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Literature on the design and management of urban parks has been informed by empirical research on the value of public space in terms of economic value, public health, social, and environmental benefits. Although there is significant value in discussing these benefits, there has been a lack of understanding about the

Literature on the design and management of urban parks has been informed by empirical research on the value of public space in terms of economic value, public health, social, and environmental benefits. Although there is significant value in discussing these benefits, there has been a lack of understanding about the production of public space as a normative goal. Neighborhood parks have been recognized as one of the key urban public spaces that serve the social, economic, and environmental needs of adjacent neighborhoods. However, relevant studies mostly focus on the contribution of neighborhood parks as discrete space, instead of neighborhood parks as built spaces within the urban context. This research provides a better understanding of the relationship between the context of surrounding neighborhoods and the success of neighborhood parks. The research addresses two major research questions. First, what are the major characteristics of the morphological context around neighborhood parks? Second, how do the characteristics of morphological context associate with the success of neighborhood parks? For the first question, the `context' refers to the layout and configuration of urban form including blocks, parcels, and buildings; street network; pedestrian-oriented attributes; and property land uses. For the second question, the `success' of neighborhood parks is defined by property/ violent crime rate. The study is based on a quarter mile buffer area around 150 neighborhood parks in the City of Chicago, Illinois. The research employed factor and cluster analysis to develop a typology of neighborhood park contexts. Multiple regression analysis was conducted to identify the relationship between park morphological contexts and crime rate. Based on understanding the dimensional structure of urban form elements, neighborhood park surroundings were classified into six categories. This study provided an alternative way of constructing public space typology based on surrounding urban form. The findings of regression analysis revealed that variables associated with higher-density, permeability, and mixed-use development do not necessarily correlate with reduced property/ violent crime rates. However, some variables representing `traditional neighborhood' characteristics were correlated with lower property/ violent crime rates. The study provides guidelines for urban design and physical planning strategies for neighborhood park development.
ContributorsLee, Sungduck (Author) / Talen, Emily (Thesis advisor) / Crewe, Katherine (Committee member) / Petrucci, Darren (Committee member) / Arizona State University (Publisher)
Created2013
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Description
Place branding by its very nature is a highly selective endeavor. Typically, place branding focuses on highlighting positive aspects of place while discounting others that are deemed less appealing. Whether it pertains to attracting tourism, investment or people, or whether it concerns achieving a level of cultural significance, ultimately place

Place branding by its very nature is a highly selective endeavor. Typically, place branding focuses on highlighting positive aspects of place while discounting others that are deemed less appealing. Whether it pertains to attracting tourism, investment or people, or whether it concerns achieving a level of cultural significance, ultimately place branding impacts physical planning decisions and consequently the built environment. The selectivity entailed in projecting a sellable place image, together with the presence of different interests among the particular place stakeholders, may lead to a divergent dialectic of assertion and resistance over which brand ought to be projected and how it ultimately should be represented. This dynamic, I argue, will have impact on equity, on the issue of authenticity and on representation. Through a historical analysis approach and a case study, this dissertation examines how such a dynamic plays out in the built environment and how it evolves and shapes it over time. Downtown Scottsdale is chosen as a case because it offers an example of a small city downtown in the US West that experienced significant place branding activity in the 1950s and the 1960s. In the 1950s, the City of Scottsdale branded itself as a Western town and the built environment of the downtown area was themed to reflect this image; in the 1960s, the Western brand was challenged and calls for change emerged. Stakeholders and supporters of the Western image and those of the call for change are identified, and the dialectic that ensued is examined and discussed in relation to its impact on the built environment.
ContributorsElmubarak, Marwan G (Author) / Crewe, Katherine (Thesis advisor) / Talen, Emily (Committee member) / Pijawka, David (Committee member) / Arizona State University (Publisher)
Created2014