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The increasing popularity of Twitter renders improved trustworthiness and relevance assessment of tweets much more important for search. However, given the limitations on the size of tweets, it is hard to extract measures for ranking from the tweet's content alone. I propose a method of ranking tweets by generating a

The increasing popularity of Twitter renders improved trustworthiness and relevance assessment of tweets much more important for search. However, given the limitations on the size of tweets, it is hard to extract measures for ranking from the tweet's content alone. I propose a method of ranking tweets by generating a reputation score for each tweet that is based not just on content, but also additional information from the Twitter ecosystem that consists of users, tweets, and the web pages that tweets link to. This information is obtained by modeling the Twitter ecosystem as a three-layer graph. The reputation score is used to power two novel methods of ranking tweets by propagating the reputation over an agreement graph based on tweets' content similarity. Additionally, I show how the agreement graph helps counter tweet spam. An evaluation of my method on 16~million tweets from the TREC 2011 Microblog Dataset shows that it doubles the precision over baseline Twitter Search and achieves higher precision than current state of the art method. I present a detailed internal empirical evaluation of RAProp in comparison to several alternative approaches proposed by me, as well as external evaluation in comparison to the current state of the art method.
ContributorsRavikumar, Srijith (Author) / Kambhampati, Subbarao (Thesis advisor) / Davulcu, Hasan (Committee member) / Liu, Huan (Committee member) / Arizona State University (Publisher)
Created2013
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Description
This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their attractiveness to GPB empiricists, and the strength of their empirical evidence when applied to GPB. First, a qualitative assessment of

This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their attractiveness to GPB empiricists, and the strength of their empirical evidence when applied to GPB. First, a qualitative assessment of the Theory of Planned Behavior (TPB), Norm Activation Theory (NAT), and Value-Belief-Norm Theory (VBN) is conducted to evaluate a) how well the phenomenon and concepts in each theory match the characteristics of pro-environmental behavior and b) how well the assumptions made in each theory match common assumptions made in purchasing theory. Second, a quantitative assessment of these three theories is conducted in which r2 values and methodological parameters (e.g., sample size) are collected from a sample of 21 empirical studies on GPB to evaluate the accuracy and generalize-ability of empirical evidence. In the qualitative assessment, the results show each theory has its advantages and disadvantages. The results also provide a theoretically-grounded roadmap for modifying each theory to be more suitable for GPB research. In the quantitative assessment, the TPB outperforms the other two theories in every aspect taken into consideration. It proves to 1) create the most accurate models 2) be supported by the most generalize-able empirical evidence and 3) be the most attractive theory to empiricists. Although the TPB establishes itself as the best foundational theory for an empiricist to start from, it's clear that a more comprehensive model is needed to achieve consistent results and improve our understanding of GPB. NAT and the Theory of Interpersonal Behavior (TIB) offer pathways to extend the TPB. The TIB seems particularly apt for this endeavor, while VBN does not appear to have much to offer. Overall, the TPB has already proven to hold a relatively high predictive value. But with the state of ecosystem services continuing to decline on a global scale, it's important for models of GPB to become more accurate and reliable. Better models have the capacity to help marketing professionals, product developers, and policy makers develop strategies for encouraging consumers to buy green products.
ContributorsRedd, Thomas Christopher (Author) / Dooley, Kevin (Thesis advisor) / Basile, George (Committee member) / Darnall, Nicole (Committee member) / Arizona State University (Publisher)
Created2012
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Description
In contemporary society, sustainability and public well-being have been pressing challenges. Some of the important questions are:how can sustainable practices, such as reducing carbon emission, be encouraged? , How can a healthy lifestyle be maintained?Even though individuals are interested, they are unable to adopt these behaviors due to resource constraints.

In contemporary society, sustainability and public well-being have been pressing challenges. Some of the important questions are:how can sustainable practices, such as reducing carbon emission, be encouraged? , How can a healthy lifestyle be maintained?Even though individuals are interested, they are unable to adopt these behaviors due to resource constraints. Developing a framework to enable cooperative behavior adoption and to sustain it for a long period of time is a major challenge. As a part of developing this framework, I am focusing on methods to understand behavior diffusion over time. Facilitating behavior diffusion with resource constraints in a large population is qualitatively different from promoting cooperation in small groups. Previous work in social sciences has derived conditions for sustainable cooperative behavior in small homogeneous groups. However, how groups of individuals having resource constraint co-operate over extended periods of time is not well understood, and is the focus of my thesis. I develop models to analyze behavior diffusion over time through the lens of epidemic models with the condition that individuals have resource constraint. I introduce an epidemic model SVRS ( Susceptible-Volatile-Recovered-Susceptible) to accommodate multiple behavior adoption. I investigate the longitudinal effects of behavior diffusion by varying different properties of an individual such as resources,threshold and cost of behavior adoption. I also consider how behavior adoption of an individual varies with her knowledge of global adoption. I evaluate my models on several synthetic topologies like complete regular graph, preferential attachment and small-world and make some interesting observations. Periodic injection of early adopters can help in boosting the spread of behaviors and sustain it for a longer period of time. Also, behavior propagation for the classical epidemic model SIRS (Susceptible-Infected-Recovered-Susceptible) does not continue for an infinite period of time as per conventional wisdom. One interesting future direction is to investigate how behavior adoption is affected when number of individuals in a network changes. The affects on behavior adoption when availability of behavior changes with time can also be examined.
ContributorsDey, Anindita (Author) / Sundaram, Hari (Thesis advisor) / Turaga, Pavan (Committee member) / Davulcu, Hasan (Committee member) / Arizona State University (Publisher)
Created2013
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Description
In trading, volume is a measure of how much stock has been exchanged in a given period of time. Since every stock is distinctive and has an alternate measure of shares, volume can be contrasted with historical volume inside a stock to spot changes. It is likewise used to affirm

In trading, volume is a measure of how much stock has been exchanged in a given period of time. Since every stock is distinctive and has an alternate measure of shares, volume can be contrasted with historical volume inside a stock to spot changes. It is likewise used to affirm value patterns, breakouts, and spot potential reversals. In my thesis, I hypothesize that the concept of trading volume can be extrapolated to social media (Twitter).

The ubiquity of social media, especially Twitter, in financial market has been overly resonant in the past couple of years. With the growth of its (Twitter) usage by news channels, financial experts and pandits, the global economy does seem to hinge on 140 characters. By analyzing the number of tweets hash tagged to a stock, a strong relation can be established between the number of people talking about it, to the trading volume of the stock.

In my work, I overt this relation and find a state of the breakout when the volume goes beyond a characterized support or resistance level.
ContributorsAwasthi, Piyush (Author) / Davulcu, Hasan (Thesis advisor) / Tong, Hanghang (Committee member) / Sen, Arunabha (Committee member) / Arizona State University (Publisher)
Created2015
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Description
With the advent of social media and micro-blogging sites, people have become active in sharing their thoughts, opinions, ideologies and furthermore enforcing them on others. Users have become the source for the production and dissemination of real time information. The content posted by the users can be used to understand

With the advent of social media and micro-blogging sites, people have become active in sharing their thoughts, opinions, ideologies and furthermore enforcing them on others. Users have become the source for the production and dissemination of real time information. The content posted by the users can be used to understand them and track their behavior. Using this content of the user, data analysis can be performed to understand their social ideology and affinity towards Radical and Counter-Radical Movements. During the process of expressing their opinions people use hashtags in their messages in Twitter. These hashtags are a rich source of information in understanding the content based relationship between the online users apart from the existing context based follower and friend relationship.

An intelligent visual dash-board system is necessary which can track the activities of the users and diffusion of the online social movements, identify the hot-spots in the users' network, show the geographic foot print of the users and to understand the socio-cultural, economic and political drivers for the relationship among different groups of the users.
ContributorsGaripalli, Sravan Kumar (Author) / Davulcu, Hasan (Thesis advisor) / Shakarian, Paulo (Committee member) / Hsiao, Ihan (Committee member) / Arizona State University (Publisher)
Created2015
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Description
This dissertation discusses how Twitter may function not only as a tool for planning public protest, but also as a discursive site, albeit a virtual one, for staging protest itself. Much debate exists on the value and extent that Twitter (and other social media or social networking sites) can contribute

This dissertation discusses how Twitter may function not only as a tool for planning public protest, but also as a discursive site, albeit a virtual one, for staging protest itself. Much debate exists on the value and extent that Twitter (and other social media or social networking sites) can contribute to successful activism for social justice. Previously, scholars' assessments of online activism have tended to turn on a simple binary: either the activity enjoyed complete success for a social movement (for instance, during the Arab Spring an overthrow of a regime) or else the campaign was designated as a failure. In my dissertation, I examine a Twitter public-relations campaign organized by the New York Police Department using the hashtag #MyNYPD. The campaign asked citizens to tweet pictures of themselves with police officers, and the public did, just not in the way the police department envisioned. Instead of positive photos with the police, the public organized online to share pictures of police brutality and harassment. I collected six months of tweets using #MyNYPD, and then analyzed protestors' rhetorical work through three lenses: rhetorical analysis, analysis of literacy practices, and social network analysis. These analyses show, first, the complex rhetorical work required to appropriate the police department's public-service campaign for purposes that subverted its original intent; second, the wide range of literacy practices required to mobilize and to sustain public attention on data exposing police abuse; and third, the networked activity constituting the protest online. Together, these analyses show the important work achieved within this social justice campaign beyond the binary definition of successful activism. This project shows that by increasing our analytical repertoires for studying digital rhetoric and writing, scholars can more accurately acknowledge what it takes for participants to share experiential knowledge, to construct new knowledge, and to mobilize connections when engaging online in public protest.
ContributorsHayes, Tracey (Author) / Hayes, Elisabeth (Thesis advisor) / Long, Elenore (Thesis advisor) / Boyd, Patricia (Committee member) / Arizona State University (Publisher)
Created2016
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Description
With the rise of Online Social Networks (OSN) in the last decade, social network analysis has become a crucial research topic. The OSN graphs have unique properties that distinguish them from other types of graphs. In this thesis, five month Tweet corpus collected from Bangladesh - between June 2016 and

With the rise of Online Social Networks (OSN) in the last decade, social network analysis has become a crucial research topic. The OSN graphs have unique properties that distinguish them from other types of graphs. In this thesis, five month Tweet corpus collected from Bangladesh - between June 2016 and October 2016 is analyzed, in order to detect accounts that belong to groups. These groups consist of official and non-official twitter handles of political organizations and NGOs in Bangladesh. A set of network, temporal, spatial and behavioral features are proposed to discriminate between accounts belonging to individual twitter users, news, groups and organization leaders. Finally, the experimental results are presented and a subset of relevant features is identified that lead to a generalizable model. Detection of tiny number of groups from large network is achieved with 0.8 precision, 0.75 recall and 0.77 F1 score. The domain independent network and behavioral features and models developed here are suitable for solving twitter account classification problem in any context.
ContributorsGore, Chinmay Chandrashekhar (Author) / Davulcu, Hasan (Thesis advisor) / Hsiao, Ihan (Committee member) / Li, Baoxin (Committee member) / Arizona State University (Publisher)
Created2017
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Description
The development of the internet provided new means for people to communicate effectively and share their ideas. There has been a decline in the consumption of newspapers and traditional broadcasting media toward online social mediums in recent years. Social media has been introduced as a new way of increasing democratic

The development of the internet provided new means for people to communicate effectively and share their ideas. There has been a decline in the consumption of newspapers and traditional broadcasting media toward online social mediums in recent years. Social media has been introduced as a new way of increasing democratic discussions on political and social matters. Among social media, Twitter is widely used by politicians, government officials, communities, and parties to make announcements and reach their voice to their followers. This greatly increases the acceptance domain of the medium.

The usage of social media during social and political campaigns has been the subject of a lot of social science studies including the Occupy Wall Street movement, The Arab Spring, the United States (US) election, more recently The Brexit campaign. The wide

spread usage of social media in this space and the active participation of people in the discussions on social media made this communication channel a suitable place for spreading propaganda to alter public opinion.

An interesting feature of twitter is the feasibility of which bots can be programmed to operate on this platform. Social media bots are automated agents engineered to emulate the activity of a human being by tweeting some specific content, replying to users, magnifying certain topics by retweeting them. Network on these bots is called botnets and describing the collaboration of connected computers with programs that communicates across multiple devices to perform some task.

In this thesis, I will study how bots can influence the opinion, finding which parameters are playing a role in shrinking or coalescing the communities, and finally logically proving the effectiveness of each of the hypotheses.
ContributorsAhmadi, Mohsen (Author) / Davulcu, Hasan (Thesis advisor) / Sen, Arunabha (Committee member) / Li, Baoxin (Committee member) / Arizona State University (Publisher)
Created2020