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- All Subjects: Economics
- Creators: Dean, W.P. Carey School of Business
- Status: Published
Description
The purpose of this thesis is to examine the current state of the brick-and-mortar bookselling industry, with particular focus on independent bookstores and their strengths and weaknesses, and synthesizing recommendations for these bookstores to reinvent themselves in a rapidly changing market. This examination is highly relevant given recent concerns that, with the rise of e-retailers like Amazon and the closure of bookstore chain Borders, brick-and-mortar bookstores may be superseded by new digital vendors. Independent bookstores are thought to be at a particular disadvantage to these retailers, given their limited size and resources, as well as the lack of capital or consumer base that a larger chain like Barnes and Noble can draw upon to invest in emerging technology. With these more limited financial opportunities, independent bookstores must find different ways to not only keep abreast of the technology that consumers are coming to expect from modern businesses, but attract customers.
To gain insight into the state of the industry and current position of independent bookstores, I will first examine the past fifty years of the brick-and-mortar bookstore, followed by a Porter’s Five Forces analysis of the industry threats and a SWOT analysis to compare the strengths and weaknesses of independent bookstores. Next, the patrons of independent bookstores will be discussed with a focus on the two largest consumer groups of Millennials and Baby Boomers, their characteristics, and the opportunities they provide to bookstores. After this there will be an exploration of the competitors to brick-and-mortar bookstores, focusing on Amazon and then touching on some of the other rivals to bookstores’ consumer base. The next section will be an in-depth analysis of a variety of bookstores across the United States, with attention to their successful practices, goals, concerns, and failures. First, there will be a comparison of industry success and failure through case studies of Borders and Powell’s bookstores. Next, there will be a comparison of five beloved independent bookstores across the country to share their varied competitive advantages that are the secret to their success. Finally, there are primary source interviews with the employees of three major Phoenix bookstores, which provide insight into the goals, current projects, attitudes, and inner strengths of these businesses. Finally, the thesis will conclude with a section offering solutions and suggestions for independent bookstores to pursue based on the primary and secondary research discussed above. These recommendations are focused on five key areas:
• Community
• Consumers
• Store Design
• Technology
• Diversification
Ultimately, the information provided by this research and these interviews indicates that while vital business changes are being pursued by independent and chain bookstores across the United States, the independent bookstore shows no signs of disappearing in favor of online vendors or e-readers.
To gain insight into the state of the industry and current position of independent bookstores, I will first examine the past fifty years of the brick-and-mortar bookstore, followed by a Porter’s Five Forces analysis of the industry threats and a SWOT analysis to compare the strengths and weaknesses of independent bookstores. Next, the patrons of independent bookstores will be discussed with a focus on the two largest consumer groups of Millennials and Baby Boomers, their characteristics, and the opportunities they provide to bookstores. After this there will be an exploration of the competitors to brick-and-mortar bookstores, focusing on Amazon and then touching on some of the other rivals to bookstores’ consumer base. The next section will be an in-depth analysis of a variety of bookstores across the United States, with attention to their successful practices, goals, concerns, and failures. First, there will be a comparison of industry success and failure through case studies of Borders and Powell’s bookstores. Next, there will be a comparison of five beloved independent bookstores across the country to share their varied competitive advantages that are the secret to their success. Finally, there are primary source interviews with the employees of three major Phoenix bookstores, which provide insight into the goals, current projects, attitudes, and inner strengths of these businesses. Finally, the thesis will conclude with a section offering solutions and suggestions for independent bookstores to pursue based on the primary and secondary research discussed above. These recommendations are focused on five key areas:
• Community
• Consumers
• Store Design
• Technology
• Diversification
Ultimately, the information provided by this research and these interviews indicates that while vital business changes are being pursued by independent and chain bookstores across the United States, the independent bookstore shows no signs of disappearing in favor of online vendors or e-readers.
ContributorsPorrell, Kelly Maria (Author) / Montoya, Detra (Thesis director) / Schlacter, John (Committee member) / School of Historical, Philosophical and Religious Studies (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
A global trend towards cashlessness following the increase in technological advances in financial transactions lends way to a discussion of its various impacts on society. As part of this discussion, it is important to consider how this trend influences crime rates. The purpose of this project is to specifically investigate the relationship between a cashless society and the robbery rate. Using data collected from the World Bank’s Global Financial Inclusions Index and the United Nations Office of Drugs and Crime, we implemented a multilinear regression to observe this relationship across countries (n = 29). We aimed to do this by regressing the robbery rate on cashlessness and controlling for other related variables, such as gross domestic product and corruption. We found that as a country becomes more cashless, the robbery rate decreases (β = -677.8379, p = 0.071), thus providing an incentive for countries to join this global trend. We also conducted tests for heteroscedasticity and multicollinearity. Overall, our results indicate that a reduction in the amount of cash circulating within a country negatively impacts robbery rates.
ContributorsChoksi, Aashini S (Co-author) / Elliott, Keeley (Co-author) / Goegan, Brian (Thesis director) / McDaniel, Cara (Committee member) / School of International Letters and Cultures (Contributor) / Department of Economics (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
This thesis details the impact of sustainable practices, or lack thereof, among IKEA and Chanel. It takes these principles and analyzes the effectiveness of them and works to implement them across industries and companies of different sizes and organizational structures.
ContributorsL'Heureux, Kendall James (Author) / Foote, Nicola (Thesis director) / Alcantara, Christiane (Committee member) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
One of the most pressing questions in economics is “why are some countries richer than others?” One methodology designed to help answer the question is known as “Development Accounting,” a framework that organizes the determinants of income into two categories: differences in inputs and differences in efficiency. The objective of our work is to study to what extent differences in the levels of pollution can help explain income differences across countries. To do this, we adjusted a factor-only model to allow us to enter PM2.5, a measure of pollution that tracks the concentration of fine particulate matter in the air and looked to see if the model’s predictive power improved. We ultimately find that we can improve the model’s success in predicting GDP by .5 - 6%. Thus, pollution is unlikely to be a major force in understanding cross-country income differences, but it can be used with other economic factors to potentially magnify its impact with other additions in the future.
ContributorsShelton, Jacinda Bridget (Co-author) / Perdue, Liam (Co-author) / Datta, Manjira (Thesis director) / Vereshchagina, Galina (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Economics (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
This research explores the use of transformative urban scenarios and timelines as a planning tool for addressing future sustainability challenges in urban environments. The analysis comes from a set of scenarios that were explored through workshops conducted in 2019 in which Phoenix stakeholders developed timelines toward their visions of Phoenix 60 years into the future. To evaluate the pathways created in these timelines, we employed process tracing methodology to understand which causal mechanisms lead to certain phenomena. Or in other words, it helps us understand how changes happen. We converted the timelines into process tracing diagrams that categorized the relationship between actions, actors, and observable manifestations (OM’s) of change over time. To understand the relationship between these components, we then used a combination of inductive and deductive coding to categorize types of activities, actors, OM’s and sustainability topics and organized them into themes. This helped us to understand how city decision-makers and community leaders think sustainability and resilience transformation can and should occur. This thesis takes a closer look at one particular scenario, Some Like it Hot, which explores resilience to extreme heat. Through coding and analysis, we found trends, correlations, and missing pieces in the participants’ timeline. There are numerous overarching causal mechanisms throughout the scenario timeline. These trends offer insight into which activities and stakeholders are seen as significant drivers of sustainable transformation according to the workshop participants. The file attached is a pdf version of an ArcGIS Story Map completed for this honors thesis. To view the full, interactive thesis deliverable, visit https://storymaps.arcgis.com/stories/14d1e52a9448498e87f20e7566651a13
ContributorsHarris, Madison (Author) / Caughman, Liliana (Thesis director) / Grimm, Nancy (Committee member) / Barrett, The Honors College (Contributor) / School of Geographical Sciences and Urban Planning (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05
Description
Breakin Media is a social media consulting agency that targets small business owners (comedians) specifically in the Baby Boomer, Generation X, and Older Millennial category. Comedians, specifically, who are auditioning for shows or going to comedy clubs, may not be seeing the same level of success as another comedian who has a large social media following. This is true for most industries. Small businesses who do not have social media have lower rates of customer satisfaction and revenue. This business is about educating, analyzing, and building business owners so they too can feel part of the social media revolution.
This business uses research and data from different social media comedians in order to create a guide for comedians who own comedy clubs or are trying to break into show business. This thesis includes the logistics of starting a business. It will outline the financing and pricing of a service like this for individuals and businesses. This also outlines the generational stigma of social media, and the difficulties an older generation is currently facing when wanting to expand their business into social media.
The Breakin Media business model assesses each client on a set of five pillars, which have been found by research to affect follower count. The five pillars are relatability, targeted marketing, consistency, high-quality content, and algorithm alignment. Each pillar is dissected and used to increase the exposure of every comedian. There is a 3 tier system for pricing that outlines the costs of each service, and an infographic to guide each client. This thesis is about bridging a gap in generations, and increasing success for small businesses, specifically in theatre and comedy.
This business uses research and data from different social media comedians in order to create a guide for comedians who own comedy clubs or are trying to break into show business. This thesis includes the logistics of starting a business. It will outline the financing and pricing of a service like this for individuals and businesses. This also outlines the generational stigma of social media, and the difficulties an older generation is currently facing when wanting to expand their business into social media.
The Breakin Media business model assesses each client on a set of five pillars, which have been found by research to affect follower count. The five pillars are relatability, targeted marketing, consistency, high-quality content, and algorithm alignment. Each pillar is dissected and used to increase the exposure of every comedian. There is a 3 tier system for pricing that outlines the costs of each service, and an infographic to guide each client. This thesis is about bridging a gap in generations, and increasing success for small businesses, specifically in theatre and comedy.
ContributorsVazquez, Margot (Author) / Bruhn, Karen (Thesis director) / Heinzmann, Sandra (Committee member) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12
Description
This paper intends to examine topics related to Chinese financial policy and
institutions mainly in the early 21st century. China has gone through enormous changes in the late 20th century and early 21st century, and financial policy reforms and adjustments have been at times instrumental to aiding that growth, and at other times have served as impediments to the country’s success. As China’s clout has grown both economically and politically in the wider world, it has become evermore important to understand the Chinese financial system, particularly as other authoritarian regimes may seek to emulate it in the perhaps recent future. The paper will examine the institutional elements of Chinese finance, including the broader structure of the party state apparatus and the role of legislative and executive authorities in determining financial policy. Next, the paper will go through both the legal-regulatory environment of the country and the structure of the preeminent Chinese banks. Finally, issues in Chinese monetary policy, particularly exchange rate system reforms, and the developing stock and bond markets will be addressed.
institutions mainly in the early 21st century. China has gone through enormous changes in the late 20th century and early 21st century, and financial policy reforms and adjustments have been at times instrumental to aiding that growth, and at other times have served as impediments to the country’s success. As China’s clout has grown both economically and politically in the wider world, it has become evermore important to understand the Chinese financial system, particularly as other authoritarian regimes may seek to emulate it in the perhaps recent future. The paper will examine the institutional elements of Chinese finance, including the broader structure of the party state apparatus and the role of legislative and executive authorities in determining financial policy. Next, the paper will go through both the legal-regulatory environment of the country and the structure of the preeminent Chinese banks. Finally, issues in Chinese monetary policy, particularly exchange rate system reforms, and the developing stock and bond markets will be addressed.
ContributorsFeatherston, Ryan (Author) / Hill, John (Thesis director) / Mendez, Jose (Committee member) / Department of Economics (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
There exists a notable gender gap in the field of economics. One explanation for this gap is the low supply of women entering the economics labor market. To understand the shortage of female economics students, I observe students at the undergraduate and graduate level. My data consists of a sample of current undergraduate students and a sample of past Ph.D. applicants at Arizona State University. The gender gaps in these samples, both at the undergraduate and graduate level, can largely be explained by the variation in mathematical preparation of the students. The data reveals that undergraduate male economics students are more frequently enrolled in higher level math courses compared to female undergraduate students. Likewise, a higher number of male Ph.D. applicants have stronger mathematical backgrounds relative to female Ph.D. applicants. This common factor might explain the higher supply of male students who apply and get accepted to postgraduate studies in economics, relative to female students, holding all else constant. I conclude with the following recommended interventions: make information regarding postgraduate opportunities in economics more readily available, and increase math requirements for a bachelor’s degree in economics at ASU.
ContributorsZafari, Zorah (Author) / Datta, Manjira (Thesis director) / Zafar, Basit (Committee member) / School of Mathematical and Statistical Sciences (Contributor) / School of Social Transformation (Contributor, Contributor) / Department of Economics (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
To address the costs of Universal Basic Income (UBI) implementation while promoting new perspectives and broader thinking.
This paper will introduce UBI as a concept and a program to better understand its implementation around the world and the underlying theory of how to afford its sustained use. The paper examines several different implementation and funding mechanisms that are all focused on economic growth as the sole measure of success. It displays how UBI's program costs make it insufficient for further use under those metrics. This paper introduces the need to change the narrative to focus less on GDP-growth and more about the positive benefits of income distribution to raise the poverty line, decrease income inequality, and increase the overall well-being of each citizen in the United States.
This paper will introduce UBI as a concept and a program to better understand its implementation around the world and the underlying theory of how to afford its sustained use. The paper examines several different implementation and funding mechanisms that are all focused on economic growth as the sole measure of success. It displays how UBI's program costs make it insufficient for further use under those metrics. This paper introduces the need to change the narrative to focus less on GDP-growth and more about the positive benefits of income distribution to raise the poverty line, decrease income inequality, and increase the overall well-being of each citizen in the United States.
ContributorsGordon, Chandler Robert (Author) / Hill, Alexander (Thesis director) / Wong, Kelvin (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Economics Program in CLAS (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Economists, policy-makers, and various intellectuals have consistently debated the strongest way to support citizens. Lately, however, the simplest idea has managed to gain an unbelievable amount of traction. Maybe, rather than a complex policy solution targeted towards to certain demographics and with various work requirements we should simply give people money. The beauty of the idea is in its simplicity – and it is a key reason for its growing popularity. Universal Basic Income (UBI) is a policy proposal that has been steadily gaining momentum throughout the United States and across the world. Recently, it has been viewed as a stimulus to the economy in the wake of the Coronavirus (COVID-19) pandemic as well as a solution to labor-displacing technological advancements. Additionally, many economists, politicians, and various thought-leaders have portrayed basic income as a one-stop solution to many challenges facing the world. The idea behind UBI comes down to this idea – basic income will not solve all your problems – it makes your problems easier to solve. Many UBI advocates use that phrase to argue in favor for a basic income, but it is important to ensure that it doesn’t add to most people’s problems by discouraging work and encouraging seemingly unhealthy habits.
ContributorsRamesh, Neel (Author) / Hill, Alexander (Thesis director, Committee member) / Dean, W.P. Carey School of Business (Contributor, Contributor) / Department of Economics (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05