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Something Like Human explores corporate social responsibility through a triple lens, providing a content analysis using previous literature and history as the standards for evaluation. Section I reviews the history of corporate social responsibility and how it is currently understood and employed today. Section II turns its focus to a specific socially conscious corporation, Lush Cosmetics, examining its practices considering the concepts provided in Section I and performing a close analysis of its promotional materials. Section III consists of a mock marketing campaign designed for Lush in light of their social commitments. By the end of this thesis, the goal for the reader is to ask: Can major corporations be something like human?
A guide to implementing empathy in crisis communications
This creative project is a trade blog dedicated to Gen Z. Its purpose is to inform communication professionals about best practices when reaching out to this evolving demographic. The articles for this blog were informed by executive interviews with communications professionals who are members of Gen Z themselves or have already had success with this demographic.
This project includes a marketing plan for a local small business, Island Mochi. It examines the business and best practices in the industry to inform the marketing plan. The purpose of the marketing plan is to grow Island Mochi's sales by using digital marketing and public relations strategies. The components of the marketing plan include an executive summary, environmental analysis, SWOT analysis, customer personas, PR and marketing objectives, strategies and tactics, and an outline of the implementation and evaluation procedures.
This project was a long form article talking about the struggles the competitive fighting game community had with poor online multiplayer during the pandemic and how rollback netcode aims to remedy that problem as well as provide easy online play for everyone.
In 2020, a nationwide lockdown due to COVID-19 forced thousands of concert venues across the United States to close their doors to music lovers and employees alike. This project serves to examine how concert enthusiasts, music venue employees and venues in the Valley responded to the return of the live music industry.