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K-pop as a Soft Power

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This essay examines national leaders’ shaping of K-pop into a foreign export, specifically looking into how K-pop is used as a soft power for South Korea. I also examine how effective K-pop is as a soft power. Because of its

This essay examines national leaders’ shaping of K-pop into a foreign export, specifically looking into how K-pop is used as a soft power for South Korea. I also examine how effective K-pop is as a soft power. Because of its growing global popularity and use of K-pop artists for international relations, such as Red Velvet performing for Kim Jong Un, we might expect K-pop to act as the gateway into South Korean culture, often being the first exposure that other countries have into this country’s way of life. Through a qualitative analysis of resources ranging from news articles, videos, and social media posts, we see that K-pop idols, a term for K-pop celebrities, are heavily groomed and shaped by their labels to promote the South Korean national brand. Combined with a well-made business model to appeal to different countries, they also create sentiment for South Korean culture throughout the world with the support of the government and a strong fanbase. This plan is extremely effective in generating revenue for a multitude of South Korean brands beyond K-pop and even fosters South Korean affection in North Korea.

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2020-05

Introducing the Oboe D'amore to the Woodwind

Description

This project describes the process of creating an arrangement of Gustav Holst's "Second Suite in F for Military Band," to include the oboe d'amore. The oboe d'amore is a member of the oboe family which is not often used in

This project describes the process of creating an arrangement of Gustav Holst's "Second Suite in F for Military Band," to include the oboe d'amore. The oboe d'amore is a member of the oboe family which is not often used in the modern day. Also included are a score, 5 individual parts, and a digital audio file of the arrangement.

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2020-12

color

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Our perspectives and experiences are constantly shaped by the music around us. Through the writing, recording, and producing of color, an eight track concept album, we seek to explore and reflect upon life's most significant milestones. This paper chronicles the

Our perspectives and experiences are constantly shaped by the music around us. Through the writing, recording, and producing of color, an eight track concept album, we seek to explore and reflect upon life's most significant milestones. This paper chronicles the year-long creation process of color and highlights the important influences, challenges, and approach which made the album all the more transcendental.

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Date Created
2018-05

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An Analysis of Consumer Demand for Digital Songs

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In this paper I seek to understand how consumers value music today by investigating what consumers are willing to pay for digitally downloaded songs (such as the ones available on the iTunes or Amazon music stores) and the variety of

In this paper I seek to understand how consumers value music today by investigating what consumers are willing to pay for digitally downloaded songs (such as the ones available on the iTunes or Amazon music stores) and the variety of factors that influence their willingness to pay. I conducted a survey and received over 500 responses regarding willingness to pay for single-song downloads, consumer sentiment on whether music should be free, streaming service use, and other information pertaining to music consumption behavior. Through this research I found that paid-streamers are willing to pay more for songs than those who do not pay to stream, all else being equal. Further, Free-streamers are not willing to pay significantly more or less than non-streamers. This finding is additional information to other research that suggests streaming acts as a substitute for sales. I also found that most consumers are in the middle when it comes to the debate for whether music should always be free or always be purchased. Where someone aligns on the spectrum is a statistically significant contributing factor to what that person is willing to pay for a song. My findings also suggest that consumer preferences distinguish between benefit derived from music ownership and benefit derived from the ability to listen to music. This information sheds more light on the reason behind the declining digital download market.

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2018-05

Look Up LP

Description

"Look Up" is a full length hip hop concept album that follows a day in the life of protagonist Ozy Mandias, except with a science fiction twist. He has been abducted by an alien who is going through his memories.

"Look Up" is a full length hip hop concept album that follows a day in the life of protagonist Ozy Mandias, except with a science fiction twist. He has been abducted by an alien who is going through his memories. The project includes a full length script and lyric companion as well as a package mood visuals to go along with the album.

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Date Created
2018-05

Theory Jam: A New Approach to Music Theory

Description

Theory Jam is a series of online, education videos that teach music theory in a fun, engaging way. Our project is a response to the growing need for successful online education content. It incorporates strategies for creating effective educational video

Theory Jam is a series of online, education videos that teach music theory in a fun, engaging way. Our project is a response to the growing need for successful online education content. It incorporates strategies for creating effective educational video content and engages with contemporary debates in the field of music theory surrounding the purpose of a music theory education.

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2018-05

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The Walls are Alive with the Sound of Music: Music Therapy Techniques for Incarcerated Persons

Description

A music therapy informed music group program was created and implemented at the Maricopa Reentry Center in Phoenix. This program \u2014 entitled Building Hope Through Music \u2014 utilized music therapy techniques including lyric analysis, songwriting, singing, musical games, and guided

A music therapy informed music group program was created and implemented at the Maricopa Reentry Center in Phoenix. This program \u2014 entitled Building Hope Through Music \u2014 utilized music therapy techniques including lyric analysis, songwriting, singing, musical games, and guided visualization in order to improve self-awareness, provide a medium for self-expression, increase teamwork and collaboration, promote relaxation, facilitate emotional processing and awareness, and improve tolerance of non-preferred activities in participants. This group was conducted for seven months and had participation from over 400 male ex-offenders.

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2018-05

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The Influence of Mizrahi Jews on Israeli Music and Food

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The Mizrahi Jews have greatly influenced current Israeli culture through their music and food. The Mizrahi immigrated from Middle Eastern countries and brought with them their music and food. Their music has changed slowly over time. Musiqa Mizrahit started as

The Mizrahi Jews have greatly influenced current Israeli culture through their music and food. The Mizrahi immigrated from Middle Eastern countries and brought with them their music and food. Their music has changed slowly over time. Musiqa Mizrahit started as music the Mizrahi brought with them when the immigrated to Israel. As they adjusted to Israeli society, they began switching the Arabic words to Hebrew. Musiqa Mizrahit really took off with the creation of cassette recordings that allowed anyone to cheaply record music and share it. As Musiqa Mizrahit became more accessible, it slowly gained popularity across Israel. As popularity for the genre, it slowly became accepted in Israeli society. Up until then, Musiqa Mizrahit had been discriminated against and was not considered part of Israeli culture. Nowadays, Musiqa Mizrahit is very popular and widely accepted in Israel. The food was accepted by the Ashkenazi in the first two decades of the countries existence by the widespread Israeli pushback in Mandatory Palestine and into the existence of the brand new country. now many of the Mizrahi foods are considered part of the Israeli national cuisine.

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Date Created
2019-05

An Exploration of Multicultural Musicianship through Composition and Performance

Description

“In what ways can I engage an audience of primarily western musicians in experiencing a new musical world in dialogue with the one they know?” The author begins by asking himself this question. He describes a project which will answer

“In what ways can I engage an audience of primarily western musicians in experiencing a new musical world in dialogue with the one they know?” The author begins by asking himself this question. He describes a project which will answer this question, then selects and focuses on a single aspect of this project: the arranging of three pieces from Kenzou Hatanaka’s Iyonokuni Matsuyama Suigun Daiko for woodwind quintet and taiko from its original orchestration for band and taiko. Emphasis is placed on creating an enticing multicultural work that equally presents western and Japanese influences, and the author’s compositional process and considerations are explained. A discussion of what the author learned about multiculturalism and himself concludes.

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2019-05

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It’s More Than Music To Us: An Enhanced Approach to Music Festivals

Description

In this world of fading trends, a fear of missing out, and the next best thing, people crave lasting connection and authenticity. Music festivals are multi day musical and social events that have to power to bring people together for

In this world of fading trends, a fear of missing out, and the next best thing, people crave lasting connection and authenticity. Music festivals are multi day musical and social events that have to power to bring people together for a ritualistic experience providing a meaningful awakening for each individual attendee. Peoples identity can be validated in the affirmative social negotiation and a safe environment - just so at a music festival. The ritual that exists at festivals through the actions attendees make all combine into an incomparable experience aiding them in their own personal growth and their connection to others and their surroundings. With the support of survey data on music festivals, the best changes to festival production would be the implementation of more purposeful activities to contribute to the ritual and meaning for attendees, as well as marketing content which showcases the elements of community, art and music, rather than the regular sales pitch. This shift of marketing content would set a positive tone for the given music festival, which is crucial in ensuring attendees arrive with good intentions and have that transformative experience to expand themselves and feel connected.

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2019-05