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Forrest Research estimated that revenues derived from mobile devices will grow at an annual rate of 39% to reach $31 billion by 2016. With the tremendous market growth, mobile banking, mobile marketing, and mobile retailing have been recently introduced to satisfy customer needs. Academic and practical articles have widely discussed

Forrest Research estimated that revenues derived from mobile devices will grow at an annual rate of 39% to reach $31 billion by 2016. With the tremendous market growth, mobile banking, mobile marketing, and mobile retailing have been recently introduced to satisfy customer needs. Academic and practical articles have widely discussed unique features of m-commerce. For instance, hardware constraints such as small screens have led to the discussion of tradeoff between usability and mobility. Needs for personalization and entertainment foster the development of new mobile data services. Given distinct features of mobile data services, existing empirical literature on m-commerce is mostly from the consumer side and focuses on consumer perceptions toward these features and their adoption intentions. From the supply side, limited data availability in early years explains the lack of firm-level studies on m-commerce. Prior studies have shown that unclear market demand is a major reason that hinders firms' adoption of m-commerce. Given the advances of smart phones, especially the introduction of the iPhone in 2007, firms recently have started to incorporate various mobile information systems in their business operations. The study uses mobile retailing as the context and empirically assesses firms' migration to this new sales venue with a unique cross-sectional dataset. Despite the distinct features of m-commerce, m-Retailing is essentially an extended arm of e-Retailing. Thus, a dependency perspective is used to explore the link between a firm's e-Retail characteristics and the migration to m-Retailing. Rooted in the innovation diffusion theory, the first stage of my study assesses the decision of adoption that indicates whether a firm moves to m-Retailing and the extent of adoption that shows a firm's commitment to m-Retailing in terms of system implementation choices. In this first stage, I take a dependency perspective to examine the impacts of e-Retail characteristics on m-Retailing adoption. The second stage of my study analyzes conditions that affect business value of the m-Retail channel. I examine the association between system implementation choices and m-Retail performance while analyzing the effects of e-Retail characteristics on value realization. The two-stage analysis provides an exploratory assessment of firm's migration from e-Retailing to m-Retailing.
ContributorsChou, Yen-Chun (Author) / Shao, Benjamin (Thesis advisor) / St. Louis, Robert (Committee member) / Goul, Michael (Committee member) / Arizona State University (Publisher)
Created2013
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Description
The 21st-century professional or knowledge worker spends much of the working day engaging others through electronic communication. The modes of communication available to knowledge workers have rapidly increased due to computerized technology advances: conference and video calls, instant messaging, e-mail, social media, podcasts, audio books, webinars, and much more. Professionals

The 21st-century professional or knowledge worker spends much of the working day engaging others through electronic communication. The modes of communication available to knowledge workers have rapidly increased due to computerized technology advances: conference and video calls, instant messaging, e-mail, social media, podcasts, audio books, webinars, and much more. Professionals who think for a living express feelings of stress about their ability to respond and fear missing critical tasks or information as they attempt to wade through all the electronic communication that floods their inboxes. Although many electronic communication tools compete for the attention of the contemporary knowledge worker, most professionals use an electronic personal information management (PIM) system, more commonly known as an e-mail application and often the ubiquitous Microsoft Outlook program. The aim of this research was to provide knowledge workers with solutions to manage the influx of electronic communication that arrives daily by studying the workers in their working environment. This dissertation represents a quest to understand the current strategies knowledge workers use to manage their e-mail, and if modification of e-mail management strategies can have an impact on productivity and stress levels for these professionals. Today’s knowledge workers rarely work entirely alone, justifying the importance of also exploring methods to improve electronic communications within teams.
ContributorsCounts, Virginia (Author) / Parrish, Kristen (Thesis advisor) / Allenby, Braden (Thesis advisor) / Landis, Amy (Committee member) / Cooke, Nancy J. (Committee member) / Arizona State University (Publisher)
Created2018
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Description
The difficulty of demonstrating a significant return on investment from the use of advanced data analytics has led to a lack of utilization of this tool. The most likely explanation for this phenomenon is the difficulty of incorporating non-financial metrics in the higher levels of analysis that are fully salient

The difficulty of demonstrating a significant return on investment from the use of advanced data analytics has led to a lack of utilization of this tool. The most likely explanation for this phenomenon is the difficulty of incorporating non-financial metrics in the higher levels of analysis that are fully salient and derived in a manner that can be understood and trusted by organizational leaders. Another challenge that has confounded the use of advanced analytics by the leadership of organizations is the widely accepted belief that models are oftentimes developed with an insufficient number of variables that are expected to have an impact, which inhibits extrapolation of results for use in real-world decision making. This research identifies factors that contribute to the underutilization of analytics models in managerial decisions by leadership of the produce industry, and explores a variety of potential tools including descriptive analytics and dashboards that are able to provide predictive, prescriptive, and more advanced cognitive methods of decision making for use by organizational leadership. By understanding the disconnect between availability of the advanced data analysis tools and use of such tools by organizational leadership, this research assists in identifying the programs and resources that should be developed and presented as opportunities for support in the industrial decision-making process. This dissertation explores why managers within the produce industry underutilize higher levels of data analytics and whether it is possible to increase their levels of cognitive comfort. It shows that by providing leadership with digestible and rudimentary business experiments, they become more comfortable with more complex data analytics and then are better able to utilize dashboards and other tools within their decision-making models. As experiments are explained to managers, they become as comfortable with conducting experiments as they are with dashboards, thus becoming comfortable with evaluating their benefits.
ContributorsGlassman, Jeremy Britz (Author) / St. Louis, Robert (Thesis advisor) / Shao, Benjamin (Committee member) / Manfredo, Mark (Committee member) / Arizona State University (Publisher)
Created2020