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Entrepreneurship in Mobile Application Development

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My thesis is a creative project in which I designed, developed, marketed, and sold a mobile application on the iOS (iPhone) platform. In addition to developing a mobile application, I

My thesis is a creative project in which I designed, developed, marketed, and sold a mobile application on the iOS (iPhone) platform. In addition to developing a mobile application, I also formed a Limited Liability Company, Flem LLC, which I will own, manage, and operate for the duration of this project and beyond the thesis project. Flem LLC allows me to create a unique brand for my company, separate from myself, as well as providing legal protection for my personal assets. My initial application is titled "Derpy Calc". It is a basic calculator for iPhone capable of adding, subtracting, multiplying, dividing, and taking the square root of positive, negative, and decimal numbers. Derpy Calc is unique because before it will output an answer, Derpy, the calculator's personality, will make a remark or ask a question that is factual, random, or silly. This application is targeted at teenagers and young adults and the outputs Derpy gives will be targeted those demographic. The purpose of this application is to provide humor and spontaneity to the process of doing math and is currently the only iOS application with that focus. Derpy debuted on the Apple App store on March 1st 2013. As of March 27th, it is on Version 1.2, has had 457 advertisement views on 328 downloads. It has earned Flem LLC a total of $0.75 in advertising revenues.

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  • 2013-05

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Mobile User Interface for Palliative Care Patients

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Palliative care is a field that serves to benefit enormously from the introduction of mobile medical applications. Doctors at the Mayo Clinic intend to address a reoccurring dilemma, in

Palliative care is a field that serves to benefit enormously from the introduction of mobile medical applications. Doctors at the Mayo Clinic intend to address a reoccurring dilemma, in which palliative care patients visit the emergency room during situations that are not urgent or life-threatening. Doing so unnecessarily drains the hospital’s resources, and it prevents the patient’s physician from applying specialized care that would better suit the patient’s individual needs. This scenario is detrimental to all involved. A mobile medical application seeks to foster doctor-patient communication while simultaneously decreasing the frequency of these excessive E.R. visits. In order to provide a sufficient standard of usefulness and convenience, the design of such a mobile application must be tailored to accommodate the needs of palliative care patients. Palliative care is focused on establishing long-term comfort for people who are often terminally-ill, elderly, handicapped, or otherwise severely disadvantaged. Therefore, a UI intended for palliative care patients must be devoted to simplicity and ease of use. The application must also be robust enough that the user feels that they have been provided with enough capabilities. The majority of this paper is dedicated to overhauling an existing palliative care application, the product of a previous honors thesis project, and implementing a user interface that establishes a simple, positive, and advantageous environment. This is accomplished through techniques such as color-coding, optimizing page layout, increasing customization capabilities, and more. Above all else, this user interface is intended to make the patient’s experience satisfying and trouble-free. They should be able to log in, navigate the application’s features with a few taps of their finger, and log out — all without undergoing any frustration or difficulties.

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  • 2015-12

Improving the User Experience (UX): Grubhub's Mobile Application

Description

Grubhub's user reviews from the Apple IOS store were analyzed to provide alternate user experience (UX) solutions through answering the following:
1. How is Grubhub's mobile app meeting user expectations?
2. How can Grubhub improve the mobile app experience?

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  • 2019-12-13