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- Member of: Theses and Dissertations
Description
As digital technology promises immediacy and interactivity in communication, sight and sound in motion graphics has expanded the range of design possibilities in advertising, social networking, and telecommunication beyond the visual realm. The experience of seeing has been greatly enriched by sound as visual solutions become dynamic and multi-dimensional. The ability to record and transfer sight and sound with new media has granted the designer more control in manipulating a viewer's experience of time and space. This control allows time-based form to become the foundation that establishes many interactive, multisensory and interdisciplinary applications. Is conventional design theory for print media adequate to effectively approach time-based form? If not, what is the core element that is required to balance the static and dynamic aspects of time in new media? Should time-related theories and methodologies from other disciplines be adopted into our design principles? If so, how would this knowledge be integrated? How can this experience in time be effectively transferred to paper? Unless the role of the time dimension in sight is operationally deconstructed and retained with sound, it is very challenging to control the design in this fugitive form. Time activation refers to how time and the perception of time can be manipulated for design and communication purposes. Sound, as a shortcut to the active time design element, not only encapsulates the structure of its "invisible" time-based form, but also makes changes in time conspicuously measurable and comparable. Two experiments reflect the influence of sound on imagery, a slideshow and video, as well as how the dynamics in time are represented across all design media. A cyclical time-based model is established to reconnect the conventional design principles learned in print media with time-based media. This knowledge helps expand static images to motion and encapsulate motion in stasis. The findings provide creative methods for approaching visualization, interactivity, and design education.
ContributorsCheung, Hoi Yan Patrick (Author) / Giard, Jacques (Thesis advisor) / Sanft, Alfred C (Committee member) / Aisling, Kelliher (Committee member) / Arizona State University (Publisher)
Created2011
Description
This research study examines the interaction between youth queer narratives and young people through examining my core research question, How do young people engage, interpret, and respond to queer narratives? Applying a feminist narrative analysis to examine the qualitative data, I propose a methodological research shift where the voices of youth are valued as content experts; an artistic shift that moves content-creation away from a top down traditional media model and towards a youth-centered new media approach for art making; an aesthetic shift away from over-used stereotypes, tropes, and stale representations and instead innovate to represent intersectional, spectrum-based diversity of the LGBTQ+ experience.
This qualitative research study utilizes questionnaires, focus groups, and case study interviews, to engage adolescent perceptions of queer narratives. The youth, ranging in ages from 15 to 18 years old and living in the Phoenix, Arizona metro area, explore and examine LGBTQ+ themes, characters, plots in traditional and new media.
My dissertation examines youth interactions with queer narratives through three chapters. These address themes of: character, identity, and representation; plot and the search for accuracy; and the symbiotic exchange between narrative and community. Throughout the dissertation, young people analyze narratives, reflect on their own lives, and envision the future of youth queer narrative. The youth describe a move away from traditional media and towards new media platforms with user-created content, social network interaction, and the sharing of common experiences with peers. Finally, I examine the implications of both the research findings and the methodology on the future of youth-engaged qualitative research, as well as the performing arts.
This qualitative research study utilizes questionnaires, focus groups, and case study interviews, to engage adolescent perceptions of queer narratives. The youth, ranging in ages from 15 to 18 years old and living in the Phoenix, Arizona metro area, explore and examine LGBTQ+ themes, characters, plots in traditional and new media.
My dissertation examines youth interactions with queer narratives through three chapters. These address themes of: character, identity, and representation; plot and the search for accuracy; and the symbiotic exchange between narrative and community. Throughout the dissertation, young people analyze narratives, reflect on their own lives, and envision the future of youth queer narrative. The youth describe a move away from traditional media and towards new media platforms with user-created content, social network interaction, and the sharing of common experiences with peers. Finally, I examine the implications of both the research findings and the methodology on the future of youth-engaged qualitative research, as well as the performing arts.
ContributorsWaldron, Andrew (Author) / Etheridge Woodson, Stephani (Thesis advisor) / Hunt, Kristin (Thesis advisor) / Saldana, Johnny (Committee member) / Hughes, Erika (Committee member) / Arizona State University (Publisher)
Created2018
Description
The purpose of this project was to establish a digital and social media presence to support a personal fitness trainer and d�TERRA essential oils wellness advocate in growing her health and wellness businesses. The first portion explores the role of digital and social media tools for health and wellness professionals. It incorporates use of both secondary and primary research methods including focus groups and in-depth interviews. The second portion is a campaign proposal that serves as a creative response to the research and findings of the first portion. The proposal includes recommendations for strategic use of new brand building and social networking tools such as a personal website, Facebook, Twitter, LinkedIn and About.Me pages. It also offers collateral material for brand outreach, social media calendars and a 10-page social media guidebook offering suggestions on how to strategically implement the campaign elements.
ContributorsNichols, Emily Jaye (Author) / Wu, Xu (Thesis director) / Roschke, Kristy (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
Description
Modern technologies have allowed for new ways to tell stories. Specifically, interactive film is a medium that has existed for quite some time, but has never really been a widely used or accepted means of conveying narratives in an engaging and effective way. After reviewing some of the most popular interactive films to date, I sought to create an interactive film that takes some of the most effective tools implemented by these works of art. I ultimately created If: an Interactive Film with the knowledge I gained. If follows a date between a couple and gives a single audience member the ability to choose the way the narrative progresses at key moments in the narrative. Cycling ‘74’s Max object-oriented programming environment facilitates this interactive film through an audio-driven video feedback system.
ContributorsConte, Salvatore Anthony (Author) / Sha, Xin Wei (Thesis director) / Connell, Ellery (Committee member) / Barrett, The Honors College (Contributor) / School of Arts, Media and Engineering (Contributor)
Created2015-05
Description
Even in today's society, we are still unsure of the limitless potentials of digital media. The digital media sector has, without a doubt, increased opportunities in marketing, sales and creativity within the fashion industry. Blogging has become increasingly popular with the efforts of commercializing high fashion. Social media has also revealed new opportunities for upcoming designers to establish themselves within their target audience. The creative uses of e-commerce also show the effectiveness and infinite possibilities digital media offers. With digital media reinventing the fashion industry, we are seeing a direct correlation between the technological advancement of a brand and their market success. Simply put, digital media is the future of the fashion industry. Technological advancements like digital printing and e-commerce tools like mobile purchasing trackers are proving to be the future of the fashion industry. Predictions for digital media in the fashion industry include a more advanced method of e-commerce, the continual usage of creative digital technologies such as holograms in fashion shows, and also the seamless integration of global markets. To gain a better perspective and knowledge of the roles of digital media in the fashion industry, Calypso Lawrence, the Public Relations Manager of fashion designer, Prabal Gurung was interviewed through email. RaeAnn Lukza, the CEO and founder of online retailer, Knee Deep Denim was also interviewed to better understand the development of e-commerce and the incorporation of social media.
ContributorsNa, Jennifer (Author) / Cheong, Pauline (Thesis director) / Gray, Nancy (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / Department of Marketing (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2015-05
Description
The YouTube Celebrity examines some of the top YouTube channels and their common methods of creation and communication. In this project I created and posted several videos and blogs discussing some common factors of success, using real world examples and the theory behind the medium and the people. I argue that successful YouTubers use a deliberate presentation as an amateur creator in order to gain authenticity. I use my experimental creation of videos and digital discussion of these ideas to develop my argument as well as applicable literature from relevant fields.
ContributorsRiley, Megan Nicole (Author) / Halavais, Alexander (Thesis director) / Scott, Suzanne (Committee member) / Barrett, The Honors College (Contributor) / School of Letters and Sciences (Contributor) / School of Politics and Global Studies (Contributor)
Created2014-05
Description
Dating violence is a significant social issue among U.S. teens. As digital media (social media and mobile phone) use increases, scholars and practitioners become more concerned about these media being used for abuse in dating relationships. A pattern of abusive digital media behaviors meant to pressure, coerce, threaten or harass a dating partner, termed "digital dating abuse" (DDA), is a common form of dating violence and the subject of an emerging literature on how teens use digital media in their relationships. The current study sought to understand how teens conceptualize their worst experiences of DDA and how they respond to these experiences. A sample of 262 high school students completed an online survey including open-ended questions about their "worst digital dating abuse" experiences. Content analyses of these open-ended responses found that Public Insults, General Insults, Violations of Privacy, Rumors, Break-Ups, and Pressure for Sex/Sexual Photos were the most common form of Worst DDA reported. Girls were more likely than boys to cry or be upset in response to these experiences. Teens were more likely to tell their peers than trusted adults about their Worst DDA experiences. These results can inform prevention and intervention of youth experiences of DDA.
ContributorsConn, Kourtney Morgan (Author) / Reed, Lauren (Thesis director) / Messing, Jill (Committee member) / School of Social Work (Contributor) / Barrett, The Honors College (Contributor)
Created2018-12
Description
Abstract
Throughout my paper, I will discuss a few individuals from two different marketing industries, print and digital media, who chose to market themselves as ‘bossy’; people who gained momentum from a stand still by asserting themselves into seemingly untouchable opportunities, including RJ Orr, VP of Sales at bluemedia inc, and Jeff Herzog, Founder and CEO of ZOG Digital Media and Founder and former CEO of iCrossing. Through my study of these individuals, I will identify several leadership
qualities that have aided them in their journeys to success, and then discuss the ways I have started to incorporate the characteristics into my own life as I begin my own career path.I will demonstrate that momentum in the marketing world is gained not by being in the right place at the right time, instead, it is ga ined by ensuring you are in the right place, and by making it the right time. Effective leaders in marketing must forge new opportunities for themselves while committing to the things that they are passionate about. They must remain teachable and steer clear of being a prisoner of their own experiences through comfort with status quo. Service and initiative are critical keys to upward mobility, and leaders must harness the ability to connect with the people they
work with and understand that sometimes their “right way” might not be the only right way. In order to reach the optimum level of innovation, the company will always need to be reaching forward, moving its feet, and racing towards success through creating opportunities from places that seem inopportune.
Throughout my paper, I will discuss a few individuals from two different marketing industries, print and digital media, who chose to market themselves as ‘bossy’; people who gained momentum from a stand still by asserting themselves into seemingly untouchable opportunities, including RJ Orr, VP of Sales at bluemedia inc, and Jeff Herzog, Founder and CEO of ZOG Digital Media and Founder and former CEO of iCrossing. Through my study of these individuals, I will identify several leadership
qualities that have aided them in their journeys to success, and then discuss the ways I have started to incorporate the characteristics into my own life as I begin my own career path.I will demonstrate that momentum in the marketing world is gained not by being in the right place at the right time, instead, it is ga ined by ensuring you are in the right place, and by making it the right time. Effective leaders in marketing must forge new opportunities for themselves while committing to the things that they are passionate about. They must remain teachable and steer clear of being a prisoner of their own experiences through comfort with status quo. Service and initiative are critical keys to upward mobility, and leaders must harness the ability to connect with the people they
work with and understand that sometimes their “right way” might not be the only right way. In order to reach the optimum level of innovation, the company will always need to be reaching forward, moving its feet, and racing towards success through creating opportunities from places that seem inopportune.
ContributorsSwift, Abigail (Author) / Eaton, John (Thesis director) / McIntosh, Daniel (Committee member) / Barrett, The Honors College (Contributor)
Created2016-12
Description
“Digital Shakespeares” is a study of the ways that Shakespearean theaters and festivals are incorporating digital media into their marketing and performance practices at the beginning of the twenty-first century. The project integrates Shakespeare studies, performance studies, and digital media and internet studies to explore how digital media are integral to the practices of four North American and British Shakespearean performance institutions: the Oregon Shakespeare Festival, the Royal Shakespeare Company, Shakespeare’s Globe, and the Stratford (Canada) Festival. Through an analysis of their performance and marketing practices, I argue that digital media present an opportunity to reevaluate concepts of performance and relevance, and explore the implications such reevaluations have on the future of Shakespearean performance. The project addresses institutions’ digital media practices through the lens of four concepts—access, marketing, education, and performance—to conclude that theaters and festivals are finding it necessary to adopt practices from multiple media to stay viable in today’s online attention economy. The first chapter considers the issue of access, exploring the influence of social media on audience-institution interactions as theaters and festivals establish online presences on sites like Facebook, Twitter, and Pinterest. Chapter two argues that theaters and festivals incorporate digital media into their outreach through poaching the practices of other media and cultural institutions as they strive to become relevant to their online audiences by appealing through the newness of digital media. Chapter three focuses on two digital educational outreach programs, the Globe’s Playing Shakespeare and the RSC’s Young Shakespeare Nation, to understand how each institution seeks to employ digital media to make their educational audiences life-long lovers of Shakespearean performance. Throughout the final chapter, I analyze potential models for incorporating digital media into Shakespearean performance, both in performances that bring digital media onto the stage and in performances that use social media as the platform for dramatic performance. Ultimately, I argue digital media have become an integral part of the practices Shakespearean performance institutions use to establish and sustain their cultural relevance with modern audiences, while raising questions regarding the implications of those practices in an increasingly globalized world.
ContributorsWay, Geoffrey (Author) / Thompson, Ayanna (Thesis advisor) / Lehmann, Courtney (Committee member) / Ryner, Bradley (Committee member) / Fox, Cora (Committee member) / Arizona State University (Publisher)
Created2016
Description
There is currently a proliferation of images of transgender youth in popular discourse, many of which reflect the threat to capitalist heteronormativity that transgender young people pose to contemporary U.S. society. This veritable explosion in media visibility of transgender youth must be critically examined. This dissertation explores media economies of transgender youth visibility by examining media and self-represented narratives by and about transgender young people in contemporary U.S. popular discourse to uncover where, and how, certain young transgender bodies become endowed with value in the service of the neoliberal multicultural U.S. nation-state. As normative transgender youth become increasingly visible as signifiers of the progress of the tolerant U.S. nation, transgender youth who are positioned further from the intelligible field of U.S. citizenship are erased.
Utilizing frameworks from critical transgender studies, youth studies, and media studies, this project illustrates how value is distributed, and at the expense of whom this process of assigning value occurs, in media economies of transgender youth visibility. Discursive analyses of online self-representations, as well as of online representations of media narratives, facilitate this investigation into how transgender youth negotiate the terms of those narratives circulating about them in U.S. contemporary media. This project demonstrates that increases in visibility do not always translate into political power; at best, they distract from the need for political interventions for marginalized groups, and at worst, they erase those stories already far from view in popular discourse: of non-normative transgender youth who are already positioned outside the realm of intelligibility to a national body structured by a heteronormative binary gender system.
Utilizing frameworks from critical transgender studies, youth studies, and media studies, this project illustrates how value is distributed, and at the expense of whom this process of assigning value occurs, in media economies of transgender youth visibility. Discursive analyses of online self-representations, as well as of online representations of media narratives, facilitate this investigation into how transgender youth negotiate the terms of those narratives circulating about them in U.S. contemporary media. This project demonstrates that increases in visibility do not always translate into political power; at best, they distract from the need for political interventions for marginalized groups, and at worst, they erase those stories already far from view in popular discourse: of non-normative transgender youth who are already positioned outside the realm of intelligibility to a national body structured by a heteronormative binary gender system.
ContributorsReinke, Rachel Anne (Author) / Switzer, Heather D. (Thesis advisor) / Aizura, Aren (Committee member) / Anderson, Lisa (Committee member) / Himberg, Julia (Committee member) / Arizona State University (Publisher)
Created2016