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Description
Social media offers a powerful platform for the independent digital content producer community to develop, disperse, and maintain their brands. In terms of information systems research, the broad majority of the work has not examined hedonic consumption on Social Media Sites (SMS). The focus has mostly been on the organizational

Social media offers a powerful platform for the independent digital content producer community to develop, disperse, and maintain their brands. In terms of information systems research, the broad majority of the work has not examined hedonic consumption on Social Media Sites (SMS). The focus has mostly been on the organizational perspectives and utilitarian gains from these services. Unlike through traditional commerce channels, including e-commerce retailers, consumption enhancing hedonic utility is experienced differently in the context of a social media site; consequently, the dynamic of the decision-making process shifts when it is made in a social context. Previous research assumed a limited influence of a small, immediate group of peers. But the rules change when the network of peers expands exponentially. The assertion is that, while there are individual differences in the level of susceptibility to influence coming from others, these are not the most important pieces of the analysis--unlike research centered completely on influence. Rather, the context of the consumption can play an important role in the way social influence factors affect consumer behavior on Social Media Sites. Over the course of three studies, this dissertation will examine factors that influence consumer decision-making and the brand personalities created and interpreted in these SMS. Study one examines the role of different types of peer influence on consumer decision-making on Facebook. Study two observes the impact of different types of producer message posts with the different types of influence on decision-making on Twitter. Study three will conclude this work with an exploratory empirical investigation of actual twitter postings of a set of musicians. These studies contribute to the body of IS literature by evaluating the specific behavioral changes related to consumption in the context of digital social media: (a) the power of social influencers in contrast to personal preferences on SMS, (b) the effect on consumers of producer message types and content on SMS at both the profile level and the individual message level.
ContributorsSopha, Matthew (Author) / Santanam, Raghu T (Thesis advisor) / Goul, Kenneth M (Committee member) / Gu, Bin (Committee member) / Arizona State University (Publisher)
Created2013
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Description
In this dissertation, two interrelated problems of service-based systems (SBS) are addressed: protecting users' data confidentiality from service providers, and managing performance of multiple workflows in SBS. Current SBSs pose serious limitations to protecting users' data confidentiality. Since users' sensitive data is sent in unencrypted forms to remote machines owned

In this dissertation, two interrelated problems of service-based systems (SBS) are addressed: protecting users' data confidentiality from service providers, and managing performance of multiple workflows in SBS. Current SBSs pose serious limitations to protecting users' data confidentiality. Since users' sensitive data is sent in unencrypted forms to remote machines owned and operated by third-party service providers, there are risks of unauthorized use of the users' sensitive data by service providers. Although there are many techniques for protecting users' data from outside attackers, currently there is no effective way to protect users' sensitive data from service providers. In this dissertation, an approach is presented to protecting the confidentiality of users' data from service providers, and ensuring that service providers cannot collect users' confidential data while the data is processed or stored in cloud computing systems. The approach has four major features: (1) separation of software service providers and infrastructure service providers, (2) hiding the information of the owners of data, (3) data obfuscation, and (4) software module decomposition and distributed execution. Since the approach to protecting users' data confidentiality includes software module decomposition and distributed execution, it is very important to effectively allocate the resource of servers in SBS to each of the software module to manage the overall performance of workflows in SBS. An approach is presented to resource allocation for SBS to adaptively allocating the system resources of servers to their software modules in runtime in order to satisfy the performance requirements of multiple workflows in SBS. Experimental results show that the dynamic resource allocation approach can substantially increase the throughput of a SBS and the optimal resource allocation can be found in polynomial time
ContributorsAn, Ho Geun (Author) / Yau, Sik-Sang (Thesis advisor) / Huang, Dijiang (Committee member) / Ahn, Gail-Joon (Committee member) / Santanam, Raghu (Committee member) / Arizona State University (Publisher)
Created2012
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Description
Ample evidence exists to support the conclusion that enterprise search is failing its users. This failure is costing corporate America billions of dollars every year. Most enterprise search engines are built using web search engines as their foundations. These search engines are optimized for web use and are inadequate when

Ample evidence exists to support the conclusion that enterprise search is failing its users. This failure is costing corporate America billions of dollars every year. Most enterprise search engines are built using web search engines as their foundations. These search engines are optimized for web use and are inadequate when used inside the firewall. Without the ability to use popularity-based measures for ranking documents returned to the searcher, these search engines must rely on full-text search technologies. The Information Science literature explains why full-text search, by itself, fails to adequately discriminate relevant from irrelevant documents. This failure in discrimination results in far too many documents being returned to the searcher, which causes enterprise searchers to abandon their searches in favor of re-creating the documents or information they seek. This dissertation describes and evaluates a potential solution to the problem of failed enterprise search derived from the Information Science literature: subject-aided search. In subject-aided search, full-text search is augmented with a search of subject metadata coded into each document based upon a hierarchically structured subject index. Using the Design Science methodology, this dissertation develops and evaluates three IT artifacts in the search for a solution to the wicked problem of enterprise search failure.
ContributorsSchymik, Gregory (Author) / St. Louis, Robert (Thesis advisor) / Goul, Kenneth M (Committee member) / Santanum, Raghu (Committee member) / Arizona State University (Publisher)
Created2012
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Description
This study explores the impact of feedback and feedforward and personality on computer-mediated behavior change. The impact of the effects were studied using subjects who entered information relevant to their diet and exercise into an online tool. Subjects were divided into four experimental groups: those receiving only feedback, those receiving

This study explores the impact of feedback and feedforward and personality on computer-mediated behavior change. The impact of the effects were studied using subjects who entered information relevant to their diet and exercise into an online tool. Subjects were divided into four experimental groups: those receiving only feedback, those receiving only feedforward, those receiving both, and those receiving none. Results were analyzed using regression analysis. Results indicate that both feedforward and feedback impact behavior change and that individuals with individuals ranking low in conscientiousness experienced behavior change equivalent to that of individuals with high conscientiousness in the presence of feedforward and/or feedback.
ContributorsMcCreless, Tamuchin (Author) / St. Louis, Robert (Thesis advisor) / St. Louis, Robert D. (Committee member) / Goul, Kenneth M (Committee member) / Shao, Benjamin B (Committee member) / Arizona State University (Publisher)
Created2012