Matching Items (35)

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Marketing to U.S. Hispanic Millennials: Understanding Hispanic Identity, Culture and the Spanish Language

Description

The Hispanic population is growing rapidly in the United States and already possesses tremendous buying power and influence. The Millennial generation has officially outnumbered the Baby Boomers to become the

The Hispanic population is growing rapidly in the United States and already possesses tremendous buying power and influence. The Millennial generation has officially outnumbered the Baby Boomers to become the largest generational group in the United States. This thesis aligns these two groups to study the U.S. Hispanic Millennial and the characteristics that make this segment unique and powerful. How are Hispanic Millennial consumers different and unique? How can brands connect with Hispanic Millennials in an authentic way? These questions will be explored through a literature review which covers three important aspects: Hispanic identity, culture, and the influence of the Spanish language. Next, a primary research study is conducted to determine if there is a relationship between Hispanic acculturation levels and language preference in advertisements. Finally, the findings of the study are compared with various research studies and reports to determine the best methods of connecting with U.S. Hispanic Millennials as a marketer.

Contributors

Agent

Created

Date Created
  • 2016-12

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Implicit Racial/Ethnic Bias and Latino Health: A Systematic Review

Description

In the United States, the Latino population is projected to reach approximately 28.6% of the total U.S. population by 2060. Despite their growing presence, Latinos encounter health disparities and worse

In the United States, the Latino population is projected to reach approximately 28.6% of the total U.S. population by 2060. Despite their growing presence, Latinos encounter health disparities and worse health outcomes in comparison to their non-Hispanic White (NHW) counterparts. Latinos/ Hispanics have a higher prevalence of diabetes, hypertension, obesity, and late stage cancer diagnosis. Various social determinants of health (SDoH) such as socioeconomic status, education, insurance enrollment, language proficiency, immigration status among other variables intersect to influence Latino health status. However, even when all those factors were held equal, disparities remained. The aforementioned list did not include race/ethnicity, though race/ethnicity is a critical SDoH that influences one's access to care and the quality of care they receive. As such, examining the role of race may be the key to reducing persistent health disparities in access to care, quality of care, and health outcomes.

Contributors

Created

Date Created
  • 2017-12

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What Our Bountiful Mother Earth Has Given Us

Description

The role of the artist is to push their field forward. Painting, an ancient
traditional practice, is constantly challenged by new ideas, technologies, societal
currents, and people.

The role of the artist is to push their field forward. Painting, an ancient
traditional practice, is constantly challenged by new ideas, technologies, societal
currents, and people. I believe it is my role to continue this tradition and introduce
my interpretation of the disciple that is painting.
In this series titled “What Our Bountiful Mother Earth Has Given Us”, I
explore topics of materiality, sacrifice, and the relationship between artists, laborers,
and the Earth. I began this investigation with an adoration for fruit- the signal of a
successful harvest, the budding of fertile land. To capture this organic abundance, I
decided to use the actual pulp of the fruit to depict it. The sacrificial act of using the
flesh of the fruit created an artifact that strives to be, in the end, greater than the
sum of its’ parts. At its’ core, painting is the alchemy of combining natural elements.
To do so, I began by sourcing as much of my chosen fruit as possible,
specifically choosing fruits that require the labor of migrant farm workers in
California. I experimented with using tools such as a blender or food processor to
crush the fruit, but ultimately decided that using my hands and feet to pulverize the
fruit to a paintable pulp allowed me to experience being a component in the process.
Next, I reduced the liquid content by boiling it down to concentrated medium,
adding salt as a preservative measure. Testing out heavy canvases and thin
starched cottons, I eventually chose the lightest fabric I could find, cheesecloth, to
allow the medium to carry the weight of the piece, rather than the support. I
suspended this fabric between two easels and began painting my pulp concoction
onto both sides in multiple layers, allowing it to dry in between. I repeated this
process multiple times until the cloth became stiff and only a small amount of light
could filter through it. I began the same process using another fruit, until I had all
three completed.

Contributors

Agent

Created

Date Created
  • 2020-05

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The Effects of a Medication Therapy Management Program on Quality of Life in Hispanic Patients with Diabetes

Description

The purpose of this study is to examine the effect of an existing medication management program in Hispanic individuals with diabetes, focusing on overall management and perceived quality of life

The purpose of this study is to examine the effect of an existing medication management program in Hispanic individuals with diabetes, focusing on overall management and perceived quality of life (QOL). Diseases such as diabetes affect an individual's physical health, mental health, and social life. The degree to which these diseases affect an individual's life depend on how well they control and self-manage care needs. It has been found that Hispanic patients report and demonstrate inadequacy with controlling their diabetes compared to other ethnicities, making this an important public health topic (Schneiderman eta al., 2014). One of the greatest issues the Hispanic population reports as causing most concern is medication management and compliance. Poor medication adherence can increase complications of diabetes and depression, thus increasing poor overall health status and perception. Medication therapy management (MTM) programs run by clinical pharmacists are available to help with medication adherence, aiding in developing a tailored plan to help individuals manage the disease. This study is a cross-sectional study which assess reported QOL and functionality of diabetics enrolled in an MTM program. Participants were recruited from a clinic in Phoenix, Az. Patients completed a questionnaire that included demographics, a QOL questionnaire and a health belief questionnaire. A total of sixteen participants completed the study. The association between time in the medication therapy management program and its effect on general health, social functioning, emotional well-being, and hemoglobin A1C were reviewed. Though no significance was found, means were similar in all groups indicating functionality and A1C control through the diabetes support program may exist.

Contributors

Agent

Created

Date Created
  • 2016-05

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Formulation of Logic Model & Evaluation Plan for CPLC Insurance Program: A Collaboration Between Chicanos Por La Causa and the C.A.R.E. Program at the T. Denny Sanford School of Social and Family Dynamics, Arizona State University

Description

There is a widespread inequality in health care access and insured rates suffered by the Latino, Spanish-speaking population in Arizona, resulting in poor health measures and economic burden. The passage

There is a widespread inequality in health care access and insured rates suffered by the Latino, Spanish-speaking population in Arizona, resulting in poor health measures and economic burden. The passage of the Affordable Care Act in 2010 provided mechanisms to alleviate this disparity, however, many Latino communities lack accessible information and means to gain access to health insurance enrollment. Chicanos Por La Causa (CPLC) is a community based organizing that provides many services to low-income communities across Arizona, one of which is the CPLC Insurance Program. In collaboration with the Community Action Research Experiences (CARE) at Arizona State University, the program was studied to help address the need of a LOGIC model and evaluation plan to determine its effectiveness. Interviews with three executives within CPLC were conducted in conjunction with a literature review to determine the inputs, strategies, outputs, and outcomes of the LOGIC model that drive CPLC Insurance's mission. Evaluation measures were then created to provide the necessary quantitative data that can best show to what degree the program is achieving its goals. Specifically, the results indicated the key outcomes that drive the LOGIC model, and an evaluation plan designed to provide indicators of these outcomes was produced. The implications of this study are that the suggested data collection can verify how effectively the program's actions are creating positive change, as well as show where further improvements may be necessary to maximize effectiveness.

Contributors

Created

Date Created
  • 2016-05

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Nutrition and Activity Education for Hispanic Children: An Updated Curriculum

Description

This project modifies an existing theory-based culturally responsive nutrition and physical activity curriculum designed for early adolescent Hispanic children. Modifications to the Salud con Sabor Latino para los Ninos (SSLN)

This project modifies an existing theory-based culturally responsive nutrition and physical activity curriculum designed for early adolescent Hispanic children. Modifications to the Salud con Sabor Latino para los Ninos (SSLN) curriculum, originally designed for adolescents, include didactic content and activities which are evidence-based and age appropriate for younger children (second to fourth grade). Using a community based participatory research approach, culturally responsive and developmentally cognizant modifications were made based on child development theories, social behavior theory, and evidence of successful obesity interventions among this age group. The end goal is to assist the community partner, Esperança, and provide an opportunity to impact obesity rates in this high risk population.
The goal of the updated eight session SSLN program is to decrease BMI, increase nutritional knowledge, and improve attitude and behavior towards nutrition and physical activity in Hispanic school-aged children. After meeting with Esperança to identify which elements of the curriculum needed modification, an extensive literature review was conducted to identify new and relevant research appropriate to the modifications. Integrating child development theories, social behavior theory, and results from earlier successful obesity intervention programs, curriculum sessions will be condensed and modified using a community base participatory research approach. Once edits to the curriculum are completed and approved, Esperança will implement the newly modified curriculum, and evaluate the success of the curriculum changes.
The final project is composed of a condensed, theory-based, culturally responsive, and developmentally age appropriate eight session curricula that will educate Hispanic school-aged children on nutrition and physical activity.

Contributors

Agent

Created

Date Created
  • 2018-05

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Assessing the Health Insurance Needs of the Low-Income Hispanic/Latino Population in Phoenix, Arizona

Description

The growing Hispanic population in Phoenix, Arizona frequently lacks financial resources which may limit their access to health care. The goal of this study was to identify the ideal factors

The growing Hispanic population in Phoenix, Arizona frequently lacks financial resources which may limit their access to health care. The goal of this study was to identify the ideal factors in a health insurance plan for the Hispanic/Latino population in Phoenix, AZ. A survey was designed to gather information regarding demographics, health insurance, preferences, and affordability. The survey was completed by 260 participants. Several multivariate regressions were run using SAS Statistical Software. The final model generated explained 4.48% of the variation in the data set. It showed that an individual who identified as Hispanic/Latino was 8.2% less likely to have health insurance. In addition, an individual who identified as a US Citizen was 23% more likely to have health insurance. To improve access and enrollment among the Hispanic/Latino population, further investigation is needed to identify relevant communication techniques that increase enrollment among this high-risk community.

Contributors

Agent

Created

Date Created
  • 2018-05

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Placemaking in Arizona Hispanic Communities: An Exploration of Barrios in Tucson and Phoenix

Description

Hispanic neighborhoods, referred to as barrios, reveal several key characteristics unique to their ethnic neighborhood identity. The housescapes in the neighborhoods exhibit three characteristics which distinguish them as Latino housescapes:

Hispanic neighborhoods, referred to as barrios, reveal several key characteristics unique to their ethnic neighborhood identity. The housescapes in the neighborhoods exhibit three characteristics which distinguish them as Latino housescapes: bright color exteriors, fences around the property and a display of religious iconography. In a spatial and landscape analysis of two key barrios in Arizona: Barrio Anita in Tucson and El Campito in Nuestro Barrio in Phoenix, research reveals the prevalence of the three housescape characteristics. The multiple case study explores the extent to which Hispanic housescapes exhibit bright house color exteriors, fences and religious iconography. The least prevalent of these characteristics is the display of religious symbols which indicates a growing change in the way Hispanic ethnicity is displayed in neighborhoods.

Contributors

Created

Date Created
  • 2014-05

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Engaging Parents to Promote Healthy Eating and Physical Activity in Hispanic Preschool Children: Parent Perception of Newsletters in the Sustainability via Active Garden Education (SAGE) Intervention

Description

Hispanic youth have the highest risk for obesity, making this population a key priority for early childhood interventions to prevent the development of adult obesity and its consequences. Involving parents

Hispanic youth have the highest risk for obesity, making this population a key priority for early childhood interventions to prevent the development of adult obesity and its consequences. Involving parents in these interventions is essential to support positive long-term physical activity and nutrition habits. Interventions in the past have engaged parents by providing information about nutrition and fruit and vegetable intake through written materials or text such as newsletters and text messages. The Sustainability via Active Garden Education (SAGE) intervention used gardening and interactive activities to teach preschool children ages 3-5 about healthy eating and physical activity. It aimed to increase physical activity and fruit and vegetable intake in preschool children as well as improve related parenting practices. The intervention utilized newsletters to engage parents by promoting opportunities to increase physical activity and fruit and vegetable intake for their children at home. The newsletters also encouraged parents to discuss what was learned during the SAGE lessons with their children. The purpose of this paper is to describe the content of the newsletters and determine the parent perception of the newsletters through parent survey responses. This can help inform future childhood obesity interventions and parent engagement.

Contributors

Agent

Created

Date Created
  • 2021-05

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Discrimination, Social Support, and Cortisol in Low-Income Hispanic Women and Infants

Description

Although discrimination is implicated in ethnic health disparities, social support may buffer against its negative effects on health. This study investigated whether prenatal maternal discrimination and social support would predict

Although discrimination is implicated in ethnic health disparities, social support may buffer against its negative effects on health. This study investigated whether prenatal maternal discrimination and social support would predict postpartum cortisol in low-income Hispanic women and infants. Among infants whose mothers reported high discrimination, low maternal social support was associated with high infant cortisol (ß= -0.293, p= 0.03). This provides evidence for the social buffering hypothesis.

Contributors

Agent

Created

Date Created
  • 2013-05