Matching Items (74)
Description

This thesis project has been conducted in accordance with The Founder’s Lab initiative which is sponsored by the W. P. Carey School of Business. This program groups three students together and tasks them with creating a business idea, conducting the necessary research to bring the concept to life, and exploring

This thesis project has been conducted in accordance with The Founder’s Lab initiative which is sponsored by the W. P. Carey School of Business. This program groups three students together and tasks them with creating a business idea, conducting the necessary research to bring the concept to life, and exploring different aspects of business, with the end goal of gaining traction. The product we were given to work through this process with was Hot Head, an engineering capstone project concept. The Hot Head product is a sustainable and innovative solution to the water waste issue we find is very prominent in the United States. In order to bring the Hot Head idea to life, we were tasked with doing research on topics ranging from the Hot Head life cycle to finding plausible personas who may have an interest in the Hot Head product. This paper outlines the journey to gaining traction via a marketing campaign and exposure of our brand on several platforms, with a specific interest in website traffic. Our research scope comes from mainly primary sources like gathering opinions of potential buyers by sending out surveys and hosting focus groups. The paper concludes with some possible future steps that could be taken if this project were to be continued.

ContributorsLozano Porras, Mariela (Co-author) / Rote, Jennifer (Co-author) / Goodall, Melody (Co-author) / Byrne, Jared (Thesis director) / Sebold, Brent (Committee member) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Description

This thesis project has been conducted in accordance with The Founder’s Lab initiative which is sponsored by the W. P. Carey School of Business. This program groups three students together and tasks them with creating a business idea, conducting the necessary research to bring the concept to life, and exploring

This thesis project has been conducted in accordance with The Founder’s Lab initiative which is sponsored by the W. P. Carey School of Business. This program groups three students together and tasks them with creating a business idea, conducting the necessary research to bring the concept to life, and exploring different aspects of business, with the end goal of gaining traction. The product we were given to work through this process with was Hot Head, an engineering capstone project concept. The Hot Head product is a sustainable and innovative solution to the water waste issue we find is very prominent in the United States. In order to bring the Hot Head idea to life, we were tasked with doing research on topics ranging from the Hot Head life cycle to finding plausible personas who may have an interest in the Hot Head product. This paper outlines the journey to gaining traction via a marketing campaign and exposure of our brand on several platforms, with a specific interest in website traffic. Our research scope comes from mainly primary sources like gathering opinions of potential buyers by sending out surveys and hosting focus groups. The paper concludes with some possible future steps that could be taken if this project were to be continued.

ContributorsGoodall, Melody Anne (Co-author) / Rote, Jennifer (Co-author) / Lozano Porras, Mariela (Co-author) / Byrne, Jared (Thesis director) / Sebold, Brent (Committee member) / Department of Finance (Contributor) / Department of Economics (Contributor) / Dean, W.P. Carey School of Business (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description

This thesis project has been conducted in accordance with The Founder’s Lab initiative which is sponsored by the W. P. Carey School of Business. This program groups three students together and tasks them with creating a business idea, conducting the necessary research to bring the concept to life, and exploring

This thesis project has been conducted in accordance with The Founder’s Lab initiative which is sponsored by the W. P. Carey School of Business. This program groups three students together and tasks them with creating a business idea, conducting the necessary research to bring the concept to life, and exploring different aspects of business, with the end goal of gaining traction. The product we were given to work through this process with was Hot Head, an engineering capstone project concept. The Hot Head product is a sustainable and innovative solution to the water waste issue we find is very prominent in the United States. In order to bring the Hot Head idea to life, we were tasked with doing research on topics ranging from the Hot Head life cycle to finding plausible personas who may have an interest in the Hot Head product. This paper outlines the journey to gaining traction via a marketing campaign and exposure of our brand on several platforms, with a specific interest in website traffic. Our research scope comes from mainly primary sources like gathering opinions of potential buyers by sending out surveys and hosting focus groups. The paper concludes with some possible future steps that could be taken if this project were to be continued.

ContributorsRote, Jennifer Ashley (Co-author) / Goodall, Melody (Co-author) / Lozano Porras, Mariela (Co-author) / Byrne, Jared (Thesis director) / Sebold, Brent (Committee member) / Mechanical and Aerospace Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Description

SolarSPELL is a digital learning library created at Arizona State University for
educational environments in the Pacific and East Africa. The library is curated to deliver information to resource-challenged communities around the world, providing culturally relevant materials in a solar-powered data repository. A new SolarSPELL health library was deployed in a

SolarSPELL is a digital learning library created at Arizona State University for
educational environments in the Pacific and East Africa. The library is curated to deliver information to resource-challenged communities around the world, providing culturally relevant materials in a solar-powered data repository. A new SolarSPELL health library was deployed in a border-adjacent community in Sonora, Mexico to enhance health education resources. The Sonoran SolarSPELL (SSS) library is a community-driven model established through Doctor of Nursing Practice (DNP) leadership and reflects the innovative focus of SolarSPELL.

The purpose of this report is to contextualize the Sonoran SolarSPELL experience, identify opportunities for process improvement and innovative leadership, and identify an evidence-based framework to guide implementation in new communities. Implementation framework utilization is especially important in the integration of technology into healthcare settings, where barriers can be novel and complex. Key focal points included the development of strong partnerships with the community members, collaborative design, and leadership roles of DNPs in project development and implementation. This study provides a paradigm for both DNP leadership and the application of innovative healthcare technologies in under-served communities throughout the world.

ContributorsCurran, Sarah (Author) / Root, Lynda (Thesis advisor)
Created2020-05-11
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Description作者采访了六家财产保险公司的16位与车险电销的崛起和发展密切相关的高级管理人员(含个别实际负责电销运营的中层管理人员),力图寻找和发现2000年到2016年期间车险电销在中国财产保险市场的崛起与发展、某些保险公司依托车险电销的创新战略实现突破性发展、超越竞争对手的主要原因和背后因素。通过一对一访谈和公开资料收集,还原了车险电销作为一个新的销售渠道在中国财险市场崛起和发展的演进过程,不同财险公司对于车险电销的认知、判断、战略决策与定位、战略执行与创新变革以及最终的结果等巨大差异的体现,包括对于商业模式创新的意识、认知和实际战略的选择,采用先行还是跟随的市场策略。从本案例16位高层管理人员的访谈内容可以看到,公司决策机制的差异在公司作为一个组织面对商业模式创新战略的选择时是一个关键因素,而善于学习、思维敏锐、危机意识强烈的领导者是公司能够选择与定位业务创新战略的催化剂和决定性因素,作者称之为公司的实际控制人,某些时候也可以叫战略家。他们敢于试验和投入,力争主导制定发展标准,在发展过程中,不断否定自我和改革创新,在不同阶段选择和引进合适的人才、培养适应新战略的知识与能力、建立新的管理架构和全新的绩效激励制度,这一切都是建立在持续稳定的领导力基础之上,以使新的战略决策和定位得以强力推进、反馈改进、开花结果。本案例中不同所有制公司所呈现的个人(领导者)对于战略的作用是不言而喻的,也极具特色。 大量的文献表明,在制造业中的成熟企业往往很难认知和应对激进的技术变革和商业模式的创新,它们的组织惯性阻碍其做出改变和创新,在战略决策上无法抛弃原有的业务模式和组织架构,那么,在中国的金融(保险)服务业,面对产品或渠道的商业模式变革,是否也存在同样的困境?
ContributorsChen, Chun (Author) / Zhu, David (Thesis advisor) / Yu, Xiaoyun (Thesis advisor) / Jia, Nan (Committee member) / Arizona State University (Publisher)
Created2022
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Description发展战略是一定时期内对企业发展方向、发展速度和质量、发展点及发展能力的重大选择、规划和策略,可以帮助企业指引长远发展方向,明确发展目标,指明发展点,并确定企业需要的发展能力,实现企业的快速、健康和持续发展。战略是公司发展的核心,股权结构是战略执行的重要组成部分,战略决定了企业发展的高度,而股权即是公司治理过程中的核心,又是影响公司绩效的重要因素,在公司运行的过程中有着管理作用。微创医疗科学有限公司在过去十余年发展过程中,始终贯彻“联合舰队”的独特经营理念,并摸索形成一套独特的“上市公司孵化器”创新模式和股权结构。集团一方面像全世界所有的公司一样,是一个生产产品的公司,同时又是一个生产公司的公司,而且是生产上市公司的公司。微创医疗通过打造“医疗联合舰队”的模式来渗透高端医疗器械各个细分板块,确立高端医疗器械龙头地位,并通过各种员工持股平台让高管和核心员工共同参与上市公司孵化,实现资源共享,共同壮大。如今,集团“联合舰队”的战略已呈现出“1+12+5”布局,帮助集团实现指数化增长。本文选择微创医疗作为案例研究对象,通过分析微创医疗独特的“联合舰队”战略和创新股权结构对集团业务发展和集团价值创造等方面的影响,有助于更好地理解微创医疗采用“上市公司孵化器”执行模式的动因,探索生物医药企业赛道多元化发展与企业价值的关系,对生物医药企业的管理实践起到一定参考作用。
ContributorsHuang, Qianping (Author) / Shao, Benjamin (Thesis advisor) / Cheng, Shijun (Thesis advisor) / Jiang, Zhan (Committee member) / Arizona State University (Publisher)
Created2022
Description

The Clutch Services App is a platform that was imagined with the intent to bridge the gap in the Arizona State student commerce market that exists between student entrepreneurs and consumers. Our thesis validated the gap in the market through intensive research that emphasized student demand and an in-person demonstration

The Clutch Services App is a platform that was imagined with the intent to bridge the gap in the Arizona State student commerce market that exists between student entrepreneurs and consumers. Our thesis validated the gap in the market through intensive research that emphasized student demand and an in-person demonstration of the problem the application would seek to solve. We consistently surveyed the student population testing if there is an existing platform that closes the gap in the market, their awareness of entrepreneurs on campus, interest in supporting student-owned businesses, and overall interest in a platform that would host ASU student-owned businesses. Additionally, we hosted an ASU Student Business Fair, on campus, to physically represent the functionality of the app and its purpose. Through these methods we were able to successfully validate the demand for a platform, exclusively for ASU students, that showcases student-owned businesses to better connect them with the student population.

ContributorsFano, Anthony (Author) / Harper, Triniti (Co-author) / Cameron, Colin (Co-author) / Byrne, Jared (Thesis director) / Patel, Manish (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor)
Created2023-05
Description

Intellectual property (IP) is the lifeblood of the U.S. economy. Despite being an important motivator for innovation, IP laws and IP protections are largely unknown by most individuals outside of the legal field. The purpose of this work is to condense some of the most fundamental concepts in U.S. intellectual

Intellectual property (IP) is the lifeblood of the U.S. economy. Despite being an important motivator for innovation, IP laws and IP protections are largely unknown by most individuals outside of the legal field. The purpose of this work is to condense some of the most fundamental concepts in U.S. intellectual property law and describe them in an understandable way for non-lawyers. This thesis covers basic information on U.S. patents, copyrights, trademarks, trade secrets, and the ways in which they impact both science and society. Additionally, this thesis discusses the need for better IP education and presents a solution to this problem in the form of a partly completed draft for an educational book. The book itself is meant to illustrate how the research of this thesis can be utilized in introductory educational materials while also demonstrating the potential for presenting IP law concepts in a fun and visual way.

ContributorsFarmer, Bethany (Author) / Blanks, Zachary (Co-author) / Martin, Thomas (Thesis director) / Prosser, Eric (Committee member) / Irving, Tom (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05
ContributorsFarmer, Bethany (Author) / Blanks, Zachary (Co-author) / Martin, Thomas (Thesis director) / Prosser, Eric (Committee member) / Irving, Tom (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05
ContributorsFarmer, Bethany (Author) / Blanks, Zachary (Co-author) / Martin, Thomas (Thesis director) / Prosser, Eric (Committee member) / Irving, Tom (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05