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Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to newer ways to appeal to millennials and secure their loyalty

Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to newer ways to appeal to millennials and secure their loyalty since millennials are always on the lookout for the next best thing and will "trade up for brands that matter, but trade down when brand value is weak", it poses a challenge for the marketing departments of companies (Fromm, J. & Parks, J.). The airline industry is one of the fastest growing sectors as "the total number of people flying on U.S. airlines will increase from 745.5 million in 2014 and grow to 1.15 billion in 2034," which shows that airlines have a wider population to market to, and will need to improve their marketing strategies to differentiate from competitors (Power). The financial sector also has a difficult time reaching out to millennials because "millennials are hesitant to take financial risks," as well as downing in college debt, while not making as much money as previous generations (Fromm, J. & Parks, J.). By looking into the marketing strategies, specifically using social media platforms, of the two industries, an understanding can be gathered of what millennials are attracted to. Along with looking at the marketing strategies of financial and airline industries, I looked at the perspectives of these industries in different countries, which is important to look at because then we can see if the values of millennials vary across different cultures. Countries chosen for research to further examine their cultural differences in terms of marketing practices are the United States and England. The main form of marketing that was used for this research were social media accounts of the companies, and seeing how they used the social networking platforms to reach and engage with their consumers, especially with those of the millennial generation. The companies chosen for further research for the airline industry from England were British Airways, EasyJet, and Virgin Atlantic, while for the U.S. Delta Airlines, Inc., Southwest Airlines, and United were chosen. The companies chosen to further examine within the finance industry from England include Barclay's, HSBC, and Lloyd's Bank, while for the U.S. the banks selected were Bank of America, JPMorgan Chase, and Wells Fargo. The companies for this study were chosen because they are among the top five in their industry, as well as all companies that I have had previous interactions with. It was meant to see what the companies at the top of the industry were doing that set them apart from their competitors in terms of social media marketing content and see if there were features they lacked that could be changed or improvements they could make. A survey was also conducted to get a better idea of the attitudes and behaviors of millennials when it comes to the airline and finance industries, as well as towards social media marketing practices.
ContributorsPathak, Krisha Hemanshu (Author) / Kumar, Ajith (Thesis director) / Arora, Hina (Committee member) / W. P. Carey School of Business (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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As the United States' military presences in Afghanistan and Iraq are being minimized, an increasing number of veterans are transitioning from the military to pursue higher education opportunities. Due to the military's organizational characteristics, socialization procedures, and performance requirements, this population of students likely faces unique barriers to success in

As the United States' military presences in Afghanistan and Iraq are being minimized, an increasing number of veterans are transitioning from the military to pursue higher education opportunities. Due to the military's organizational characteristics, socialization procedures, and performance requirements, this population of students likely faces unique barriers to success in traditional models of higher education. The increase of this unique population necessitates research to evaluate their educationally related social and relational needs so that institutions of higher education will be better able to assist in achieving their academic goals. The student-teacher relationship is a key predictor in students' academic success (Yoon, J. S., 2002). Using survey research, this project examines veteran students' perceptions of their relationships with instructors, characteristics of the organization, communication apprehension with professors and peers, and perceived self-esteem. With the assistance of the Pat Tillman Veterans Center at Arizona State University, approximately 3800 veteran students, in both undergraduate and graduate programs, were invited to participate in the research. The study identified significant relationships between a veteran-student's length of time since separating from military service, their feelings of success as a student, self-esteem, and apprehension of communication with professors. There was also a significant relationships on length of military service, self-esteem, and apprehension of communication with professors.
ContributorsMcconnaughy, Ryan Michael (Author) / Adame, Bradley (Thesis director) / Franks, Tara (Committee member) / Bernard, Daniel (Committee member) / Barrett, The Honors College (Contributor) / T. Denny Sanford School of Social and Family Dynamics (Contributor) / School of Social and Behavioral Sciences (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2015-05
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Description
By distributing a survey to students and professors, this study investigates the perceptions of online education at Arizona State University and uses statistical analysis to establish connections between the characteristics of individuals and the opinions that they have about online education. In relation to online education, this study investigates the

By distributing a survey to students and professors, this study investigates the perceptions of online education at Arizona State University and uses statistical analysis to establish connections between the characteristics of individuals and the opinions that they have about online education. In relation to online education, this study investigates the topics of academic dishonesty, learning effectiveness, increasing diversity in the university, the effect on reputation, the academic rigor of courses, societal obligations, and overall opinions of online education as a whole. The aggregate results of these surveys were then compared to the categorized results of students and professors, students with varied levels of GPA, students with varied exposure to online classes, and students with varied majors of study. These comparisons were used to establish statistical correlations between an individual's occupation in a specific category and the types of opinions they have regarding online education.
ContributorsZehring, Timothy J. (Author) / Nosky, Richard (Thesis director) / LePine, Marcie (Committee member) / Barrett, The Honors College (Contributor) / Department of Management (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2014-05
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Description
The experiences of 14 groups of 2-8 players in a local escape room were observed through the lens of small-group teamwork and goal-based communication. Their interactions were used to explore how escape rooms could be used as a tool to improve the retention of knowledge using experiential learning and to

The experiences of 14 groups of 2-8 players in a local escape room were observed through the lens of small-group teamwork and goal-based communication. Their interactions were used to explore how escape rooms could be used as a tool to improve the retention of knowledge using experiential learning and to develop substantial interpersonal relationships between teams of strangers. These observations were used to develop an ASU-themed escape room for educating prospective students about ASU's culture and campus with a focus on total inclusion and enthusiastic participation.
ContributorsBailey, Jarrod Eli (Author) / LePore, Paul (Thesis director) / Zachary, Gregg (Committee member) / Rogers, Mark (Committee member) / Hugh Downs School of Human Communication (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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A notable dilemma in the educational systems of current year is the lack of diversity in the faculty, administration, and curriculums. Diversity in education is colloquially understood to instill benefits in students that include development of sophisticated communication skills and heightened motivation, which may in turn have measurable benefits on

A notable dilemma in the educational systems of current year is the lack of diversity in the faculty, administration, and curriculums. Diversity in education is colloquially understood to instill benefits in students that include development of sophisticated communication skills and heightened motivation, which may in turn have measurable benefits on health. In an effort to articulate the impact of introducing greater variegation into these systems and vocalize recommendations toward incorporating diversity into existing educational systems, the history of minority groups in schooling systems was analyzed, as were common health concerns for these communities. To this end, local students from Arizona State University were surveyed about their perceptions on diverse populations within their educational system. Moreover, these groups were also polled about how the messaging they receive about health and diversity may impact self-perceptions about their own health, as well as how applicable that messaging is with their own experiences.

ContributorsFontes, Aaron (Author) / Kappes, Janelle (Thesis director) / Scribner, Christina (Committee member) / Barrett, The Honors College (Contributor) / College of Health Solutions (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2022-05