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- Member of: ASU Electronic Theses and Dissertations
Description
This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their attractiveness to GPB empiricists, and the strength of their empirical evidence when applied to GPB. First, a qualitative assessment of the Theory of Planned Behavior (TPB), Norm Activation Theory (NAT), and Value-Belief-Norm Theory (VBN) is conducted to evaluate a) how well the phenomenon and concepts in each theory match the characteristics of pro-environmental behavior and b) how well the assumptions made in each theory match common assumptions made in purchasing theory. Second, a quantitative assessment of these three theories is conducted in which r2 values and methodological parameters (e.g., sample size) are collected from a sample of 21 empirical studies on GPB to evaluate the accuracy and generalize-ability of empirical evidence. In the qualitative assessment, the results show each theory has its advantages and disadvantages. The results also provide a theoretically-grounded roadmap for modifying each theory to be more suitable for GPB research. In the quantitative assessment, the TPB outperforms the other two theories in every aspect taken into consideration. It proves to 1) create the most accurate models 2) be supported by the most generalize-able empirical evidence and 3) be the most attractive theory to empiricists. Although the TPB establishes itself as the best foundational theory for an empiricist to start from, it's clear that a more comprehensive model is needed to achieve consistent results and improve our understanding of GPB. NAT and the Theory of Interpersonal Behavior (TIB) offer pathways to extend the TPB. The TIB seems particularly apt for this endeavor, while VBN does not appear to have much to offer. Overall, the TPB has already proven to hold a relatively high predictive value. But with the state of ecosystem services continuing to decline on a global scale, it's important for models of GPB to become more accurate and reliable. Better models have the capacity to help marketing professionals, product developers, and policy makers develop strategies for encouraging consumers to buy green products.
ContributorsRedd, Thomas Christopher (Author) / Dooley, Kevin (Thesis advisor) / Basile, George (Committee member) / Darnall, Nicole (Committee member) / Arizona State University (Publisher)
Created2012
Description
In contemporary society, sustainability and public well-being have been pressing challenges. Some of the important questions are:how can sustainable practices, such as reducing carbon emission, be encouraged? , How can a healthy lifestyle be maintained?Even though individuals are interested, they are unable to adopt these behaviors due to resource constraints. Developing a framework to enable cooperative behavior adoption and to sustain it for a long period of time is a major challenge. As a part of developing this framework, I am focusing on methods to understand behavior diffusion over time. Facilitating behavior diffusion with resource constraints in a large population is qualitatively different from promoting cooperation in small groups. Previous work in social sciences has derived conditions for sustainable cooperative behavior in small homogeneous groups. However, how groups of individuals having resource constraint co-operate over extended periods of time is not well understood, and is the focus of my thesis. I develop models to analyze behavior diffusion over time through the lens of epidemic models with the condition that individuals have resource constraint. I introduce an epidemic model SVRS ( Susceptible-Volatile-Recovered-Susceptible) to accommodate multiple behavior adoption. I investigate the longitudinal effects of behavior diffusion by varying different properties of an individual such as resources,threshold and cost of behavior adoption. I also consider how behavior adoption of an individual varies with her knowledge of global adoption. I evaluate my models on several synthetic topologies like complete regular graph, preferential attachment and small-world and make some interesting observations. Periodic injection of early adopters can help in boosting the spread of behaviors and sustain it for a longer period of time. Also, behavior propagation for the classical epidemic model SIRS (Susceptible-Infected-Recovered-Susceptible) does not continue for an infinite period of time as per conventional wisdom. One interesting future direction is to investigate how behavior adoption is affected when number of individuals in a network changes. The affects on behavior adoption when availability of behavior changes with time can also be examined.
ContributorsDey, Anindita (Author) / Sundaram, Hari (Thesis advisor) / Turaga, Pavan (Committee member) / Davulcu, Hasan (Committee member) / Arizona State University (Publisher)
Created2013
Description
Wildlife has been critically affected by human-induced change and in some areas, species extinction may be as high as 35%. Despite the overwhelming evidence of species extinction, habitat loss, and global climate change, current public support for conservation programs is low. One potential way to promote pro-conservation behavior is through transformative experiences as outlined in Mezirow’s Transformative Learning Theory (TLT). TLT works to explain the process through which people create new worldviews that can influence both attitudes and behaviors. This mixed methods dissertation seeks to understand transformative experiences and their short-term consequences in the context of wildlife viewing opportunities. Three studies were conducted to: 1) explore the key components of wildlife experiences that prompt transformation; 2) compare transformative experiences and visitor outcomes across captive and natural wildlife viewing opportunities; and 3) understand the short-term impacts of a natural gorilla-based wildlife viewing opportunity. The first study used semi-structured photo elicitation interviews. These interviews uncovered three major themes that provide evidence of critical components for fostering transformation during wildlife encounters. These themes were used to create two novel scales assessing transformative wildlife experiences. The second study used onsite visitor surveys to compare TLT and visitor outcomes at the North Carolina Zoo and at the Dian Fossey Gorilla Fund’s Conservation Gallery in Rwanda. Structural equation modeling showed that onsite transformation occurred at both sites and directly influenced conservation caring, which mediated the relationship between onsite transformation and species- and biodiversity-oriented behavioral intentions. The final study included a follow-up questionnaire for visitors from the gorilla trekking experience 4-months after their trek. Hierarchical cluster analysis revealed three distinct levels of short-term response to the trek. Qualitative results from the follow-up questionnaire were also considered in the context of the three groups. Overall, this dissertation adds to the growing body of literature examining the transformative nature of wildlife experiences and contributes two novel scales that can be used in future studies. In addition, it adds to the limited onsite research examining terrestrial, African wildlife experiences. The theoretical and managerial implications for the findings from all three studies are discussed at length.
ContributorsSampson, Marena Elizabeth (Author) / Budruk, Megha (Thesis advisor) / Andereck, Kathleen (Committee member) / Larsen, Dale (Committee member) / Farrell, Tracy (Committee member) / Arizona State University (Publisher)
Created2023