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- All Subjects: Natural Language Processing
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- Genre: Academic theses
- Creators: Davulcu, Hasan
- Member of: ASU Electronic Theses and Dissertations
Description
This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their attractiveness to GPB empiricists, and the strength of their empirical evidence when applied to GPB. First, a qualitative assessment of the Theory of Planned Behavior (TPB), Norm Activation Theory (NAT), and Value-Belief-Norm Theory (VBN) is conducted to evaluate a) how well the phenomenon and concepts in each theory match the characteristics of pro-environmental behavior and b) how well the assumptions made in each theory match common assumptions made in purchasing theory. Second, a quantitative assessment of these three theories is conducted in which r2 values and methodological parameters (e.g., sample size) are collected from a sample of 21 empirical studies on GPB to evaluate the accuracy and generalize-ability of empirical evidence. In the qualitative assessment, the results show each theory has its advantages and disadvantages. The results also provide a theoretically-grounded roadmap for modifying each theory to be more suitable for GPB research. In the quantitative assessment, the TPB outperforms the other two theories in every aspect taken into consideration. It proves to 1) create the most accurate models 2) be supported by the most generalize-able empirical evidence and 3) be the most attractive theory to empiricists. Although the TPB establishes itself as the best foundational theory for an empiricist to start from, it's clear that a more comprehensive model is needed to achieve consistent results and improve our understanding of GPB. NAT and the Theory of Interpersonal Behavior (TIB) offer pathways to extend the TPB. The TIB seems particularly apt for this endeavor, while VBN does not appear to have much to offer. Overall, the TPB has already proven to hold a relatively high predictive value. But with the state of ecosystem services continuing to decline on a global scale, it's important for models of GPB to become more accurate and reliable. Better models have the capacity to help marketing professionals, product developers, and policy makers develop strategies for encouraging consumers to buy green products.
ContributorsRedd, Thomas Christopher (Author) / Dooley, Kevin (Thesis advisor) / Basile, George (Committee member) / Darnall, Nicole (Committee member) / Arizona State University (Publisher)
Created2012
Description
Contemporary online social platforms present individuals with social signals in the form of news feed on their peers' activities. On networks such as Facebook, Quora, network operator decides how that information is shown to an individual. Then the user, with her own interests and resource constraints selectively acts on a subset of items presented to her. The network operator again, shows that activity to a selection of peers, and thus creating a behavioral loop. That mechanism of interaction and information flow raises some very interesting questions such as: can network operator design social signals to promote a particular activity like sustainability, public health care awareness, or to promote a specific product? The focus of my thesis is to answer that question. In this thesis, I develop a framework to personalize social signals for users to guide their activities on an online platform. As the result, we gradually nudge the activity distribution on the platform from the initial distribution p to the target distribution q. My work is particularly applicable to guiding collaborations, guiding collective actions, and online advertising. In particular, I first propose a probabilistic model on how users behave and how information flows on the platform. The main part of this thesis after that discusses the Influence Individuals through Social Signals (IISS) framework. IISS consists of four main components: (1) Learner: it learns users' interests and characteristics from their historical activities using Bayesian model, (2) Calculator: it uses gradient descent method to compute the intermediate activity distributions, (3) Selector: it selects users who can be influenced to adopt or drop specific activities, (4) Designer: it personalizes social signals for each user. I evaluate the performance of IISS framework by simulation on several network topologies such as preferential attachment, small world, and random. I show that the framework gradually nudges users' activities to approach the target distribution. I use both simulation and mathematical method to analyse convergence properties such as how fast and how close we can approach the target distribution. When the number of activities is 3, I show that for about 45% of target distributions, we can achieve KL-divergence as low as 0.05. But for some other distributions KL-divergence can be as large as 0.5.
ContributorsLe, Tien D (Author) / Sundaram, Hari (Thesis advisor) / Davulcu, Hasan (Thesis advisor) / Liu, Huan (Committee member) / Arizona State University (Publisher)
Created2014
Description
In contemporary society, sustainability and public well-being have been pressing challenges. Some of the important questions are:how can sustainable practices, such as reducing carbon emission, be encouraged? , How can a healthy lifestyle be maintained?Even though individuals are interested, they are unable to adopt these behaviors due to resource constraints. Developing a framework to enable cooperative behavior adoption and to sustain it for a long period of time is a major challenge. As a part of developing this framework, I am focusing on methods to understand behavior diffusion over time. Facilitating behavior diffusion with resource constraints in a large population is qualitatively different from promoting cooperation in small groups. Previous work in social sciences has derived conditions for sustainable cooperative behavior in small homogeneous groups. However, how groups of individuals having resource constraint co-operate over extended periods of time is not well understood, and is the focus of my thesis. I develop models to analyze behavior diffusion over time through the lens of epidemic models with the condition that individuals have resource constraint. I introduce an epidemic model SVRS ( Susceptible-Volatile-Recovered-Susceptible) to accommodate multiple behavior adoption. I investigate the longitudinal effects of behavior diffusion by varying different properties of an individual such as resources,threshold and cost of behavior adoption. I also consider how behavior adoption of an individual varies with her knowledge of global adoption. I evaluate my models on several synthetic topologies like complete regular graph, preferential attachment and small-world and make some interesting observations. Periodic injection of early adopters can help in boosting the spread of behaviors and sustain it for a longer period of time. Also, behavior propagation for the classical epidemic model SIRS (Susceptible-Infected-Recovered-Susceptible) does not continue for an infinite period of time as per conventional wisdom. One interesting future direction is to investigate how behavior adoption is affected when number of individuals in a network changes. The affects on behavior adoption when availability of behavior changes with time can also be examined.
ContributorsDey, Anindita (Author) / Sundaram, Hari (Thesis advisor) / Turaga, Pavan (Committee member) / Davulcu, Hasan (Committee member) / Arizona State University (Publisher)
Created2013
Description
With the rise of social media, hundreds of millions of people spend countless hours all over the globe on social media to connect, interact, share, and create user-generated data. This rich environment provides tremendous opportunities for many different players to easily and effectively reach out to people, interact with them, influence them, or get their opinions. There are two pieces of information that attract most attention on social media sites, including user preferences and interactions. Businesses and organizations use this information to better understand and therefore provide customized services to social media users. This data can be used for different purposes such as, targeted advertisement, product recommendation, or even opinion mining. Social media sites use this information to better serve their users.
Despite the importance of personal information, in many cases people do not reveal this information to the public. Predicting the hidden or missing information is a common response to this challenge. In this thesis, we address the problem of predicting user attributes and future or missing links using an egocentric approach. The current research proposes novel concepts and approaches to better understand social media users in twofold including, a) their attributes, preferences, and interests, and b) their future or missing connections and interactions. More specifically, the contributions of this dissertation are (1) proposing a framework to study social media users through their attributes and link information, (2) proposing a scalable algorithm to predict user preferences; and (3) proposing a novel approach to predict attributes and links with limited information. The proposed algorithms use an egocentric approach to improve the state of the art algorithms in two directions. First by improving the prediction accuracy, and second, by increasing the scalability of the algorithms.
Despite the importance of personal information, in many cases people do not reveal this information to the public. Predicting the hidden or missing information is a common response to this challenge. In this thesis, we address the problem of predicting user attributes and future or missing links using an egocentric approach. The current research proposes novel concepts and approaches to better understand social media users in twofold including, a) their attributes, preferences, and interests, and b) their future or missing connections and interactions. More specifically, the contributions of this dissertation are (1) proposing a framework to study social media users through their attributes and link information, (2) proposing a scalable algorithm to predict user preferences; and (3) proposing a novel approach to predict attributes and links with limited information. The proposed algorithms use an egocentric approach to improve the state of the art algorithms in two directions. First by improving the prediction accuracy, and second, by increasing the scalability of the algorithms.
ContributorsAbbasi, Mohammad Ali, 1975- (Author) / Liu, Huan (Thesis advisor) / Davulcu, Hasan (Committee member) / Ye, Jieping (Committee member) / Agarwal, Nitin (Committee member) / Arizona State University (Publisher)
Created2014
Description
With the advent of Internet, the data being added online is increasing at enormous rate. Though search engines are using IR techniques to facilitate the search requests from users, the results are not effective towards the search query of the user. The search engine user has to go through certain webpages before getting at the webpage he/she wanted. This problem of Information Overload can be solved using Automatic Text Summarization. Summarization is a process of obtaining at abridged version of documents so that user can have a quick view to understand what exactly the document is about. Email threads from W3C are used in this system. Apart from common IR features like Term Frequency, Inverse Document Frequency, Term Rank, a variation of page rank based on graph model, which can cluster the words with respective to word ambiguity, is implemented. Term Rank also considers the possibility of co-occurrence of words with the corpus and evaluates the rank of the word accordingly. Sentences of email threads are ranked as per features and summaries are generated. System implemented the concept of pyramid evaluation in content selection. The system can be considered as a framework for Unsupervised Learning in text summarization.
ContributorsNadella, Sravan (Author) / Davulcu, Hasan (Thesis advisor) / Li, Baoxin (Committee member) / Sen, Arunabha (Committee member) / Arizona State University (Publisher)
Created2015
Description
The subliminal impact of framing of social, political and environmental issues such as climate change has been studied for decades in political science and communications research. Media framing offers an “interpretative package" for average citizens on how to make sense of climate change and its consequences to their livelihoods, how to deal with its negative impacts, and which mitigation or adaptation policies to support. A line of related work has used bag of words and word-level features to detect frames automatically in text. Such works face limitations since standard keyword based features may not generalize well to accommodate surface variations in text when different keywords are used for similar concepts.
This thesis develops a unique type of textual features that generalize triplets extracted from text, by clustering them into high-level concepts. These concepts are utilized as features to detect frames in text. Compared to uni-gram and bi-gram based models, classification and clustering using generalized concepts yield better discriminating features and a higher classification accuracy with a 12% boost (i.e. from 74% to 83% F-measure) and 0.91 clustering purity for Frame/Non-Frame detection.
The automatic discovery of complex causal chains among interlinked events and their participating actors has not yet been thoroughly studied. Previous studies related to extracting causal relationships from text were based on laborious and incomplete hand-developed lists of explicit causal verbs, such as “causes" and “results in." Such approaches result in limited recall because standard causal verbs may not generalize well to accommodate surface variations in texts when different keywords and phrases are used to express similar causal effects. Therefore, I present a system that utilizes generalized concepts to extract causal relationships. The proposed algorithms overcome surface variations in written expressions of causal relationships and discover the domino effects between climate events and human security. This semi-supervised approach alleviates the need for labor intensive keyword list development and annotated datasets. Experimental evaluations by domain experts achieve an average precision of 82%. Qualitative assessments of causal chains show that results are consistent with the 2014 IPCC report illuminating causal mechanisms underlying the linkages between climatic stresses and social instability.
This thesis develops a unique type of textual features that generalize triplets extracted from text, by clustering them into high-level concepts. These concepts are utilized as features to detect frames in text. Compared to uni-gram and bi-gram based models, classification and clustering using generalized concepts yield better discriminating features and a higher classification accuracy with a 12% boost (i.e. from 74% to 83% F-measure) and 0.91 clustering purity for Frame/Non-Frame detection.
The automatic discovery of complex causal chains among interlinked events and their participating actors has not yet been thoroughly studied. Previous studies related to extracting causal relationships from text were based on laborious and incomplete hand-developed lists of explicit causal verbs, such as “causes" and “results in." Such approaches result in limited recall because standard causal verbs may not generalize well to accommodate surface variations in texts when different keywords and phrases are used to express similar causal effects. Therefore, I present a system that utilizes generalized concepts to extract causal relationships. The proposed algorithms overcome surface variations in written expressions of causal relationships and discover the domino effects between climate events and human security. This semi-supervised approach alleviates the need for labor intensive keyword list development and annotated datasets. Experimental evaluations by domain experts achieve an average precision of 82%. Qualitative assessments of causal chains show that results are consistent with the 2014 IPCC report illuminating causal mechanisms underlying the linkages between climatic stresses and social instability.
ContributorsAlashri, Saud (Author) / Davulcu, Hasan (Thesis advisor) / Desouza, Kevin C. (Committee member) / Maciejewski, Ross (Committee member) / Hsiao, Sharon (Committee member) / Arizona State University (Publisher)
Created2018
Description
Social Computing is an area of computer science concerned with dynamics of communities and cultures, created through computer-mediated social interaction. Various social media platforms, such as social network services and microblogging, enable users to come together and create social movements expressing their opinions on diverse sets of issues, events, complaints, grievances, and goals. Methods for monitoring and summarizing these types of sociopolitical trends, its leaders and followers, messages, and dynamics are needed. In this dissertation, a framework comprising of community and content-based computational methods is presented to provide insights for multilingual and noisy political social media content. First, a model is developed to predict the emergence of viral hashtag breakouts, using network features. Next, another model is developed to detect and compare individual and organizational accounts, by using a set of domain and language-independent features. The third model exposes contentious issues, driving reactionary dynamics between opposing camps. The fourth model develops community detection and visualization methods to reveal underlying dynamics and key messages that drive dynamics. The final model presents a use case methodology for detecting and monitoring foreign influence, wherein a state actor and news media under its control attempt to shift public opinion by framing information to support multiple adversarial narratives that facilitate their goals. In each case, a discussion of novel aspects and contributions of the models is presented, as well as quantitative and qualitative evaluations. An analysis of multiple conflict situations will be conducted, covering areas in the UK, Bangladesh, Libya and the Ukraine where adversarial framing lead to polarization, declines in social cohesion, social unrest, and even civil wars (e.g., Libya and the Ukraine).
ContributorsAlzahrani, Sultan (Author) / Davulcu, Hasan (Thesis advisor) / Corman, Steve R. (Committee member) / Li, Baoxin (Committee member) / Hsiao, Ihan (Committee member) / Arizona State University (Publisher)
Created2018
Description
In the artificial intelligence literature, three forms of reasoning are commonly employed to understand agent behavior: inductive, deductive, and abductive. More recently, data-driven approaches leveraging ideas such as machine learning, data mining, and social network analysis have gained popularity. While data-driven variants of the aforementioned forms of reasoning have been applied separately, there is little work on how data-driven approaches across all three forms relate and lend themselves to practical applications. Given an agent behavior and the percept sequence, how one can identify a specific outcome such as the likeliest explanation? To address real-world problems, it is vital to understand the different types of reasonings which can lead to better data-driven inference.
This dissertation has laid the groundwork for studying these relationships and applying them to three real-world problems. In criminal modeling, inductive and deductive reasonings are applied to early prediction of violent criminal gang members. To address this problem the features derived from the co-arrestee social network as well as geographical and temporal features are leveraged. Then, a data-driven variant of geospatial abductive inference is studied in missing person problem to locate the missing person. Finally, induction and abduction reasonings are studied for identifying pathogenic accounts of a cascade in social networks.
This dissertation has laid the groundwork for studying these relationships and applying them to three real-world problems. In criminal modeling, inductive and deductive reasonings are applied to early prediction of violent criminal gang members. To address this problem the features derived from the co-arrestee social network as well as geographical and temporal features are leveraged. Then, a data-driven variant of geospatial abductive inference is studied in missing person problem to locate the missing person. Finally, induction and abduction reasonings are studied for identifying pathogenic accounts of a cascade in social networks.
ContributorsShaabani, Elham (Author) / Shakarian, Paulo (Thesis advisor) / Davulcu, Hasan (Committee member) / Maciejewski, Ross (Committee member) / Decker, Scott (Committee member) / Arizona State University (Publisher)
Created2019
Description
A major challenge in automated text analysis is that different words are used for related concepts. Analyzing text at the surface level would treat related concepts (i.e. actors, actions, targets, and victims) as different objects, potentially missing common narrative patterns. Generalized concepts are used to overcome this problem. Generalization may result into word sense disambiguation failing to find similarity. This is addressed by taking into account contextual synonyms. Concept discovery based on contextual synonyms reveal information about the semantic roles of the words leading to concepts. Merger engine generalize the concepts so that it can be used as features in learning algorithms.
ContributorsKedia, Nitesh (Author) / Davulcu, Hasan (Thesis advisor) / Corman, Steve R (Committee member) / Li, Baoxin (Committee member) / Arizona State University (Publisher)
Created2015
Description
There have been extensive research in how news and twitter feeds can affect the outcome of a given stock. However, a majority of this research has studied the short term effects of sentiment with a given stock price. Within this research, I studied the long-term effects of a given stock price using fundamental analysis techniques. Within this research, I collected both sentiment data and fundamental data for Apple Inc., Microsoft Corp., and Peabody Energy Corp. Using a neural network algorithm, I found that sentiment does have an effect on the annual growth of these companies but the fundamentals are more relevant when determining overall growth. The stocks which show more consistent growth hold more importance on the previous year’s stock price but companies which have less consistency in their growth showed more reliance on the revenue growth and sentiment on the overall company and CEO. I discuss how I collected my research data and used a multi-layered perceptron to predict a threshold growth of a given stock. The threshold used for this particular research was 10%. I then showed the prediction of this threshold using my perceptron and afterwards, perform an f anova test on my choice of features. The results showed the fundamentals being the better predictor of stock information but fundamentals came in a close second in several cases, proving sentiment does hold an effect over long term growth.
ContributorsReeves, Tyler Joseph (Author) / Davulcu, Hasan (Thesis advisor) / Baral, Chitta (Committee member) / Cesta, John (Committee member) / Arizona State University (Publisher)
Created2016