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- All Subjects: Semantic computing
- Genre: Academic theses
- Creators: Davulcu, Hasan
- Creators: Tong, Hanghang
- Member of: ASU Electronic Theses and Dissertations
Description
This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their attractiveness to GPB empiricists, and the strength of their empirical evidence when applied to GPB. First, a qualitative assessment of the Theory of Planned Behavior (TPB), Norm Activation Theory (NAT), and Value-Belief-Norm Theory (VBN) is conducted to evaluate a) how well the phenomenon and concepts in each theory match the characteristics of pro-environmental behavior and b) how well the assumptions made in each theory match common assumptions made in purchasing theory. Second, a quantitative assessment of these three theories is conducted in which r2 values and methodological parameters (e.g., sample size) are collected from a sample of 21 empirical studies on GPB to evaluate the accuracy and generalize-ability of empirical evidence. In the qualitative assessment, the results show each theory has its advantages and disadvantages. The results also provide a theoretically-grounded roadmap for modifying each theory to be more suitable for GPB research. In the quantitative assessment, the TPB outperforms the other two theories in every aspect taken into consideration. It proves to 1) create the most accurate models 2) be supported by the most generalize-able empirical evidence and 3) be the most attractive theory to empiricists. Although the TPB establishes itself as the best foundational theory for an empiricist to start from, it's clear that a more comprehensive model is needed to achieve consistent results and improve our understanding of GPB. NAT and the Theory of Interpersonal Behavior (TIB) offer pathways to extend the TPB. The TIB seems particularly apt for this endeavor, while VBN does not appear to have much to offer. Overall, the TPB has already proven to hold a relatively high predictive value. But with the state of ecosystem services continuing to decline on a global scale, it's important for models of GPB to become more accurate and reliable. Better models have the capacity to help marketing professionals, product developers, and policy makers develop strategies for encouraging consumers to buy green products.
ContributorsRedd, Thomas Christopher (Author) / Dooley, Kevin (Thesis advisor) / Basile, George (Committee member) / Darnall, Nicole (Committee member) / Arizona State University (Publisher)
Created2012
Description
In contemporary society, sustainability and public well-being have been pressing challenges. Some of the important questions are:how can sustainable practices, such as reducing carbon emission, be encouraged? , How can a healthy lifestyle be maintained?Even though individuals are interested, they are unable to adopt these behaviors due to resource constraints. Developing a framework to enable cooperative behavior adoption and to sustain it for a long period of time is a major challenge. As a part of developing this framework, I am focusing on methods to understand behavior diffusion over time. Facilitating behavior diffusion with resource constraints in a large population is qualitatively different from promoting cooperation in small groups. Previous work in social sciences has derived conditions for sustainable cooperative behavior in small homogeneous groups. However, how groups of individuals having resource constraint co-operate over extended periods of time is not well understood, and is the focus of my thesis. I develop models to analyze behavior diffusion over time through the lens of epidemic models with the condition that individuals have resource constraint. I introduce an epidemic model SVRS ( Susceptible-Volatile-Recovered-Susceptible) to accommodate multiple behavior adoption. I investigate the longitudinal effects of behavior diffusion by varying different properties of an individual such as resources,threshold and cost of behavior adoption. I also consider how behavior adoption of an individual varies with her knowledge of global adoption. I evaluate my models on several synthetic topologies like complete regular graph, preferential attachment and small-world and make some interesting observations. Periodic injection of early adopters can help in boosting the spread of behaviors and sustain it for a longer period of time. Also, behavior propagation for the classical epidemic model SIRS (Susceptible-Infected-Recovered-Susceptible) does not continue for an infinite period of time as per conventional wisdom. One interesting future direction is to investigate how behavior adoption is affected when number of individuals in a network changes. The affects on behavior adoption when availability of behavior changes with time can also be examined.
ContributorsDey, Anindita (Author) / Sundaram, Hari (Thesis advisor) / Turaga, Pavan (Committee member) / Davulcu, Hasan (Committee member) / Arizona State University (Publisher)
Created2013
Description
The subliminal impact of framing of social, political and environmental issues such as climate change has been studied for decades in political science and communications research. Media framing offers an “interpretative package" for average citizens on how to make sense of climate change and its consequences to their livelihoods, how to deal with its negative impacts, and which mitigation or adaptation policies to support. A line of related work has used bag of words and word-level features to detect frames automatically in text. Such works face limitations since standard keyword based features may not generalize well to accommodate surface variations in text when different keywords are used for similar concepts.
This thesis develops a unique type of textual features that generalize triplets extracted from text, by clustering them into high-level concepts. These concepts are utilized as features to detect frames in text. Compared to uni-gram and bi-gram based models, classification and clustering using generalized concepts yield better discriminating features and a higher classification accuracy with a 12% boost (i.e. from 74% to 83% F-measure) and 0.91 clustering purity for Frame/Non-Frame detection.
The automatic discovery of complex causal chains among interlinked events and their participating actors has not yet been thoroughly studied. Previous studies related to extracting causal relationships from text were based on laborious and incomplete hand-developed lists of explicit causal verbs, such as “causes" and “results in." Such approaches result in limited recall because standard causal verbs may not generalize well to accommodate surface variations in texts when different keywords and phrases are used to express similar causal effects. Therefore, I present a system that utilizes generalized concepts to extract causal relationships. The proposed algorithms overcome surface variations in written expressions of causal relationships and discover the domino effects between climate events and human security. This semi-supervised approach alleviates the need for labor intensive keyword list development and annotated datasets. Experimental evaluations by domain experts achieve an average precision of 82%. Qualitative assessments of causal chains show that results are consistent with the 2014 IPCC report illuminating causal mechanisms underlying the linkages between climatic stresses and social instability.
This thesis develops a unique type of textual features that generalize triplets extracted from text, by clustering them into high-level concepts. These concepts are utilized as features to detect frames in text. Compared to uni-gram and bi-gram based models, classification and clustering using generalized concepts yield better discriminating features and a higher classification accuracy with a 12% boost (i.e. from 74% to 83% F-measure) and 0.91 clustering purity for Frame/Non-Frame detection.
The automatic discovery of complex causal chains among interlinked events and their participating actors has not yet been thoroughly studied. Previous studies related to extracting causal relationships from text were based on laborious and incomplete hand-developed lists of explicit causal verbs, such as “causes" and “results in." Such approaches result in limited recall because standard causal verbs may not generalize well to accommodate surface variations in texts when different keywords and phrases are used to express similar causal effects. Therefore, I present a system that utilizes generalized concepts to extract causal relationships. The proposed algorithms overcome surface variations in written expressions of causal relationships and discover the domino effects between climate events and human security. This semi-supervised approach alleviates the need for labor intensive keyword list development and annotated datasets. Experimental evaluations by domain experts achieve an average precision of 82%. Qualitative assessments of causal chains show that results are consistent with the 2014 IPCC report illuminating causal mechanisms underlying the linkages between climatic stresses and social instability.
ContributorsAlashri, Saud (Author) / Davulcu, Hasan (Thesis advisor) / Desouza, Kevin C. (Committee member) / Maciejewski, Ross (Committee member) / Hsiao, Sharon (Committee member) / Arizona State University (Publisher)
Created2018
Description
Many neurological disorders, especially those that result in dementia, impact speech and language production. A number of studies have shown that there exist subtle changes in linguistic complexity in these individuals that precede disease onset. However, these studies are conducted on controlled speech samples from a specific task. This thesis explores the possibility of using natural language processing in order to detect declining linguistic complexity from more natural discourse. We use existing data from public figures suspected (or at risk) of suffering from cognitive-linguistic decline, downloaded from the Internet, to detect changes in linguistic complexity. In particular, we focus on two case studies. The first case study analyzes President Ronald Reagan’s transcribed spontaneous speech samples during his presidency. President Reagan was diagnosed with Alzheimer’s disease in 1994, however my results showed declining linguistic complexity during the span of the 8 years he was in office. President George Herbert Walker Bush, who has no known diagnosis of Alzheimer’s disease, shows no decline in the same measures. In the second case study, we analyze transcribed spontaneous speech samples from the news conferences of 10 current NFL players and 18 non-player personnel since 2007. The non-player personnel have never played professional football. Longitudinal analysis of linguistic complexity showed contrasting patterns in the two groups. The majority (6 of 10) of current players showed decline in at least one measure of linguistic complexity over time. In contrast, the majority (11 out of 18) of non-player personnel showed an increase in at least one linguistic complexity measure.
ContributorsWang, Shuai (Author) / Berisha, Visar (Thesis advisor) / LaCross, Amy (Committee member) / Tong, Hanghang (Committee member) / Arizona State University (Publisher)
Created2016
Description
In this thesis multiple approaches are explored to enhance sentiment analysis of tweets. A standard sentiment analysis model with customized features is first trained and tested to establish a baseline. This is compared to an existing topic based mixture model and a new proposed topic based vector model both of which use Latent Dirichlet Allocation (LDA) for topic modeling. The proposed topic based vector model has higher accuracies in terms of averaged F scores than the other two models.
ContributorsBaskaran, Swetha (Author) / Davulcu, Hasan (Thesis advisor) / Sen, Arunabha (Committee member) / Hsiao, Ihan (Committee member) / Arizona State University (Publisher)
Created2016
Description
High-level inference tasks in video applications such as recognition, video retrieval, and zero-shot classification have become an active research area in recent years. One fundamental requirement for such applications is to extract high-quality features that maintain high-level information in the videos.
Many video feature extraction algorithms have been purposed, such as STIP, HOG3D, and Dense Trajectories. These algorithms are often referred to as “handcrafted” features as they were deliberately designed based on some reasonable considerations. However, these algorithms may fail when dealing with high-level tasks or complex scene videos. Due to the success of using deep convolution neural networks (CNNs) to extract global representations for static images, researchers have been using similar techniques to tackle video contents. Typical techniques first extract spatial features by processing raw images using deep convolution architectures designed for static image classifications. Then simple average, concatenation or classifier-based fusion/pooling methods are applied to the extracted features. I argue that features extracted in such ways do not acquire enough representative information since videos, unlike images, should be characterized as a temporal sequence of semantically coherent visual contents and thus need to be represented in a manner considering both semantic and spatio-temporal information.
In this thesis, I propose a novel architecture to learn semantic spatio-temporal embedding for videos to support high-level video analysis. The proposed method encodes video spatial and temporal information separately by employing a deep architecture consisting of two channels of convolutional neural networks (capturing appearance and local motion) followed by their corresponding Fully Connected Gated Recurrent Unit (FC-GRU) encoders for capturing longer-term temporal structure of the CNN features. The resultant spatio-temporal representation (a vector) is used to learn a mapping via a Fully Connected Multilayer Perceptron (FC-MLP) to the word2vec semantic embedding space, leading to a semantic interpretation of the video vector that supports high-level analysis. I evaluate the usefulness and effectiveness of this new video representation by conducting experiments on action recognition, zero-shot video classification, and semantic video retrieval (word-to-video) retrieval, using the UCF101 action recognition dataset.
Many video feature extraction algorithms have been purposed, such as STIP, HOG3D, and Dense Trajectories. These algorithms are often referred to as “handcrafted” features as they were deliberately designed based on some reasonable considerations. However, these algorithms may fail when dealing with high-level tasks or complex scene videos. Due to the success of using deep convolution neural networks (CNNs) to extract global representations for static images, researchers have been using similar techniques to tackle video contents. Typical techniques first extract spatial features by processing raw images using deep convolution architectures designed for static image classifications. Then simple average, concatenation or classifier-based fusion/pooling methods are applied to the extracted features. I argue that features extracted in such ways do not acquire enough representative information since videos, unlike images, should be characterized as a temporal sequence of semantically coherent visual contents and thus need to be represented in a manner considering both semantic and spatio-temporal information.
In this thesis, I propose a novel architecture to learn semantic spatio-temporal embedding for videos to support high-level video analysis. The proposed method encodes video spatial and temporal information separately by employing a deep architecture consisting of two channels of convolutional neural networks (capturing appearance and local motion) followed by their corresponding Fully Connected Gated Recurrent Unit (FC-GRU) encoders for capturing longer-term temporal structure of the CNN features. The resultant spatio-temporal representation (a vector) is used to learn a mapping via a Fully Connected Multilayer Perceptron (FC-MLP) to the word2vec semantic embedding space, leading to a semantic interpretation of the video vector that supports high-level analysis. I evaluate the usefulness and effectiveness of this new video representation by conducting experiments on action recognition, zero-shot video classification, and semantic video retrieval (word-to-video) retrieval, using the UCF101 action recognition dataset.
ContributorsHu, Sheng-Hung (Author) / Li, Baoxin (Thesis advisor) / Turaga, Pavan (Committee member) / Liang, Jianming (Committee member) / Tong, Hanghang (Committee member) / Arizona State University (Publisher)
Created2016
Description
Continuous advancements in biomedical research have resulted in the production of vast amounts of scientific data and literature discussing them. The ultimate goal of computational biology is to translate these large amounts of data into actual knowledge of the complex biological processes and accurate life science models. The ability to rapidly and effectively survey the literature is necessary for the creation of large scale models of the relationships among biomedical entities as well as hypothesis generation to guide biomedical research. To reduce the effort and time spent in performing these activities, an intelligent search system is required. Even though many systems aid in navigating through this wide collection of documents, the vastness and depth of this information overload can be overwhelming. An automated extraction system coupled with a cognitive search and navigation service over these document collections would not only save time and effort, but also facilitate discovery of the unknown information implicitly conveyed in the texts. This thesis presents the different approaches used for large scale biomedical named entity recognition, and the challenges faced in each. It also proposes BioEve: an integrative framework to fuse a faceted search with information extraction to provide a search service that addresses the user's desire for "completeness" of the query results, not just the top-ranked ones. This information extraction system enables discovery of important semantic relationships between entities such as genes, diseases, drugs, and cell lines and events from biomedical text on MEDLINE, which is the largest publicly available database of the world's biomedical journal literature. It is an innovative search and discovery service that makes it easier to search
avigate and discover knowledge hidden in life sciences literature. To demonstrate the utility of this system, this thesis also details a prototype enterprise quality search and discovery service that helps researchers with a guided step-by-step query refinement, by suggesting concepts enriched in intermediate results, and thereby facilitating the "discover more as you search" paradigm.
avigate and discover knowledge hidden in life sciences literature. To demonstrate the utility of this system, this thesis also details a prototype enterprise quality search and discovery service that helps researchers with a guided step-by-step query refinement, by suggesting concepts enriched in intermediate results, and thereby facilitating the "discover more as you search" paradigm.
ContributorsKanwar, Pradeep (Author) / Davulcu, Hasan (Thesis advisor) / Dinu, Valentin (Committee member) / Li, Baoxin (Committee member) / Arizona State University (Publisher)
Created2010
Description
Text classification, in the artificial intelligence domain, is an activity in which text documents are automatically classified into predefined categories using machine learning techniques. An example of this is classifying uncategorized news articles into different predefined categories such as "Business", "Politics", "Education", "Technology" , etc. In this thesis, supervised machine learning approach is followed, in which a module is first trained with pre-classified training data and then class of test data is predicted. Good feature extraction is an important step in the machine learning approach and hence the main component of this text classifier is semantic triplet based features in addition to traditional features like standard keyword based features and statistical features based on shallow-parsing (such as density of POS tags and named entities). Triplet {Subject, Verb, Object} in a sentence is defined as a relation between subject and object, the relation being the predicate (verb). Triplet extraction process, is a 5 step process which takes input corpus as a web text document(s), each consisting of one or many paragraphs, from RSS feeds to lists of extremist website. Input corpus feeds into the "Pronoun Resolution" step, which uses an heuristic approach to identify the noun phrases referenced by the pronouns. The next step "SRL Parser" is a shallow semantic parser and converts the incoming pronoun resolved paragraphs into annotated predicate argument format. The output of SRL parser is processed by "Triplet Extractor" algorithm which forms the triplet in the form {Subject, Verb, Object}. Generalization and reduction of triplet features is the next step. Reduced feature representation reduces computing time, yields better discriminatory behavior and handles curse of dimensionality phenomena. For training and testing, a ten- fold cross validation approach is followed. In each round SVM classifier is trained with 90% of labeled (training) data and in the testing phase, classes of remaining 10% unlabeled (testing) data are predicted. Concluding, this paper proposes a model with semantic triplet based features for story classification. The effectiveness of the model is demonstrated against other traditional features used in the literature for text classification tasks.
ContributorsKarad, Ravi Chandravadan (Author) / Davulcu, Hasan (Thesis advisor) / Corman, Steven (Committee member) / Sen, Arunabha (Committee member) / Arizona State University (Publisher)
Created2013