Matching Items (6)
Description
Throughout the 20th and 21st centuries, the dance industry has exponentially grown in its population and representation. As dance studios, companies, media platforms and films, dance industry continue to expand, there has been a substantial increase in the number of dancers around the world. Dancers are becoming more diverse with the styles they perform and how they perform a piece. One major factor to the growth of the dance industry is the ever-growing field of digital media and social platforms. These platforms expose people to different dance styles while also allowing dancers to showcase their art. Additionally, dance television shows and films contributed to this growth in the dance industry by developing a reputation and awareness of what dance is to the public. This project will analyze how certain aspects of the media influenced the modern dance industry, and whether this created a positive or negative impact.
ContributorsGodbehere, Amber (Author) / Schmidtke, Lisa (Thesis director) / Caldwell, Christina (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
While growing up, I was placed into dance classes, dance started out as a hobby, but as I grew up it became a way for me to escape from the struggles life itself brings. While I was taking a dance culture class at Arizona State University, I stumbled across research that revealed that dance does not just help people like myself, but it also has the ability to help those with more difficult life-altering situations like Parkinson’s Disease. With having about 970 million adults aged 65 years old and up (United Nations), around 10-million of these individuals have Parkinson’s Disease (PD) (Parkinson’s New Today). With these large numbers, Parkinson’s is the second leading neurodegenerative disease worldwide (Parkinson’s News Today) behind Alzheimer’s. Parkinson’s is a motor system disorder that affects the production of dopamine in one’s brain (Harvard). With the current treatment of PD being medication as well as surgical therapy based on the severity of each patient (Parkinson’s Foundation), there is one form of treatment that has been tested but not certified, partnership dancing. The way that partnership dance benefits those with Parkinson’s Disease is by using many areas of the brain to facilitate dopamine production. The four main areas used are the motor cortex, the somatosensory, the basal ganglia, and lastly the cerebellum (Harvard). With the vast amount of existing research, as well as the information gained through secondary research, I feel as though there needs to be a study to open the development of partnership dance as a therapy modality for those with many of the forms of degenerative mental diseases. Although unable to put on this research, I have outlined what this study could look like to be continued in the hopes of having partnership dance become a certified form of therapy for those with Parkinson’s Disease.
ContributorsMillar, Cayla Briann (Author) / Caves, Larry (Thesis director) / Kaplan, Robert (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The purpose of this research is to address the inequality and lack of accessibility within the dance community. This thesis will support the argument that students with disabilities should not be limited in what they can do within recreational activities.
ContributorsMayhew, Camryn (Author) / McIntosh, Daniel (Thesis director) / Pryor, Nickolas (Committee member) / Barrett, The Honors College (Contributor) / School of Music, Dance and Theatre (Contributor) / Department of Marketing (Contributor) / School of Social Transformation (Contributor)
Created2022-05
Description
The purpose of this thesis is to analyze how ballet made the rapid shift into the digital market due to the global pandemic and how Covid-19 shaped marketing in the ballet world. To solve the research question (How can marketing strategies used by ballet companies during the Covid-19 Pandemic bring new energy and success to future ballet seasons?), this thesis consists of conducting research, interviewing marketing teams from different companies, and then creating strategy suggestions for managing the balance between a century-old art form and modern marketing tactics.
ContributorsHolland, Hannah (Author) / Eaton, John (Thesis director) / Kutz, Elana (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-12
ContributorsHolland, Hannah (Author) / Eaton, John (Thesis director) / Kutz, Elana (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2022-12
ContributorsHolland, Hannah (Author) / Eaton, John (Thesis director) / Kutz, Elana (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2022-12