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The connection between Hollywood costume design and the films of the 007/James Bond franchise, especially in regards to the changing perspective of the “Bond Girl”, is an intricate relationship that has previously been little researched. In the most recent Bond films, in particular, the female characters have become more powerful

The connection between Hollywood costume design and the films of the 007/James Bond franchise, especially in regards to the changing perspective of the “Bond Girl”, is an intricate relationship that has previously been little researched. In the most recent Bond films, in particular, the female characters have become more powerful than the early characters and their roles within the narratives have changed with their characters taking on stronger and more integral roles. This thesis seeks to examine the films of the 007/James Bond franchise and how the rhetoric of the franchise’s costume design affects the representation of femininity and power in regards to the Bond Girls. After an overview of Bond history and costume theory, two films are analyzed as case studies: Dr. No (1962) which marks the beginning of the film franchise and Casino Royale (2006), which marks the more recent turn the films have taken. This thesis examines how the representations of Bond Girls and the use of costume design for their characters have changed over the course of the franchise from the days of Sean Connery to the recent reboot of the franchise with Daniel Craig as 007 James Bond. In addition to an examination of Bond Girl costume design, this thesis considers the role and influence of the costume designers. A designer’s vision of a character is derived from both the writing and the physical features of the actresses before them. Here this thesis considers how the rhetorical choices made by designers have contributed to an understanding of the relationship between femininity and power. Finally it shows how the costumes effect the power of the female characters and how the Bond Girls of today (Casino Royale) compare and/or contrast to Bond Girls of the past (Dr. No). This thesis combines the areas of feminist film theory and costume theory to provide an original rhetorical analysis of the Bond series in relation to costume design and examines the rhetorical statements made by the costume designers in their designs for the characters and how those statements influence the representations of the characters.
ContributorsSeverson, Andrea (Author) / Goggin, Maureen (Thesis advisor) / Ore, Ersula (Committee member) / Lamp, Kathleen (Committee member) / Arizona State University (Publisher)
Created2013
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ABSTRACT Mexican Golden Age Cinema materialized the narratives of identity, unity and morality that became the obligated point of reference to understand social stability and mexicaness during the post-revolutionary period. Hence, film stars evolved into cultural icons that embodied the representation of patriarchal order as a synonym for nationalism. However,

ABSTRACT Mexican Golden Age Cinema materialized the narratives of identity, unity and morality that became the obligated point of reference to understand social stability and mexicaness during the post-revolutionary period. Hence, film stars evolved into cultural icons that embodied the representation of patriarchal order as a synonym for nationalism. However, dissident depictions that challenged carefully tailored heteronormative roles were as much a part of the post-revolutionary reality as was the attempt to manufacture a utopic heterosexual family on screen, that functioned as a metaphor for national reunification under the law of the father/president of the Mexican Republic. Nonetheless, even when an distinguished member of the Mexican star system, Sara García´s queer performativity of her quintessential sainted mother and even more revered grandmother characters highlights fissures in the effort to naturalize sexual passivity and heterosexual motherhood as the core of Mexican women identity. Furthermore, García took advantage of her romanticized butch characters in order to revert lesbian invisibility in movies where she portrait roles that exemplified sapphic households. In most of García's films masculine presence became redundant, hence challenging male privilege. Not very far from her own reality, García's queer women of a certain age, involved in female marriages, contested the post-revolutionary discourse of stability and mexicaness even in the heteronormative realm of Golden Age Filmmaking. Regardless of her queerness, unlike any other transgressive figure, Sara García became a national icon in her time and her image continues to hold relevance in current Mexican popular culture. More than five decades after her death young generations are still familiar with her legacy and her image has evolved into the representation of the nostalgia for tradition and alleged "more simple" times.
ContributorsBaeza Lope, Ileana (Author) / Foster, David W (Thesis advisor) / De Urioste, Carmen (Committee member) / Rosales, Jesus (Committee member) / Arizona State University (Publisher)
Created2014
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DescriptionThe project analyzes the history of indie music and culture, and how the aesthetic has been undermined by the modern music industry. The project discusses rhetorical theory on the nature of publics, including group identification through rhetorical discourse as expressed through indie culture.
ContributorsBisbee, Evan Owens (Author) / Lamp, Kathleen (Thesis director) / Mook, Richard (Committee member) / Berry, Shavawn (Committee member) / Barrett, The Honors College (Contributor) / Department of English (Contributor)
Created2013-05
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Description
Rather than being the lawless barbarian society that history and popular culture have painted it, medieval Scandinavian culture was more complex and nuanced. This dissertation interrogates the use of a rhetoric of reasonableness (hóf) in the medieval Nordic society to give voice to this silenced tradition. Specifically, this research focuses

Rather than being the lawless barbarian society that history and popular culture have painted it, medieval Scandinavian culture was more complex and nuanced. This dissertation interrogates the use of a rhetoric of reasonableness (hóf) in the medieval Nordic society to give voice to this silenced tradition. Specifically, this research focuses on the use of rhetoric in civic and legal settings to show that medieval Scandinavians were more interested in reasonable solutions than unreasonable ones.

Civic rhetoric among the medieval Nordic people relied heavily on hóf to keep civic practice manageable. Working in small towns and villages without central bureaucracies, reasonableness became important to the functioning of the village. Large scale disruptions could mean the death of all inhabitants in the area due to social disruption if violence occurred, so finding reasonable means of dealing with social problems was of paramount importance to the Norse. Using readings and analysis from the Icelandic sagas, I show the mechanisms of their rhetoric were used to manage civic life.

Legal rhetoric was also based on reasonableness. If civic actions became violent or potentially violent, then the courts needed a way to redress and maintain the peace in the area. The practice of law was heavily influenced by the rhetorical stance of hóf. The Scandinavian tradition of court cases appears in their early laws and in several sagas which allows a picture to be created of their rhetorical stance of reasonableness in the law cases. Analysis of historical data and saga manuscripts give evidence of a rhetorical tradition of reasonable redress in the legal system.
ContributorsLively, Robert (Author) / Lamp, Kathleen (Thesis advisor) / Bjork, Robert E. (Committee member) / Goggin, Peter (Committee member) / Arizona State University (Publisher)
Created2020