Matching Items (9)
Filtering by

Clear all filters

134165-Thumbnail Image.png
DescriptionI made a full business plan and pitch to investors for a company I plan on starting next semester.
ContributorsOramas, Michael (Author) / Trujillo, Rhett (Thesis director) / Naumann, Gary (Committee member) / Department of Finance (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
137191-Thumbnail Image.png
Description
The focus of this project is developing a business plan for faith-based counseling for college students. Renewed Living Counseling Center (RLCC) is a faith-based counseling center in the Tempe area serving Arizona State University students. RLCC strives to bring healing and wholeness to each student who comes through the doors,

The focus of this project is developing a business plan for faith-based counseling for college students. Renewed Living Counseling Center (RLCC) is a faith-based counseling center in the Tempe area serving Arizona State University students. RLCC strives to bring healing and wholeness to each student who comes through the doors, to empower them to realize and live out their potential, by providing them with the skills to accomplish their dreams and live full lives, through counseling, motivation, education, and treating studentʼs behaviors to become whole and successful. Research indicates that the proposed center, Renewed Living Counseling Center (RLCC), has great potential for success because:

1. Spirituality and faith are increasingly recognized as important aspects in a personʼs life. National research shows that 66% of people feel counseling should include spirituality. Research with ASU students found that students reflect this statistic, as they feel spirituality is an important part of counseling. Students also feel spirituality is appropriate to include as part of counseling services offered by centers referred to by ASU.

2. There is a need for counseling at ASU. Nationally,approximately1,100 college students commit suicide each year. At ASU, almost one-third of students reported feeling so depressed that it is difficult to function, and 0.9% report having attempted suicide within the past year.

3. Surveys of ASU students indicate that students who describe themselves as being religious are more desirous that counseling include a spiritual dimension. Surveys of campus pastors indicate that over 80% believe there is a need for faith-based counseling and would refer students to a local center.

4. Price is an issue. Indeed, a survey of campus pastors indicated that they believed cost of counseling to be one of the primary deterrents to students seeking help. One way to control costs is to use a mixture of residents and licensed counselors. As in medicine, students must complete coursework along with a period of residency or internship to obtain licensing. Both religious and secular masters programs in counseling exist in the greater Phoenix area. Thus, there is a potential supply of students who could work as residents, permitting RLCC to offer counseling services at reasonable prices.
ContributorsMatthews, Rachel Leigh (Author) / Steinbart, Paul (Thesis director) / Chung, Sally (Committee member) / Sanders, Ben (Committee member) / Barrett, The Honors College (Contributor) / School of Accountancy (Contributor) / WPC Graduate Programs (Contributor)
Created2014-05
134403-Thumbnail Image.png
Description
Currently, Arizona State University's West Campus offers students a Bachelor's of Science degree in Forensics. This degree program has been at ASU's West campus for over three years now and is at its capacity of 300 students due to limitations on lab space. In order to support the growth and

Currently, Arizona State University's West Campus offers students a Bachelor's of Science degree in Forensics. This degree program has been at ASU's West campus for over three years now and is at its capacity of 300 students due to limitations on lab space. In order to support the growth and provide students with a valuable experience, the Math and Natural Sciences department seeks to create a "fee-for-service" enterprise within the Forensics division. This new lab called the Arizona State University Forensic Science Center (ASU-FSC) would serve city, county, state, and federal government agencies. The mission of the ASU-FSC is to provide robust, accurate and efficient forensic services while leading innovation in research and education in forensics for Arizona, the Southwest and the country. The School of Natural Science and Mathematics has sought help from W. P. Carey School of Business students to analyze the possibility of adding a Forensics fee-for-service lab to ASU West campus. The deliverables from this report will provide a comprehensive marketing, supply chain and financial review of all aspects of the business, and will aid in the decision making process for the creation of the Arizona State University Forensic Science Center.
ContributorsBlackburn, Amy (Co-author) / Snyder, Emily (Co-author) / Dong, Tim (Co-author) / Trujillo, Rhett (Thesis director) / Ferry, Lara (Committee member) / W. P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
134411-Thumbnail Image.png
Description
The following business plan will delve into the financial feasibility of a business venture into niche pet product markets: more specifically, the market for pet products both sourced and made in the USA, which is a distinction also discussed in the body of the paper. The paper begins by detailing

The following business plan will delve into the financial feasibility of a business venture into niche pet product markets: more specifically, the market for pet products both sourced and made in the USA, which is a distinction also discussed in the body of the paper. The paper begins by detailing the anecdote that brought about the vision for the company and then segues into a description of the products that will be carried by the company. These include pet toys, beds, leashes, vitamins, soaps, treats and more, which is followed by a list of potential product suppliers who have all already expressed interest in the venture. The plan then discusses the possibility of expanding into markets abroad such as China and the feasibility of carrying products outside of those strictly for dogs and cats. An in-depth market analysis includes a series of statistics reinforcing the potential profitability of the business, including the fact that a recent study has found that 81 percent of pet owners consider their dogs to be "bonda fide family members" and that online spending on pet supplies increased 67 percent between July 2015 and July 2016. It also includes the projection that the industry is intended to reach $91.72 billion in sales by 2019. The discussion then transitions into the company's target market, which, at the most specific level, will be white, married individuals age 55 to 64 living in rural areas with an annual household income of $125,000 or more. The plan then delves into a target market segment strategy, which addresses how marketing and business strategies will target certain demographics to appeal to them individually, whether it be through a "family-owned" impression or an appeal to their sense of patriotism or social consciousness. Next, the plan addresses potential competition within the pet product market, first discussing the super giants PetSmart and Petco and how these corporations hardly cater to this niche market and then smaller companies who do meet the same demand, such as myusapetsupplies.com, but fall short in terms of strategy and marketing. Marketing for the business venture will be almost entirely digital, ranging from pay-per-click services to mass newsletters and online social media contests and giveaways. The paper then transitions to location, facilities, shipping, and licensing, discussing the layout, which will be in a residential garage that meets all city regulations. A best-in class e-commerce experience is vital to the success of the business. By optimizing our e-commerce platform and search marketing, we can level the playing field and standout from our competition. Therefore, Shopify will be used as the content management system and the domain name "petsuppliesusa.com" has been selected. Three potential logo designs and reasoning for each are examined. Next, the plan discusses the company and management, stating that decision making will lie in the hands of the founders even after a larger employee pool is hired and a flatter structure is employed. Lastly, the plan lists a pro forma for the business and a projection that the first year will reap final profit of $125,000 at the end of the first year of operation.
ContributorsGish, James (Author) / Trujillo, Rhett (Thesis director) / Gray, Nancy (Committee member) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
133323-Thumbnail Image.png
Description
During the Innovation Space program, my team and I (which included graphic design, industrial design, engineering, and business majors) created a product that solves a problem posed by our sponsor Johnson & Johnson. This year long project involved researching biological aggressors, specifically mosquitoes, brainstorming over sixty ideas, developing a business

During the Innovation Space program, my team and I (which included graphic design, industrial design, engineering, and business majors) created a product that solves a problem posed by our sponsor Johnson & Johnson. This year long project involved researching biological aggressors, specifically mosquitoes, brainstorming over sixty ideas, developing a business plan for the final 3 ideas ("ago", "WANDELAR", & "FIL"), and eventually pursing and finalizing the final idea chosen. We chose to further develop "ago", a stroller seat insert that creates an air barrier between the child in the seat and any insects flying nearby. This portable seat fits in most strollers and also cools the child's back so they don't overheat while outside. The team created a design book, design model, and prototype of "ago" including the seat, fan, and hose. As the business member of the group, I developed three business plans, a final business plan, and conducted primary research by surveying our target market, parents. This business plan included customer research and validation efforts, cost structure, entry market, competition, and other crucial information required to sell "ago". Along with the final presentation of our product to our sponsors, I also completed a reflection paper about my experience working on an interdisciplinary team and the similarities and differences I found the Innovation Space program has to a real world product development team. I also included how my experience in Barrett and W.P. Carey contributed to my success in the program as well as any personal takeaways I had from the program.
ContributorsRefermat, Jocelyn Rae (Author) / Trujillo, Rhett (Thesis director) / Montoya, Tara (Committee member) / Department of Psychology (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
133338-Thumbnail Image.png
Description
Nextrek is designed to motivate people to play a part in Adidas' sustainability efforts and in the improvement of their city. The program is rooted in the idea that most cities are producing and holding more waste than is sustainable and the health of its citizens is suffering. According to

Nextrek is designed to motivate people to play a part in Adidas' sustainability efforts and in the improvement of their city. The program is rooted in the idea that most cities are producing and holding more waste than is sustainable and the health of its citizens is suffering. According to a 2010 study done by the Department of the Interior, Americans throw away 300 million pairs of shoes every year (waste306.com). We will help Adidas implement a closed-loop system where items that are donated by consumers are broken down into raw materials and used to manufacture new shoes. These shoes will be sold exclusively in the city where the materials are collected and will have an aesthetic design that captures the spirit of that city. Consumers will be required to donate materials in order to purchase the shoes and can receive discounts for excess donations. Thus, the shoes provide an incentive for people to contribute to the closed-loop system and create a sense of pride and camaraderie among those who have participated in the program. We hope to inspire people to be a part of a cycle that reduces the amount of waste sent to the landfill in their city. By saving their city, they get to wear their city.
ContributorsGoin, Nicholas M. (Author) / Trujillo, Rhett (Thesis director) / Montoya, Tara (Committee member) / Department of Finance (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
134146-Thumbnail Image.png
Description
The topic of our project "Innovation and the City of Tomorrow Through a Supply Chain Perspective" derives from the fields of Innovation, Supply Chain Management, and Public Policy. Many people ask themselves about the future, how will it look? To answer this question, we conducted research about how the city

The topic of our project "Innovation and the City of Tomorrow Through a Supply Chain Perspective" derives from the fields of Innovation, Supply Chain Management, and Public Policy. Many people ask themselves about the future, how will it look? To answer this question, we conducted research about how the city of Tempe, in Arizona, can utilize emerging technology to address its societal needs by the year 2035. With an expected 35 percent increase in population, the city will need to find ways to house, transport, and provide access to the basic needs of their constituents. To tackle these problems, we considered innovative technologies and trends and analyzed their outcomes through the magnifying glass of supply chain, offering insight into how these technologies are disrupting their respective industries and most importantly, who benefits and who loses. Because the topic is so broad, we have decided to focus on addressing societal needs that are essential for Tempe to satisfy the needs of their constituents as they attempt to become one of the most thriving cities in America. Those critical needs are: residential development, electricity needs, and transportation.
ContributorsSosa, Gilberto (Co-author) / Sosa Mendoza, Homero (Co-author) / Trujillo, Rhett (Thesis director) / Kellso, James (Committee member) / Department of Management and Entrepreneurship (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
135744-Thumbnail Image.png
Description
The purpose of this thesis is to convince readers of the benefits of cross-functional collaboration and innovation within the W. P. Carey School of Business. Specifically, cross-functional collaboration is the "innovation" that is being discussed and will be presented. Written from the perspective of a current business student, this thesis

The purpose of this thesis is to convince readers of the benefits of cross-functional collaboration and innovation within the W. P. Carey School of Business. Specifically, cross-functional collaboration is the "innovation" that is being discussed and will be presented. Written from the perspective of a current business student, this thesis incorporates secondary research as well as personal experience to explain why this would benefit the business school at Arizona State University. The research conducted stems from online resources such as the Harvard Business Review, Kai Nexus, Forbes and other websites and explains why the author decided to pursue this topic. Cross-functional collaboration is seen in the everyday workings of the business world and are a utilized by a multitude of successful companies \u2014 Dell, Intel, Amazon, Apple and other similar companies. Therefore, it should be taken advantage of within undergraduate education in order to better prepare students for what they may experience afterwards. In addition, a majority of the paper is dedicated to recommendations for how exactly cross-functional collaboration could be incorporated, as well as examples of successful cross-functional courses and teams. These recommendations will be beneficial to business and general faculty members and can contribute to positive organizational change at the university.
ContributorsThompson, Trevor N (Author) / Trujillo, Rhett (Thesis director) / Peck, Sidnee (Committee member) / Department of Supply Chain Management (Contributor) / Department of Marketing (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
132121-Thumbnail Image.png
Description
Innovation Space is Arizona State University’s capstone style project in which upper division students gain real experience in the startup and product development world by solving real-world problems. These problems were presented to my team by sponsor; LG Electronics. Innovation Space uniquely offered an interdisciplinary glance into “real life” in

Innovation Space is Arizona State University’s capstone style project in which upper division students gain real experience in the startup and product development world by solving real-world problems. These problems were presented to my team by sponsor; LG Electronics. Innovation Space uniquely offered an interdisciplinary glance into “real life” in the months before college graduation. Students are placed on teams with designers, engineers, sustainability majors, and business majors to better reflect the real world. As a business student of this program, I was able to gain and share knowledge from my teammates’ distinct backgrounds; as well as gain the interdisciplinary experience that is key to a college education, specifically to a business student. LG Electronics, our sponsor, brought our team the task of expanding their product line in their “wind comfort” business unit. LG Electronics has created a lighter, more efficient motor for a fan; likely as an answer to their dominating fan competitor, Dyson. LG Electronics wanted to see what our team could do to alter the way people cool their homes, and we responded with three original ideas: a modular, non-centralized A/C unit; a hands-free hair dryer; and a portable 360 degree fan. Our team developed the latter product, and named it Torus. The product was developed over the course of August 2018 to May 2019, ending in a working prototype formally presented to the sponsor and industry professionals. On top of this project, I was directed to also analyze the Innovation Space program for its benefits and drawbacks to a business degree from the W.P. Carey School of Business.
ContributorsSkogebo, Hannah Michelle (Author) / Trujillo, Rhett (Thesis director) / Hedges, Craig (Committee member) / Department of Information Systems (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12