Matching Items (11)
DescriptionThis written work is accompanied by an audio CD and accompanying design and packaging materials, on file at the Barrett Thesis Library. The work details the process of recording an original audio CD and developing a marketing plan, including the building of a personal brand, strategies, tactics, and environment analysis.
ContributorsHoal, Lauren Elizabeth (Author) / Russell, Timothy (Thesis director) / Eaton, John (Committee member) / Rigsby, Clarke (Committee member) / Barrett, The Honors College (Contributor) / Herberger Institute for Design and the Arts (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Finance (Contributor)
Created2013-05
Description
Beginning with the publication of Moneyball by Michael Lewis in 2003, the use of sabermetrics \u2014 the application of statistical analysis to baseball records - has exploded in major league front offices. Executives Billy Beane, Paul DePoedesta, and Theo Epstein are notable figures that have been successful in incorporating sabermetrics to their team's philosophy, resulting in playoff appearances and championship success. The competitive market of baseball, once dominated by the collusion of owners, now promotes innovative thought to analytically develop competitive advantages. The tiered economic payrolls of Major League Baseball (MLB) has created an environment in which large-market teams are capable of "buying" championships through the acquisition of the best available talent in free agency, and small-market teams are pushed to "build" championships through the drafting and systematic farming of high-school and college level players. The use of sabermetrics promotes both models of success \u2014 buying and building \u2014 by unbiasedly determining a player's productivity. The objective of this paper is to develop a regression-based predictive model that can be used by Majors League Baseball teams to forecast the MLB career average offensive performance of college baseball players from specific conferences. The development of this model required multiple tasks: I. Data was obtained from The Baseball Cube, a baseball records database providing both College and MLB data. II. Modifications to the data were applied to adjust for year-to-year formatting, a missing variable for seasons played, the presence of missing values, and to correct league identifiers. III. Evaluation of multiple offensive productivity models capable of handling the obtained dataset and regression forecasting technique. IV. SAS software was used to create the regression models and analyze the residuals for any irregularities or normality violations. The results of this paper find that there is a relationship between Division 1 collegiate baseball conferences and average career offensive productivity in Major Leagues Baseball, with the SEC having the most accurate reflection of performance.
ContributorsBadger, Mathew Bernard (Author) / Goegan, Brian (Thesis director) / Eaton, John (Committee member) / Department of Economics (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
The goal of the creative project "Popular Music Songwriting" was to jump into songwriting with strategy and study on popular music, looking at why songs make the charts. The project had one focus on Max Martin's songwriting principles, but looked at anything that hit the charts. The conclusion of the project brings an understanding of several rules and patterns in songwriting that hit makers typically obey. A common purpose for pop songs is to keep its listeners engaged but not overwhelmed. The goal is to do something different, but keep things familiar and to make people want to listen to it again. Songwriting has become very business-minded in that many informal rules to songwriting have become established because they are supported by psychology, showing that we have developed certain expectations in songs. For example, when a song gets very complex, we oftentimes tune out and do not want to hear it. This problem makes a song unfriendly to the radio. Also, repetition is often exercised. Many pop listeners have favorite parts of songs; therefore, when a songwriter has created a hook that listeners will want to look forward to through the song's duration, then that hook should be recycled strategically to keep the listener engaged. Four songs are submitted at the project's completion. The songs' names are "Soon to be an Emergency," "They Will Look at Us," "Black and White," and "Psychedelic Nights." The songs well represent a timeline of the project. As new songwriting rules were learned in the process of this project, they were employed accordingly, making each new song a fair representation of the learning up to that point.
ContributorsDudzinski, Bryce Daniel (Author) / Libman, Jeffrey (Thesis director) / Wells, Christopher (Committee member) / Department of Management and Entrepreneurship (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
"EP \u2014 Kyan Palmer" is a compilation of three songs, "Hit List," "Queen Cobra," and "Burn Mona Lisa" all written and recorded by Barrett student, Kyan Palmer. The project explores the process involved in creating recorded music and exposes the vulnerability and self-reflection in writing a song. The following depicts the thought process that came about in the creation of each song from the lyrics, to the vocals, to the production. This paper depicts a journal-like writing style outlining the various events that took place while creating EP \u2014 Kyan Palmer. The bulk of this Thesis/Creative Project was the written, produced, and recorded music attached in the appendix. With that said, the following document is intended to be reflective rather than scholarly and acts as an accompaniment to the audio recordings and video entries.
ContributorsPalmer, Kyan (Author) / Swoboda, Deanna (Thesis director) / Tobias, Evan (Committee member) / W. P. Carey School of Business (Contributor) / School of Music (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Music has consistently been documented as a manner to bring people together across cultures throughout the world. In this research, we propose that people use similar musical taste as a strong sign of potential social connection. To investigate this notion, we draw on literature examining how music merges the public/private self, the link to personality, and group identity, as well as how it is linked to romantic relationships. Thus, music can be a tool when wanting to get to know someone else and/or forge a platonic relationship. To test this hypothesis, we designed an experiment comparing music relative to another commonality (sharing a sports team in common) to see which factor is stronger in triggering an online social connection. We argue that people believe they have more in common with someone who shares similar music taste compared to other commonalities. We discuss implications for marketers on music streaming platforms.
ContributorsDrambarean, Julianna Rose (Co-author) / Simmons, Logan (Co-author) / Samper, Adriana (Thesis director) / Martin, Nathan (Committee member) / Department of Marketing (Contributor) / Watts College of Public Service & Community Solut (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
Music has consistently been documented as a manner to bring people together across cultures throughout the world. In this research, we propose that people use similar musical tastes as a strong sign of potential social connection. To investigate this notion, we draw on literature examining how music merges the public/private self, the link to personality, and group identity, as well as how it is linked to romantic relationships. Thus, music can be a tool when wanting to get to know someone else and/or forge a platonic relationship. To test this hypothesis, we designed an experiment comparing music relative to another commonality (sharing a sports team in common) to see which factor is stronger in triggering an online social connection. We argue that people believe they have more in common with someone who shares similar music taste compared to other commonalities. We discuss implications for marketers on music streaming platforms.
ContributorsSimmons, Logan Patrick (Co-author) / Drambarean, Julianna (Co-author) / Samper, Adriana (Thesis director) / Martin, Nathan (Committee member) / School of International Letters and Cultures (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
Music, which is easier to access than ever before, has become an integral part of many passionate enthusiasts’ lives. As a fellow music-obsessed listener, I set out to create and sell music-related art to other impassioned fans. This thesis contains every step of the business plan for Album Art By Andrew, including executive decisions based on primary and secondary research, as well as a projected P&L for the first year of operations.
ContributorsMarkau, Andrew (Author) / Eaton, Kate (Thesis director) / Schlacter, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor) / Department of Marketing (Contributor)
Created2023-12
Description
Personal branding within the music industry has long fallen under the supervision of profit-centric major record labels, whose control extended throughout artist’s music, copyrights, merchandising, and fair-use compensation. This paper explores how artists’ branding has evolved within the recording industry alongside the development of emerging technologies and the discovery of certain patterns in consumer behavior. Starting with an overarching exploration of the origins of commercialized music, this paper iterates how certain record labels ascended the corporate hierarchy to influence consumers’ accessible listening options. This understanding leads to an analysis of the inception of illegal file-sharing websites as an outlet for music distribution, as well as its long-lasting effects on industry distribution tactics and music streaming platforms. This paper then narrows to the origins of the rap industry, delving into the traditionally-rooted experiential celebrations that birthed such an impactful genre. Following an understanding of the history of the recording and rap industries, this paper identifies the modern music listener’s behaviors and choices, supplemented by an examination of how consumer social technologies have motivated these changes. To best understand the role of these evolving perceptions, this paper evaluates four successful rap artists - Chance the Rapper, Tekashi 6ix9ine, Lil Nas X, and Travis Scott - and determines the strategies employed by these individuals and their branding teams. Finally, in determining these strategies, this paper outlines the essential takeaways from this research that would aid in the advancement of an artist’s personal branding today.
ContributorsBoyle, Jared Devin (Co-author) / Schneider, Garrett (Co-author) / Giles, Charles (Thesis director) / Lisjak, Monika (Committee member) / School of Music (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12
Description
No Breaks: An Examination of Mental Health in the Music Industry is a photo book with journaling that attempts to dismantle common perceptions of the touring lifestyle. Drawing on my experience as a photographer on the final Vans' Warped Tour, as well as interviews with artists and crew members, the book examines the origins of these misconceptions, the conditions of touring that agitate mental illness, factors that encourage those suffering to speak up or stay silent, and ways the public can alleviate the pressure put on members of the music industry.
While touring may have been all about sex, drugs, and rock n' roll back in the 70's, the money in music has transferred to tour profits, rather than album sales. Thus, artists tour harder and more frequently, leading to an industry of overworked and usually underpaid individuals. It isn't unusual for a touring professional to work 14+ hour days, 7 days a week, and the work is sometimes back-breaking labor. Physical illness and living with coworkers can also add to the stress of an already strenuous job.
Even worse, pressures from the public, their clients, and even their coworkers can prevent those suffering with mental health issues from speaking out about it. No Breaks describes the "cycle of silence," or the high probability that those experiencing mental health issues will continue to stay silent if members of their touring crew or larger music community also fail to speak up.
The book concludes with a list of actions the public and industry can take in order to prevent and alleviate the intense pressure the music industry feels, including putting money back into music, donating to organizations that work to treat mental illness in them music industry, and offering support those who do choose to speak out. The purpose of No Breaks, however, is not to eradicate the conditions that exacerbate mental illness with a turn-key solution, but rather to explore these complex issues and create awareness. Many of the problems discussed in the book are self-perpetuating or linked with each other, and will take time, awareness, and cooperation to move forward and create a better industry for all.
While touring may have been all about sex, drugs, and rock n' roll back in the 70's, the money in music has transferred to tour profits, rather than album sales. Thus, artists tour harder and more frequently, leading to an industry of overworked and usually underpaid individuals. It isn't unusual for a touring professional to work 14+ hour days, 7 days a week, and the work is sometimes back-breaking labor. Physical illness and living with coworkers can also add to the stress of an already strenuous job.
Even worse, pressures from the public, their clients, and even their coworkers can prevent those suffering with mental health issues from speaking out about it. No Breaks describes the "cycle of silence," or the high probability that those experiencing mental health issues will continue to stay silent if members of their touring crew or larger music community also fail to speak up.
The book concludes with a list of actions the public and industry can take in order to prevent and alleviate the intense pressure the music industry feels, including putting money back into music, donating to organizations that work to treat mental illness in them music industry, and offering support those who do choose to speak out. The purpose of No Breaks, however, is not to eradicate the conditions that exacerbate mental illness with a turn-key solution, but rather to explore these complex issues and create awareness. Many of the problems discussed in the book are self-perpetuating or linked with each other, and will take time, awareness, and cooperation to move forward and create a better industry for all.
ContributorsFox, Kelly Marie (Author) / Sandoval, Mathew (Thesis director) / Fortunato, Joseph (Committee member) / College of Integrative Sciences and Arts (Contributor) / School of Community Resources and Development (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Binaural beat therapy is one acoustics technique used in music; a technique utilized in the music most people listen to when they have trouble sleeping or concentrating. The binaural beats technique, along with other therapeutic methods in music, have always fascinated me. This topic is something that I’ve wanted to research for some time. So for this creative project I want to challenge myself. I am going to learn how to produce music intended for musical therapy. I’ll be implementing methods based on my research. I hope to produce a piece of music that can help others. My goal is to create a song that has the potential to be added to the vast online library of therapeutic music.
ContributorsRaymond, Connor Nelson (Author) / Gray, Nancy (Thesis director) / Lee, Christopher (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05