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- All Subjects: Sociology
- Genre: Academic theses
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Description
In most social networking websites, users are allowed to perform interactive activities. One of the fundamental features that these sites provide is to connecting with users of their kind. On one hand, this activity makes online connections visible and tangible; on the other hand, it enables the exploration of our connections and the expansion of our social networks easier. The aggregation of people who share common interests forms social groups, which are fundamental parts of our social lives. Social behavioral analysis at a group level is an active research area and attracts many interests from the industry. Challenges of my work mainly arise from the scale and complexity of user generated behavioral data. The multiple types of interactions, highly dynamic nature of social networking and the volatile user behavior suggest that these data are complex and big in general. Effective and efficient approaches are required to analyze and interpret such data. My work provide effective channels to help connect the like-minded and, furthermore, understand user behavior at a group level. The contributions of this dissertation are in threefold: (1) proposing novel representation of collective tagging knowledge via tag networks; (2) proposing the new information spreader identification problem in egocentric soical networks; (3) defining group profiling as a systematic approach to understanding social groups. In sum, the research proposes novel concepts and approaches for connecting the like-minded, enables the understanding of user groups, and exposes interesting research opportunities.
ContributorsWang, Xufei (Author) / Liu, Huan (Thesis advisor) / Kambhampati, Subbarao (Committee member) / Sundaram, Hari (Committee member) / Ye, Jieping (Committee member) / Arizona State University (Publisher)
Created2013
Description
This thesis deals with the analysis of interpersonal communication dynamics in online social networks and social media. Our central hypothesis is that communication dynamics between individuals manifest themselves via three key aspects: the information that is the content of communication, the social engagement i.e. the sociological framework emergent of the communication process, and the channel i.e. the media via which communication takes place. Communication dynamics have been of interest to researchers from multi-faceted domains over the past several decades. However, today we are faced with several modern capabilities encompassing a host of social media websites. These sites feature variegated interactional affordances, ranging from blogging, micro-blogging, sharing media elements as well as a rich set of social actions such as tagging, voting, commenting and so on. Consequently, these communication tools have begun to redefine the ways in which we exchange information, our modes of social engagement, and mechanisms of how the media characteristics impact our interactional behavior. The outcomes of this research are manifold. We present our contributions in three parts, corresponding to the three key organizing ideas. First, we have observed that user context is key to characterizing communication between a pair of individuals. However interestingly, the probability of future communication seems to be more sensitive to the context compared to the delay, which appears to be rather habitual. Further, we observe that diffusion of social actions in a network can be indicative of future information cascades; that might be attributed to social influence or homophily depending on the nature of the social action. Second, we have observed that different modes of social engagement lead to evolution of groups that have considerable predictive capability in characterizing external-world temporal occurrences, such as stock market dynamics as well as collective political sentiments. Finally, characterization of communication on rich media sites have shown that conversations that are deemed "interesting" appear to have consequential impact on the properties of the social network they are associated with: in terms of degree of participation of the individuals in future conversations, thematic diffusion as well as emergent cohesiveness in activity among the concerned participants in the network. Based on all these outcomes, we believe that this research can make significant contribution into a better understanding of how we communicate online and how it is redefining our collective sociological behavior.
ContributorsDe Choudhury, Munmun (Author) / Sundaram, Hari (Thesis advisor) / Candan, K. Selcuk (Committee member) / Liu, Huan (Committee member) / Watts, Duncan J. (Committee member) / Seligmann, Doree D. (Committee member) / Arizona State University (Publisher)
Created2011
Description
Artificial intelligence (AI) has the potential to drive us towards a future in which all of humanity flourishes. It also comes with substantial risks of oppression and calamity. For example, social media platforms have knowingly and surreptitiously promoted harmful content, e.g., the rampant instances of disinformation and hate speech. Machine learning algorithms designed for combating hate speech were also found biased against underrepresented and disadvantaged groups. In response, researchers and organizations have been working to publish principles and regulations for the responsible use of AI. However, these conceptual principles also need to be turned into actionable algorithms to materialize AI for good. The broad aim of my research is to design AI systems that responsibly serve users and develop applications with social impact. This dissertation seeks to develop the algorithmic solutions for Socially Responsible AI (SRAI), a systematic framework encompassing the responsible AI principles and algorithms, and the responsible use of AI. In particular, it first introduces an interdisciplinary definition of SRAI and the AI responsibility pyramid, in which four types of AI responsibilities are described. It then elucidates the purpose of SRAI: how to bridge from the conceptual definitions to responsible AI practice through the three human-centered operations -- to Protect and Inform users, and Prevent negative consequences. They are illustrated in the social media domain given that social media has revolutionized how people live but has also contributed to the rise of many societal issues. The three representative tasks for each dimension are cyberbullying detection, disinformation detection and dissemination, and unintended bias mitigation. The means of SRAI is to develop responsible AI algorithms. Many issues (e.g., discrimination and generalization) can arise when AI systems are trained to improve accuracy without knowing the underlying causal mechanism. Causal inference, therefore, is intrinsically related to understanding and resolving these challenging issues in AI. As a result, this dissertation also seeks to gain an in-depth understanding of AI by looking into the precise relationships between causes and effects. For illustration, it introduces a recent work that applies deep learning to estimating causal effects and shows that causal learning algorithms can outperform traditional methods.
ContributorsCheng, Lu (Author) / Liu, Huan (Thesis advisor) / Varshney, Kush R. (Committee member) / Silva, Yasin N. (Committee member) / Wu, Carole-Jean (Committee member) / Candan, Kasim S. (Committee member) / Arizona State University (Publisher)
Created2022