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While former New York Yankees pitcher Goose Gossage unleashed his tirade on the deterioration of the unwritten rules of baseball and nerds ruining the sport about halfway through my writing of the paper, sentiments like his were inspiration for my topic: the evolution of statistics and data in baseball. By

While former New York Yankees pitcher Goose Gossage unleashed his tirade on the deterioration of the unwritten rules of baseball and nerds ruining the sport about halfway through my writing of the paper, sentiments like his were inspiration for my topic: the evolution of statistics and data in baseball. By telling the story of how baseball data and statistics have evolved, my goal was to also demonstrate how they have been intertwined since the beginning—which would essentially mean that nerds have always been ruining the sport (if you subscribe to that kind of thought).

In the quest to showcase this, it was necessary to document how baseball prospers from numbers and numbers prosper from baseball. The relationship between the two is mutualistic. Furthermore, an all-encompassing historical look at how data and statistics in baseball have matured was a critical portion of the paper. With a metric such as batting average going from a radical new measure that posed a threat to the status quo, to a fiercely cherished statistic that was suddenly being unseated by advanced analytics, it shows the creation of new and destruction of old has been incessant. Innovators like Pete Palmer, Dick Cramer and Bill James played a large role in this process in the 1980s. Computers aided their effort and when paired with the Internet, unleashed the ability to crunch data to an even larger sector of the population. The unveiling of Statcast at the commencement of the 2015 season showed just how much potential there is for measuring previously unquantifiable baseball acts.

Essentially, there will always be people who mourn the presence of data and statistics in baseball. Despite this, the evolution story indicates baseball and numbers will be intertwined into the future, likely to an even greater extent than ever before, as technology and new philosophies become increasingly integrated into front offices and clubhouses.
ContributorsGarcia, Jacob Michael (Author) / Kurland, Brett (Thesis director) / Doig, Stephen (Committee member) / Jackson, Victoria (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This thesis documentary film takes a look at the dysfunctional but ongoing relationship between Twitter and sports journalism. The foundation of this relationship's dysfunction is what I have coined as the Twitter Outrage Cycle. In this cycle a sports broadcasting personality comments on a matter while on-air. Next, the program's

This thesis documentary film takes a look at the dysfunctional but ongoing relationship between Twitter and sports journalism. The foundation of this relationship's dysfunction is what I have coined as the Twitter Outrage Cycle. In this cycle a sports broadcasting personality comments on a matter while on-air. Next, the program's audience where the comments were spoken becomes offended by the statement. After that, the offended audience members express their outrage on social media, most namely Twitter. Finally the cycle culminates with the public outrage pressuring networks and its executives to either suspended or fire the individual that said the controversial statements. This cycle began to occur on a more consistent basis starting in 2012. It became such a regular occurrence that many on-air talent figures have noticed and taken precautionary measures to either avoid or confront the Outrage Cycles. This documentary uses the voice of seven figures within the sports media and online interaction forum. Notable using the voices of three notable individuals that currently have a prominent voice in sports journalism. As well as a neutral social media curator who clearly explains the psyche behind these outraged viewer's mindsets. Through these four main voices their ideals and opinions on the matter weave together, disagree with each other at times but ultimately help the viewer come to an understanding of why these Outrage Cycles occur and what needs to be done in order for them to cease. We Should Talk: The Relationship Between Twitter and Sports Journalism is a documentary film that looks to illustrate a seemingly minimal part of many people's lives that when taken into perspective many people look at in a very serious light.
ContributorsNeely, Cammeron Allen Douglas (Author) / Kurland, Brett (Thesis director) / Fergus, Tom (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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Description
Data is ever present in the world today. Data can help predict presidential elections, Super Bowl champions, and even the weather. However, it's very hard, if not impossible, to predict how people feel unless they tell us. This is when impulse spending with data comes in handy. Companies are constantly

Data is ever present in the world today. Data can help predict presidential elections, Super Bowl champions, and even the weather. However, it's very hard, if not impossible, to predict how people feel unless they tell us. This is when impulse spending with data comes in handy. Companies are constantly looking for ways to get honest feedback when they are doing market research. Often, the research obtained ends up being unreliable or biased in some way. Allowing users to make impulse purchases with survey data is the answer. Companies can still gather the data that they need to do market research and customers can get more features or lives for their favorite games. It becomes a win-win for both users and companies. By adding the option to pay with information instead of money, companies can still get value out of frugal players. Established companies might not care so much about the impulse spending for purchases made in the application, however they would find a great deal of value in hearing about what customers think of their product or upcoming event. The real value from getting data from customers is the ability to train analytics models so that companies can make better predictions about consumer behavior. More accurate predictions can lead to companies being better prepared to meet the needs to the customer. Impulse spending with data provides the foundation to creating a software that can create value from all types of users regardless of whether the user is willing to spend money in the application.
ContributorsYotter, Alexandria Lee (Author) / Olsen, Christopher (Thesis director) / Sopha, Matthew (Committee member) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
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Description
With the discovery of “Big Data” and the positive impacts properly using data can have on any and every business, it is no wonder that there has been an explosion of companies choosing to implement many possible uses of data. Consumers and any people who may not fully understand

With the discovery of “Big Data” and the positive impacts properly using data can have on any and every business, it is no wonder that there has been an explosion of companies choosing to implement many possible uses of data. Consumers and any people who may not fully understand the process of collecting, analyzing, and visualizing data may be more easily swayed towards believing something that might not necessarily be true or represented accurately. Often it may feel like every hot topic issue has groups on both sides of the issues using seemingly objective data to prove why their side is correct. Seeing two contradictory sides with seemingly factual data can leave many people confused and unsure what the correct course of action is. With this in mind, I realized that there was a chance the businesses could be creating similar misrepresentations of data to sway customers that the company’s product or service is absolutely a necessity in their lives. After all, the world of marketing and understanding consumer preference is a wildly changing and constant moving target that companies have to navigate. Using data surrounding their products and services to create a desire in consumers to buy and use their offerings seems like a surefire way to successfully target market segments.
As I researched and conducted initial analysis for this project, I quickly ran into a few roadblocks that lead to me needing to pivot off of certain ideas and adapt my initial plans to fit what was actually being done in the current marketing environment. In reality, most businesses are not up for taking the risk of explicitly giving real metrics of their products and services to customers. Due to this, my thesis evolved into finding other ways that companies would use logical appeals to represent their products and comparatively analyze how these companies choose to represent themselves on a social media platform.
ContributorsQueen, Adrianna Louise (Author) / Prince, Linda (Thesis director) / Olsen, Christopher (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05