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- Member of: ASU Electronic Theses and Dissertations
Description
Mobile applications (Apps) markets with App stores have introduced a new approach to define and sell software applications with access to a large body of heterogeneous consumer population. Several distinctive features of mobile App store markets including – (a) highly heterogeneous consumer preferences and values, (b) high consumer cognitive burden of searching a large selection of similar Apps, and (c) continuously updateable product features and price – present a unique opportunity for IS researchers to investigate theoretically motivated research questions in this area. The aim of this dissertation research is to investigate the key determinants of mobile Apps success in App store markets. The dissertation is organized into three distinct and related studies. First, using the key tenets of product portfolio management theory and theory of economies of scope, this study empirically investigates how sellers’ App portfolio strategies are associated with sales performance over time. Second, the sale performance impacts of App product cues, generated from App product descriptions and offered from market formats, are examined using the theories of market signaling and cue utilization. Third, the role of App updates in stimulating consumer demands in the presence of strong ranking effects is appraised. The findings of this dissertation work highlight the impacts of sellers’ App assortment, strategic product description formulation, and long-term App management with price/feature updates on success in App market. The dissertation studies make key contributions to the IS literature by highlighting three key managerially and theoretically important findings related to mobile Apps: (1) diversification across selling categories is a key driver of high survival probability in the top charts, (2) product cues strategically presented in the descriptions have complementary relationships with market cues in influencing App sales, and (3) continuous quality improvements have long-term effects on App success in the presence of strong ranking effects.
ContributorsLee, Gun Woong (Author) / Santanam, Raghu (Thesis advisor) / Gu, Bin (Committee member) / Park, Sungho (Committee member) / Arizona State University (Publisher)
Created2015
Description
Since the early 2000s the Rubik’s Cube has seen growing usage at speedsolving competitions and as an effective tool to teach Science, Technology, Engineering, Mathematics (STEM) topics at hundreds of schools and universities across the world. Recently, cube manufacturers have begun embedding sensors to enable digital face tracking. The live feedback from these so called “smartcubes” enables a new wave of immersive solution tutorials and interactive educational games using the cube as a controller. Existing smartcube software has several limitations. Manufacturers’ applications support only a narrow set of puzzle form factors and application platforms, fragmenting the ecosystem. Most apps require an active internet connection for key features, limiting where users can practice with a smartcube. Finally, existing applications focus on a single 3x3x3connection, losing opportunities afforded by new form factors. This research demonstrates an open-source smartcube application which mitigates these limitations. Particular attention is given to creating an Application Programming Interface (API) for smartcube communication and building representative solve analysis tools. These innovations have included successful negotiations to re-license existing open-source Rubik’sCube software projects to support deployment on multiple platforms, particularly iOS. The resulting application supports smartcubes from three manufacturers, runs on two platforms (Android and iOS), functions entirely offline after an initial download of remote assets, demonstrates concurrent connections with up to six smartcubes, and supports all current and anticipated smartcube form factors. These foundational elements can accelerate future efforts to build smartcube applications, including automated performance feedback systems and personalized gamification of learning experiences. Such advances will hopefully enhance the Rubik’s Cube’s value both as a competitive toy and as a pedagogical tool in educational institutions worldwide.
ContributorsHale, Joseph (Author) / Bansal, Ajay (Thesis advisor) / Heinrichs, Robert (Committee member) / Gary, Kevin (Committee member) / Arizona State University (Publisher)
Created2023