Matching Items (5)
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- All Subjects: Information Technology
- All Subjects: Resource allocation
- Creators: Gu, Bin
- Member of: ASU Electronic Theses and Dissertations
Description
Mobile applications (Apps) markets with App stores have introduced a new approach to define and sell software applications with access to a large body of heterogeneous consumer population. Several distinctive features of mobile App store markets including – (a) highly heterogeneous consumer preferences and values, (b) high consumer cognitive burden of searching a large selection of similar Apps, and (c) continuously updateable product features and price – present a unique opportunity for IS researchers to investigate theoretically motivated research questions in this area. The aim of this dissertation research is to investigate the key determinants of mobile Apps success in App store markets. The dissertation is organized into three distinct and related studies. First, using the key tenets of product portfolio management theory and theory of economies of scope, this study empirically investigates how sellers’ App portfolio strategies are associated with sales performance over time. Second, the sale performance impacts of App product cues, generated from App product descriptions and offered from market formats, are examined using the theories of market signaling and cue utilization. Third, the role of App updates in stimulating consumer demands in the presence of strong ranking effects is appraised. The findings of this dissertation work highlight the impacts of sellers’ App assortment, strategic product description formulation, and long-term App management with price/feature updates on success in App market. The dissertation studies make key contributions to the IS literature by highlighting three key managerially and theoretically important findings related to mobile Apps: (1) diversification across selling categories is a key driver of high survival probability in the top charts, (2) product cues strategically presented in the descriptions have complementary relationships with market cues in influencing App sales, and (3) continuous quality improvements have long-term effects on App success in the presence of strong ranking effects.
ContributorsLee, Gun Woong (Author) / Santanam, Raghu (Thesis advisor) / Gu, Bin (Committee member) / Park, Sungho (Committee member) / Arizona State University (Publisher)
Created2015
Description
In this dissertation, two interrelated problems of service-based systems (SBS) are addressed: protecting users' data confidentiality from service providers, and managing performance of multiple workflows in SBS. Current SBSs pose serious limitations to protecting users' data confidentiality. Since users' sensitive data is sent in unencrypted forms to remote machines owned and operated by third-party service providers, there are risks of unauthorized use of the users' sensitive data by service providers. Although there are many techniques for protecting users' data from outside attackers, currently there is no effective way to protect users' sensitive data from service providers. In this dissertation, an approach is presented to protecting the confidentiality of users' data from service providers, and ensuring that service providers cannot collect users' confidential data while the data is processed or stored in cloud computing systems. The approach has four major features: (1) separation of software service providers and infrastructure service providers, (2) hiding the information of the owners of data, (3) data obfuscation, and (4) software module decomposition and distributed execution. Since the approach to protecting users' data confidentiality includes software module decomposition and distributed execution, it is very important to effectively allocate the resource of servers in SBS to each of the software module to manage the overall performance of workflows in SBS. An approach is presented to resource allocation for SBS to adaptively allocating the system resources of servers to their software modules in runtime in order to satisfy the performance requirements of multiple workflows in SBS. Experimental results show that the dynamic resource allocation approach can substantially increase the throughput of a SBS and the optimal resource allocation can be found in polynomial time
ContributorsAn, Ho Geun (Author) / Yau, Sik-Sang (Thesis advisor) / Huang, Dijiang (Committee member) / Ahn, Gail-Joon (Committee member) / Santanam, Raghu (Committee member) / Arizona State University (Publisher)
Created2012
Description中国商品期货市场经历30年发展，已初备协调资源分配、对冲经营风险的功能。但受产业自身和期货市场发展的制约，各期货品种市场有效性参差不齐。随着我国经济从增量阶段过渡到存量阶段，期货作为企业的价格管理和风险控制工具的重要性日益凸显，因此研究我国商品期货市场有效性具有非常好的现实意义。
本文开创性的从期货的基本功能——资源配置的角度出发，提出有效市场是指其期货价格能够对本行业社会资源起到合理的调配作用的市场。在内容安排上，本文首先总结了现有国际成熟期货品种的特点并找出能够反映期货对资源配置能力的四个指标假说，分别为期现回归性、利润波动性、库存波动性以及现金流变化，然后通过数学模型证明指标数据和品种成熟度的关联，最后应用该套指标对我国商品市场有效性进行检验。数学方法上，本文先采用Bai-Perron内生多重结构突变模型对时间序列进行突变点检验，然后对断点时间序列分别进行多元回归，并在剔除季节性和周期性后，通过平稳性检验、ARCH效应检验结果来确定相应的Garch模型，并用Garch模型来描述时间序列的波动性。
通过数学验证，我们认为期现回归性、利润波动性、库存波动性以及现金流变化这四个指标可以作为反映期货成熟度的检验指标，用该套方法对国内部分活跃品种检验后发现大连豆粕期货已经具备成熟品种的特征，本文认为豆粕期货市场是有效的；PTA、玉米淀粉期货的四个检验指标在近年来表现出时间序列优化的特点，但因时间较短尚不稳定，可以认为是接近成熟的品种；而螺纹钢和铝期货在多数指标上表现不佳，表明他们对社会资源配置能力较差，因此本文认为螺纹钢和铝期货市场是活跃但非有效的。通过进一步分析，本文认为品种的期现回归性差是制约其资源配置能力发挥的关键因素，而交易标的不明确、
仓单制作难度大、产业参与度低以及期货设计中的其他限制因素又是导致期现回归性差的重要原因。
本文开创性的从期货的基本功能——资源配置的角度出发，提出有效市场是指其期货价格能够对本行业社会资源起到合理的调配作用的市场。在内容安排上，本文首先总结了现有国际成熟期货品种的特点并找出能够反映期货对资源配置能力的四个指标假说，分别为期现回归性、利润波动性、库存波动性以及现金流变化，然后通过数学模型证明指标数据和品种成熟度的关联，最后应用该套指标对我国商品市场有效性进行检验。数学方法上，本文先采用Bai-Perron内生多重结构突变模型对时间序列进行突变点检验，然后对断点时间序列分别进行多元回归，并在剔除季节性和周期性后，通过平稳性检验、ARCH效应检验结果来确定相应的Garch模型，并用Garch模型来描述时间序列的波动性。
通过数学验证，我们认为期现回归性、利润波动性、库存波动性以及现金流变化这四个指标可以作为反映期货成熟度的检验指标，用该套方法对国内部分活跃品种检验后发现大连豆粕期货已经具备成熟品种的特征，本文认为豆粕期货市场是有效的；PTA、玉米淀粉期货的四个检验指标在近年来表现出时间序列优化的特点，但因时间较短尚不稳定，可以认为是接近成熟的品种；而螺纹钢和铝期货在多数指标上表现不佳，表明他们对社会资源配置能力较差，因此本文认为螺纹钢和铝期货市场是活跃但非有效的。通过进一步分析，本文认为品种的期现回归性差是制约其资源配置能力发挥的关键因素，而交易标的不明确、
仓单制作难度大、产业参与度低以及期货设计中的其他限制因素又是导致期现回归性差的重要原因。
ContributorsWang, Ping (Author) / Gu, Bin (Thesis advisor) / Li, Feng (Thesis advisor) / Yan, Hong (Committee member) / Arizona State University (Publisher)
Created2019
Description
By collecting and analyzing more than two million tweets, U.S. House Representatives’ voting records in 111th and 113th Congress, and data from other resources I study several aspects of adoption and use of Twitter by Representatives. In the first chapter, I study the overall impact of Twitter use by Representatives on their political orientation and their political alignment with their constituents. The findings show that Representatives who adopted Twitter moved closer to their constituents in terms of political orientation.
By using supervised machine learning and text mining techniques, I shift the focus to synthesizing the actual content shared by Representatives on Twitter to evaluate their effects on Representatives’ political polarization in the second chapter. I found support for the effects of repeated expressions and peer influence in Representatives’ political polarization.
Last but not least, by employing a recently developed dynamic network model (separable temporal exponential-family random graph model), I study the effects of homophily on formation and dissolution of Representatives’ Twitter communications in the third chapter. The results signal the presence of demographic homophily and value homophily in Representatives’ Twitter communications networks.
These three studies altogether provide a comprehensive picture about the overall consequences and dynamics of use of online social networking platforms by Representatives.
By using supervised machine learning and text mining techniques, I shift the focus to synthesizing the actual content shared by Representatives on Twitter to evaluate their effects on Representatives’ political polarization in the second chapter. I found support for the effects of repeated expressions and peer influence in Representatives’ political polarization.
Last but not least, by employing a recently developed dynamic network model (separable temporal exponential-family random graph model), I study the effects of homophily on formation and dissolution of Representatives’ Twitter communications in the third chapter. The results signal the presence of demographic homophily and value homophily in Representatives’ Twitter communications networks.
These three studies altogether provide a comprehensive picture about the overall consequences and dynamics of use of online social networking platforms by Representatives.
ContributorsMosuavi, Seyedreza (Author) / Gu, Bin (Thesis advisor) / Vinzé, Ajay S. (Committee member) / Shi, Zhan (Michael) (Committee member) / Arizona State University (Publisher)
Created2016
Description
The recent changes in the software markets gave users an unprecedented number
of alternatives for any given task. In such a competitive environment, it is imperative
to understand what drives user behavior. To that end, the research presented in
this dissertation, tries to uncover the impact of business strategies often used in the
software markets.
The dissertation is organized into three distinct studies into user choice and post
choice use of software. First using social judgment theory as foundation, zero price
strategies effects on user choice is investigated, with respect to product features,
consumer characteristics, and context effects. Second, role of social features in
moderating network effects on user choice is studied. And finally, the role of social
features on the effectiveness of add-on content strategy on continued user engagement
is investigated.
The findings of this dissertation highlight the alignments between popular business
strategies and broad software context. The dissertation contributes to the litera-
ture by uncovering hitherto overlooked complementarities between business strategy
and product features: (1) zero price strategy enhances utilitarian features but not
non-utilitarian features in software choice, (2) social features only enhance network
externalities but not social influence in user choice, (3) social features enhance the
effect of add-on content strategy in extending software engagement.
of alternatives for any given task. In such a competitive environment, it is imperative
to understand what drives user behavior. To that end, the research presented in
this dissertation, tries to uncover the impact of business strategies often used in the
software markets.
The dissertation is organized into three distinct studies into user choice and post
choice use of software. First using social judgment theory as foundation, zero price
strategies effects on user choice is investigated, with respect to product features,
consumer characteristics, and context effects. Second, role of social features in
moderating network effects on user choice is studied. And finally, the role of social
features on the effectiveness of add-on content strategy on continued user engagement
is investigated.
The findings of this dissertation highlight the alignments between popular business
strategies and broad software context. The dissertation contributes to the litera-
ture by uncovering hitherto overlooked complementarities between business strategy
and product features: (1) zero price strategy enhances utilitarian features but not
non-utilitarian features in software choice, (2) social features only enhance network
externalities but not social influence in user choice, (3) social features enhance the
effect of add-on content strategy in extending software engagement.
ContributorsKanat, Irfan (Author) / Santanam, Raghu (Thesis advisor) / Vinze, Ajay (Thesis advisor) / Gu, Bin (Committee member) / Arizona State University (Publisher)
Created2016