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The Making of a COVID-19 Lab: A Business Exploration

Description

For our project, we explored the growth of the ASU BioDesign Clinical Testing Laboratory (ABCTL) from a standard university research lab to a COVID-19 testing facility through a business lens. The lab has pioneered the saliva-test in the Western United States. This thesis analyzes the laboratory from various business concepts…

For our project, we explored the growth of the ASU BioDesign Clinical Testing Laboratory (ABCTL) from a standard university research lab to a COVID-19 testing facility through a business lens. The lab has pioneered the saliva-test in the Western United States. This thesis analyzes the laboratory from various business concepts and aspects. The business agility of the lab and it’s quickness to innovation has allowed the lab to enjoy great success. Looking into the future, the laboratory has a promising future and will need to answer many questions to remain the premier COVID-19 testing institution in Arizona.

ContributorsMattson, Kyle (Co-author) / Agee, Claire (Co-author) / English, Corinne (Co-author) / Cosgrove, Samuel (Co-author) / Compton, Carolyn (Thesis director) / Schneller, Eugene (Committee member) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)

Created2021-05

Home Advantage in Sports: The Value it Holds with COVID Restrictions

Description

Home advantage affects the game in almost all team sports across the world. Due to<br/>COVID and all of the precautions being taken to keep games played, more extensive research is able to be conducted about what factors truly go into creating a home advantage. Some common factors of home advantage…

Home advantage affects the game in almost all team sports across the world. Due to<br/>COVID and all of the precautions being taken to keep games played, more extensive research is able to be conducted about what factors truly go into creating a home advantage. Some common factors of home advantage include the crowd, facility familiarity, and travel. In the English Premier League, there are no fans allowed at any of the games; furthermore, in the NBA, a bubble was created at one neutral venue with no fans in attendance. Even with the NBA being at a neutral site, there was still a “home team” at every game. The sports betting industry struggled due to failing to shift betting lines in accordance with this decreased home advantage. With these leagues removing some of the factors that are frequently associated with home advantage, analysts are able to better see what the results would be of removing these variables. The purpose of this research is to determine if these adjustments made due to COVID had an impact on the home advantage in different leagues around the world, and if they did, to what extent. Individual game data from the past 10 seasons were used for analysis of both the NBA and the Premier League. The results show that there is a significant difference in win percentage between prior seasons and seasons behind closed doors. In addition to win percentage, many other game statistics see a significant shift as well. Overall, the significance of being the home team disappears in games following the COVID-19 break.

ContributorsOsborne, Ashley A (Author) / Sopha, Matthew (Thesis director) / McIntosh, Daniel (Committee member) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / WPC Graduate Programs (Contributor) / Barrett, The Honors College (Contributor)

Created2021-05

Return to Play: Analyzing COVID-19 Safety Measures for High School Athletics and Preparing Student Athletes to Play in a Pandemic

Description

A look at COVID-19 as a disease and how it affected the United States and Arizona in 2020. An analysis of decisions by surrounding states and health and government officials is used to comprise a return to play plan for Arizona high school athletics.

ContributorsHite, Mackenzie Elizabeth (Author) / McIntosh, Daniel (Thesis director) / Lee, Christopher (Committee member) / Department of Marketing (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)

Created2021-05

Return to Play: Analyzing COVID-19 Safety Measures for High School Athletics and Preparing Student Athletes to Play in a Pandemic

Description

A look at COVID-19 as a disease and how it affected the United States and Arizona in 2020. An analysis of decisions by surrounding states and health and government officials is used to comprise a return to play plan for Arizona high school athletics.

ContributorsHite, Mackenzie Elizabeth (Author) / McIntosh, Daniel (Thesis director) / Lee, Christopher (Committee member) / Department of Marketing (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)

Created2021-05

How corporations should respond to a public health or social crisis

Description

A guide to implementing empathy in crisis communications

ContributorsLong, Mary Louise (Author) / Schmidtke, Lisa (Thesis director) / Bovio, Sonia (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor, Contributor) / Barrett, The Honors College (Contributor)

Created2021-05

The Impact of COVID-19 on Arizona State University's Marketing

Description

This thesis will analyze the effects that the COVID-19 pandemic has had on Arizona State University's marketing efforts to new and current students in regard to budgeting, tactics, and effectiveness. The purpose of this thesis is twofold: to uncover the practices implemented by the university amid the pandemic and assess…

This thesis will analyze the effects that the COVID-19 pandemic has had on Arizona State University's marketing efforts to new and current students in regard to budgeting, tactics, and effectiveness. The purpose of this thesis is twofold: to uncover the practices implemented by the university amid the pandemic and assess the impact that such practices had on their marketing effectiveness. Arizona State University (ASU) currently has over 75,000 enrolled students and is focused on innovation, entrepreneurship, and a deep commitment to serving the public interest during a time of rapid and complex societal change. These goals and objectives translate directly into ASU’s marketing strategy and content development, but with an ever-changing world landscape, it is imperative to analyze the key changes and strategic initiatives that were made due to the pandemic in order to assess how to best move forward. Empirical data was collected through 7 interviews with participants across various colleges and campuses at ASU to identify the holistic strategy pre- and post-pandemic and what the implications are for current and prospective students. The findings revealed that the pandemic was a catalyst for the transition to online recruitment and marketing tactics that proved to be more successful in the attraction of prospective students than prior strategies due to the outreach capabilities. Additionally, the pandemic forced Arizona State University to change their messaging to be more student-focused in order to resonate stronger with consumers. The adoption of new marketing strategies and tactics because of the pandemic ultimately proved to be effective in increasing enrollment at ASU.

ContributorsGreene, Victoria (Author) / Reifurth, Katherine (Thesis director) / Voustas, Konstandinos (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor)

Created2022-12

Hannah Holland Thesis.pdf

ContributorsHolland, Hannah (Author) / Eaton, John (Thesis director) / Kutz, Elana (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)

Created2022-12

Hannah Holland Thesis Defense - Final.pdf

ContributorsHolland, Hannah (Author) / Eaton, John (Thesis director) / Kutz, Elana (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)

Created2022-12

The Impacts of COVID-19 on College Students Globally: A Review of the Emerging Literature

Description

This thesis considers various studies related to how COVID-19 has affected college students worldwide. This project provides an early examination of the literature in an effort to identify emerging themes, common global experiences, and areas still to be studied. First this project looks at how COVID-19 has exacerbated technological inequities,…

This thesis considers various studies related to how COVID-19 has affected college students worldwide. This project provides an early examination of the literature in an effort to identify emerging themes, common global experiences, and areas still to be studied. First this project looks at how COVID-19 has exacerbated technological inequities, including the impacts of the digital divide on college students’ educations. This project shows how the lack of access to technology and the digital divide has deprived students of educational opportunities and has impacted their overall quality of education. Second, this project looks at the mental health impacts of the pandemic on college students. College students are already a very vulnerable population to begin with, and COVID-19 further exacerbated mental health issues among these students. Third, this project looks at findings about gender differences and the impacts of COVID-19 based on gender. This project also explores the positive impacts of the pandemic, and finally concludes with ideas for future research going forward, as well as solutions to the problems addressed in the project. This project reviews literature from a global perspective. Many of the studies in this project are taken from international university student populations, as it is important to compare how university students worldwide reacted to and were impacted by the pandemic. Taking this global view into perspective is necessary to formulate methods of action in the possible occurrence of a future health crisis of this scale.

ContributorsVan Tilborg, Natalie (Author) / O'Flaherty, Katherine (Thesis director) / Rendell, Dawn (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor) / Department of Marketing (Contributor)

Created2022-05

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