Matching Items (1,391)
Filtering by
- All Subjects: Education
Description
This section acts as a guide for newly established nonprofits in creating a marketing plan. Through extensive research on what strategic marketing looks like in the nonprofit sector, we have developed a guide for nonprofits that are attempting to establish their brand and expand their marketing techniques.
First, we created two separate surveys, taking responses from over 1000 individuals at Arizona State University. These surveys focused on building trust in nonprofits, preferred marketing strategies as a consumer, and general awareness for various social issues that affect local and national nonprofits. Second, we conducted professional interviews with marketing leaders at nonprofits. These ranged from smaller, local nonprofits to nonprofits that operate on a national level. Their missions were all geared toward different causes, meaning they offered a diverse set of skills and advice on nonprofit marketing.
After obtaining this data, we created a guide for nonprofit marketing. Because there is a lack of information available on building marketing techniques in the nonprofit sector, we aimed to create a general guideline that could be applied to a variety of nonprofits and develop their marketing strategy. This includes details on how to create an executive summary, conduct a SWOT analysis, and the different strategies a nonprofit organization should implement.
Further, to test this marketing plan, we partnered with a local nonprofit in Arizona, Million Dollar Teacher Project. Million Dollar Teacher Project is a relatively new nonprofit, and focuses on educational inequality in Arizona. After looking over all our research and the nonprofit marketing guide, we were able to develop a plan for increasing engagement, awareness, and trust for Million Dollar Teacher Project. We pinpointed areas of improvement, such as social media, ambassador programs, email marketing, and follow up strategy.
The nonprofit marketing plan, our survey results, interview transcripts, as well as our marketing plan for Million Dollar Teacher Project can be found below.
First, we created two separate surveys, taking responses from over 1000 individuals at Arizona State University. These surveys focused on building trust in nonprofits, preferred marketing strategies as a consumer, and general awareness for various social issues that affect local and national nonprofits. Second, we conducted professional interviews with marketing leaders at nonprofits. These ranged from smaller, local nonprofits to nonprofits that operate on a national level. Their missions were all geared toward different causes, meaning they offered a diverse set of skills and advice on nonprofit marketing.
After obtaining this data, we created a guide for nonprofit marketing. Because there is a lack of information available on building marketing techniques in the nonprofit sector, we aimed to create a general guideline that could be applied to a variety of nonprofits and develop their marketing strategy. This includes details on how to create an executive summary, conduct a SWOT analysis, and the different strategies a nonprofit organization should implement.
Further, to test this marketing plan, we partnered with a local nonprofit in Arizona, Million Dollar Teacher Project. Million Dollar Teacher Project is a relatively new nonprofit, and focuses on educational inequality in Arizona. After looking over all our research and the nonprofit marketing guide, we were able to develop a plan for increasing engagement, awareness, and trust for Million Dollar Teacher Project. We pinpointed areas of improvement, such as social media, ambassador programs, email marketing, and follow up strategy.
The nonprofit marketing plan, our survey results, interview transcripts, as well as our marketing plan for Million Dollar Teacher Project can be found below.
ContributorsThresher, Kaitlin Brynn (Co-author) / Mertz, Allison (Co-author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / School of Film, Dance and Theatre (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The objective of the study is to examine the factors of a successful diversity program within four companies that attempt to break down the barriers contributing to the lack of diversity within the design and technical field of theatre. Companies in different regions of the United States (West, Midwest, South, and Northeast) were selected and analyzed for their fellowship, apprenticeship, internship, and educational program in order to see why it is successful and how it contributes to diversifying the design and technical field of theatre. The findings of the study provide a guide to the best practices used in establishing a design and production program that can contribute to diversifying the theatre industry.
ContributorsFox, Neaco (Author) / Winnemann, Christopher (Thesis director) / Ingram-Waters, Mary (Committee member) / School of Film, Dance and Theatre (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This project was focused on creating a trade book that could be used in Kindergarten through first-grade classrooms for science lessons. I have analyzed and researched the benefits of using trade books in the classroom. Along with those benefits, best practices were also looked at. I then applied those key questions, ideas, and concepts that are used to determine the use of a trade in the classroom, and created my own trade book. The trade book was centered around a standard from Next Generation Science Standards for Kindergarten through first-grade. The focus of this book was to inform children, in an age appropriate, yet scientifically accurate and engaging format, what living organisms need in order to survive and grow. The trade book brings all the research and creativity together in order to inform and benefit students in their learning process. This creative project has allowed me to broaden my literary skills, as well as my creativity for teaching in the classroom.
ContributorsMercado, Catherine Louise (Author) / Pfister-Angulo, Mark (Thesis director) / McKee, Dianne (Committee member) / Division of Teacher Preparation (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Project Based Learning is a teaching strategy that engages students in content skills through real life questions that are aimed to drive students to explore possible solutions. The question is used as a driving force for all of their learning for that particular unit or question. This gives students concrete and engaging examples of how the content they are learning can relate to real life problems. All of the content is still aligned to grade level standards to insure that students are learning academic content. Project Based Learning can benefit students in a variety of different ways. Projects create a sense of meaning for students. They show students that their learning is all building towards a common and tangible goal. Projects also teach students invaluable cooperation skills. The development of these skills is crucial to support students in college and career readiness. Project Based Learning has been proven to work by increasing student learning and motivation. The projects are exciting and include many different concepts that students may not be familiar with from a traditional classroom setting. This can include but is not limited to creating a model, defending your ideas through discussion, presenting ideas to your community and much more. These methods of showing knowledge are not always incorporated into traditional classrooms, but are an essential aspect of Project Based Learning.
ContributorsDick, Jordan Jamison (Author) / Greenhow, Tracy (Thesis director) / Hart Barnett, Juliet (Committee member) / Division of Teacher Preparation (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
In recent years, it has become evident that American civic literacy is in a sharp decline. Many scholars agree that young adults are becoming increasingly less engaged in activities involving the application of civics and that this may hinder the democratic process. This thesis will focus on how historical perspectives can improve contemporary application of civics in order to solve the civic literacy crisis. The report will evaluate different approaches to improving civic engagement in order to gauge their effectiveness and the potential for their use in the United States. In analyzing the decline, we will look at work from the American Council of Trustees and Alumni (ACTA) like A Crisis in Civic Education and A Crucible Moment. Subsequently, we will provide a review of Megan McClure’s Tackling the American Civics Education Crisis and Robert D. Putnam’s Bowling Alone: America’s Declining Social Capital. We will present historical perspectives from the 19th and 20th century such as Thomas Jefferson, Alexis De Tocqueville and John Dewey in order to apply them to contemporary solutions for the decline. The contemporary perspectives of Harvard scholar Danielle Allen and various professors in the School of Civic and Economic Thought and Leadership (SCETL) at Arizona State University will be analyzed and critiqued. The results of our research prove that historical perspectives, when applied to contemporary solutions, are an effective way to bout the civic engagement crisis in the United States. This information can be used to alter the curriculum in the classroom to encourage and prepare students to become civically literate and engaged in order to protect the democratic process.
Keywords: civic decline, civic literacy, civic engagement, contemporary, historical
Keywords: civic decline, civic literacy, civic engagement, contemporary, historical
ContributorsBoering, Avery Loren (Co-author) / Giambanco, Niccolo (Co-author) / Seagrave, Adam (Thesis director) / Voboril, Jakub (Committee member) / School of Politics and Global Studies (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The Scientist in Me is an original children’s book, authored by Annmarie Barton and illustrated by Alison Lane, that explores the lives and specialties of five remarkable scientists from historically underrepresented backgrounds: Mary Anning, James Pollack, Temple Grandin, Percy Lavon Julian, and Ayah Bdeir. In the book, each scientist has an “Experiment” section that is meant to encourage children to immerse themselves in activities relating to the scientists’ areas of study. We believe that diversity in science is crucial for advancement, and therefore hope to inspire the next generation of scientists through immersion and representation.
ContributorsLane, Alison (Co-author) / Barton, Annmarie (Co-author) / Klemaszewski, James (Thesis director) / Fette, Donald (Committee member) / School of Molecular Sciences (Contributor) / School of Art (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Engineering is an interdisciplinary field that requires extensive knowledge of STEM topics. The ability to apply mathematical concepts in engineering applications is no exception. Some undergraduate engineering students struggle with early course work typically entrenched in learning underlying mathematics. Students are often able to understand engineering principles, but are unable to understand the mathematics behind the principles. This is due to students finding it difficult to make connections and apply mathematics outside of routine computational calculations.
Traditional instruction of mathematics has relied predominantly on teacher-centered pedagogies or passive learning (e.g lecture). Active learning differs in that it includes student-centered approaches and has been shown to increase student understanding in STEM courses.
The purpose of this study is to explore and discover what elements lead to good problem-solving tasks in an active learning mathematics focused classroom. Elements were determined using interviews with mathematics instructors that currently use active learning techniques and problem-solving tasks in their classrooms. Instructors were asked to describe the process they use for creating tasks. An instructor’s guidebook will be created and made available based on the findings and discoveries of this study on how to create problem-solving tasks.
The three main categories of emergent themes were task structure, task development, and problem-solving environment. The emergent themes in task structure are useful for understanding what elements make a good problem-solving task. Knowing the particular challenges previous instructors faced in creating an active-learning environment will help instructors avoid common pitfalls. These elements of creating a problem-solving environment will also be included in the guidebook as a class cannot have good problem-solving tasks without an environment conducive to active learning.
Traditional instruction of mathematics has relied predominantly on teacher-centered pedagogies or passive learning (e.g lecture). Active learning differs in that it includes student-centered approaches and has been shown to increase student understanding in STEM courses.
The purpose of this study is to explore and discover what elements lead to good problem-solving tasks in an active learning mathematics focused classroom. Elements were determined using interviews with mathematics instructors that currently use active learning techniques and problem-solving tasks in their classrooms. Instructors were asked to describe the process they use for creating tasks. An instructor’s guidebook will be created and made available based on the findings and discoveries of this study on how to create problem-solving tasks.
The three main categories of emergent themes were task structure, task development, and problem-solving environment. The emergent themes in task structure are useful for understanding what elements make a good problem-solving task. Knowing the particular challenges previous instructors faced in creating an active-learning environment will help instructors avoid common pitfalls. These elements of creating a problem-solving environment will also be included in the guidebook as a class cannot have good problem-solving tasks without an environment conducive to active learning.
ContributorsRossi, Nathaniel (Author) / Carberry, Adam (Thesis director) / Adamson, Scott (Committee member) / Engineering Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
For my creative project, I built a musical robot and explored the possibilities for robots in music education. In addition, I wrote a guide to share what I learned and to provide helpful information to anyone who is planning on building their own musical robot. This is not a step-by-step set of instructions; however, it gives the reader a preview of many options they have for building a musical robot. This guide includes information about existing musical robots, outlines possible strategies for brainstorming ideas, and describes various capabilities of musical robots. While this project focused on the intersection of music and robotics, my approach also included design thinking, which helped provide a focus and shaped my creative process.
The robot building guide is targeted toward an audience with little or no knowledge of robotics. It begins by exploring existing musical robots and explaining how existing products can be used as a source for inspiration. Next, this guide outlines various methods of design thinking and encourages the reader to use design thinking throughout the brainstorming and building process. This guide also highlights options for designing 3D-printed parts, which can be added to a robot. After that, the guide explains options for robot movement, specifically chassis kit assembly and using a 1Sheeld board with Arduino. This guide also explores the possibilities for the interaction of lights and sound, including sound-reactive lights and remote-control lights. Practical information about materials and their organization is provided, as well. The guide concludes with exciting possibilities for robots in music education.
The robot building guide is targeted toward an audience with little or no knowledge of robotics. It begins by exploring existing musical robots and explaining how existing products can be used as a source for inspiration. Next, this guide outlines various methods of design thinking and encourages the reader to use design thinking throughout the brainstorming and building process. This guide also highlights options for designing 3D-printed parts, which can be added to a robot. After that, the guide explains options for robot movement, specifically chassis kit assembly and using a 1Sheeld board with Arduino. This guide also explores the possibilities for the interaction of lights and sound, including sound-reactive lights and remote-control lights. Practical information about materials and their organization is provided, as well. The guide concludes with exciting possibilities for robots in music education.
ContributorsDemassa, Katelyn Debra (Author) / Tobias, Dr. Evan (Thesis director) / Bacalzo, Dean (Committee member) / School of Music (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Introduction: The Eye to Eye mentorship program is a national program in which college or high school students with learning differences mentor middle school students with learning differences. There are 68 Eye to Eye programs around the country, but little research has been done on their effectiveness and how to improve it. We conducted and evaluated one program site at Arizona State University and implemented this mentorship program for the first time during 2019. We hypothesized the Eye to Eye mentorship program that paired college students who have learning differences with middle school students who have similar learning differences would improve the outcomes and socio-behavior skills of both mentors and mentees.
Methods: The Eye to Eye mentorship program assessed involved mentors and mentees who completed 12 in-person art sessions out of the normal 20 in-person sessions. The first main assessment was the BLD (Breger Learning Difference) Feedback Survey addressing one’s experience in the Eye to Eye program and which were completed at the end of the mentorship program and filled out by mentors, mentees, and mentees parents (one parent for each mentee). A total of 12 mentors, 6 mentees, and 6 mentee parents were included in the feedback survey final analysis. The second main assessments were the pre and post Behavior Assessment System for Child, Third Edition (BASC-3) provided to mentors, mentees, and mentees parents (one parent for each mentee). A total of 10 mentors, 5 mentees, and 5 mentee parents were included in pre and post BASC-3 final analysis. Fall 2019 (pre) and Spring 2020 (post) optional interviews involved 5 mentors and 3 mentees who showed interest and were comfortable participating with additional release forms.
Results: The program was generally positively rated in the feedback survey by mentors, mentees, and mentee parents. The highest responses for mentors, mentees, and mentee parents all incorporated average ratings of 4.0 or higher (out of 5.0) for perceived understanding of socio-emotional skills after Eye to Eye, experience in Eye to Eye, how having a mentor or mentee made them feel, and perceived change in self-awareness. All three groups reported fairly high ratings of improved self-awareness of 4.0/5.0 or above. No negative ratings were provided by any participants and the lowest response was no change. The BASC-3 evaluation found statistically significant improvement in mentors’ anxiety and atypicality and mentees’ sense of inadequacy.
Discussion: The Eye to Eye program was popular and well-rated despite only involving 12 in- person one-hour art sessions. The mentors, mentees, and mentee parents felt positive about the Eye to Eye program when answering the feedback survey. Some suggestions are made on how to improve this program to better enhance someone with learning differences future ability to succeed. Future research is needed to assess the true impact due to the COVID-19 epidemic and other limitations.
Methods: The Eye to Eye mentorship program assessed involved mentors and mentees who completed 12 in-person art sessions out of the normal 20 in-person sessions. The first main assessment was the BLD (Breger Learning Difference) Feedback Survey addressing one’s experience in the Eye to Eye program and which were completed at the end of the mentorship program and filled out by mentors, mentees, and mentees parents (one parent for each mentee). A total of 12 mentors, 6 mentees, and 6 mentee parents were included in the feedback survey final analysis. The second main assessments were the pre and post Behavior Assessment System for Child, Third Edition (BASC-3) provided to mentors, mentees, and mentees parents (one parent for each mentee). A total of 10 mentors, 5 mentees, and 5 mentee parents were included in pre and post BASC-3 final analysis. Fall 2019 (pre) and Spring 2020 (post) optional interviews involved 5 mentors and 3 mentees who showed interest and were comfortable participating with additional release forms.
Results: The program was generally positively rated in the feedback survey by mentors, mentees, and mentee parents. The highest responses for mentors, mentees, and mentee parents all incorporated average ratings of 4.0 or higher (out of 5.0) for perceived understanding of socio-emotional skills after Eye to Eye, experience in Eye to Eye, how having a mentor or mentee made them feel, and perceived change in self-awareness. All three groups reported fairly high ratings of improved self-awareness of 4.0/5.0 or above. No negative ratings were provided by any participants and the lowest response was no change. The BASC-3 evaluation found statistically significant improvement in mentors’ anxiety and atypicality and mentees’ sense of inadequacy.
Discussion: The Eye to Eye program was popular and well-rated despite only involving 12 in- person one-hour art sessions. The mentors, mentees, and mentee parents felt positive about the Eye to Eye program when answering the feedback survey. Some suggestions are made on how to improve this program to better enhance someone with learning differences future ability to succeed. Future research is needed to assess the true impact due to the COVID-19 epidemic and other limitations.
ContributorsBreger, Chloe Levana (Author) / Adams, James (Thesis director) / Harris, Pamela (Committee member) / School of Criminology and Criminal Justice (Contributor) / School of Life Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Pedagogy and Place: Observations of place-based education in undergraduate sustainability curriculum
Description
As the canonical literature, student competencies and outcomes, and foundational courses of sustainability education are contested and reaffirmed, grounding this academic discipline in an experiential understanding of place is not often asserted as a core aspect of sustainability curriculum. Place can act both as a context and conduit for sustainability education, inspiring student investment in local communities and stewardship of the landscape. Through narrative descriptions of interviews held with professors, program coordinators, and deans from nine sustainability undergraduate programs across the United States, I explore in this thesis how different educators and institutions adopt place-based pedagogy within sustainability curriculum and institutional practice. In observation of these interviews, I name three factors of difference – physical and social setting, academic ethos, and institution size – as axes around which place is incorporated in sustainability instruction and within the college as a whole. Finally, I give general recommendations for incorporating place in sustainability instruction as well as certain creative and place-oriented assignment structures discussed in the interviews.
ContributorsOrrick, Kayla M (Author) / Hirt, Paul (Thesis director) / Bernier, Andrew (Committee member) / School of Sustainability (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05