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The music business has constantly evolved since its inception. Sheet music was the first physical form of music sold and was influenced by innovations in printing technology. Recorded music came about in the late 1800s and early 1900s, with Thomas Edison pioneering the phonograph record. Technology shifted from records to

The music business has constantly evolved since its inception. Sheet music was the first physical form of music sold and was influenced by innovations in printing technology. Recorded music came about in the late 1800s and early 1900s, with Thomas Edison pioneering the phonograph record. Technology shifted from records to 8-tracks to cassettes, and finally, digital audio, which revolutionized the entire industry. Compact discs (CDs) skyrocketed in popularity during the 1990s and early 2000s, but so did file-sharing. To combat piracy, record labels began selling and streaming music online. Music sales have plummeted in all formats. Streaming reigns as the most popular form of music distribution, but it produces a mere fraction of the revenue traditional albums once did. The loss affects all those in the industry, especially the artists, who see an average of only $23.40 for every $1000 in music sold. But technology has allowed the independent artist to record and distribute their music to the world for little cost compared to their major label predecessors. Many wonder if the music industry is dead, but as with any other technological change in history, the adaptors and innovators will survive.
ContributorsDamiano, Alec (Author) / Swoboda, Deanna (Thesis director) / Whyte, Rutger (Committee member) / Barrett, The Honors College (Contributor) / School of Music (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
Description
Only in the world of acting can an individual be denied a job simply on the basis of their appearance, and in my thesis, I sought to explore alternatives to this through the concept of nontraditional casting and casting against "type", which included the presentation of a full-length production of

Only in the world of acting can an individual be denied a job simply on the basis of their appearance, and in my thesis, I sought to explore alternatives to this through the concept of nontraditional casting and casting against "type", which included the presentation of a full-length production of the musical "Once on this Island" which I attempted to cast based on vocal quality and skill alone rather than taking physical characteristics into account. I researched the history and implementation of nontraditional casting, both in regards to race and other factors such as gender, socio-economic status, and disability. I also considered the legal and intellectual property challenges that nontraditional casting can pose. I concluded from this research that while nontraditional casting is only one solution to the problem, it still has a great deal of potential to create diversity in theater. For my own show, I held the initial auditions via audio recording, though the callback auditions were held in person so that I and my crew could appraise dance and acting ability. Though there were many challenges with our cast after this initial round of auditions, we were able to solidify our cast and continue through the rehearsal process. All things said, the show was very successful. It is my hope that those who were a part of the show, either as part of the production or the audience, are inspired to challenge the concept of typecasting in contemporary theater.
ContributorsBriggs, Timothy James (Author) / Yatso, Toby (Thesis director) / Dreyfoos, Dale (Committee member) / Barrett, The Honors College (Contributor) / School of Music (Contributor)
Created2014-12
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Description
For my thesis project, I created a website, titled Noise + Heat, to serve as a guide to local music in the Phoenix area. The idea is that someone who is unfamiliar with Phoenix music can visit my site and easily be able to find the latest news, new music

For my thesis project, I created a website, titled Noise + Heat, to serve as a guide to local music in the Phoenix area. The idea is that someone who is unfamiliar with Phoenix music can visit my site and easily be able to find the latest news, new music releases, live music venues, and be able to familiarize themselves with local artists. I designed and built the site in Adobe Edge Animate, and created all content. The website can be found at this link: www.noiseplusheat.com
ContributorsDinell, Sarah Constance (Author) / Jacoby, Jim (Thesis director) / Dodge, Nancie (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-12
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Description
Breathe, Don't Speak is an exploratory public relations campaign that applies strategic communication theories by thought leaders in social media and Millennial marketing to the promotion of an independent musical artist brand created by Allie Long. The project utilized methods of digital communication, including a website, social media channels and

Breathe, Don't Speak is an exploratory public relations campaign that applies strategic communication theories by thought leaders in social media and Millennial marketing to the promotion of an independent musical artist brand created by Allie Long. The project utilized methods of digital communication, including a website, social media channels and music hosting to promote the Breathe, Don't Speak brand. The campaign was also supported by the offline communication strategies of strategic partnership and content co-creation.
ContributorsLong, Alexandra Diane (Author) / Sweeter, Janice (Thesis director) / McConnell, Amy (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
21st Century Breakdown: The Influence of Social Media on New Bands in the 21st Century is a creative project that explores the development of social media in its relation to music and how, over time, it has impacted the music industry. More specifically, the documentary explains the significance of social

21st Century Breakdown: The Influence of Social Media on New Bands in the 21st Century is a creative project that explores the development of social media in its relation to music and how, over time, it has impacted the music industry. More specifically, the documentary explains the significance of social media to new bands at this moment in time (2017), which is seen through the development of local Phoenix band The Breaking Pattern. The documentary follows The Breaking Pattern for a year from the release of their debut album to the early stages of their second album. The documentary reveals that social media is essential to new bands, allows smaller bands to stay competitive in the industry and allows artists to present a certain identity, genuine or cultivated, to the public. Keywords: social media, identity, music, internet, documentary
ContributorsBosselman, Haley Erin (Author) / Jacoby, Jim (Thesis director) / Russell, Dennis (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of English (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
Due to increasing lack of resources and funding for budding student musicians, it is often not possible for this demographic to create, record, and produce their original music in the same high-budget studio environment in which music has been traditionally made. The objective of this project is to explore alternatives

Due to increasing lack of resources and funding for budding student musicians, it is often not possible for this demographic to create, record, and produce their original music in the same high-budget studio environment in which music has been traditionally made. The objective of this project is to explore alternatives which are more accessible to young independent musicians and reveal the most cost-efficient routes to obtain a high-quality result. To make this comparison, the group created budget recordings of their original music in a bedroom in true DIY fashion, and then recorded the same songs in a professional music studio using the best music and recording equipment available. The DIY recordings were mixed and mastered by the group members themselves, as well as separately by a professional audio engineer. The studio recordings were also mixed and mastered by a professional audio engineer, resulting in three final products with varying costs and quality. Ultimately, the group found that without mixing and mastering experience, it is very difficult to achieve high quality results. With the same budget recorded tracks, the group found that quality of the final product vastly increased when a professional audio engineer mixed and mastered the tracks. As far as the quality of the result, the studio recorded tracks were by far the best. Not only was the quality of the sounds from the high-end music and recording equipment much higher, the band had more freedom to be creative without the responsibility of simultaneously serving as recording engineers as was the case in the low budget recordings. The group concluded that this project was highly successful and demonstrated that high quality results could be obtained on a budget. The DIY recording techniques used in this project prove that independent musicians without access to expensive equipment and resources can still produce high quality music at the cost of more effort to serve as audio engineers in addition to musicians. However, recording in a studio with the help of a producer and professional audio engineers affords creative freedom and an increase in sound quality that is simply not possible to reproduce without the equipment and expertise that money can buy.
ContributorsBonk, Alan (Co-author) / Dhuyvetter, Nicholas Alan (Co-author) / Wickham, Kevin (Co-author) / Tobias, Evan (Thesis director) / Swoboda, Deanna (Committee member) / W.P. Carey School of Business (Contributor) / Mechanical and Aerospace Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
"EP \u2014 Kyan Palmer" is a compilation of three songs, "Hit List," "Queen Cobra," and "Burn Mona Lisa" all written and recorded by Barrett student, Kyan Palmer. The project explores the process involved in creating recorded music and exposes the vulnerability and self-reflection in writing a song. The following depicts

"EP \u2014 Kyan Palmer" is a compilation of three songs, "Hit List," "Queen Cobra," and "Burn Mona Lisa" all written and recorded by Barrett student, Kyan Palmer. The project explores the process involved in creating recorded music and exposes the vulnerability and self-reflection in writing a song. The following depicts the thought process that came about in the creation of each song from the lyrics, to the vocals, to the production. This paper depicts a journal-like writing style outlining the various events that took place while creating EP \u2014 Kyan Palmer. The bulk of this Thesis/Creative Project was the written, produced, and recorded music attached in the appendix. With that said, the following document is intended to be reflective rather than scholarly and acts as an accompaniment to the audio recordings and video entries.
ContributorsPalmer, Kyan (Author) / Swoboda, Deanna (Thesis director) / Tobias, Evan (Committee member) / W. P. Carey School of Business (Contributor) / School of Music (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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Description
This project explores the history of technology and social media, and their impact on the music industry. Social media and music culture are part of a remix culture, which encompasses new ways of recreating old content. Social media is not a new phenomenon, but has existed for centuries in various

This project explores the history of technology and social media, and their impact on the music industry. Social media and music culture are part of a remix culture, which encompasses new ways of recreating old content. Social media is not a new phenomenon, but has existed for centuries in various forms, dating back to ancient cultures. Music is constantly changing due to the remix culture- each new music style is created by changing what exists to fit the individual musician's style. Technological advances pushed the music industry to change, from the start to audio recording, to the digital sharing that is present in 2015, creating the musical culture as we presently know it. Due to the way that social media and music are interacting, a new platform is necessary to serve the artists in the music industry. Marketing on social media is incredibly powerful, but is ill-suited for small artists. As a result, SoundScope was developed to serve the needs of small musicians on social media. Soundscope develops a website that lets musicians use social media to it's greatest capacity and take advantage of the remix culture and the concept of virality that has developed with online communication. It uses a voting/ranking system to populate and organize it's home page, allowing listeners to find the most popular music first, and artists can get feedback based on the voting system and commenting capability. These create the community necessary for effective marketing and sharing of garage artist's music in the digital sphere.
ContributorsCash, Aimee Nicole (Author) / Silcock, Bill (Thesis director) / Dodge, Nancie (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
Description

This project is intended to fill gaps in the professional knowledge of music educators in the state of Arizona concerning the pedagogy, content, and importance of a visual education program in the scholastic marching band. It also aims to contribute to the general pool of knowledge surrounding visual education. While

This project is intended to fill gaps in the professional knowledge of music educators in the state of Arizona concerning the pedagogy, content, and importance of a visual education program in the scholastic marching band. It also aims to contribute to the general pool of knowledge surrounding visual education. While music educators are often expected to begin teaching marching band immediately following their graduation, many do not ever receive proper training in the visual aspect of the marching arts. The marching band is the most visible element of a holistic educational music program, and often represents the school to the community and the educator to their administrators. While significant music training is given at the collegiate level, many educators have not had further experience in the marching arts. The author uses his experience in Drum Corps International, as well as in teaching marching band to synthesize research-based practices into a handbook of immediately applicable visual pedagogical information that would be immediately useful to any music educator.

ContributorsGerald, Thomas (Author) / Swoboda, Deanna (Thesis director) / Quamo, Jeff (Committee member) / Barrett, The Honors College (Contributor) / School of Music, Dance and Theatre (Contributor)
Created2023-05
Description
Composed by Adele Etheridge Woodson in 2018, Thrive is an original composition for live euphonium and prepared electronic backing track; it was commissioned by David Gonzalez and premiered at the International Women’s Brass Conference at Arizona State University. The musical piece incorporates multiple audio bytes from personal interviews and videos

Composed by Adele Etheridge Woodson in 2018, Thrive is an original composition for live euphonium and prepared electronic backing track; it was commissioned by David Gonzalez and premiered at the International Women’s Brass Conference at Arizona State University. The musical piece incorporates multiple audio bytes from personal interviews and videos found online, including words said by pop figure icons, Congressmen, and President Donald J. Trump. The goal of Thrive is to creatively highlight the fight for gender equality among a male-dominant, misogynist society. It also serves as a fresh piece of repertoire for the euphonium, which often lacks original compositions by living composers. This paper will discuss Etheridge Woodson’s creative writing process, creation of the backing track, its world premiere, audience reaction, and a personal reflection.
ContributorsEtheridge Woodson, Adele (Author) / Swoboda, Deanna (Thesis director) / Roumain, Daniel Bernard (Committee member) / School of Film, Dance and Theatre (Contributor) / School of Music (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12