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Using a Web Survey to Evaluate the Effectiveness of a Podcast on Organizational Outreach for the State Bar of New Mexico

Description

The purpose of this project was to evaluate the State Bar of New Mexico's (SBNM) new podcast series, SBNM is Hear. The podcast was initially developed as a member outreach tool and a new platform for professional development and survey questions were developed to gauge the podcast’s effectiveness in these…

The purpose of this project was to evaluate the State Bar of New Mexico's (SBNM) new podcast series, SBNM is Hear. The podcast was initially developed as a member outreach tool and a new platform for professional development and survey questions were developed to gauge the podcast’s effectiveness in these two areas. An electronic survey was deployed to active members of the SBNM through email. Respondents were asked questions regarding their demographics, whether they had listened to the series, and what content they would like to hear in the future. The survey resulted in 103 responses, of which 60% indicated that they had not listened to the podcast. The results showed that listenership was evenly divided between generations and that more females listened to at least one episode. The open-ended responses indicated that the two cohorts of respondents (listeners and non- listeners) viewed the podcast a potential connection to the New Mexico judiciary. Future recommendations include conducting an annual survey to continue to understand the effectiveness of the podcast and solicit feedback for continued growth and improvement
ContributorsPettit, Morgan (Author) / Lauer, Claire (Degree committee member) / Mara, Andrew (Degree committee member) / Carradini, Stephen (Degree committee member)
Created2020-12-10

Examining the Potential Adverse Effects of Social Media Influencers on Mental Health

Description
Social media influencers are a marketing tactic that has become very relevant in present-day marketing within the past decade. The way that social media influencers succeed is by utilizing strategies that capitalize on both marketing and social media perspectives. Based on research findings, it was found that advertising and social…

Social media influencers are a marketing tactic that has become very relevant in present-day marketing within the past decade. The way that social media influencers succeed is by utilizing strategies that capitalize on both marketing and social media perspectives. Based on research findings, it was found that advertising and social media separately negatively affect mental well-being and perceptions of body image. Since social media influencers have a role within both spheres, the question on if they have the same effects on mental health has become a topic of discussion.
This interview-style podcast highlights the history of marketing and advertising, social media and its effects on users, and social media influencers and their roles in consumers’ lives. Furthermore, expert opinions from faculty at Arizona State University will help answer the question: do influencers have an adverse effect on mental health?
Professor Naomi Mandel, a consumer behavior professor at the W. P. Carey School of Business, and Dr. Mary Ingram-Waters, an Honors Faculty Fellow at Barrett, The Honors College, provide insight on the topic of social media influencers. The full interviews are found in the podcast. Professor Naomi Mandel’s interview is found at 29:45, and Dr. Mary Ingram-Waters’ interview is found at 46:00.
ContributorsJenkins, Mallory Erin (Author) / Schmidt, Peter (Thesis director) / Giles, Charles (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05

Authenticating Art: The Process, Valuation, and Importance of Artworks

Description
The overall purpose of this creative project was to explore the implications of art authentication as it relates to the process, valuation, and importance of artworks. The project was presented in the form of a podcast as this type of content is increasingly becoming popularized as a form of strategy…

The overall purpose of this creative project was to explore the implications of art authentication as it relates to the process, valuation, and importance of artworks. The project was presented in the form of a podcast as this type of content is increasingly becoming popularized as a form of strategy in the field of marketing. As content is becoming a new way of experession in this digitial world, it is a new form of art. Because of this, podacasts, as a form of content, nicely reflects a similar manner of expression in modern day as art has for years. The examination, in question, began with the recently authenticated and auctioned Leonardo da Vinci artworks, The Isleworth Mona Lisa and The Salvador Mundi. These works brought on questions regarding the history of forgery, the process of authentication, appraisal, and overall ownership of art. These questions were researched and presented with regards to the works listed above as well as other high-profile examples in order to discuss their insinuations on the modern art market. Overall, properly authenticated work can make an impact on multiple facets of the market which may grant much attention to these situations. Interestingly, much of the processes that are related to art in modern day are quite subjective or unregulated. For example, authentication can be highly influenced by the opinion of experts. Valuation and appraisal are both similar in this sense, as well. Because of this, it is difficult to make any firm judgements concerning the works in question.
ContributorsMasella, Emilie (Author) / Schmidt, Peter (Thesis director) / Codell, Julie (Committee member) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05