Publisher)
Created2017
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Description
Software-as-a-Service (SaaS) has received significant attention in recent years as major computer companies such as Google, Microsoft, Amazon, and Salesforce are adopting this new approach to develop software and systems. Cloud computing is a computing infrastructure to enable rapid delivery of computing resources as a utility in a dynamic, scalable,

Software-as-a-Service (SaaS) has received significant attention in recent years as major computer companies such as Google, Microsoft, Amazon, and Salesforce are adopting this new approach to develop software and systems. Cloud computing is a computing infrastructure to enable rapid delivery of computing resources as a utility in a dynamic, scalable, and virtualized manner. Computer Simulations are widely utilized to analyze the behaviors of software and test them before fully implementations. Simulation can further benefit SaaS application in a cost-effective way taking the advantages of cloud such as customizability, configurability and multi-tendency.

This research introduces Modeling, Simulation and Analysis for Software-as-Service in Cloud. The researches cover the following topics: service modeling, policy specification, code generation, dynamic simulation, timing, event and log analysis. Moreover, the framework integrates current advantages of cloud: configurability, Multi-Tenancy, scalability and recoverability.

The following chapters are provided in the architecture:

Multi-Tenancy Simulation Software-as-a-Service.

Policy Specification for MTA simulation environment.

Model Driven PaaS Based SaaS modeling.

Dynamic analysis and dynamic calibration for timing analysis.

Event-driven Service-Oriented Simulation Framework.

LTBD: A Triage Solution for SaaS.
ContributorsLi, Wu (Author) / Tsai, Wei-Tek (Thesis advisor) / Sarjoughian, Hessam S. (Committee member) / Ye, Jieping (Committee member) / Xue, Guoliang (Committee member) / Arizona State University (Publisher)
Created2015
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Description
The field of cyber-defenses has played catch-up in the cat-and-mouse game of finding vulnerabilities followed by the invention of patches to defend against them. With the complexity and scale of modern-day software, it is difficult to ensure that all known vulnerabilities are patched; moreover, the attacker, with reconnaissance on their

The field of cyber-defenses has played catch-up in the cat-and-mouse game of finding vulnerabilities followed by the invention of patches to defend against them. With the complexity and scale of modern-day software, it is difficult to ensure that all known vulnerabilities are patched; moreover, the attacker, with reconnaissance on their side, will eventually discover and leverage them. To take away the attacker's inherent advantage of reconnaissance, researchers have proposed the notion of proactive defenses such as Moving Target Defense (MTD) in cyber-security. In this thesis, I make three key contributions that help to improve the effectiveness of MTD.

First, I argue that naive movement strategies for MTD systems, designed based on intuition, are detrimental to both security and performance. To answer the question of how to move, I (1) model MTD as a leader-follower game and formally characterize the notion of optimal movement strategies, (2) leverage expert-curated public data and formal representation methods used in cyber-security to obtain parameters of the game, and (3) propose optimization methods to infer strategies at Strong Stackelberg Equilibrium, addressing issues pertaining to scalability and switching costs. Second, when one cannot readily obtain the parameters of the game-theoretic model but can interact with a system, I propose a novel multi-agent reinforcement learning approach that finds the optimal movement strategy. Third, I investigate the novel use of MTD in three domains-- cyber-deception, machine learning, and critical infrastructure networks. I show that the question of what to move poses non-trivial challenges in these domains. To address them, I propose methods for patch-set selection in the deployment of honey-patches, characterize the notion of differential immunity in deep neural networks, and develop optimization problems that guarantee differential immunity for dynamic sensor placement in power-networks.
ContributorsSengupta, Sailik (Author) / Kambhampati, Subbarao (Thesis advisor) / Bao, Tiffany (Youzhi) (Committee member) / Huang, Dijiang (Committee member) / Xue, Guoliang (Committee member) / Arizona State University (Publisher)
Created2020
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Description
This dissertation investigates the problem of efficiently and effectively prioritizing a vulnerability risk in a computer networking system. Vulnerability prioritization is one of the most challenging issues in vulnerability management, which affects allocating preventive and defensive resources in a computer networking system. Due to the large number of identified vulnerabilities,

This dissertation investigates the problem of efficiently and effectively prioritizing a vulnerability risk in a computer networking system. Vulnerability prioritization is one of the most challenging issues in vulnerability management, which affects allocating preventive and defensive resources in a computer networking system. Due to the large number of identified vulnerabilities, it is very challenging to remediate them all in a timely fashion. Thus, an efficient and effective vulnerability prioritization framework is required. To deal with this challenge, this dissertation proposes a novel risk-based vulnerability prioritization framework that integrates the recent artificial intelligence techniques (i.e., neuro-symbolic computing and logic reasoning). The proposed work enhances the vulnerability management process by prioritizing vulnerabilities with high risk by refining the initial risk assessment with the network constraints. This dissertation is organized as follows. The first part of this dissertation presents the overview of the proposed risk-based vulnerability prioritization framework, which contains two stages. The second part of the dissertation investigates vulnerability risk features in a computer networking system. The third part proposes the first stage of this framework, a vulnerability risk assessment model. The proposed assessment model captures the pattern of vulnerability risk features to provide a more comprehensive risk assessment for a vulnerability. The fourth part proposes the second stage of this framework, a vulnerability prioritization reasoning engine. This reasoning engine derives network constraints from interactions between vulnerabilities and network environment elements based on network and system setups. This proposed framework assesses a vulnerability in a computer networking system based on its actual security impact by refining the initial risk assessment with the network constraints.
ContributorsZeng, Zhen (Author) / Xue, Guoliang (Thesis advisor) / Liu, Huan (Committee member) / Zhao, Ming (Committee member) / Yang, Yezhou (Committee member) / Arizona State University (Publisher)
Created2022