Matching Items (10)
Filtering by
- All Subjects: Innovation
- Creators: Department of Management and Entrepreneurship
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
Description
Only in the world of acting can an individual be denied a job simply on the basis of their appearance, and in my thesis, I sought to explore alternatives to this through the concept of nontraditional casting and casting against "type", which included the presentation of a full-length production of the musical "Once on this Island" which I attempted to cast based on vocal quality and skill alone rather than taking physical characteristics into account. I researched the history and implementation of nontraditional casting, both in regards to race and other factors such as gender, socio-economic status, and disability. I also considered the legal and intellectual property challenges that nontraditional casting can pose. I concluded from this research that while nontraditional casting is only one solution to the problem, it still has a great deal of potential to create diversity in theater. For my own show, I held the initial auditions via audio recording, though the callback auditions were held in person so that I and my crew could appraise dance and acting ability. Though there were many challenges with our cast after this initial round of auditions, we were able to solidify our cast and continue through the rehearsal process. All things said, the show was very successful. It is my hope that those who were a part of the show, either as part of the production or the audience, are inspired to challenge the concept of typecasting in contemporary theater.
ContributorsBriggs, Timothy James (Author) / Yatso, Toby (Thesis director) / Dreyfoos, Dale (Committee member) / Barrett, The Honors College (Contributor) / School of Music (Contributor)
Created2014-12
Description
Currently, Arizona State University's West Campus offers students a Bachelor's of Science degree in Forensics. This degree program has been at ASU's West campus for over three years now and is at its capacity of 300 students due to limitations on lab space. In order to support the growth and provide students with a valuable experience, the Math and Natural Sciences department seeks to create a "fee-for-service" enterprise within the Forensics division. This new lab called the Arizona State University Forensic Science Center (ASU-FSC) would serve city, county, state, and federal government agencies. The mission of the ASU-FSC is to provide robust, accurate and efficient forensic services while leading innovation in research and education in forensics for Arizona, the Southwest and the country. The School of Natural Science and Mathematics has sought help from W. P. Carey School of Business students to analyze the possibility of adding a Forensics fee-for-service lab to ASU West campus. The deliverables from this report will provide a comprehensive marketing, supply chain and financial review of all aspects of the business, and will aid in the decision making process for the creation of the Arizona State University Forensic Science Center.
ContributorsBlackburn, Amy (Co-author) / Snyder, Emily (Co-author) / Dong, Tim (Co-author) / Trujillo, Rhett (Thesis director) / Ferry, Lara (Committee member) / W. P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
In a global environment, innovation has become especially important to remain competitive in the market. Many factors affect the rate of innovation. Specifically, national culture significantly impacts a nation's ability to innovate. Using Hofstede's cultural dimensions [Power Distance, Individualism, Masculinity, Uncertainty Avoidance], this research attempts to explain a culture's effects on innovation. Based on data from the Organization for Economic Cooperation and Development (OECD), countries showing higher levels of innovation correlate with better quality of life and profitability amongst corporations in countries. Organizations can use the correlations identified between each of Hofstede's frameworks to improve company culture and increase rates of innovation. A low Power Distance and Uncertainty Avoidance coupled with an Individualistic culture had the largest positive effect on innovation.
ContributorsMccormick, Alysa Lauren (Author) / Lee, Peggy (Thesis director) / LePine, Marcie (Committee member) / W. P. Carey School of Business (Contributor, Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
Nextrek is designed to motivate people to play a part in Adidas' sustainability efforts and in the improvement of their city. The program is rooted in the idea that most cities are producing and holding more waste than is sustainable and the health of its citizens is suffering. According to a 2010 study done by the Department of the Interior, Americans throw away 300 million pairs of shoes every year (waste306.com). We will help Adidas implement a closed-loop system where items that are donated by consumers are broken down into raw materials and used to manufacture new shoes. These shoes will be sold exclusively in the city where the materials are collected and will have an aesthetic design that captures the spirit of that city. Consumers will be required to donate materials in order to purchase the shoes and can receive discounts for excess donations. Thus, the shoes provide an incentive for people to contribute to the closed-loop system and create a sense of pride and camaraderie among those who have participated in the program. We hope to inspire people to be a part of a cycle that reduces the amount of waste sent to the landfill in their city. By saving their city, they get to wear their city.
ContributorsGoin, Nicholas M. (Author) / Trujillo, Rhett (Thesis director) / Montoya, Tara (Committee member) / Department of Finance (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
The topic of our project "Innovation and the City of Tomorrow Through a Supply Chain Perspective" derives from the fields of Innovation, Supply Chain Management, and Public Policy. Many people ask themselves about the future, how will it look? To answer this question, we conducted research about how the city of Tempe, in Arizona, can utilize emerging technology to address its societal needs by the year 2035. With an expected 35 percent increase in population, the city will need to find ways to house, transport, and provide access to the basic needs of their constituents. To tackle these problems, we considered innovative technologies and trends and analyzed their outcomes through the magnifying glass of supply chain, offering insight into how these technologies are disrupting their respective industries and most importantly, who benefits and who loses. Because the topic is so broad, we have decided to focus on addressing societal needs that are essential for Tempe to satisfy the needs of their constituents as they attempt to become one of the most thriving cities in America. Those critical needs are: residential development, electricity needs, and transportation.
ContributorsSosa, Gilberto (Co-author) / Sosa Mendoza, Homero (Co-author) / Trujillo, Rhett (Thesis director) / Kellso, James (Committee member) / Department of Management and Entrepreneurship (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
This thesis project has been conducted in accordance with The Founder’s Lab initiative which is sponsored by the W. P. Carey School of Business. This program groups three students together and tasks them with creating a business idea, conducting the necessary research to bring the concept to life, and exploring different aspects of business, with the end goal of gaining traction. The product we were given to work through this process with was Hot Head, an engineering capstone project concept. The Hot Head product is a sustainable and innovative solution to the water waste issue we find is very prominent in the United States. In order to bring the Hot Head idea to life, we were tasked with doing research on topics ranging from the Hot Head life cycle to finding plausible personas who may have an interest in the Hot Head product. This paper outlines the journey to gaining traction via a marketing campaign and exposure of our brand on several platforms, with a specific interest in website traffic. Our research scope comes from mainly primary sources like gathering opinions of potential buyers by sending out surveys and hosting focus groups. The paper concludes with some possible future steps that could be taken if this project were to be continued.
ContributorsLozano Porras, Mariela (Co-author) / Rote, Jennifer (Co-author) / Goodall, Melody (Co-author) / Byrne, Jared (Thesis director) / Sebold, Brent (Committee member) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
Whispers from Above is a creative project that aims to normalize the conversation and validate the emotional experience of grief, through the use of art therapies. Art therapy can be expressive in which someone creates their own work, such as visual art, poetry, performance, music, movement, etc. Art therapy can also be receptive in which someone analyzes and understands someone else's artwork. This project was released on SoundCloud in order to make grief resources more accessible to all and to build an online community.<br/><br/>Whispers from Above worked with twelve poets, fifteen artists, six different interviewees, and multiple musicians to create a month of grief support. The finale piece of Whispers from Above was devised from the twenty-nine poems used within this month-long healing journey. All the individual poems were woven into a single devised poem to be presented as the final piece symbolizing that no one is alone in grief.<br/><br/>Whispers from Above is creative community exploration of grief, loss, and death in which we hope contributors, and listeners find solace and support. This series will exist on SoundCloud after March 27th, 2021 with a monthly release of a poem or interview accompanied by art, and music.
ContributorsWendlandt, Morgan Marie (Author) / Bowditch, Rachel (Thesis director) / Lynch, John M. (Committee member) / Sandoval, Mathew (Committee member) / School of Art (Contributor) / Department of Management and Entrepreneurship (Contributor) / School of Music, Dance and Theatre (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
Barrett Honors Thesis
Abstract
Noah Zweiback
The 21st century has brought significant changes to American consumers through technological advancements, social medias, and changing public sentiments. The sport industry in particular has been largely unable to capitalize on these changes due to the traditional nature of sports.
Keyball™ is the new 21st century sport specifically designed to have the greatest spectator appeal in this modern age. With focus on athleticism, parity, theatrical/emotional engagements, and community impact, Keyball™ aims to create a fan experience that is not achievable by other professional sports leagues. By design, there is high skillset carryover from other sports, ensuring tremendous talent will always be available, and fans of many different sports will find Keyball™ attractive to watch and follow.
The professional sports industry has been dominated by only a few players for the past century. Due to the traditional nature of sports, innovation is hard to implement in professional leagues. Tackle football is A. incredibly dangerous, causing broken bones, torn ligaments and tendons, and serious brain damage (concussions, CTE) at high rates. B. Football is low scoring and C. the pace of play is very slow. Basketball by nature A. overwhelmingly rewards height or verticality. It also B. lacks physicality and C. parity (NBA level). D. The foul system is flawed and easily exploited, dampening the end of games.
Keyball™ is positioned to A. be much more violent than basketball/soccer/baseball, while being significantly safer than tackle football. In addition, B. the speed of play is much faster than football, similar to a soccer/basketball live play style. C. Keyball™ is high scoring (like basketball, unlike football and soccer) and features much more dynamic/exciting scoring opportunities than traditional team sports. Keyball™ D. unifies the highly entertaining skillsets of soccer players (foot skill) with basketball/football players (explosiveness & hand coordination). E. Keyball™ has inherent double meaning that alludes to gambling (Keyball™ Wager) yet still promotes charity, selflessness, and American values (capitalism, sportsmanship, teamwork).
Abstract
Noah Zweiback
The 21st century has brought significant changes to American consumers through technological advancements, social medias, and changing public sentiments. The sport industry in particular has been largely unable to capitalize on these changes due to the traditional nature of sports.
Keyball™ is the new 21st century sport specifically designed to have the greatest spectator appeal in this modern age. With focus on athleticism, parity, theatrical/emotional engagements, and community impact, Keyball™ aims to create a fan experience that is not achievable by other professional sports leagues. By design, there is high skillset carryover from other sports, ensuring tremendous talent will always be available, and fans of many different sports will find Keyball™ attractive to watch and follow.
The professional sports industry has been dominated by only a few players for the past century. Due to the traditional nature of sports, innovation is hard to implement in professional leagues. Tackle football is A. incredibly dangerous, causing broken bones, torn ligaments and tendons, and serious brain damage (concussions, CTE) at high rates. B. Football is low scoring and C. the pace of play is very slow. Basketball by nature A. overwhelmingly rewards height or verticality. It also B. lacks physicality and C. parity (NBA level). D. The foul system is flawed and easily exploited, dampening the end of games.
Keyball™ is positioned to A. be much more violent than basketball/soccer/baseball, while being significantly safer than tackle football. In addition, B. the speed of play is much faster than football, similar to a soccer/basketball live play style. C. Keyball™ is high scoring (like basketball, unlike football and soccer) and features much more dynamic/exciting scoring opportunities than traditional team sports. Keyball™ D. unifies the highly entertaining skillsets of soccer players (foot skill) with basketball/football players (explosiveness & hand coordination). E. Keyball™ has inherent double meaning that alludes to gambling (Keyball™ Wager) yet still promotes charity, selflessness, and American values (capitalism, sportsmanship, teamwork).
ContributorsZweiback, Noah B (Writer of accompanying material) / Denning, Michael (Thesis director) / Eaton, John (Committee member) / Department of Management and Entrepreneurship (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12
Description
This paper examines the fundamental problem statement of: How can the hotel & resort industry resist and overcome the new competitive challenge that the sharing economy and Airbnb have imposed on it? This wasn’t a problem up until this past decade, as hotels had long been the world’s main solution for individuals looking for a place to stay in exchange for a fee. That has changed nowadays as the rise of the sharing economy has created a new, fast-growing demand for Airbnb in the hospitality industry. We have witnessed powerful companies die as a result of not taking disruptive technology seriously, as seen with Blockbuster and Kodak; however, we have also seen impressive reactions to disruptive technology in other cases such as Walmart and Alibaba that use it to enhance the customer experience. Hotels arose from humble beginnings and progressively became more than just a place to sleep. This is evidenced by the progression from 16th century humble inns to large luxury hotels in the 19-20th century to many hotels being significant tourist attractions themselves nowadays. While some factors such as security, hygiene, and consistency currently remain on the hotel industry’s side, the main factors fueling the growth of Airbnb are closely tied to consumer preferences and Airbnb’s ability to create unique, authentic experiences. A questionnaire with 756 responses from ASU students was conducted for this project’s primary research. The results concluded that this demographic travels often, slightly prefers hotels over Airbnb, and values location, convenience, and cost the most. Results were consistent with findings discussed in literature, since the bulk of respondents said they look at Airbnb for low-cost options and hotels for high-end options. Hotels reign supreme in the high-end market and benefit from their location and convenience factors, but Airbnb might have an opportunity to leverage their attractive capabilities while also incorporating some of hotels’ best aspects. This can cause the preference of hotels over Airbnb to diminish further going forward. Hotels can combat Airbnb in multiple ways. One is for hotel chains to customize more hotels to fit the local destination like Airbnb rather than keeping a more standardized vibe and design across all locations. Another is to continue focusing on creating unmatched service experiences in the high-end market that are hard for Airbnb to replicate. A third one is to implement more competitive pricing relative to Airbnb during peak seasons across different cities. Finally, given the increased awareness on hygiene and health that the COVID-19 crisis will likely bring after the pandemic, hotels should put greater emphasis on their hygiene factor when conducting publicity efforts, since this remains in favor of hotels rather than Airbnb and can attract customers who are still reeling with fear from the pandemic. All of this can help hotels to retain their crucial competencies while leveraging Airbnb’s competencies to create an incredible customer experience that is the best of both worlds. All of it prevent the hotel industry from going down a darker path than it has gone through before.
ContributorsValenzuela Gallardo, Juan (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Department of Management and Entrepreneurship (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This creative piece aims to blend theatre writing with my father’s career of professional golf. Research was conducted through interviews, scholarly articles, and conversations between my thesis director and second reader. In the search for information and answers, I found the connection between my written style and personal experiences. This is important to me as a writer and any other aspiring writer, because it helps analyze strengths and create a more impactful story.
This entire creative piece is a testament to pursue writing in the film and theatre industry, and acts as a student’s own personal take on how creative writing can be developed, analyzed, and improved. The scope of this project was to better understand modern writing and playwrights by creating my own piece. The general findings in this project demonstrated the high difficulty that storytelling demands. Specifically, linking dialogue in plays to meaningful character development.
As such, a major conclusion indicates that masterful script writing falls on each character being fully developed so that they may move through scenes and the plot with the proper emotional stakes.
This entire creative piece is a testament to pursue writing in the film and theatre industry, and acts as a student’s own personal take on how creative writing can be developed, analyzed, and improved. The scope of this project was to better understand modern writing and playwrights by creating my own piece. The general findings in this project demonstrated the high difficulty that storytelling demands. Specifically, linking dialogue in plays to meaningful character development.
As such, a major conclusion indicates that masterful script writing falls on each character being fully developed so that they may move through scenes and the plot with the proper emotional stakes.
ContributorsCarter, Race (Author) / Maday, Gregory (Thesis director) / Messersmith, Randy (Committee member) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05