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- Creators: Watts College of Public Service & Community Solut
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
- Status: Published
In 2020, the nation was hit with a pandemic both physically and socially. Due to COVID-19, media interaction, social media engagement, and online consumerism became necessary. In relation to widespread disease, social outbreaks concerning the black lives matter movement, police brutality, the presidential election and diversity & inclusion, set a call to action for Americans. Top fashion and shoe-manufacturing companies that engage with the public socially, financially, personally and for entertainment were evaluated on their contributions to Diversity and Inclusion initiatives. Through external marketing and communication strategies, shoe-wear companies display their approaches to social justice, equity and/or social responsibility. Inclusion & Diversity has different facets including, socioeconomics, gender roles, and race that contribute to how<br/>consumers interact with companies. This paper consists of a literary review, three company audits and analysis, and recommendations. The literary review in the introduction of my paper, explores the approaches to Diversity and Inclusion of shoe-wear companies as a response to social inequity. I conducted three audits to assess the history of Diversity and Inclusion at Nike, Adidas and PUMA to their approaches and commitment to Inclusion and Diversity through their marketing and communication strategies. I then conducted a Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis based on the marketing and communications of the<br/>respective companies to gain depth in my findings of sentiment, message strategy, corporate hierarchy, and suggestions for future communications. My analysis provided a conclusion that Diversity and Inclusion in marketing and communication strategies is an essential factor in the growth and success of the company. I identified that each company has areas of opportunity to create more visibility for the LGBTQIA+ ( Lesbian, Gay, Bisexual, Transgender, Queer, Intersex, Asexual and nonbiary people) community, should continue to produce reports that analyze exactly how they plan to support Diversity and Inclusion and continue displaying their<br/>commitment on social media.
The purpose of this study is to examine the social and communicative barriers LGBTQIA+ students face when seeking healthcare at campus health and counseling services at Arizona State University. Social barriers relate to experiences and internalizations of societal stigma experienced by sexual and gender minority individuals as well as the anticipation of such events. Communication between patient and provider was assessed as a potential barrier with respect to perceived provider LGBTQIA+ competency. This study applies the minority stress model, considering experiences of everyday stigma and minority stress as a predictor of healthcare utilization among sexual and gender minority students. The findings suggest a small but substantial correlation between minority stress and healthcare use with 23.7% of respondents delaying or not receiving one or more types of care due to fear of stigma or discrimination. Additionally, communication findings indicate a lack of standardization of LGBTQIA+ competent care with experiences varying greatly between respondents.
physical activity that the general population faces. Furthermore, it has been shown that
transgender individuals do not participate in physical activity as much as nontransgender
individuals do. This suggests that the transgender population may face additional or unique
barriers to physical activity. The purpose of this study was to further examine and identify these
barriers for adult transgender individuals regardless of whether they decided to, were in the
process of, or completed medical transition. Five categories of physical activity barriers were
analyzed within a survey: time, motivation, accessibility, emotions, and social factors. This
online physical activity questionnaire was distributed to transgender adults 18 years or older over
a course of two months. Twelve responses were received but only nine of those met the inclusion
criteria and were used in the study (n=9). Three questions were asked for each barrier category
and were formatted as a Likert scale. Each question and barrier category was given a score based
on if the responses indicated that particular instance as a barrier to physical activity or not. The
results of the survey responses showed that social factors was the highest reported barrier to
physical activity for transgender adults. Emotions was the second highest reported barrier, while
accessibility was the lowest reported barrier. The responses from this study indicate that
transgender adults do experience different or additional barriers to physical activity when
compared to the general population.