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Throughout my paper, I will discuss a few individuals from two different marketing industries, print and digital media, who chose to market themselves as ‘bossy’; people who gained momentum from a stand still by asserting themselves into seemingly untouchable opportunities, including RJ Orr, VP of Sales at bluemedia inc, and Jeff Herzog, Founder and CEO of ZOG Digital Media and Founder and former CEO of iCrossing. Through my study of these individuals, I will identify several leadership
qualities that have aided them in their journeys to success, and then discuss the ways I have started to incorporate the characteristics into my own life as I begin my own career path.I will demonstrate that momentum in the marketing world is gained not by being in the right place at the right time, instead, it is ga ined by ensuring you are in the right place, and by making it the right time. Effective leaders in marketing must forge new opportunities for themselves while committing to the things that they are passionate about. They must remain teachable and steer clear of being a prisoner of their own experiences through comfort with status quo. Service and initiative are critical keys to upward mobility, and leaders must harness the ability to connect with the people they
work with and understand that sometimes their “right way” might not be the only right way. In order to reach the optimum level of innovation, the company will always need to be reaching forward, moving its feet, and racing towards success through creating opportunities from places that seem inopportune.
On January 5, 2020, the World Health Organization (WHO) reported on the outbreak of pneumonia of unknown cause in Wuhan, China. Two weeks later, a 35-year-old Washington resident checked into a local urgent care clinic with a 4-day cough and fever. Laboratory testing would confirm this individual as the first case of the novel coronavirus in the U.S., and on January 20, 2020, the Center for Disease Control (CDC) reported this case to the public. In the days and weeks to follow, Twitter, a social media platform with 450 million active monthly users as of 2020, provided many American residents the opportunity to share their thoughts on the developing pandemic online. Social media sites like Twitter are a prominent source of discourse surrounding contemporary political issues, allowing for direct communication between users in real-time. As more population centers around the world gain access to the internet, most democratic discussion, both nationally and internationally, will take place in online spaces. The activity of elected officials as private citizens in these online spaces is often overlooked. I find the ability of publics—which philosopher John Dewey defines as groups of people with shared needs—to communicate effectively and monitor the interests of political elites online to be lacking. To best align the interests of officials and citizens, and achieve transparency between publics and elected officials, we need an efficient way to measure and record these interests. Through this thesis, I found that natural language processing methods like sentiment analyses can provide an effective means of gauging the attitudes of politicians towards contemporary issues.