Matching Items (3)
Description
It appears that students have an overall negative perception of accountants due to the negative connotations associated with the profession. The overarching stereotype of an accountant appears to be one of a professional that lacks soft skills but is known to excel at hard skills. After personally working in audit, I do not believe auditors lack the soft skills that stereotypes portray but, in fact, believe they excel at these along with hard skills. It is for this reason that I surveyed undergraduate students at Arizona State University to understand their perceptions of the accounting profession. I also surveyed audit professionals at both EY LLP and the Arizona State Office of the Auditor General to understand the importance of specific traits that a professional auditor would exhibit in their daily job function. After conducting a statistical analysis, I found that the only trait where there was a statistically significant deviation between students' perceptions and professional auditors' realities was with the importance of communication in the profession. Students, on average, rated the importance of communication lower than professional auditors rated this. I also found that there was only a statistically significant deviation in the importance of creativity and volunteerism in students' future industries compared to the importance of these traits in audit, and that there were 10 other traits that did not have a statistically significant deviation. Although this is the case, students, on average, said they would not be willing to take a job in the accounting profession. Yet, it was found that students, on average, have an overall positive opinion about the accounting profession. Although the results disagree in some regards to my hypotheses, this research shows that the importance of communication should be emphasized more in introductory accounting courses. It also can be used to inform students that there is little difference in the importance of specific traits they will exhibit in their future jobs compared to the importance of those in audit.
ContributorsAroz, Connor Alejandro (Author) / Cassidy, Nancy (Thesis director) / Geiger, Karen (Committee member) / School of Accountancy (Contributor) / Department of Supply Chain Management (Contributor) / WPC Graduate Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
This research project examines the craft brewing industry and its position in the North American market. Specifically, this research will highlight the most important aspects of the product market, cost structure, market trends, as well as an assessment of the viability of several modes of entry. The data and analysis provided indicates that the industry is promising and poised to grow in comparison to many other sectors within the alcoholic beverages industry, as demand for differentiated craft beer products is relatively strong. The continued existence of craft brewing would not be made possible without the devotion and dedication of individuals simply interested in brewing recipes at home. Although the process of brewing remains relatively traditional, the paper will discuss the possibilities to diversify as a successful craft brewing brand due to consumers' willingness and curiosity to try new beverages. Production details and supply chain processes will be discussed to fully understand the fruitful beginnings of a local brewer to a large scale company that distributes nationwide. Nonetheless, prominent risks include extensive regulatory hurdles ranging from local to federal levels and threats from significant established competitors. These competitors and their business activities will be heavily discussed as it pertains to the question of whether entering the market is a smart business decision. The purpose of this research is to provide potential business owners and investors the strength and knowledge to engage in the craft brewing industry. In essence, the business decision to participate in the craft brewing industry is met with encouragement from an avid consumer base, collaboration with competitors, and an undying passion to brew quality beer for consumption.
ContributorsKnapp, Kurt (Co-author) / Wu, Katherine (Co-author) / Nguyen, Kelley (Co-author) / Budolfson, Arthur (Thesis director) / Bhattacharya, Anand (Committee member) / Department of Finance (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / School of Accountancy (Contributor) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
The purpose of the ACC / CSE Thesis Project is to develop a solution that simplifies the process of financial reporting. Through our extensive research and experience with designing a project to simulate the life cycle of a conceptual user initiative, we have created a product that transforms these ideas into results. Rather than relying on the expertise of external consultants who are often expensive, the product strives to provide users with an affordable solution to educate and apply financial reporting standards in accordance with IFRS and GAAP.
ContributorsDammann, Cayla (Author) / Marshall, Brenden (Co-author) / Call, Andy (Thesis director) / Hunt, Neil (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / School of Accountancy (Contributor) / School of Public Affairs (Contributor)
Created2023-05