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- All Subjects: Computer Science
- All Subjects: Information Technology
- Member of: ASU Electronic Theses and Dissertations
- Status: Published
Description
Mobile applications (Apps) markets with App stores have introduced a new approach to define and sell software applications with access to a large body of heterogeneous consumer population. Several distinctive features of mobile App store markets including – (a) highly heterogeneous consumer preferences and values, (b) high consumer cognitive burden of searching a large selection of similar Apps, and (c) continuously updateable product features and price – present a unique opportunity for IS researchers to investigate theoretically motivated research questions in this area. The aim of this dissertation research is to investigate the key determinants of mobile Apps success in App store markets. The dissertation is organized into three distinct and related studies. First, using the key tenets of product portfolio management theory and theory of economies of scope, this study empirically investigates how sellers’ App portfolio strategies are associated with sales performance over time. Second, the sale performance impacts of App product cues, generated from App product descriptions and offered from market formats, are examined using the theories of market signaling and cue utilization. Third, the role of App updates in stimulating consumer demands in the presence of strong ranking effects is appraised. The findings of this dissertation work highlight the impacts of sellers’ App assortment, strategic product description formulation, and long-term App management with price/feature updates on success in App market. The dissertation studies make key contributions to the IS literature by highlighting three key managerially and theoretically important findings related to mobile Apps: (1) diversification across selling categories is a key driver of high survival probability in the top charts, (2) product cues strategically presented in the descriptions have complementary relationships with market cues in influencing App sales, and (3) continuous quality improvements have long-term effects on App success in the presence of strong ranking effects.
ContributorsLee, Gun Woong (Author) / Santanam, Raghu (Thesis advisor) / Gu, Bin (Committee member) / Park, Sungho (Committee member) / Arizona State University (Publisher)
Created2015
Description
Most existing security decisions for both defending and attacking are made based on some deterministic approaches that only give binary answers. Even though these approaches can achieve low false positive rate for decision making, they have high false negative rates due to the lack of accommodations to new attack methods and defense techniques. In this dissertation, I study how to discover and use patterns with uncertainty and randomness to counter security challenges. By extracting and modeling patterns in security events, I am able to handle previously unknown security events with quantified confidence, rather than simply making binary decisions. In particular, I cope with the following four real-world security challenges by modeling and analyzing with pattern-based approaches: 1) How to detect and attribute previously unknown shellcode? I propose instruction sequence abstraction that extracts coarse-grained patterns from an instruction sequence and use Markov chain-based model and support vector machines to detect and attribute shellcode; 2) How to safely mitigate routing attacks in mobile ad hoc networks? I identify routing table change patterns caused by attacks, propose an extended Dempster-Shafer theory to measure the risk of such changes, and use a risk-aware response mechanism to mitigate routing attacks; 3) How to model, understand, and guess human-chosen picture passwords? I analyze collected human-chosen picture passwords, propose selection function that models patterns in password selection, and design two algorithms to optimize password guessing paths; and 4) How to identify influential figures and events in underground social networks? I analyze collected underground social network data, identify user interaction patterns, and propose a suite of measures for systematically discovering and mining adversarial evidence. By solving these four problems, I demonstrate that discovering and using patterns could help deal with challenges in computer security, network security, human-computer interaction security, and social network security.
ContributorsZhao, Ziming (Author) / Ahn, Gail-Joon (Thesis advisor) / Yau, Stephen S. (Committee member) / Huang, Dijiang (Committee member) / Santanam, Raghu (Committee member) / Arizona State University (Publisher)
Created2014
Description
This thesis research attempts to observe, measure and visualize the communication patterns among developers of an open source community and analyze how this can be inferred in terms of progress of that open source project. Here I attempted to analyze the Ubuntu open source project's email data (9 subproject log archives over a period of five years) and focused on drawing more precise metrics from different perspectives of the communication data. Also, I attempted to overcome the scalability issue by using Apache Pig libraries, which run on a MapReduce framework based Hadoop Cluster. I described four metrics based on which I observed and analyzed the data and also presented the results which show the required patterns and anomalies to better understand and infer the communication. Also described the usage experience with Pig Latin (scripting language of Apache Pig Libraries) for this research and how they brought the feature of scalability, simplicity, and visibility in this data intensive research work. These approaches are useful in project monitoring, to augment human observation and reporting, in social network analysis, to track individual contributions.
ContributorsMotamarri, Lakshminarayana (Author) / Santanam, Raghu (Thesis advisor) / Ye, Jieping (Thesis advisor) / Davulcu, Hasan (Committee member) / Arizona State University (Publisher)
Created2011
Description
Information technology (IT) outsourcing, including foreign or offshore outsourcing, has been steadily growing over the last two decades. This growth in IT outsourcing has led to the development of different hubs of services across nations, and has resulted in increased competition among service providers. Firms have been using IT outsourcing to not only leverage advanced technologies and services at lower costs, but also to maintain their competitive edge and grow. Furthermore, as prior studies have shown, there are systematic differences among industries in terms of the degree and impact of IT outsourcing. This dissertation uses a three-study approach to investigate issues related to IT outsourcing at the macro and micro levels, and provides different perspectives for understanding the issues associated with IT outsourcing at a firm and industry level. The first study evaluates the diffusion patterns of IT outsourcing across industries at aggregate level and within industries at a firm level. In addition, it analyzes the factors that influence the diffusion of IT outsourcing and tests models that help us understand the rate and patterns of diffusion at the industry level. This study establishes the presence of hierarchical contagion effects in the diffusion of IT outsourcing. The second study explores the role of location and proximity of industries to understand the diffusion patterns of IT outsourcing within clusters using the spatial analysis technique of space-time clustering. It establishes the presence of simultaneous space and time interactions at the global level in the diffusion of IT outsourcing. The third study examines the development of specialized hubs for IT outsourcing services in four developing economies: Brazil, Russia, India, and China (BRIC). In this study, I adopt a theory-building approach involving the identification of explanatory anomalies, and propose a new hybrid theory called- knowledge network theory. The proposed theory suggests that the growth and development of the IT and related services sector is a result of close interactions among adaptive institutions. It is also based on new knowledge that is created, and which flows through a country's national diaspora of expatriate entrepreneurs, technologists and business leaders. In addition, relevant economic history and regional geography factors are important. This view diverges from the traditional view, wherein effective institutions are considered to be the key determinants of long-term economic growth.
ContributorsMann, Arti (Author) / Kauffman, Robert J. (Thesis advisor) / Santanam, Raghu (Thesis advisor) / St. Louis, Robert (Committee member) / Anselin, Luc (Committee member) / Nault, Barrie R (Committee member) / Arizona State University (Publisher)
Created2012
Description
In this dissertation, two interrelated problems of service-based systems (SBS) are addressed: protecting users' data confidentiality from service providers, and managing performance of multiple workflows in SBS. Current SBSs pose serious limitations to protecting users' data confidentiality. Since users' sensitive data is sent in unencrypted forms to remote machines owned and operated by third-party service providers, there are risks of unauthorized use of the users' sensitive data by service providers. Although there are many techniques for protecting users' data from outside attackers, currently there is no effective way to protect users' sensitive data from service providers. In this dissertation, an approach is presented to protecting the confidentiality of users' data from service providers, and ensuring that service providers cannot collect users' confidential data while the data is processed or stored in cloud computing systems. The approach has four major features: (1) separation of software service providers and infrastructure service providers, (2) hiding the information of the owners of data, (3) data obfuscation, and (4) software module decomposition and distributed execution. Since the approach to protecting users' data confidentiality includes software module decomposition and distributed execution, it is very important to effectively allocate the resource of servers in SBS to each of the software module to manage the overall performance of workflows in SBS. An approach is presented to resource allocation for SBS to adaptively allocating the system resources of servers to their software modules in runtime in order to satisfy the performance requirements of multiple workflows in SBS. Experimental results show that the dynamic resource allocation approach can substantially increase the throughput of a SBS and the optimal resource allocation can be found in polynomial time
ContributorsAn, Ho Geun (Author) / Yau, Sik-Sang (Thesis advisor) / Huang, Dijiang (Committee member) / Ahn, Gail-Joon (Committee member) / Santanam, Raghu (Committee member) / Arizona State University (Publisher)
Created2012
Description
The recent changes in the software markets gave users an unprecedented number
of alternatives for any given task. In such a competitive environment, it is imperative
to understand what drives user behavior. To that end, the research presented in
this dissertation, tries to uncover the impact of business strategies often used in the
software markets.
The dissertation is organized into three distinct studies into user choice and post
choice use of software. First using social judgment theory as foundation, zero price
strategies effects on user choice is investigated, with respect to product features,
consumer characteristics, and context effects. Second, role of social features in
moderating network effects on user choice is studied. And finally, the role of social
features on the effectiveness of add-on content strategy on continued user engagement
is investigated.
The findings of this dissertation highlight the alignments between popular business
strategies and broad software context. The dissertation contributes to the litera-
ture by uncovering hitherto overlooked complementarities between business strategy
and product features: (1) zero price strategy enhances utilitarian features but not
non-utilitarian features in software choice, (2) social features only enhance network
externalities but not social influence in user choice, (3) social features enhance the
effect of add-on content strategy in extending software engagement.
of alternatives for any given task. In such a competitive environment, it is imperative
to understand what drives user behavior. To that end, the research presented in
this dissertation, tries to uncover the impact of business strategies often used in the
software markets.
The dissertation is organized into three distinct studies into user choice and post
choice use of software. First using social judgment theory as foundation, zero price
strategies effects on user choice is investigated, with respect to product features,
consumer characteristics, and context effects. Second, role of social features in
moderating network effects on user choice is studied. And finally, the role of social
features on the effectiveness of add-on content strategy on continued user engagement
is investigated.
The findings of this dissertation highlight the alignments between popular business
strategies and broad software context. The dissertation contributes to the litera-
ture by uncovering hitherto overlooked complementarities between business strategy
and product features: (1) zero price strategy enhances utilitarian features but not
non-utilitarian features in software choice, (2) social features only enhance network
externalities but not social influence in user choice, (3) social features enhance the
effect of add-on content strategy in extending software engagement.
ContributorsKanat, Irfan (Author) / Santanam, Raghu (Thesis advisor) / Vinze, Ajay (Thesis advisor) / Gu, Bin (Committee member) / Arizona State University (Publisher)
Created2016
Description
Access control has been historically recognized as an effective technique for ensuring that computer systems preserve important security properties. Recently, attribute-based
access control (ABAC) has emerged as a new paradigm to provide access mediation
by leveraging the concept of attributes: observable properties that become relevant under a certain security context and are exhibited by the entities normally involved in the mediation process, namely, end-users and protected resources. Also recently, independently-run organizations from the private and public sectors have recognized the benefits of engaging in multi-disciplinary research collaborations that involve sharing sensitive proprietary resources such as scientific data, networking capabilities and computation time and have recognized ABAC as the paradigm that suits their needs for restricting the way such resources are to be shared with each other. In such a setting, a robust yet flexible access mediation scheme is crucial to guarantee participants are granted access to such resources in a safe and secure manner.
However, no consensus exists either in the literature with respect to a formal model that clearly defines the way the components depicted in ABAC should interact with each other, so that the rigorous study of security properties to be effectively pursued. This dissertation proposes an approach tailored to provide a well-defined and formal definition of ABAC, including a description on how attributes exhibited by different independent organizations are to be leveraged for mediating access to shared resources, by allowing for collaborating parties to engage in federations for the specification, discovery, evaluation and communication of attributes, policies, and access mediation decisions. In addition, a software assurance framework is introduced to support the correct construction of enforcement mechanisms implementing our approach by leveraging validation and verification techniques based on software assertions, namely, design by contract (DBC) and behavioral interface specification languages (BISL). Finally, this dissertation also proposes a distributed trust framework that allows for exchanging recommendations on the perceived reputations of members of our proposed federations, in such a way that the level of trust of previously-unknown participants can be properly assessed for the purposes of access mediation.
access control (ABAC) has emerged as a new paradigm to provide access mediation
by leveraging the concept of attributes: observable properties that become relevant under a certain security context and are exhibited by the entities normally involved in the mediation process, namely, end-users and protected resources. Also recently, independently-run organizations from the private and public sectors have recognized the benefits of engaging in multi-disciplinary research collaborations that involve sharing sensitive proprietary resources such as scientific data, networking capabilities and computation time and have recognized ABAC as the paradigm that suits their needs for restricting the way such resources are to be shared with each other. In such a setting, a robust yet flexible access mediation scheme is crucial to guarantee participants are granted access to such resources in a safe and secure manner.
However, no consensus exists either in the literature with respect to a formal model that clearly defines the way the components depicted in ABAC should interact with each other, so that the rigorous study of security properties to be effectively pursued. This dissertation proposes an approach tailored to provide a well-defined and formal definition of ABAC, including a description on how attributes exhibited by different independent organizations are to be leveraged for mediating access to shared resources, by allowing for collaborating parties to engage in federations for the specification, discovery, evaluation and communication of attributes, policies, and access mediation decisions. In addition, a software assurance framework is introduced to support the correct construction of enforcement mechanisms implementing our approach by leveraging validation and verification techniques based on software assertions, namely, design by contract (DBC) and behavioral interface specification languages (BISL). Finally, this dissertation also proposes a distributed trust framework that allows for exchanging recommendations on the perceived reputations of members of our proposed federations, in such a way that the level of trust of previously-unknown participants can be properly assessed for the purposes of access mediation.
ContributorsRubio Medrano, Carlos Ernesto (Author) / Ahn, Gail-Joon (Thesis advisor) / Doupe, Adam (Committee member) / Zhao, Ziming (Committee member) / Santanam, Raghu (Committee member) / Huang, Dijiang (Committee member) / Arizona State University (Publisher)
Created2016
Description
Service based software (SBS) systems are software systems consisting of services based on the service oriented architecture (SOA). Each service in SBS systems provides partial functionalities and collaborates with other services as workflows to provide the functionalities required by the systems. These services may be developed and/or owned by different entities and physically distributed across the Internet. Compared with traditional software system components which are usually specifically designed for the target systems and bound tightly, the interfaces of services and their communication protocols are standardized, which allow SBS systems to support late binding, provide better interoperability, better flexibility in dynamic business logics, and higher fault tolerance. The development process of SBS systems can be divided to three major phases: 1) SBS specification, 2) service discovery and matching, and 3) service composition and workflow execution. This dissertation focuses on the second phase, and presents a privacy preserving service discovery and ranking approach for multiple user QoS requirements. This approach helps service providers to register services and service users to search services through public, but untrusted service directories with the protection of their privacy against the service directories. The service directories can match the registered services with service requests, but do not learn any information about them. Our approach also enforces access control on services during the matching process, which prevents unauthorized users from discovering services. After the service directories match a set of services that satisfy the service users' functionality requirements, the service discovery approach presented in this dissertation further considers service users' QoS requirements in two steps. First, this approach optimizes services' QoS by making tradeoff among various QoS aspects with users' QoS requirements and preferences. Second, this approach ranks services based on how well they satisfy users' QoS requirements to help service users select the most suitable service to develop their SBSs.
ContributorsYin, Yin (Author) / Yau, Stephen S. (Thesis advisor) / Candan, Kasim (Committee member) / Dasgupta, Partha (Committee member) / Santanam, Raghu (Committee member) / Arizona State University (Publisher)
Created2011
Description
Various activities move online in the era of the digital economy. Platform design and policy can heavily affect online user activities and result in many expected and unexpected consequences. In this dissertation, I conduct empirical studies on three types of online platforms to investigate the influence of their platform policy on their user engagement and associated outcomes. Specifically, in Study 1, I focus on goal-directed platforms and study how the introduction of the mobile channel affects users’ goal pursuit engagement and persistence. In Study 2, I focus on social media and online communities. I study the introduction of machine-powered platform regulation and its impacts on volunteer moderators’ engagement. In Study 3, I focus on online political discourse forums and examine the role of identity declaration in user participation and polarization in the subsequent political discourse. Overall, my results highlight how various platform policies shape user behavior. Implications on multi-channel adoption, human-machine collaborative platform governance, and online political polarization research are discussed.
ContributorsHe, Qinglai (Author) / Santanam, Raghu (Thesis advisor) / Hong, Yili (Thesis advisor) / Burtch, Gordon (Committee member) / Arizona State University (Publisher)
Created2021