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- Member of: ASU Electronic Theses and Dissertations
Description
This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their attractiveness to GPB empiricists, and the strength of their empirical evidence when applied to GPB. First, a qualitative assessment of the Theory of Planned Behavior (TPB), Norm Activation Theory (NAT), and Value-Belief-Norm Theory (VBN) is conducted to evaluate a) how well the phenomenon and concepts in each theory match the characteristics of pro-environmental behavior and b) how well the assumptions made in each theory match common assumptions made in purchasing theory. Second, a quantitative assessment of these three theories is conducted in which r2 values and methodological parameters (e.g., sample size) are collected from a sample of 21 empirical studies on GPB to evaluate the accuracy and generalize-ability of empirical evidence. In the qualitative assessment, the results show each theory has its advantages and disadvantages. The results also provide a theoretically-grounded roadmap for modifying each theory to be more suitable for GPB research. In the quantitative assessment, the TPB outperforms the other two theories in every aspect taken into consideration. It proves to 1) create the most accurate models 2) be supported by the most generalize-able empirical evidence and 3) be the most attractive theory to empiricists. Although the TPB establishes itself as the best foundational theory for an empiricist to start from, it's clear that a more comprehensive model is needed to achieve consistent results and improve our understanding of GPB. NAT and the Theory of Interpersonal Behavior (TIB) offer pathways to extend the TPB. The TIB seems particularly apt for this endeavor, while VBN does not appear to have much to offer. Overall, the TPB has already proven to hold a relatively high predictive value. But with the state of ecosystem services continuing to decline on a global scale, it's important for models of GPB to become more accurate and reliable. Better models have the capacity to help marketing professionals, product developers, and policy makers develop strategies for encouraging consumers to buy green products.
ContributorsRedd, Thomas Christopher (Author) / Dooley, Kevin (Thesis advisor) / Basile, George (Committee member) / Darnall, Nicole (Committee member) / Arizona State University (Publisher)
Created2012
Description
In contemporary society, sustainability and public well-being have been pressing challenges. Some of the important questions are:how can sustainable practices, such as reducing carbon emission, be encouraged? , How can a healthy lifestyle be maintained?Even though individuals are interested, they are unable to adopt these behaviors due to resource constraints. Developing a framework to enable cooperative behavior adoption and to sustain it for a long period of time is a major challenge. As a part of developing this framework, I am focusing on methods to understand behavior diffusion over time. Facilitating behavior diffusion with resource constraints in a large population is qualitatively different from promoting cooperation in small groups. Previous work in social sciences has derived conditions for sustainable cooperative behavior in small homogeneous groups. However, how groups of individuals having resource constraint co-operate over extended periods of time is not well understood, and is the focus of my thesis. I develop models to analyze behavior diffusion over time through the lens of epidemic models with the condition that individuals have resource constraint. I introduce an epidemic model SVRS ( Susceptible-Volatile-Recovered-Susceptible) to accommodate multiple behavior adoption. I investigate the longitudinal effects of behavior diffusion by varying different properties of an individual such as resources,threshold and cost of behavior adoption. I also consider how behavior adoption of an individual varies with her knowledge of global adoption. I evaluate my models on several synthetic topologies like complete regular graph, preferential attachment and small-world and make some interesting observations. Periodic injection of early adopters can help in boosting the spread of behaviors and sustain it for a longer period of time. Also, behavior propagation for the classical epidemic model SIRS (Susceptible-Infected-Recovered-Susceptible) does not continue for an infinite period of time as per conventional wisdom. One interesting future direction is to investigate how behavior adoption is affected when number of individuals in a network changes. The affects on behavior adoption when availability of behavior changes with time can also be examined.
ContributorsDey, Anindita (Author) / Sundaram, Hari (Thesis advisor) / Turaga, Pavan (Committee member) / Davulcu, Hasan (Committee member) / Arizona State University (Publisher)
Created2013
Description
Situations of sensory overload are steadily becoming more frequent as the ubiquity of technology approaches reality--particularly with the advent of socio-communicative smartphone applications, and pervasive, high speed wireless networks. Although the ease of accessing information has improved our communication effectiveness and efficiency, our visual and auditory modalities--those modalities that today's computerized devices and displays largely engage--have become overloaded, creating possibilities for distractions, delays and high cognitive load; which in turn can lead to a loss of situational awareness, increasing chances for life threatening situations such as texting while driving. Surprisingly, alternative modalities for information delivery have seen little exploration. Touch, in particular, is a promising candidate given that it is our largest sensory organ with impressive spatial and temporal acuity. Although some approaches have been proposed for touch-based information delivery, they are not without limitations including high learning curves, limited applicability and/or limited expression. This is largely due to the lack of a versatile, comprehensive design theory--specifically, a theory that addresses the design of touch-based building blocks for expandable, efficient, rich and robust touch languages that are easy to learn and use. Moreover, beyond design, there is a lack of implementation and evaluation theories for such languages. To overcome these limitations, a unified, theoretical framework, inspired by natural, spoken language, is proposed called Somatic ABC's for Articulating (designing), Building (developing) and Confirming (evaluating) touch-based languages. To evaluate the usefulness of Somatic ABC's, its design, implementation and evaluation theories were applied to create communication languages for two very unique application areas: audio described movies and motor learning. These applications were chosen as they presented opportunities for complementing communication by offloading information, typically conveyed visually and/or aurally, to the skin. For both studies, it was found that Somatic ABC's aided the design, development and evaluation of rich somatic languages with distinct and natural communication units.
ContributorsMcDaniel, Troy Lee (Author) / Panchanathan, Sethuraman (Thesis advisor) / Davulcu, Hasan (Committee member) / Li, Baoxin (Committee member) / Santello, Marco (Committee member) / Arizona State University (Publisher)
Created2012
Description
Due to large data resources generated by online educational applications, Educational Data Mining (EDM) has improved learning effects in different ways: Students Visualization, Recommendations for students, Students Modeling, Grouping Students, etc. A lot of programming assignments have the features like automating submissions, examining the test cases to verify the correctness, but limited studies compared different statistical techniques with latest frameworks, and interpreted models in a unified approach.
In this thesis, several data mining algorithms have been applied to analyze students’ code assignment submission data from a real classroom study. The goal of this work is to explore
and predict students’ performances. Multiple machine learning models and the model accuracy were evaluated based on the Shapley Additive Explanation.
The Cross-Validation shows the Gradient Boosting Decision Tree has the best precision 85.93% with average 82.90%. Features like Component grade, Due Date, Submission Times have higher impact than others. Baseline model received lower precision due to lack of non-linear fitting.
In this thesis, several data mining algorithms have been applied to analyze students’ code assignment submission data from a real classroom study. The goal of this work is to explore
and predict students’ performances. Multiple machine learning models and the model accuracy were evaluated based on the Shapley Additive Explanation.
The Cross-Validation shows the Gradient Boosting Decision Tree has the best precision 85.93% with average 82.90%. Features like Component grade, Due Date, Submission Times have higher impact than others. Baseline model received lower precision due to lack of non-linear fitting.
ContributorsTian, Wenbo (Author) / Hsiao, Ihan (Thesis advisor) / Bazzi, Rida (Committee member) / Davulcu, Hasan (Committee member) / Arizona State University (Publisher)
Created2019
Description
Multi-tenancy architecture (MTA) is often used in Software-as-a-Service (SaaS) and
the central idea is that multiple tenant applications can be developed using compo
nents stored in the SaaS infrastructure. Recently, MTA has been extended where
a tenant application can have its own sub-tenants as the tenant application acts
like a SaaS infrastructure. In other words, MTA is extended to STA (Sub-Tenancy
Architecture ). In STA, each tenant application not only need to develop its own
functionalities, but also need to prepare an infrastructure to allow its sub-tenants to
develop customized applications. This dissertation formulates eight models for STA,
and proposes a Variant Point based customization model to help tenants and sub
tenants customize tenant and sub-tenant applications. In addition, this dissertation
introduces Crowd- sourcing to become the core of STA component development life
cycle. To discover fit tenant developers or components to help building and com
posing new components, dynamic and static ranking models are proposed. Further,
rank computation architecture is presented to deal with the case when the number of
tenants and components becomes huge. At last, an experiment is performed to prove
rank models and the rank computation architecture work as design.
the central idea is that multiple tenant applications can be developed using compo
nents stored in the SaaS infrastructure. Recently, MTA has been extended where
a tenant application can have its own sub-tenants as the tenant application acts
like a SaaS infrastructure. In other words, MTA is extended to STA (Sub-Tenancy
Architecture ). In STA, each tenant application not only need to develop its own
functionalities, but also need to prepare an infrastructure to allow its sub-tenants to
develop customized applications. This dissertation formulates eight models for STA,
and proposes a Variant Point based customization model to help tenants and sub
tenants customize tenant and sub-tenant applications. In addition, this dissertation
introduces Crowd- sourcing to become the core of STA component development life
cycle. To discover fit tenant developers or components to help building and com
posing new components, dynamic and static ranking models are proposed. Further,
rank computation architecture is presented to deal with the case when the number of
tenants and components becomes huge. At last, an experiment is performed to prove
rank models and the rank computation architecture work as design.
ContributorsZhong, Peide (Author) / Davulcu, Hasan (Thesis advisor) / Sarjoughian, Hessam S. (Committee member) / Huang, Dijiang (Committee member) / Tsai, Wei-Tek (Committee member) / Arizona State University (Publisher)
Created2017
Description
Modern data center networks require efficient and scalable security analysis approaches that can analyze the relationship between the vulnerabilities. Utilizing the Attack Representation Methods (ARMs) and Attack Graphs (AGs) enables the security administrator to understand the cloud network’s current security situation at the low-level. However, the AG approach suffers from scalability challenges. It relies on the connectivity between the services and the vulnerabilities associated with the services to allow the system administrator to realize its security state. In addition, the security policies created by the administrator can have conflicts among them, which is often detected in the data plane of the Software Defined Networking (SDN) system. Such conflicts can cause security breaches and increase the flow rules processing delay. This dissertation addresses these challenges with novel solutions to tackle the scalability issue of Attack Graphs and detect security policy conflictsin the application plane before they are transmitted into the data plane for final
installation. Specifically, it introduces a segmentation-based scalable security state
(S3) framework for the cloud network. This framework utilizes the well-known divide-and-conquer approach to divide the large network region into smaller, manageable segments. It follows a well-known segmentation approach derived from the K-means clustering algorithm to partition the system into segments based on the similarity between the services. Furthermore, the dissertation presents unified intent rules that abstract the network administration from the underlying network controller’s format. It develops a networking service solution to use a bounded formal model for network service compliance checking that significantly reduces the complexity of flow rule conflict checking at the data plane level. The solution can be expended from a single SDN domain to multiple SDN domains and hybrid networks by applying network service function chaining (SFC) for inter-domain policy management.
ContributorsSabur, Abdulhakim (Author) / Zhao, Ming (Thesis advisor) / Xue, Guoliang (Committee member) / Davulcu, Hasan (Committee member) / Zhang, Yanchao (Committee member) / Arizona State University (Publisher)
Created2023
Description
Deep neural networks have been shown to be vulnerable to adversarial attacks. Typical attack strategies alter authentic data subtly so as to obtain adversarial samples that resemble the original but otherwise would cause a network's misbehavior such as a high misclassification rate. Various attack approaches have been reported, with some showing state-of-the-art performance in attacking certain networks. In the meanwhile, many defense mechanisms have been proposed in the literature, some of which are quite effective for guarding against typical attacks. Yet, most of these attacks fail when the targeted network modifies its architecture or uses another set of parameters and vice versa. Moreover, the emerging of more advanced deep neural networks, such as generative adversarial networks (GANs), has made the situation more complicated and the game between the attack and defense is continuing. This dissertation aims at exploring the venerability of the deep neural networks by investigating the mechanisms behind the success/failure of the existing attack and defense approaches. Therefore, several deep learning-based approaches have been proposed to study the problem from different perspectives. First, I developed an adversarial attack approach by exploring the unlearned region of a typical deep neural network which is often over-parameterized. Second, I proposed an end-to-end learning framework to analyze the images generated by different GAN models. Third, I developed a defense mechanism that can secure the deep neural network against adversarial attacks with a defense layer consisting of a set of orthogonal kernels. Substantial experiments are conducted to unveil the potential factors that contribute to attack/defense effectiveness. This dissertation also concludes with a discussion of possible future works of achieving a robust deep neural network.
ContributorsDing, Yuzhen (Author) / Li, Baoxin (Thesis advisor) / Davulcu, Hasan (Committee member) / Venkateswara, Hemanth Kumar Demakethepalli (Committee member) / Yang, Yezhou (Committee member) / Arizona State University (Publisher)
Created2022
Description
Social media platforms provide a rich environment for analyzing user behavior. Recently, deep learning-based methods have been a mainstream approach for social media analysis models involving complex patterns. However, these methods are susceptible to biases in the training data, such as participation inequality. Basically, a mere 1% of users generate the majority of the content on social networking sites, while the remaining users, though engaged to varying degrees, tend to be less active in content creation and largely silent. These silent users consume and listen to information that is propagated on the platform.However, their voice, attitude, and interests are not reflected in the online content, making the decision of the current methods predisposed towards the opinion of the active users. So models can mistake the loudest users for the majority. To make the silent majority heard is to reveal the true landscape of the platform. In this dissertation, to compensate for this bias in the data, which is related to user-level data scarcity, I introduce three pieces of research work. Two of these proposed solutions deal with the data on hand while the other tries to augment the current data. Specifically, the first proposed approach modifies the weight of users' activity/interaction in the input space, while the second approach involves re-weighting the loss based on the users' activity levels during the downstream task training. Lastly, the third approach uses large language models (LLMs) and learns the user's writing behavior to expand the current data. In other words, by utilizing LLMs as a sophisticated knowledge base, this method aims to augment the silent user's data.
ContributorsKarami, Mansooreh (Author) / Liu, Huan (Thesis advisor) / Sen, Arunabha (Committee member) / Davulcu, Hasan (Committee member) / Mancenido, Michelle V. (Committee member) / Arizona State University (Publisher)
Created2023