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- All Subjects: 19765
- Creators: Sanft, Alfred
Description
In the recent years, more and more products come into the market, which provides thousands of choices for consumers. We live in a world full of brands, all trying to attract our attention. A critical part of this process is the criteria for selection. Research has found that criteria always derive from individuals’ experience, which finally creates a unique identity for certain products and brands that could be considered synonym with the specific product. This is a fast-growing phenomenon since the advent of the commodity economy period. In today’s competitive environment, modern consumers are the decision makers and the heart of a value exchange. They are becoming increasingly informed as they compare the attributes of different brands. Advertising has always been one of the important ways for companies to build strong relationships with consumers. This research aims to study the relationship between brand loyalty and advertising. This research is focused on two kind of advertisements; advertisements through social network and launch events, which have different characters, differences in broadcast frequency, and different promotion methods. Interview and survey were mainly used for this study.
Research results conclude that: 1) The impact of the press conference is greater than advertising through social network and the effect of a precise advertisement is greater than repeated advertising for individuals. 2) Advertisements should be launched in a less forceful way than in the past. They should try to affect consumers subconsciously, to disguise the fact that they are advertisements and thus keep in sync with consumers, in order to help create loyalty through certain brand. 3) Consumers also want to have more interactions with firms and other users and to participate in the creation of brand-consumer relationships. 4) Advertisements have positive effect in creating brand image.
Research results conclude that: 1) The impact of the press conference is greater than advertising through social network and the effect of a precise advertisement is greater than repeated advertising for individuals. 2) Advertisements should be launched in a less forceful way than in the past. They should try to affect consumers subconsciously, to disguise the fact that they are advertisements and thus keep in sync with consumers, in order to help create loyalty through certain brand. 3) Consumers also want to have more interactions with firms and other users and to participate in the creation of brand-consumer relationships. 4) Advertisements have positive effect in creating brand image.
ContributorsZhang, Wenjing (Author) / Takamura, John (Thesis advisor) / Sanft, Alfred (Committee member) / Gray, Nancy (Committee member) / Arizona State University (Publisher)
Created2018
Description
Social media is an industry that is rapidly growing and is affecting our society, our health, and our social environments. Emerging research suggests that Social Media has been linked to Poor Body Image, Cyberbullying, Depression, Internet Addiction, and Loneliness among other things. This paper looks at the research and discusses the designer's role in the matter. Is it possible that poor design is the cause of these problems? Can design solve these problems? Are there ethical standards that digital product designers in particular can abide by?
ContributorsDavis, Nicole Angela (Author) / Sanft, Alfred (Thesis director) / Heywood, William (Committee member) / Barrett, The Honors College (Contributor) / The Design School (Contributor)
Created2014-05
DescriptionThis project is an Industrial Design concept development using personal research from developing Southeast Asian countries. The scope of the project is from initial conception, research, ideation, computer modeling and rendering.
ContributorsFlorant, Raymond G (Author) / McDermott, Lauren (Thesis director) / Milligan, Jason (Committee member) / Barrett, The Honors College (Contributor) / The Design School (Contributor)
Created2014-05
Description
Fueled by fear in the post-9/11 United States, American intelligence agencies conduct dragnet data collection on global communication. Despite the intention of surveillance as preventative counter-terrorism action, the default search and seizure of global communication poses a threat to our constitutional rights and individual autonomy. This is the case especially for people who may be thought of as in opposition to our current political climate, such as immigrants, people of color, women, people practicing non-western religions, people living outside of the United States, activists, persons engaging in political dissent, and people with intersecting identities. Throughout the Fall and Spring semesters, I have done research, conducted visual experiments and designed exploratory projects in order to more thoroughly identify the issue and explore the ways in which visual communication design can aid in the conversation surrounding global surveillance. It was the intention of my fourth year social issue projects to explore the role of visual communication design in the dialogue surrounding surveillance, principally focusing on the responsibility visual communication design has in spreading ideas about how to globally subvert surveillance until governments disclose information about their unconstitutional actions or until whistleblowers do it for them. My final project, the fourth year social issue exhibit, focuses on how improving our personal password habits can help us gain agency in digital spaces. Using the randomness of rolling a dice to generate entropy can help us generate stronger passwords in order to secure sensitive information online. Using design as a method of communication, my fourth year social issue exhibit shared information about how encrypted passwords can act as the first line of defense in protecting ourselves from invasive data collection and malicious internet activity.
ContributorsBailey, Lauren Nicole (Author) / Sanft, Alfred (Thesis director) / Heywood, William (Committee member) / The Design School (Contributor) / School of Social Transformation (Contributor) / School of Art (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
In early 2026, the NASA Discovery Program will fall into orbit with a metal asteroid named Psyche. Through discovery and interaction, this exploration will give us insight into an asteroid that we cannot see or interpret. From a certain view, you can look at how this mission mimics that discovery with experimentation of our own senses. As a part of a team of eight seniors, we were tasked to help develop a mobile application that reflects the Psyche mission and shows the future of the project ten years from now. Since this is also a government funded project, it is pertinent to adhere to the ADA compliance guidelines required to make digital applications accessible to the larger public. As a designer, I wanted to push this concept further to showcase that accessibility is not something that should be stereotyped or discouraged from a design perspective. Each person that interacts with the application will have a different experience but it is this collaboration between the object and it's audience that creates this sense of discovery. Taking the mission's core values one step further, this application was designed and explored to uphold the foundations of what Universal Design is about. It is about connecting interested parties to the material they are looking for without unrealistic access that is dependent on ability.
ContributorsSchaecher, Lauren Allison (Author) / Sanft, Alfred (Thesis director) / Heywood, William (Committee member) / The Design School (Contributor) / Herberger Institute for Design and the Arts (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
DescriptionThrough artist book, printed photographs, paintings, writing, and web design, August Tang deconstructed their identity as a nonbinary person. Both educational and expressive, the creative project was a manifestation of a coming out journey, affirmation of gender identity, and experiences relating to gender with friends, family, and strangers.
ContributorsTang, August B (Author) / Button, Melissa (Thesis director) / Sanft, Alfred (Committee member) / School of Art (Contributor) / Dean, W.P. Carey School of Business (Contributor) / The Design School (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Animal testing is a social issue often forgotten because it does not directly affect the individual on a daily basis. I believe animal testing is an important issue to combat because these animals cannot speak for themselves. I focused the entirety of my senior year on creating projects within the Visual Communication Design program centered around animal testing. I felt it would be powerful to approach animal testing through visual communication design because it allows for the audience to digest the issue in a well-designed fashion, while also being informative. In the Fall of 2019 I designed and constructed a fully functional clock that highlighted the unaccounted for animal lives lost due to animal testing, specifically within the United States. In the Spring of 2020 I completed a virtual exhibit space advocating for individuals to switch to a cruelty-free lifestyle through the products they employ in their daily lives. This exhibit space was originally meant to be built and displayed in person, but due to COVID-19 this was unable to happen. Instead, I was able to work through this setback and construct an augmented reality exhibit. To view this and a process book of creating this virtual exhibit space, visit https://asudesignshow.com/Riley-Padua-Cruelty-Free-Beauty. Finally, I created a book to document the work I created within my senior year with an additional section dedicated to the social issue of animal testing. It is my hope that through my designs and throughout my life that I can be a voice for these animals and work to fight for the end of animal testing.
ContributorsPadua, Riley Sinclaire (Author) / Sanft, Alfred (Thesis director) / Heywood, William (Committee member) / The Design School (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This is a collection on research into, and designed pieces pertaining to, the loss of language in the USA. In particular, the analysis and social consequences of English-as-a-second-language learners losing their native language as they progress through American society. A number of factors have caused many American immigrants or natives to lose their first or family language, causing a cascade of personal and societal issues that range from educational deficiencies to federal and healthcare system failures.
ContributorsGilton, Carter Lewis (Author) / Sanft, Alfred (Thesis director) / Heywood, William (Committee member) / The Design School (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
DescriptionThis project explores the impacts of partisan media bias on the American people and government through a book, website, and three-dimensional exhibit. It is meant to make audiences question the validity and reliability of the information around them while encouraging skepticism.
ContributorsVan Zile, Kara (Author) / Sanft, Alfred (Thesis director) / Heywood, William (Committee member) / School of International Letters and Cultures (Contributor) / The Design School (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
ABSTRACT
This research investigates the synaesthetic responses consumers have to
branded consumer product designs to aid the design development process.
Through proper application of synaesthetic responses, companies can create
holistic experiences and brand expressions that are loved and trusted by
consumers and thus achieve brand loyalty.
Capturing the hearts and minds of consumers through exceptional
product experiences is one of the primary goals of any design agency, retailer or
Consumer Packaged Good (CPG) company today. Thousands of new products
launch every year and consumers are bombarded with advertising campaigns,
package designs, POP displays, product offerings and new product forms.
Breaking through the visual and verbal clutter by designing for the senses is one
of the key ways design firms and companies can engage with and create a
stronger bond with the consumer.
Connecting with consumers can be achieved through the maintenance of a
compelling brand positioning and the development of brand expressions
(products) that are holistically honest and express their positioning. Holistically
honest designs are designs that capture the senses and the essence of the brand.
Upon initial impression, the package immediately and innately “feels” right –
nothing seems amiss. This includes all of the senses: sight, smell, taste, touch,
and hearing combined with what the consumer knows or believes about the
brand to create a meaningful gestalt. All design touchpoints should be
considered in order to attain the ultimate goal of a holistic design: graphic treatment, typography, words, scent, form, color – any type of sensory stimulator
as these all influence perception and ultimately product and brand trust.
This study will employ qualitative and quantitative research approaches
to understand consumers’ synaesthetic responses to a brand’s expressions.
This research investigates the synaesthetic responses consumers have to
branded consumer product designs to aid the design development process.
Through proper application of synaesthetic responses, companies can create
holistic experiences and brand expressions that are loved and trusted by
consumers and thus achieve brand loyalty.
Capturing the hearts and minds of consumers through exceptional
product experiences is one of the primary goals of any design agency, retailer or
Consumer Packaged Good (CPG) company today. Thousands of new products
launch every year and consumers are bombarded with advertising campaigns,
package designs, POP displays, product offerings and new product forms.
Breaking through the visual and verbal clutter by designing for the senses is one
of the key ways design firms and companies can engage with and create a
stronger bond with the consumer.
Connecting with consumers can be achieved through the maintenance of a
compelling brand positioning and the development of brand expressions
(products) that are holistically honest and express their positioning. Holistically
honest designs are designs that capture the senses and the essence of the brand.
Upon initial impression, the package immediately and innately “feels” right –
nothing seems amiss. This includes all of the senses: sight, smell, taste, touch,
and hearing combined with what the consumer knows or believes about the
brand to create a meaningful gestalt. All design touchpoints should be
considered in order to attain the ultimate goal of a holistic design: graphic treatment, typography, words, scent, form, color – any type of sensory stimulator
as these all influence perception and ultimately product and brand trust.
This study will employ qualitative and quantitative research approaches
to understand consumers’ synaesthetic responses to a brand’s expressions.
ContributorsRhodes, Amy (Author) / Takamura, John (Thesis advisor) / Sanft, Alfred (Committee member) / Miiller, Nancy (Committee member) / Arizona State University (Publisher)
Created2015