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The Korean Wave from a Global Perspective

Description

South Korea possesses the only culture to successfully create a transnationality and hybridity formula that is not replicable. So why Korea and why now? The goal of this thesis creative project is to demonstrate the marketing and communications strategies used

South Korea possesses the only culture to successfully create a transnationality and hybridity formula that is not replicable. So why Korea and why now? The goal of this thesis creative project is to demonstrate the marketing and communications strategies used in the arts and culture industry to drive global awareness and interest in K-Pop. In order to achieve that goal, I created HellotoHallyu.com, a website designed for an audience of Millennials and Generation Z English speakers to increase their awareness of the growth and impact of the Korean Wave in a fun and engaging way. So those who may hear a song by K-Pop idol group BTS on a music awards show in the U.S. can get themselves up-to-speed before diving into the fast-paced world of K-culture gossip sites and forums. Hello to Hallyu delivers consumer-friendly, educational content easily understood by English speakers with no prior knowledge of Korean culture, while still piquing the interest of K-pop connoisseurs. It provides the background necessary for even the most dedicated fans to glean new knowledge of Korea's cultural industry and a new perspective on the content they consume. Hello to Hallyu is based on a combination of secondary and primary research conducted over four semesters beginning Spring 2017 and continuing through Spring 2018. This project is set up as an ever-expanding resource freely available to anyone with internet access. The research required to maintain the site will continue with the Wave. However, the content currently on the site is evergreen, a documentation of the history of the Wave as explained in peer-reviewed articles and by Dr. Ingyu Oh as well as a documentation of my personal experience with Hallyu while in Korea and as a Westerner living in the U.S. The site's goal is to demonstrate the marketing and communications strategies used in the industry to drive global awareness and interest. Through this means, Hello to Hallyu aims to provide fully developed multimedia content intended to increase English speakers' awareness of the growth and impact of the Korean Wave as shown through site visits, content views, and audience engagement.

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2018-05

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Locals Only: A Visual Exploration of San Diego's Culture

Description

Locals only. An exclusionary phrase used to preserve the unique, lesser known aspects of a destination. Sunny San Diego's city defining local spots are in danger of being washed away by overwhelming tourism. This visual journey acts as a historical marker for the local destinations that exemplify San Diego's

Locals only. An exclusionary phrase used to preserve the unique, lesser known aspects of a destination. Sunny San Diego's city defining local spots are in danger of being washed away by overwhelming tourism. This visual journey acts as a historical marker for the local destinations that exemplify San Diego's diverse culture. The website and book design outlines ten different places that play integral roles in the foundation of the city through photography and written stories. The places were chosen based off of their significance to the San Diego community, whether that be in relation to lifestyle, history or culture. The process for determining each destination was an initial discussion with San Diego natives to determine the top 15 places that are influential in the city. From there, research was conducted on each place to determine which ten places would best fit the visual and storytelling platform of the project. Once the destinations were determined, people representing each place were contacted to gather more information. Each destination had at least one, if not several days of shooting photos in order to gather an array of visuals that would fit properly into the design and goal of the final thesis project. The website design was built almost originally using wix.com. Using the photos and stories from the site, the final project was turned into a digital layout of a book that can be printed. The places that the book and website outline are Kobey’s Swap Meet, Hodad’s, Carlsbad Flower Fields, Sunset Cliffs, Windansea, Torrey Pines Gliderport, Spruce St. Bridge, Julian, Mount Soledad and Presidio Park.

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Date Created
2018-05

The Social Impact of a Guatemalan School for Mayan Women.

Description

The purpose of this project is to use powerful visual storytelling techniques to convey a social need and an effective solution. Guatemala is a third world country, where poverty is widespread and the birth rate is high. Among the most

The purpose of this project is to use powerful visual storytelling techniques to convey a social need and an effective solution. Guatemala is a third world country, where poverty is widespread and the birth rate is high. Among the most economically and educationally disadvantaged are the Mayan women. Arizona nun, Sister Marife Hellman, recognized the needs of this population and founded a school to serve them. Hellman's mission is to provide a quality education to those underserved, so they can become positive leaders in their native communities. The website and video materials produced for this thesis are meant to be used for fundraising purposes on behalf of the school. All funds raised will help Hellman's alumni launch schools in their native areas, giving access to education that has long been nonexistent. Watch the mini-documentary here: www.youtube.com/watch?v=LxTiuwQCH44&t=17s.

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Created

Date Created
2018-05

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Walter Cronkite School of Journalism and Mass Communication's Approach to Racial and Ethnic Diversity

Description

This case study is intended to determine how a top-ranked journalism school approaches and emphasizes racial and ethnic diversity. The objective of the project is to evaluate the impacts of the school's overall efforts to emphasize diversity and inclusion. Most

This case study is intended to determine how a top-ranked journalism school approaches and emphasizes racial and ethnic diversity. The objective of the project is to evaluate the impacts of the school's overall efforts to emphasize diversity and inclusion. Most of the study is based on interactions with students, admissions directors, faculty and the administrative offices. There are at least four chapters of national diversity organizations including National Association of Black Journalists (NABJ), National Association of Hispanic Journalists (NAHJ), Asian American Journalists Association (AAJA), and NLGJA (The Association of LGBTQ Journalists). The project was initiated by surveying members, executive boards and advisors of these chapters to gauge their expectations, experiences, and suggestions regarding the Cronkite School's concentration on diversity. The final presentation of results consists of digital articles in a blog format and literary reviews. LINK TO CREATIVE PROJECT: https://www.wcschooldiversity.com/

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Date Created
2018-05

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Writing the Races

Description

"Writing the Races" is a documentary exploring how two writers talk about race in their comedy television shows. http://www.writingtheraces.com/

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Created

Date Created
2017-05

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We Are Resilient Arizona

Description

This creative project is a collection of profiles focused on Arizona nonprofits and refugees. The profiles share stories of refugees, volunteers, employees and others involved in the community serving refugees. Nonprofits are a vital resource for refugee resettlement. These organizations

This creative project is a collection of profiles focused on Arizona nonprofits and refugees. The profiles share stories of refugees, volunteers, employees and others involved in the community serving refugees. Nonprofits are a vital resource for refugee resettlement. These organizations offer services to support refugees as they transition into new communities. Some services include: housing, English language learning, cultural orientation, job placement, medical treatment, education, and farming. Each of these programs support resiliency for refugees and for the communities in which they live. We Are Resilient was created first, to show the important role nonprofits have in serving refugees. Second, to connect people to a few of the stories and experiences within the Arizona refugee community. And third, to build understanding of the strength refugees bring to communities of Arizona and by extension the country. Visit weareresilientaz.com to learn more.

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Created

Date Created
2017-05

21st Century Breakdown: The Influence of Social Media on New Bands in the 21st Century

Description

21st Century Breakdown: The Influence of Social Media on New Bands in the 21st Century is a creative project that explores the development of social media in its relation to music and how, over time, it has impacted the music

21st Century Breakdown: The Influence of Social Media on New Bands in the 21st Century is a creative project that explores the development of social media in its relation to music and how, over time, it has impacted the music industry. More specifically, the documentary explains the significance of social media to new bands at this moment in time (2017), which is seen through the development of local Phoenix band The Breaking Pattern. The documentary follows The Breaking Pattern for a year from the release of their debut album to the early stages of their second album. The documentary reveals that social media is essential to new bands, allows smaller bands to stay competitive in the industry and allows artists to present a certain identity, genuine or cultivated, to the public. Keywords: social media, identity, music, internet, documentary

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Date Created
2017-05

Social Parks

Description

Social media is shaping a new generation of hikers and adventurers, as more and more millennials are finding themselves out on the trails. Are they doing it all for the 'gram? Are they seeking adventure? Or is it a combination

Social media is shaping a new generation of hikers and adventurers, as more and more millennials are finding themselves out on the trails. Are they doing it all for the 'gram? Are they seeking adventure? Or is it a combination of the two? "Social Parks" follows three millennials through national parks like Zion, The Grand Canyon, and Rocky Mountain in search of an answer.

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Date Created
2017-12

Fire Strong

Description

The primary goal of this paper is to walk the reader through Arizona State University student Alicia Gonzales’ documentary-making process from the early beginnings of her Barrett, the Honors College at ASU creative thesis project all the way through her

The primary goal of this paper is to walk the reader through Arizona State University student Alicia Gonzales’ documentary-making process from the early beginnings of her Barrett, the Honors College at ASU creative thesis project all the way through her distribution strategies. The documentary, Fire Strong, was made to inform viewers about the wear and tear of the firefighter career — emotionally, mentally and physically — on the individual and on his or her family. The documentary was made to help raise awareness about the duty these individuals have committed to their city, and what they must deal with after the multitude of incidents they respond to every 24-hour shift. Gonzales provides several sources to help describe the mental, physical and emotional trials that both Phoenix Fire Department members and their families endure. While some sources take the form of a traditional document, others come from a firefighter or family member directly. The pre-production, production and post-production processes are explored in depth. The hurdles Gonzales faced throughout the last year are explained and eventually her solves are revealed at the end of the paper. Additionally, the reader will gain more insight as to what a documentary is and what the overarching purpose of making documentaries is by comparing the works of Bernard (2011) and Hewitt and Vazquez (2014). Gonzales uses Bernard (2011) and Hewitt and Vazquez (2014) to demonstrate her argument that almost every documentarian is usually trying to either inform or entertain the viewers. Quite often, it seems that the he or she aims to do both.

Find the documentary here: https://youtu.be/jSJjdrnfee8

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Date Created
2017-12

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Voices of the Past, Voice of the Future

Description

Voices of the Past, Voice of the Future is project created by Christopher Silavong. This is a personal story where I delve into my parents' past and a country of which I knew nothing. As a child, I never learned

Voices of the Past, Voice of the Future is project created by Christopher Silavong. This is a personal story where I delve into my parents' past and a country of which I knew nothing. As a child, I never learned about my parents' country, nor did I ask about their childhood and what Laos was like. I'm sure they spoke about their past in passing, but I didn't pay attention or asked further questions. I was young and time seemed forever. And then in 2012, the realization that one day they'll die became real. My father suffered a stroke nine days before my birthday. I wanted to know who my parents were and what brought them to America. My parents' stories will be incomplete. They've lived in America much longer than they'd lived in Laos, and it's difficult for them to remember what happened to them at 10 years old, especially for my father. It also doesn't help that I don't know how to speak Lao. This is a working project, and I'll continue asking them about their lives until I no longer can. But for now, here's what I've pieced together.

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Date Created
2017-05