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Uniforms and logos are an essential part of sports teams and are created with the intention of representing the city and state of their respective teams. More than a uniform: How culture influences the creation of Arizona sports logos and jerseys presents a look at the conversations and processes undergone before teams are able to unveil their new threads. Four local professional teams are involved with this project: Phoenix Suns, Arizona Diamondbacks, Arizona Coyotes and Arizona Cardinals. Members from each of the organizations were interviewed, in addition to Greg Fisher of Fisher Design. Information was gathered from each of those interviews in addition to research done on the history of each of the team’s uniforms. The information was then created into a documentary that consists of visual and verbal components. The film highlights how each team attempts to represent Arizona and its culture when it comes to what they are wearing on the field, court or ice. The interviews capture the mindset of creative teams as they explore growing new ideas and looks, in addition to a historical delve into two of the team’s debuts in the 1990s. Many of Arizona’s sports teams have much more behind their logos and jerseys than meets the eye. The project taught me how adapt broadcast skills into documentary style storytelling and how important visuals are for longer features. The interviews showed that so many things are taken into consideration when designing a sports logo or uniform and the process can take either months or years to finally reach fruition.
Robert (Bob) Oliver was born in the small town of Anaconda, MT., a company town for Anaconda Copper Mines in the early 1900’s. His family later moved to the San Francisco Bay area when in his early teens. Bob received his BA in Architecture from UC Berkley. After spending 3 years in the military, he returned to Berkley and obtained his MA in Architecture.
Bob spent 2 years in Europe working in architecture in both Rome and Holland. Upon his return to the states, he opened up a private practice in northern California which maintained for eight years. He was introduced to academia by chance and fell in love with the idea of teaching. He started at ASU in 1964 in the College of Architecture. While at ASU, Bob pursued watercolor painting teaching himself from books and attending workshops of some noted California architectural watercolor painters.
Bob was married to Joanne Oliver and had 4 children.
Video History Interview of Legendary ASU Baseball Coach, Bobby Winkles who led the team to 3 National Championships in 5 years.
Frank Joseph Kush is best known for his outstanding achievements in football, both as an All-American player at Michigan State University and as the head coach of ASU. Upon completion of his two-year commitment to the U.S. Army, Dan Devine, Head Coach at Arizona State, offered Frank an assistant coaching position in 1955 where he served as an Assistant Coach until 1958 when Dan Devine left and Frank assumed the role of Head Coach until 1979.
An Interview with Bill Kajikawa, Athletic Coach for ASU
Destined to be the third generation working at the Cleveland Electric Illuminating Co., the Cleveland born and raised boy who got kicked out of High School 5 times before graduating, became a key founder of not only Channel 8 but also the ASU Retirees Association! Bob Ellis speaks very candidly about his life growing up in Cleveland, military service and then student at Arizona State College as a secondary education major with an emphasis in speech and drama; his first job at KOY and how he married his boss, his biggest influence in his career. Bob was an on-air personality at KOY. He was lured to come to ASU to help start a new television station that would become Channel 8 (KAET). In his interview, he tells stories of the beginnings of Channel and how it grew from being a place for “tele-courses” to a member of the PBS family. He also tells of another contribution he made to ASU – one of the founders of the ASU Retirees Association!
Anne Pittman was a Professor of Health and Physical Education.
Interview with Eugene Lombardi, Conductor of the ASU Symphony Orchestra.
Suzanne Steadman managed the Office of International Student Programs for her entire ASU career. She came to ASU in 1971 and retired in 2001. The interview addresses a wide range of issues associated with international students and how she addressed them. The common thread throughout the interview is Suzanne’s desire to help the students succeed, academically and personally. Part I discusses several pre-ASU experiences. Parts II & III discuss the work of the office and things done to help ensure student success. Part IV discusses the impact of nine world events on ASU and ASU students. Part V has six student related stories.