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Entrepreneurship in Mobile Application Development

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My thesis is a creative project in which I designed, developed, marketed, and sold a mobile application on the iOS (iPhone) platform. In addition to developing a mobile application, I

My thesis is a creative project in which I designed, developed, marketed, and sold a mobile application on the iOS (iPhone) platform. In addition to developing a mobile application, I also formed a Limited Liability Company, Flem LLC, which I will own, manage, and operate for the duration of this project and beyond the thesis project. Flem LLC allows me to create a unique brand for my company, separate from myself, as well as providing legal protection for my personal assets. My initial application is titled "Derpy Calc". It is a basic calculator for iPhone capable of adding, subtracting, multiplying, dividing, and taking the square root of positive, negative, and decimal numbers. Derpy Calc is unique because before it will output an answer, Derpy, the calculator's personality, will make a remark or ask a question that is factual, random, or silly. This application is targeted at teenagers and young adults and the outputs Derpy gives will be targeted those demographic. The purpose of this application is to provide humor and spontaneity to the process of doing math and is currently the only iOS application with that focus. Derpy debuted on the Apple App store on March 1st 2013. As of March 27th, it is on Version 1.2, has had 457 advertisement views on 328 downloads. It has earned Flem LLC a total of $0.75 in advertising revenues.

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  • 2013-05

Improving the User Experience (UX): Grubhub's Mobile Application

Description

Grubhub's user reviews from the Apple IOS store were analyzed to provide alternate user experience (UX) solutions through answering the following:
1. How is Grubhub's mobile app meeting user expectations?
2. How can Grubhub improve the mobile app experience?

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Date Created
  • 2019-12-13

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Ride Devil: Ride-Sharing for University Campuses

Description

In this thesis a community-based ride sharing mobile application, Ride Devil, will be introduced and created to provide services for communities such as Arizona State University and its students, faculty,

In this thesis a community-based ride sharing mobile application, Ride Devil, will be introduced and created to provide services for communities such as Arizona State University and its students, faculty, and other affiliates to find safe rides around campus because campus population problem exists. This causes increased transportation costs, decreased parking space availability, and more transportation issues. The Ride Devil application itself is based off on the ride-sharing concept of transportation as introduced, above. Students, faculty, and other university affiliates will drive their own vehicles and use the Ride Devil services in order to coordinate pick-ups with members of its community. Not only is this form of transportation more cost effective than competing transportation models, taxis, but it also promotes safety, community, and educational assistance.

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Date Created
  • 2014-05