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- All Subjects: Online Education
Description
Customized online education is a means of educating a large amount of users in a way that will change their behavior at a low incremental cost to the one providing the information. This thesis will examine several aspects of online education, but primarily focus on the presentation of the materials. It will examine how this is done through a consulting project I worked on in conjunction with the New Venture Group for Parenting Arizona. Parenting Arizona is a non-profit organization based in Arizona that offers classes for parents who are seeking better ways to manage their family responsibilities. The purpose of the consulting project was to take the instructional materials used in in-person group classes and modify it to be effectively used for instruction in an online environment. Parenting Arizona foresaw a number of benefits from this modification and migration of instructional materials for the web; first among these was the ability of people in remote areas or in situations that did not allow them to attend an on-ground class to gain access to instructional material. In addition, the broader availability of the material that would come from its presence on the web would expand the influence of good parenting instructions to a greater audience both inside and outside the State of Arizona, aiding even more families.
ContributorsAnderson, Kyle (Author) / Brooks, Dan (Thesis director) / Forss, Brennan (Committee member) / Rosen, Julie (Committee member) / Barrett, The Honors College (Contributor)
Created2012-05
Description
The sole purpose of this innovative thesis is to produce and provide strategic recommendations for one of Arizona's premier Asian Supermarkets, that is, Lee Lee Oriental Supermarket. These strategic recommendations will then be utilized and integrated with Lee Lee's current marketing consultant company's marketing components, by Air Marketing, for Lee Lee. These recommendations will aim to serve four main purposes. These four main purposes will be to (1) create exchanges, which will create, deliver, and communicate value, (2) assist to continue developing the identity of Lee Lee, (3) establish relationships to grow Lee Lee's network, and (4) to help solve customer problems. Through these effective marketing recommendations, this innovative thesis project will assist to increase awareness of the supermarket, increase brand recognition and, ultimately, to assist in further defining the brand and uniqueness of the ethnic retail store.
ContributorsRodriguez, Elindoro Joseph (Author) / Brooks, Dan (Thesis director) / Eaton, John (Committee member) / Truong, Paulina (Committee member) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2013-05