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Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to newer ways to appeal to millennials and secure their loyalty

Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to newer ways to appeal to millennials and secure their loyalty since millennials are always on the lookout for the next best thing and will "trade up for brands that matter, but trade down when brand value is weak", it poses a challenge for the marketing departments of companies (Fromm, J. & Parks, J.). The airline industry is one of the fastest growing sectors as "the total number of people flying on U.S. airlines will increase from 745.5 million in 2014 and grow to 1.15 billion in 2034," which shows that airlines have a wider population to market to, and will need to improve their marketing strategies to differentiate from competitors (Power). The financial sector also has a difficult time reaching out to millennials because "millennials are hesitant to take financial risks," as well as downing in college debt, while not making as much money as previous generations (Fromm, J. & Parks, J.). By looking into the marketing strategies, specifically using social media platforms, of the two industries, an understanding can be gathered of what millennials are attracted to. Along with looking at the marketing strategies of financial and airline industries, I looked at the perspectives of these industries in different countries, which is important to look at because then we can see if the values of millennials vary across different cultures. Countries chosen for research to further examine their cultural differences in terms of marketing practices are the United States and England. The main form of marketing that was used for this research were social media accounts of the companies, and seeing how they used the social networking platforms to reach and engage with their consumers, especially with those of the millennial generation. The companies chosen for further research for the airline industry from England were British Airways, EasyJet, and Virgin Atlantic, while for the U.S. Delta Airlines, Inc., Southwest Airlines, and United were chosen. The companies chosen to further examine within the finance industry from England include Barclay's, HSBC, and Lloyd's Bank, while for the U.S. the banks selected were Bank of America, JPMorgan Chase, and Wells Fargo. The companies for this study were chosen because they are among the top five in their industry, as well as all companies that I have had previous interactions with. It was meant to see what the companies at the top of the industry were doing that set them apart from their competitors in terms of social media marketing content and see if there were features they lacked that could be changed or improvements they could make. A survey was also conducted to get a better idea of the attitudes and behaviors of millennials when it comes to the airline and finance industries, as well as towards social media marketing practices.
ContributorsPathak, Krisha Hemanshu (Author) / Kumar, Ajith (Thesis director) / Arora, Hina (Committee member) / W. P. Carey School of Business (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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Company X is one of the world's largest manufacturer of semiconductors. The company relies on various suppliers in the U.S. and around the globe for its manufacturing process. The financial health of these suppliers is vital to the continuation of Company X's business without any material interruption. Therefore, it is

Company X is one of the world's largest manufacturer of semiconductors. The company relies on various suppliers in the U.S. and around the globe for its manufacturing process. The financial health of these suppliers is vital to the continuation of Company X's business without any material interruption. Therefore, it is in Company X's interest to monitor its supplier's financial performance. Company X has a supplier financial health model currently in use. Having been developed prior to watershed events like the Great Recession, the current model may not reflect the significant changes in the economic environment due to these events. Company X wants to know if there is a more accurate model for evaluating supplier health that better indicates business risk. The scope of this project will be limited to a sample of 24 suppliers representative of Company X's supplier base that are public companies. While Company X's suppliers consist of both private and public companies, the used of exclusively public companies ensures that we will have sufficient and appropriate data for the necessary analysis. The goal of this project is to discover if there is a more accurate model for evaluating the financial health of publicly traded suppliers that better indicates business risk. Analyzing this problem will require a comprehensive understanding of various financial health models available and their components. The team will study best practice and academia. This comprehension will allow us to customize a model by incorporating metrics that allows greater accuracy in evaluating supplier financial health in accordance with Company X's values.
ContributorsLi, Tong (Co-author) / Gonzalez, Alexandra (Co-author) / Park, Zoon Beom (Co-author) / Vogelsang, Meridith (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Mike (Committee member) / Department of Finance (Contributor) / Department of Information Systems (Contributor) / School of Accountancy (Contributor) / WPC Graduate Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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Description
Financial statements are one of the most important, if not the most important, documents for investors. These statements are prepared quarterly and yearly by the company accounting department, and are then audited in detail by a large external accounting firm. Investors use these documents to determine the value of the

Financial statements are one of the most important, if not the most important, documents for investors. These statements are prepared quarterly and yearly by the company accounting department, and are then audited in detail by a large external accounting firm. Investors use these documents to determine the value of the company, and trust that the company was truthful in its statements, and the auditing firm correctly audited the company's financial statements for any mistakes in their books and balances. Mistakes on a company's financial statements can be costly. However, financial fraud on the statements can be outright disastrous. Penalties for accounting fraud can include individual lifetime prison sentences, as well as company fines for billions of dollars. As students in the accounting major, it is our responsibility to ensure that financial statements are accurate and truthful to protect ourselves, other stakeholders, and the companies we work for. This ethics game takes the stories of Enron, WorldCom, and Lehman Brothers and uses them to help students identify financial fraud and how it can be prevented, as well as the consequences behind unethical decisions in financial reporting. The Enron scandal involved CEO Kenneth Lay and his predecessor Jeffery Skilling hiding losses in their financial statements with the help of their auditing firm, Arthur Andersen. Enron collapsed in 2002, and Lay was sentenced to 45 years in prison with his conspirator Skilling sentenced to 24 years in prison. In the WorldCom scandal, CEO Bernard "Bernie" Ebbers booked line costs as capital expenses (overstating WorldCom's assets), and created fraudulent accounts to inflate revenue and WorldCom's profit. Ebbers was sentenced to 25 years in prison and lost his title as WorldCom's Chief Executive Officer. Lehman Brothers took advantage of a loophole in accounting procedure Repo 105, that let the firm hide $50 billion in profits. No one at Lehman Brothers was sentenced to jail since the transaction was technically considered legal, but Lehman was the largest investment bank to fail and the only large financial institution that was not bailed out by the U.S. government.
ContributorsPanikkar, Manoj Madhuraj (Author) / Samuelson, Melissa (Thesis director) / Ahmad, Altaf (Committee member) / Department of Information Systems (Contributor) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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Description
This software can process transactions for small businesses and store those transactions for reporting purposes. The specific build is tailor made for a small business run by the author and their partners. The software is a customized, in house solution for maintaining accurate accounting information. It uses C# code and

This software can process transactions for small businesses and store those transactions for reporting purposes. The specific build is tailor made for a small business run by the author and their partners. The software is a customized, in house solution for maintaining accurate accounting information. It uses C# code and windows forms to create a unique GUI to both enter and retrieve data. The code for each form is attached at the end of the user manual.
ContributorsGodfrey, David Emmanuel (Author) / Olsen, Christopher (Thesis director) / Anderson, Dennis (Committee member) / Barrett, The Honors College (Contributor) / School of Accountancy (Contributor) / Department of Information Systems (Contributor)
Created2014-05
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Description
Cognitive technology has been at the forefront of the minds of many technology, government, and business leaders, because of its potential to completely revolutionize their fields. Furthermore, individuals in financial statement auditor roles are especially focused on the impact of cognitive technology because of its potential to eliminate many of

Cognitive technology has been at the forefront of the minds of many technology, government, and business leaders, because of its potential to completely revolutionize their fields. Furthermore, individuals in financial statement auditor roles are especially focused on the impact of cognitive technology because of its potential to eliminate many of the tedious, repetitive tasks involved in their profession. Adopting new technologies that can autonomously collect more data from a broader range of sources, turn the data into business intelligence, and even make decisions based on that data begs the question of whether human roles in accounting will be completely replaced. A partial answer: If the ramifications of past technological advances are any indicator, cognitive technology will replace some human audit operations and grow some new and higher order roles for humans. It will shift the focus of accounting professionals to more complex judgment and analysis.
The next question: What do these changes in the roles and responsibilities look like for the auditors of the future? Cognitive technology will assuredly present new issues for which humans will have to find solutions.
• How will humans be able to test the accuracy and completeness of the decisions derived by cognitive systems?
• If cognitive computing systems rely on supervised learning, what is the most effective way to train systems?
• How will cognitive computing fair in an industry that experiences ever-changing industry regulations?
• Will cognitive technology enhance the quality of audits?
In order to answer these questions and many more, I plan on examining how cognitive technologies evolved into their use today. Based on this historic trajectory, stakeholder interviews, and industry research, I will forecast what auditing jobs may look like in the near future taking into account rapid advances in cognitive computing.
The conclusions forecast a future in auditing that is much more accurate, timely, and pleasant. Cognitive technologies allow auditors to test entire populations of transactions, to tackle audit issues on a more continuous basis, to alleviate the overload of work that occurs after fiscal year-end, and to focus on client interaction.
ContributorsWitkop, David (Author) / Dawson, Gregory (Thesis director) / Munshi, Perseus (Committee member) / School of Accountancy (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Description
The Internet has brought along countless benefits to society and for the case of this thesis, especially educational benefits. Students can now have endless resources to whatever they wish to learn. This is especially beneficial in a time where a clear majority of studies show that the U.S.'s financial literacy

The Internet has brought along countless benefits to society and for the case of this thesis, especially educational benefits. Students can now have endless resources to whatever they wish to learn. This is especially beneficial in a time where a clear majority of studies show that the U.S.'s financial literacy is in a concerning state. However, even though there may be a bounty of websites and programs available non-exclusively, they do not all effectively teach accounting and finance. In fact, many websites aimed at teaching accounting or finance simply replicate textbooks and glossaries, even though there are ways to make them more effective learning tools. Since the scope of this empirical observation is too large to confront, this thesis is mainly concerned with students currently learning accounting and finance who wish to have more supplemental learning information. Accordingly, the overarching argument of this thesis, is that college students aiming to learn accounting do not have enough resources to fully understand the classroom formulas and concepts. The creative solution for this problem is a website, name FIN-WIT aimed at providing financial content in plain language and with real-world examples.
ContributorsDitore, Heather Beatrice (Author) / Orpurt, Steven (Thesis director) / Sopha, Matthew (Committee member) / Department of Information Systems (Contributor) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Description
How prepared are individuals to work in an environment with sensitive information? Do business students believe a data security course would be a valuable addition to their curriculum? This study investigates W.P. Carey's role in preparing its students for jobs in which they most likely will have to handle large

How prepared are individuals to work in an environment with sensitive information? Do business students believe a data security course would be a valuable addition to their curriculum? This study investigates W.P. Carey's role in preparing its students for jobs in which they most likely will have to handle large amounts of important data. Roughly 500 students across varying majors and years of education in the W.P. Carey School of Business answered an assortment of questions on their computer habits, and responded to various scenarios to test their knowledge. The survey targeted three specific areas (Software Updates, Password Protection, and Phishing) which was believed to be most pertinent to the students' future roles as professionals. While a large number of those surveyed (roughly 65%) responded well to most questions, nearly a third of all the responses received indicated cause for concern or an indication of a lack of knowledge. It was suggested (and many respondents agreed) that further education be provided to students for their own well-being in addition to the wellbeing of their future employers.
ContributorsVaughan, Nathaniel D (Author) / Lin, Elva (Thesis director) / Doupé, Adam (Committee member) / School of Accountancy (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
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Description
Women have more opportunities to expand their career aspirations than ever before, so many view it as being acutely relevant. However, although women now account for more than half of the work force, there is still a considerable gap in the representation of women in the top leadership positions within

Women have more opportunities to expand their career aspirations than ever before, so many view it as being acutely relevant. However, although women now account for more than half of the work force, there is still a considerable gap in the representation of women in the top leadership positions within their organizations. This trend is especially prevalent in public accounting firms. Drilling down to the root cause of gender inequality in firm management reveals several key obstacles that women face including generational gender biases, inflexible work schedules, insufficient career development training, and limited visibility of other female leaders. The negative implications of uneven gender distribution in upper management leave a potential for firms to miss opportunities for diverse perspectives on innovations, solutions, and advancement in the industry. Furthermore, firms make tremendous investments on extensive training of their professionals throughout the entire length of their careers, so high turnover rates cause a significant loss to each firm's investment in their human capital. So, public accounting firms have made considerable investments to develop resources and programs in order to combat the issues that create gender inequality and uneven turnover. The thesis begins by reviewing the Ann Hopkins v. Price Waterhouse trail, which was a pivotal point in changing how public accounting firms treat and prevent sex discrimination within their organizations. The rest of the thesis analyzes the correlation between the barriers that are most frequently linked to hindering women's success in public accounting and the programs that firms have installed to address those barriers. It also addresses qualitative accounts from female CPAs on the actual effectiveness of their firm's programs on the longevity of their careers in public accounting, as well as perspectives from current Accountancy students on the relevancy of diversity and inclusion programs.
ContributorsValdivia, Ashley Lynae (Author) / Cassidy, Nancy (Thesis director) / Huston, Janet (Committee member) / Department of Information Systems (Contributor) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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Description

Developed a business product with a team of CS Students

ContributorsHernandez, Maximilliano (Co-author) / Schneider, Kaitlin (Co-author) / Perri, Cole (Co-author) / Call, Andy (Thesis director) / Hunt, Neil (Committee member) / School of Accountancy (Contributor) / School of Sustainability (Contributor) / Department of Information Systems (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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This paper consists of a literature review, wherein four papers surrounding Motivation Crowding Theory (MCT) were read and analyzed. The paper then goes into an analysis of a survey I conducted. The survey consisted of three main questions with three sub-questions for each, and all attempted to find a "limit"

This paper consists of a literature review, wherein four papers surrounding Motivation Crowding Theory (MCT) were read and analyzed. The paper then goes into an analysis of a survey I conducted. The survey consisted of three main questions with three sub-questions for each, and all attempted to find a "limit" to MCT. However, results for the survey were ultimately inconclusive. The paper concludes with lessons learned in conducting research and surveys in particular, as well as a nod to the relevancy of MCT in business and personal applications.
ContributorsSmith, Mallory Anne (Author) / Reckers, Phil (Thesis director) / Samuelson, Melissa (Committee member) / Lowe, Jordan (Committee member) / School of Accountancy (Contributor) / Department of Information Systems (Contributor) / WPC Graduate Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05