Theme parks have been expanding in size and scope since their inception decades past, a trend that the academic world has begun to notice. There is a wide variety of academic literature on tourism, but not nearly as much on theme parks. As a unique entertainment concept, theme parks have…
Theme parks have been expanding in size and scope since their inception decades past, a trend that the academic world has begun to notice. There is a wide variety of academic literature on tourism, but not nearly as much on theme parks. As a unique entertainment concept, theme parks have yet to be studied as extensively as other tourism settings. The purpose of this study is to expand on the current academic research concerning theme parks. The researcher applied directed content analysis to dozens of mass media articles in an attempt to identify strategies currently in use in the theme park industry, thereby filling a gap in academic research on the practical application of strategy in the theme park industry. The content analysis consisted of 87 articles from 34 United States-based sources ranging in year from 1985 to 2013, including both large- and small-scale publications, in regards to circulation, spanning the entire country. At the conclusion of the data collection process, the researcher recorded 225 statements demonstrating eight distinct strategies historically present in the theme park industry. The statements from the articles were extracted, analyzed and categorized as discussed below. Those strategies fit into the following eight categories: (1) value, (2) uniqueness, (3) niche, (4) innovation, (5) variety, (6) quality, (7) currency, and (8) convenience. Results from this study introduced two new key strategies being applied in the theme park industry that had not been previously included in the academic literature. The first new strategy discovered was currency. The strategy of providing something current means the theme park attempted to give its guests experiences that were culturally relevant at that time and modern in the theme itself, like creating a ride from a new movie. The second new strategy was convenience, in which case the theme park attempted to make its experiences more accessible for a single member in a party, or the entire group. Both of these new strategies appeared frequently, often more than the six strategies originally identified in the academic literature review. As theme parks continue to grow and diversify in the United States and around the world, it is important for professionals in tourism and business to understand the industry's progression. By combining previous knowledge and adding new research, this study has provided a foundation for future research and analysis on the dynamics of the theme park industry on a national and international scale.
Mothers have a unique experience of domestic violence and help-seeking because of their dual identity as mothers and survivors. Based on a qualitative analysis of 7 interviews I conducted with mothers in shelter, I explore how survivors understand themselves as mothers, their partners as fathers, and the role of substance…
Mothers have a unique experience of domestic violence and help-seeking because of their dual identity as mothers and survivors. Based on a qualitative analysis of 7 interviews I conducted with mothers in shelter, I explore how survivors understand themselves as mothers, their partners as fathers, and the role of substance abuse in their relationships. My research suggests improved policies for service providers, including allowing mothers to maintain custody of their kids while in rehab.
Brave Bears was a Barrett creative project that operated under local non-profit organizations, Amanda Hope Rainbow Angels and Arizona Women’s Recovery Center. Amanda Hope Rainbow Angels provides support and education for children fighting cancer and their families. Arizona Women’s Recovery Center provides rehabilitation programs for women fighting substance abuse and…
Brave Bears was a Barrett creative project that operated under local non-profit organizations, Amanda Hope Rainbow Angels and Arizona Women’s Recovery Center. Amanda Hope Rainbow Angels provides support and education for children fighting cancer and their families. Arizona Women’s Recovery Center provides rehabilitation programs for women fighting substance abuse and housing for the women and their children. The Brave Bears Project was focused on helping children in these situations cope with the trauma they are experiencing. The children received a teddy bear, which is a transitional object. In addition, a clay pendant with the word, “brave” pressed into it was tied around the bear’s neck with a ribbon. A poem of explanation and encouragement was also included.<br/><br/>The teddy bear provided comfort to children experiencing emotionally distressing situations as they receive treatment for their illness or as their mom undergoes rehabilitation. This can be in the form of holding the teddy bear when they feel frightened, anxious, lonely or depressed. The “brave” pendant and poem seek to encourage them and acknowledge their trauma and ability to persevere.
