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This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their attractiveness to GPB empiricists, and the strength of their empirical evidence when applied to GPB. First, a qualitative assessment of

This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their attractiveness to GPB empiricists, and the strength of their empirical evidence when applied to GPB. First, a qualitative assessment of the Theory of Planned Behavior (TPB), Norm Activation Theory (NAT), and Value-Belief-Norm Theory (VBN) is conducted to evaluate a) how well the phenomenon and concepts in each theory match the characteristics of pro-environmental behavior and b) how well the assumptions made in each theory match common assumptions made in purchasing theory. Second, a quantitative assessment of these three theories is conducted in which r2 values and methodological parameters (e.g., sample size) are collected from a sample of 21 empirical studies on GPB to evaluate the accuracy and generalize-ability of empirical evidence. In the qualitative assessment, the results show each theory has its advantages and disadvantages. The results also provide a theoretically-grounded roadmap for modifying each theory to be more suitable for GPB research. In the quantitative assessment, the TPB outperforms the other two theories in every aspect taken into consideration. It proves to 1) create the most accurate models 2) be supported by the most generalize-able empirical evidence and 3) be the most attractive theory to empiricists. Although the TPB establishes itself as the best foundational theory for an empiricist to start from, it's clear that a more comprehensive model is needed to achieve consistent results and improve our understanding of GPB. NAT and the Theory of Interpersonal Behavior (TIB) offer pathways to extend the TPB. The TIB seems particularly apt for this endeavor, while VBN does not appear to have much to offer. Overall, the TPB has already proven to hold a relatively high predictive value. But with the state of ecosystem services continuing to decline on a global scale, it's important for models of GPB to become more accurate and reliable. Better models have the capacity to help marketing professionals, product developers, and policy makers develop strategies for encouraging consumers to buy green products.
ContributorsRedd, Thomas Christopher (Author) / Dooley, Kevin (Thesis advisor) / Basile, George (Committee member) / Darnall, Nicole (Committee member) / Arizona State University (Publisher)
Created2012
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Description
Life History Theory suggests that, in order to maximize reproductive fitness, individuals make trade-offs between allocating resources to mating and parenting. These trade-offs are influenced by an individual's sex, life history strategy, and environment. Here, I explored the usefulness of a Life History Theory framework for understanding endorsement of child

Life History Theory suggests that, in order to maximize reproductive fitness, individuals make trade-offs between allocating resources to mating and parenting. These trade-offs are influenced by an individual's sex, life history strategy, and environment. Here, I explored the usefulness of a Life History Theory framework for understanding endorsement of child support laws. This study experimentally manipulated sex ratio, and gathered information about participants' endorsement of child support, sexual restrictedness, and mate value. As predicted, women endorsed child support more than men, whereas men favored greater restriction of child support in the form of required paternity testing. However, in general, results do not support an effect of sex ratio, sexual restrictedness, or mate value on endorsement of child support. Results suggest sensitivity to exploitation in a male-biased sex ratio, reflected by an increase in men's endorsement of paternity testing requirements under a male-biased sex ratio prime. Women, on the other hand, report especially unfavorable beliefs toward paternity testing in a male-biased sex ratio. Although results of the current study are mixed, there remains much to be gained from applying an evolutionary perspective to understanding variability in endorsement of child support.
ContributorsWilliams, Keelah (Author) / Neuberg, Steven L. (Thesis advisor) / Saks, Michael (Committee member) / Kenrick, Douglas (Committee member) / Ellman, Ira (Committee member) / Arizona State University (Publisher)
Created2013
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Description
Psychology of justice research has demonstrated that individuals are concerned with both the process and the outcomes of a decision-making event. While the literature has demonstrated the importance of formal and informal aspects of procedural justice and the relevancy of moral values, the present study focuses on introducing a new

Psychology of justice research has demonstrated that individuals are concerned with both the process and the outcomes of a decision-making event. While the literature has demonstrated the importance of formal and informal aspects of procedural justice and the relevancy of moral values, the present study focuses on introducing a new form of justice: Substantive justice. Substantive justice focuses on how the legal system uses laws to constrain and direct human behavior, specifically focusing on the function and the structure of a law. The psychology of justice literature is missing the vital distinction between laws whose function is to create social opportunities versus threats and between laws structured concretely versus abstractly. In the present experiment, we found that participant evaluations of the fairness of the law, the outcome, and the decision-maker all varied depending on the function and structure of the law used as well as the outcome produced. Specifically, when considering adverse outcomes, individuals perceived laws whose function is to create liability (threats) as being fairer when structured as standards (abstract guidelines) rather than rules (concrete guidelines); however, the opposite is true when considering laws whose function is to create eligibility (opportunities). In juxtaposition, when receiving a favorable outcome, individuals perceived laws whose function is to create liability (threats) as being fairer when defined as rules (concrete guidelines) rather than standards (abstract guidelines).
ContributorsLovis-McMahon, David (Author) / Schweitzer, Nicholas J. (Thesis advisor) / Saks, Michael (Thesis advisor) / Kwan, Sau (Committee member) / Arizona State University (Publisher)
Created2011
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Description
Recent advances in hierarchical or multilevel statistical models and causal inference using the potential outcomes framework hold tremendous promise for mock and real jury research. These advances enable researchers to explore how individual jurors can exert a bottom-up effect on the jury’s verdict and how case-level features can exert a

Recent advances in hierarchical or multilevel statistical models and causal inference using the potential outcomes framework hold tremendous promise for mock and real jury research. These advances enable researchers to explore how individual jurors can exert a bottom-up effect on the jury’s verdict and how case-level features can exert a top-down effect on a juror’s perception of the parties at trial. This dissertation explains and then applies these technical advances to a pre-existing mock jury dataset to provide worked examples in an effort to spur the adoption of these techniques. In particular, the paper introduces two new cross-level mediated effects and then describes how to conduct ecological validity tests with these mediated effects. The first cross-level mediated effect, the a1b1 mediated effect, is the juror level mediated effect for a jury level manipulation. The second cross-level mediated effect, the a2bc mediated effect, is the unique contextual effect that being in a jury has on the individual the juror. When a mock jury study includes a deliberation versus non-deliberation manipulation, the a1b1 can be compared for the two conditions, enabling a general test of ecological validity. If deliberating in a group generally influences the individual, then the two indirect effects should be significantly different. The a2bc can also be interpreted as a specific test of how much changes in jury level means of this specific mediator effect juror level decision-making.
ContributorsLovis-McMahon, David (Author) / Schweitzer, Nicholas (Thesis advisor) / Saks, Michael (Thesis advisor) / Salerno, Jessica (Committee member) / MacKinnon, David (Committee member) / Arizona State University (Publisher)
Created2015
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Description
Research at the intersection of psychology and law has demonstrated that juror decision-making is subject to many cognitive biases, however, it fails to consider the influence of culturally derived cognitive biases. As jurors become increasingly demographically and culturally diverse it is possible—and even likely—that their attributions might vary because of

Research at the intersection of psychology and law has demonstrated that juror decision-making is subject to many cognitive biases, however, it fails to consider the influence of culturally derived cognitive biases. As jurors become increasingly demographically and culturally diverse it is possible—and even likely—that their attributions might vary because of their cultural background. I predict that cultural and demographic group affiliation affects attributional tendencies such that, compared to situationally focused individuals (those from East Asian cultures, women, those from lower socioeconomic status groups, and older individuals), dispositionally focused individuals (those from Western cultures, men, those from higher socioeconomic status groups, and younger individuals) are less likely to attribute some portion of causation and responsibility for the harm to other influences, and they are more likely to find the defendant liable and hold the defendant financially responsible to a greater degree. This dissertation has three aims: (1) to examine how culturally derived attributional tendencies influence jurors' assessments of causation in complex negligent tort cases where there are multiple causal influences (i.e., multiple tortfeasors and plaintiff negligence) (Studies 1 and 2); (2) to study the implications of those causal determinations on liability determinations, damage awards, and other legal decisions (Studies 1 and 2); and (3) to determine whether these culturally derived attributional tendencies are malleable, suggesting an intervention that might be used to attenuate the influence of attributional tendencies in a trial setting (Study 3). This work advances psychological research on cultural differences in attribution by exploring attributional differences in a new domain, developing a new scale of individual differences in attributional tendencies, and examining how multiple causal influences affects culturally derived attributional tendencies and downstream decision-making.
ContributorsVotruba, Ashley M (Author) / Kwan, Sau (Thesis advisor) / Saks, Michael (Thesis advisor) / Varnum, Michael (Committee member) / Ellman, Ira (Committee member) / Arizona State University (Publisher)
Created2017