Matching Items (13)
Filtering by
- All Subjects: Music
- Member of: Theses and Dissertations
- Status: Published
DescriptionThis written work is accompanied by an audio CD and accompanying design and packaging materials, on file at the Barrett Thesis Library. The work details the process of recording an original audio CD and developing a marketing plan, including the building of a personal brand, strategies, tactics, and environment analysis.
ContributorsHoal, Lauren Elizabeth (Author) / Russell, Timothy (Thesis director) / Eaton, John (Committee member) / Rigsby, Clarke (Committee member) / Barrett, The Honors College (Contributor) / Herberger Institute for Design and the Arts (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Finance (Contributor)
Created2013-05
Description
Stability in Afghanistan has always been and will always be impossible to achieve, so long as Afghanistan remains the most corrupt country on earth, and so long as the nation's illicit drug trade continues to flourish unchecked. Longstanding conflict in Afghanistan has fostered an environment in which the interest of the nation's influential individuals tips more in favor of instability than in favor of creating a peaceful, stable country under the rule of law. Progress in securing the nation and defeating the Taliban insurgents will not win the counterinsurgency campaign alone. Dramatic political and economic reforms are required if the nation is to have a future after the withdrawal of ISAF troops and eventual reduction in foreign aid. Only permanent changes in behavior in the country can have permanent effects on the government, economy, and welfare of the population.
ContributorsPerry, Michael MacMillan (Author) / Roberts, Daniel (Thesis director) / Pagel, Bruce (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / W. P. Carey School of Business (Contributor) / Department of Military Science (Contributor)
Created2014-05
Description
Stability in Afghanistan has always been and will always be impossible to achieve, so long as Afghanistan remains the most corrupt country on earth, and so long as the nation's illicit drug trade continues to flourish unchecked. Longstanding conflict in Afghanistan has fostered an environment in which the interest of the nation's influential individuals tips more in favor of instability than in favor of creating a peaceful, stable country under the rule of law. Progress in securing the nation and defeating the Taliban insurgents will not win the counterinsurgency campaign alone. Dramatic political and economic reforms are required if the nation is to have a future after the withdrawal of ISAF troops and eventual reduction in foreign aid. Only permanent changes in behavior in the country can have permanent effects on the government, economy, and welfare of the population.
ContributorsPerry, Michael MacMillan (Author) / Roberts, Daniel (Thesis director) / Pagel, Bruce (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / W. P. Carey School of Business (Contributor) / Department of Military Science (Contributor)
Created2014-05
Description
Though information warfare has been around for centuries, the advent of the Information Age has made this type of warfare increasingly utilized by both state and non-state actors to varying effects in conflicts across the world. Technological advances have ignited increases in computing power, information computerization, the proliferation of powerful information technology, and communication speeds. This study investigates Russian information warfare doctrine- specifically, the tactics employed in information warfare campaigns and the effects of such campaigns. The Russian hybrid warfare campaigns in Ukraine and Syria will serve as the focal case studies. I argue that Russian information warfare doctrine is inelastic, in that the core tactics used do not change in different conflicts. This study will dissect Russian information warfare principles, provide an overview of the Russian political objectives in both battlespaces, analyze the effectiveness of information warfare tactics when applied in two different engagement spheres, and will explore the reasons why the same tactics had different effects. The study finds that doctrinally identical information warfare tactics were used in both Ukraine and Syria. To provide further significance, the study discusses the policy implications that static Russian information warfare doctrine has regarding the future of information warfare in conflict.
ContributorsTran, Justin Namchuong (Author) / Rothenberg, Daniel (Thesis director) / Pagel, Bruce (Committee member) / School of Politics and Global Studies (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
In this paper I seek to understand how consumers value music today by investigating what consumers are willing to pay for digitally downloaded songs (such as the ones available on the iTunes or Amazon music stores) and the variety of factors that influence their willingness to pay. I conducted a survey and received over 500 responses regarding willingness to pay for single-song downloads, consumer sentiment on whether music should be free, streaming service use, and other information pertaining to music consumption behavior. Through this research I found that paid-streamers are willing to pay more for songs than those who do not pay to stream, all else being equal. Further, Free-streamers are not willing to pay significantly more or less than non-streamers. This finding is additional information to other research that suggests streaming acts as a substitute for sales. I also found that most consumers are in the middle when it comes to the debate for whether music should always be free or always be purchased. Where someone aligns on the spectrum is a statistically significant contributing factor to what that person is willing to pay for a song. My findings also suggest that consumer preferences distinguish between benefit derived from music ownership and benefit derived from the ability to listen to music. This information sheds more light on the reason behind the declining digital download market.
ContributorsRodriguez, Stefan Daniel (Author) / Mandel, Naomi (Thesis director) / Veramendi, Gregory (Committee member) / Department of Economics (Contributor) / Department of Finance (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Music streaming services have affected the music industry from both a financial and legal standpoint. Their current business model affects stakeholders such as artists, users, and investors. These services have been scrutinized recently for their imperfect royalty distribution model. Covid-19 has made these discussions even more relevant as touring income has come to a halt for musicians and the live entertainment industry. <br/>Under the current per-stream model, it is becoming exceedingly hard for artists to make a living off of streams. This forces artists to tour heavily as well as cut corners to create what is essentially “disposable art”. Rapidly releasing multiple projects a year has become the norm for many modern artists. This paper will examine the licensing framework, royalty payout issues, and propose a solution.
ContributorsKoudssi, Zakaria Corley (Author) / Sadusky, Brian (Thesis director) / Koretz, Lora (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
A collection of comedy rap songs.
ContributorsBenson, Nathan (Author) / Espinosa, Micha (Thesis director) / Reyes, Guillermo (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor)
Created2022-05
Description
A collection of comedy rap songs.
ContributorsBenson, Nathan (Author) / Espinosa, Micha (Thesis director) / Reyes, Guillermo (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor)
Created2022-05
Description
A collection of comedy rap songs.
ContributorsBenson, Nathan (Author) / Espinosa, Micha (Thesis director) / Reyes, Guillermo (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor)
Created2022-05
Description
Personal branding within the music industry has long fallen under the supervision of profit-centric major record labels, whose control extended throughout artist’s music, copyrights, merchandising, and fair-use compensation. This paper explores how artists’ branding has evolved within the recording industry alongside the development of emerging technologies and the discovery of certain patterns in consumer behavior. Starting with an overarching exploration of the origins of commercialized music, this paper iterates how certain record labels ascended the corporate hierarchy to influence consumers’ accessible listening options. This understanding leads to an analysis of the inception of illegal file-sharing websites as an outlet for music distribution, as well as its long-lasting effects on industry distribution tactics and music streaming platforms. This paper then narrows to the origins of the rap industry, delving into the traditionally-rooted experiential celebrations that birthed such an impactful genre. Following an understanding of the history of the recording and rap industries, this paper identifies the modern music listener’s behaviors and choices, supplemented by an examination of how consumer social technologies have motivated these changes. To best understand the role of these evolving perceptions, this paper evaluates four successful rap artists - Chance the Rapper, Tekashi 6ix9ine, Lil Nas X, and Travis Scott - and determines the strategies employed by these individuals and their branding teams. Finally, in determining these strategies, this paper outlines the essential takeaways from this research that would aid in the advancement of an artist’s personal branding today.
ContributorsBoyle, Jared Devin (Co-author) / Schneider, Garrett (Co-author) / Giles, Charles (Thesis director) / Lisjak, Monika (Committee member) / School of Music (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12