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- Creators: Lamp, Kathleen
- Creators: Atkinson, Robert
Description
The connection between Hollywood costume design and the films of the 007/James Bond franchise, especially in regards to the changing perspective of the “Bond Girl”, is an intricate relationship that has previously been little researched. In the most recent Bond films, in particular, the female characters have become more powerful than the early characters and their roles within the narratives have changed with their characters taking on stronger and more integral roles. This thesis seeks to examine the films of the 007/James Bond franchise and how the rhetoric of the franchise’s costume design affects the representation of femininity and power in regards to the Bond Girls. After an overview of Bond history and costume theory, two films are analyzed as case studies: Dr. No (1962) which marks the beginning of the film franchise and Casino Royale (2006), which marks the more recent turn the films have taken. This thesis examines how the representations of Bond Girls and the use of costume design for their characters have changed over the course of the franchise from the days of Sean Connery to the recent reboot of the franchise with Daniel Craig as 007 James Bond. In addition to an examination of Bond Girl costume design, this thesis considers the role and influence of the costume designers. A designer’s vision of a character is derived from both the writing and the physical features of the actresses before them. Here this thesis considers how the rhetorical choices made by designers have contributed to an understanding of the relationship between femininity and power. Finally it shows how the costumes effect the power of the female characters and how the Bond Girls of today (Casino Royale) compare and/or contrast to Bond Girls of the past (Dr. No). This thesis combines the areas of feminist film theory and costume theory to provide an original rhetorical analysis of the Bond series in relation to costume design and examines the rhetorical statements made by the costume designers in their designs for the characters and how those statements influence the representations of the characters.
ContributorsSeverson, Andrea (Author) / Goggin, Maureen (Thesis advisor) / Ore, Ersula (Committee member) / Lamp, Kathleen (Committee member) / Arizona State University (Publisher)
Created2013
Description
This experimental pretest-posttest design study extended the field of media literacy research to pre-professionals in the entertainment industry. Specifically, it investigated the effects of lecture, film screenings and focused discussions on media literacy general awareness, comprehension, critical thinking and attitudes about filmmakers' responsibility after a unit of instruction on media violence designed specifically for university film majors.
Inherent in this process was an attempt to create a valid instrument for measuring media literacy awareness, comprehension, critical thinking and attitudes about social responsibilities among future media makers. Items were presented from the perspective of a creator of entertainment products. A demographic survey was used to collect data on past media literacy education and media viewing habits of this niche group, while evaluation data provided insights into the thought processes of students as they considered issues of media literacy -- sometimes for the first time -- in their own lives, in the lives of others, and in their future careers. Factorial analysis was used to test the effectiveness of the instrument. Analyses of variance were employed to measure pretest-posttest differences in treatment groups and Paired Samples T-tests to measure differences across the entire sample. Responses to open-ended evaluation questions were analyzed and coded and presented by item.
Results showed positive changes in comprehension and filmmaker responsibility attitudes across treatment groups and significant positive differences in media awareness and critical thinking among students across treatment groups. Results did not align with treatment groups: the students who watched film clips and participated in focused discussions gained knowledge but did not achieve significantly greater mean scores than those who did not participate in these treatments.
Findings support those in the research literature that holistic media literacy instruction, which incorporates aspects of creating as well as consuming entertainment products, can open new pathways of criticality about media issues. Media should be presented in context and with direction from the instructor. In eight evaluation items, some 90% of the young media makers agreed that the media violence lesson influenced their thinking and that they would consider material taught in this lesson when creating future media products.
Inherent in this process was an attempt to create a valid instrument for measuring media literacy awareness, comprehension, critical thinking and attitudes about social responsibilities among future media makers. Items were presented from the perspective of a creator of entertainment products. A demographic survey was used to collect data on past media literacy education and media viewing habits of this niche group, while evaluation data provided insights into the thought processes of students as they considered issues of media literacy -- sometimes for the first time -- in their own lives, in the lives of others, and in their future careers. Factorial analysis was used to test the effectiveness of the instrument. Analyses of variance were employed to measure pretest-posttest differences in treatment groups and Paired Samples T-tests to measure differences across the entire sample. Responses to open-ended evaluation questions were analyzed and coded and presented by item.
Results showed positive changes in comprehension and filmmaker responsibility attitudes across treatment groups and significant positive differences in media awareness and critical thinking among students across treatment groups. Results did not align with treatment groups: the students who watched film clips and participated in focused discussions gained knowledge but did not achieve significantly greater mean scores than those who did not participate in these treatments.
Findings support those in the research literature that holistic media literacy instruction, which incorporates aspects of creating as well as consuming entertainment products, can open new pathways of criticality about media issues. Media should be presented in context and with direction from the instructor. In eight evaluation items, some 90% of the young media makers agreed that the media violence lesson influenced their thinking and that they would consider material taught in this lesson when creating future media products.
ContributorsTrotta, Laurie (Author) / Savenye, Wilhelmina (Thesis advisor) / Atkinson, Robert (Committee member) / Bitter, Gary (Committee member) / Arizona State University (Publisher)
Created2014
DescriptionThe project analyzes the history of indie music and culture, and how the aesthetic has been undermined by the modern music industry. The project discusses rhetorical theory on the nature of publics, including group identification through rhetorical discourse as expressed through indie culture.
ContributorsBisbee, Evan Owens (Author) / Lamp, Kathleen (Thesis director) / Mook, Richard (Committee member) / Berry, Shavawn (Committee member) / Barrett, The Honors College (Contributor) / Department of English (Contributor)
Created2013-05
Description
Rather than being the lawless barbarian society that history and popular culture have painted it, medieval Scandinavian culture was more complex and nuanced. This dissertation interrogates the use of a rhetoric of reasonableness (hóf) in the medieval Nordic society to give voice to this silenced tradition. Specifically, this research focuses on the use of rhetoric in civic and legal settings to show that medieval Scandinavians were more interested in reasonable solutions than unreasonable ones.
Civic rhetoric among the medieval Nordic people relied heavily on hóf to keep civic practice manageable. Working in small towns and villages without central bureaucracies, reasonableness became important to the functioning of the village. Large scale disruptions could mean the death of all inhabitants in the area due to social disruption if violence occurred, so finding reasonable means of dealing with social problems was of paramount importance to the Norse. Using readings and analysis from the Icelandic sagas, I show the mechanisms of their rhetoric were used to manage civic life.
Legal rhetoric was also based on reasonableness. If civic actions became violent or potentially violent, then the courts needed a way to redress and maintain the peace in the area. The practice of law was heavily influenced by the rhetorical stance of hóf. The Scandinavian tradition of court cases appears in their early laws and in several sagas which allows a picture to be created of their rhetorical stance of reasonableness in the law cases. Analysis of historical data and saga manuscripts give evidence of a rhetorical tradition of reasonable redress in the legal system.
Civic rhetoric among the medieval Nordic people relied heavily on hóf to keep civic practice manageable. Working in small towns and villages without central bureaucracies, reasonableness became important to the functioning of the village. Large scale disruptions could mean the death of all inhabitants in the area due to social disruption if violence occurred, so finding reasonable means of dealing with social problems was of paramount importance to the Norse. Using readings and analysis from the Icelandic sagas, I show the mechanisms of their rhetoric were used to manage civic life.
Legal rhetoric was also based on reasonableness. If civic actions became violent or potentially violent, then the courts needed a way to redress and maintain the peace in the area. The practice of law was heavily influenced by the rhetorical stance of hóf. The Scandinavian tradition of court cases appears in their early laws and in several sagas which allows a picture to be created of their rhetorical stance of reasonableness in the law cases. Analysis of historical data and saga manuscripts give evidence of a rhetorical tradition of reasonable redress in the legal system.
ContributorsLively, Robert (Author) / Lamp, Kathleen (Thesis advisor) / Bjork, Robert E. (Committee member) / Goggin, Peter (Committee member) / Arizona State University (Publisher)
Created2020