Matching Items (14)

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Translating Sustainable Values

Description

The composition of this project can be described as half responsive digital media composition and half social experiment. It is built for the seven screen display of the Decision Theater

The composition of this project can be described as half responsive digital media composition and half social experiment. It is built for the seven screen display of the Decision Theater and utilizes a combination of digital media and creative software tools along with sensor technology to create a media environment that responds to real time physical feedback from participants. The experience uses different desired interactions or “levels” to examine the tension between Shalom Schwartz’ three sets of bipolar cultural values represented in his theory on cultural value orientation. Cultural values are significant drivers of human behavior that change throughout time, however rarely does society name and define these dominant forces outright. This project aims to expose people to consider these forces through interactive discovery and game play. The installation’s primary user input is based on movement and physical interaction and includes visual rewards for desired forms of cooperative engagement. Sustainability science and research often cites education and communication initiatives as the next actionable steps towards a sustainable solution. Art and design are two fields that are uniquely suited for completing this next step, because they both regularly examine, critique, create, and comment as a part of shaping culture and encourage reflexive thinking about our norms and values. The design process included interdisciplinary engagement which is detailed alongside project outcomes, theoretical ties to sustainability, symbolic representations, and observations of user experiences. It may be considered a pilot test of the potential for creative and interactive digital art platforms to allow for the exploration of cultural values and connections to sustainability. This ability to reflect and consider the assumptions that may be engrained within cultural value orientation is fundamentally important to the wider recognition of the cultural shifts needed to create a sustainable future.

Contributors

Agent

Created

Date Created
  • 2017-03-23

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"I Still Think About It: " Teens' Worst Experiences of Digital Dating Abuse

Description

Dating violence is a significant social issue among U.S. teens. As digital media (social media and mobile phone) use increases, scholars and practitioners become more concerned about these media being

Dating violence is a significant social issue among U.S. teens. As digital media (social media and mobile phone) use increases, scholars and practitioners become more concerned about these media being used for abuse in dating relationships. A pattern of abusive digital media behaviors meant to pressure, coerce, threaten or harass a dating partner, termed "digital dating abuse" (DDA), is a common form of dating violence and the subject of an emerging literature on how teens use digital media in their relationships. The current study sought to understand how teens conceptualize their worst experiences of DDA and how they respond to these experiences. A sample of 262 high school students completed an online survey including open-ended questions about their "worst digital dating abuse" experiences. Content analyses of these open-ended responses found that Public Insults, General Insults, Violations of Privacy, Rumors, Break-Ups, and Pressure for Sex/Sexual Photos were the most common form of Worst DDA reported. Girls were more likely than boys to cry or be upset in response to these experiences. Teens were more likely to tell their peers than trusted adults about their Worst DDA experiences. These results can inform prevention and intervention of youth experiences of DDA.

Contributors

Agent

Created

Date Created
  • 2018-12

The YouTube Celebrity: Common Factors of Successful YouTuber Channels

Description

The YouTube Celebrity examines some of the top YouTube channels and their common methods of creation and communication. In this project I created and posted several videos and blogs discussing

The YouTube Celebrity examines some of the top YouTube channels and their common methods of creation and communication. In this project I created and posted several videos and blogs discussing some common factors of success, using real world examples and the theory behind the medium and the people. I argue that successful YouTubers use a deliberate presentation as an amateur creator in order to gain authenticity. I use my experimental creation of videos and digital discussion of these ideas to develop my argument as well as applicable literature from relevant fields.

Contributors

Agent

Created

Date Created
  • 2014-05

Right Place at the Right Time: A Marketer's Dilemma

Description

Abstract
Throughout my paper, I will discuss a few individuals from two different marketing industries, print and digital media, who chose to market themselves as ‘bossy’; people who gained momentum

Abstract
Throughout my paper, I will discuss a few individuals from two different marketing industries, print and digital media, who chose to market themselves as ‘bossy’; people who gained momentum from a stand still by asserting themselves into seemingly untouchable opportunities, including RJ Orr, VP of Sales at bluemedia inc, and Jeff Herzog, Founder and CEO of ZOG Digital Media and Founder and former CEO of iCrossing. Through my study of these individuals, I will identify several leadership
qualities that have aided them in their journeys to success, and then discuss the ways I have started to incorporate the characteristics into my own life as I begin my own career path.I will demonstrate that momentum in the marketing world is gained not by being in the right place at the right time, instead, it is ga ined by ensuring you are in the right place, and by making it the right time. Effective leaders in marketing must forge new opportunities for themselves while committing to the things that they are passionate about. They must remain teachable and steer clear of being a prisoner of their own experiences through comfort with status quo. Service and initiative are critical keys to upward mobility, and leaders must harness the ability to connect with the people they
work with and understand that sometimes their “right way” might not be the only right way. In order to reach the optimum level of innovation, the company will always need to be reaching forward, moving its feet, and racing towards success through creating opportunities from places that seem inopportune.

Contributors

Agent

Created

Date Created
  • 2016-12

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Training a Personal Brand

Description

The purpose of this project was to establish a digital and social media presence to support a personal fitness trainer and d�TERRA essential oils wellness advocate in growing her health

The purpose of this project was to establish a digital and social media presence to support a personal fitness trainer and d�TERRA essential oils wellness advocate in growing her health and wellness businesses. The first portion explores the role of digital and social media tools for health and wellness professionals. It incorporates use of both secondary and primary research methods including focus groups and in-depth interviews. The second portion is a campaign proposal that serves as a creative response to the research and findings of the first portion. The proposal includes recommendations for strategic use of new brand building and social networking tools such as a personal website, Facebook, Twitter, LinkedIn and About.Me pages. It also offers collateral material for brand outreach, social media calendars and a 10-page social media guidebook offering suggestions on how to strategically implement the campaign elements.

Contributors

Agent

Created

Date Created
  • 2015-05

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IF: an Interactive Film

Description

Modern technologies have allowed for new ways to tell stories. Specifically, interactive film is a medium that has existed for quite some time, but has never really been a widely

Modern technologies have allowed for new ways to tell stories. Specifically, interactive film is a medium that has existed for quite some time, but has never really been a widely used or accepted means of conveying narratives in an engaging and effective way. After reviewing some of the most popular interactive films to date, I sought to create an interactive film that takes some of the most effective tools implemented by these works of art. I ultimately created If: an Interactive Film with the knowledge I gained. If follows a date between a couple and gives a single audience member the ability to choose the way the narrative progresses at key moments in the narrative. Cycling ‘74’s Max object-oriented programming environment facilitates this interactive film through an audio-driven video feedback system.

Contributors

Agent

Created

Date Created
  • 2015-05

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Anticipatory Gaming: Informing the Anticipatory Governance Process through Digital Media

Description

Science fiction themed video games, specifically Role Playing Games (RPGs) like Deus Ex: Human Revolution (DX:HR), that focus on an emerging technology, contain features that help to better inform anticipatory

Science fiction themed video games, specifically Role Playing Games (RPGs) like Deus Ex: Human Revolution (DX:HR), that focus on an emerging technology, contain features that help to better inform anticipatory governance. In a game like DX:HR, players vicariously experience human-enhancement technology and its societal effects through their in-game character. Acting as the character, the player explores the topic of human-enhancement technology in various ways, including dialogue with non-player characters (NPCs) and decisions that directly affect the game's world. Because Deus Ex: Human Revolution and games similar to it, allow players to explore and think about the technology itself, the stances on it, and its potential societal effects, they facilitate the anticipatory governance process. In this paper I postulate a theory of anticipatory gaming, which asserts that video games inform the anticipatory governance process for an emerging technology. To demonstrate this theory I examine the parts of the anticipatory governance process and demonstrate RPG's ability to inform it, through a case study of Deus Ex: Human Revolution.

Contributors

Agent

Created

Date Created
  • 2013-05

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Digital Media in the Fashion Industry

Description

Even in today's society, we are still unsure of the limitless potentials of digital media. The digital media sector has, without a doubt, increased opportunities in marketing, sales and creativity

Even in today's society, we are still unsure of the limitless potentials of digital media. The digital media sector has, without a doubt, increased opportunities in marketing, sales and creativity within the fashion industry. Blogging has become increasingly popular with the efforts of commercializing high fashion. Social media has also revealed new opportunities for upcoming designers to establish themselves within their target audience. The creative uses of e-commerce also show the effectiveness and infinite possibilities digital media offers. With digital media reinventing the fashion industry, we are seeing a direct correlation between the technological advancement of a brand and their market success. Simply put, digital media is the future of the fashion industry. Technological advancements like digital printing and e-commerce tools like mobile purchasing trackers are proving to be the future of the fashion industry. Predictions for digital media in the fashion industry include a more advanced method of e-commerce, the continual usage of creative digital technologies such as holograms in fashion shows, and also the seamless integration of global markets. To gain a better perspective and knowledge of the roles of digital media in the fashion industry, Calypso Lawrence, the Public Relations Manager of fashion designer, Prabal Gurung was interviewed through email. RaeAnn Lukza, the CEO and founder of online retailer, Knee Deep Denim was also interviewed to better understand the development of e-commerce and the incorporation of social media.

Contributors

Agent

Created

Date Created
  • 2015-05

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Digital Media Analytics: Towards an Understanding of Content Design and Social Media Promotion

Description

Digital media refers to any form of media which depends on electronic devices for its creation, distribution, view, and storage. Digital media analytics involves qualitative and quantitative analysis from the

Digital media refers to any form of media which depends on electronic devices for its creation, distribution, view, and storage. Digital media analytics involves qualitative and quantitative analysis from the business to understand users’ behaviors. This technique brings disruptive changes to many industries and its path of economic disruption is getting wider and wider. Under the context of the increasingly popular digital media market, this dissertation investigates what are the best content delivery strategy and the new cultural phenomenon: Internet Water Army. The first essay proposes a theory-guided computational approach that consolidates distinct data sources spanning unstructured text, image, and video data, systematically measures modes of persuasion, and unveils the multimedia content design strategies for crowdfunding projects. The second essay studies whether using the Internet Water Army helps sales and under what conditions it helps. This study finds that the Internet water army helps product sales at both post-level and fans-level. The effect is largely reflected by changing the number of emotional fans. Furthermore, the earlier to purchase the water armies, more haters, likers, and neutral fans it can attract. The last essay builds a game model to study the trade- off between honestly promoting the product according to their evaluation and catering to the consumer’s prior belief on the product quality to stay on the market as long as possible. It provides insights on the optimum usage of promotion on social media and demonstrate how conventional wisdom about negative reviews will hurt business may be misleading in the presence of social media. These three studies jointly contribute to the crowdfunding and social media studies literature by elucidating the content delivery strategy, and the impact and purchasing strategy of the Internet Water Army.

Contributors

Agent

Created

Date Created
  • 2020

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Getting to be seen: visibility as erasure in media economies of transgender youth

Description

There is currently a proliferation of images of transgender youth in popular discourse, many of which reflect the threat to capitalist heteronormativity that transgender young people pose to contemporary U.S.

There is currently a proliferation of images of transgender youth in popular discourse, many of which reflect the threat to capitalist heteronormativity that transgender young people pose to contemporary U.S. society. This veritable explosion in media visibility of transgender youth must be critically examined. This dissertation explores media economies of transgender youth visibility by examining media and self-represented narratives by and about transgender young people in contemporary U.S. popular discourse to uncover where, and how, certain young transgender bodies become endowed with value in the service of the neoliberal multicultural U.S. nation-state. As normative transgender youth become increasingly visible as signifiers of the progress of the tolerant U.S. nation, transgender youth who are positioned further from the intelligible field of U.S. citizenship are erased.

Utilizing frameworks from critical transgender studies, youth studies, and media studies, this project illustrates how value is distributed, and at the expense of whom this process of assigning value occurs, in media economies of transgender youth visibility. Discursive analyses of online self-representations, as well as of online representations of media narratives, facilitate this investigation into how transgender youth negotiate the terms of those narratives circulating about them in U.S. contemporary media. This project demonstrates that increases in visibility do not always translate into political power; at best, they distract from the need for political interventions for marginalized groups, and at worst, they erase those stories already far from view in popular discourse: of non-normative transgender youth who are already positioned outside the realm of intelligibility to a national body structured by a heteronormative binary gender system.

Contributors

Agent

Created

Date Created
  • 2016