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Description
An information influx and numerous modes of content delivery has resulted in local governments competing for the public's attention. A recent poll from the Public Technology Institute discovered that although 85% of Local Governments use social media to disseminate information to their constituents, only 37% have an enterprise-wide social media strategy (PTI, 2017). Without a clear approach towards social media, Local Governments are failing to maximize their voices and often ineffective when reaching out to their constituents. Research has suggested, charisma is a successful tool for capturing an audience's attention and conveying a memorable message. Charisma can also be taught and executed not only through spoken rhetoric but in online social media platforms. Within this study, 18 local government employees participated in an educational workshop on the use of nine non-verbal "Charismatic Leadership Tactics". Participants completed a pre-workshop assignment which was later compared to a post-workshop assignment. Results showed, participants on average, increased their use of Charismatic Leadership Tactics by a mean of 61%. Researchers collected social media analytics one month prior and one month following the workshop from the City's social media accounts in which participants managed. Collectively, of the thirteen social media accounts, the overall total engagement was greater the month after the educational workshop compared to the month before the workshop. These results suggest charisma can be taught, charisma can be conveyed through micro-blogosphere platforms such as Twitter, and the use of Charismatic Leadership Tactics could be responsible for increasing follower engagement with social media content.
ContributorsPrior, Thomas Cole (Author) / Jensen, Ulrich (Thesis director) / Lewis, Natalie (Committee member) / School of Public Affairs (Contributor) / W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Organizations are hiring prospective employees with more transformational leadership qualities because of the organizational benefits associated with those leadership skills (Men, 2014). While current research examines the effects of transformational leadership in the workplace and the effects of hiring standards on organizational success, this research lacks an understanding of how to promote these hireable transformational leadership skills in education. In this study, we examine how students at the collegiate level are taught to enact leadership skills from two different methods and how they are perceived as hireable or not by human resource managers. To do this, we hired human resource professionals to code for hireability in the actions of the participants in a leadership scenario conducted at the end of the semester. By testing how students from each class are perceived as more or less hireable by human resource professionals, we contribute to the overall study of the benefits of transformational leadership in the workplace.
ContributorsBecker, Katie Marie (Author) / Adame, Elissa (Thesis director) / Towles, Megan (Committee member) / Arterburn, Ande (Committee member) / W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
This paper looks at the impact sorority life has on the collegiate women at Arizona State University. Much of the content widely available regarding members of the Greek community is relatively negative and describes these organizations through a critical lens. Finding this content to be contrary to that of my own experience, I sought to analyze the effects the community had, specifically the effects of the sororities and sorority women at Arizona State University. The analysis began with a thorough review of the history of fraternities and sororities, as well as a short overview of the history of feminism. Through the examination of this data, it becomes clear that the foundations of sororities are directly correlated with feminist aims and the feminist movement. After completing a review of their foundation, a trifold analysis of today's sororities was conducted. First, eight studies on the impact of the fraternal and sororal organizations on their members were reviewed, compared, contrasted. Next, a comprehensive survey was sent out to the Arizona State sorority members receiving 273 responses that were analyzed both holistically and from specific angles. Lastly, a brief follow-up interview of 25 of those 273 women was done in order to get more in depth responses and opinions from the women in this community. Combining the knowledge and results garnered from the literature review, survey, and interviews, it can be concluded that contrary to popular media, sorority life, for the most part, does in fact empower the women within it and provide a beneficial impact to both the member and the community at large.
ContributorsGolisch, Allison (Author) / Dove-Viebahn, Aviva (Thesis director) / Burke, Alison (Committee member) / W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05