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The purpose of this research project is to develop a recommendation for Company X on the strategies it should use to enter a new market. This was done through the compilation and interpretation of data from the company and the construction of a financial model capable of analyzing our different

The purpose of this research project is to develop a recommendation for Company X on the strategies it should use to enter a new market. This was done through the compilation and interpretation of data from the company and the construction of a financial model capable of analyzing our different proposed strategies. Company X is a leading producer of silicon chips which seeks to remain one of the leading forces in new technologies. Currently Company X wants to assess the value and risks associated with introducing a new packaging technology (FO-WLP) into their products either by developing the technology in-house or outsourcing production. The first portion of the research consisted mostly of gathering the necessary business acumen to be able to to fully understand our research findings. Market research was conducted to discover what competitors exist and what inputs should be included for the model with help from employees at Company X. The research then proceeded with the identification of three possible strategies and construction of financial models to analyze these options. Using the results from our analysis we were able to develop our recommendation for Company X and lay out the next steps which the Company needs to take before investing in the new technology.
ContributorsRubenzer, Jack (Co-author) / Galaviz, Roberto (Co-author) / Mariani, Stephanie (Co-author) / Mecinas, Freddy (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Mike (Committee member) / Department of Finance (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor) / T. Denny Sanford School of Social and Family Dynamics (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
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Description
Smartphones have become an integral component of lifestyles worldwide, acting as mobile computers capable of life organization. They remain the most quickly cycled consumer electronic, owned for no more than 3 years on average. Individuals continue to upgrade their smartphones quickly, stemming from the desire for more power and better

Smartphones have become an integral component of lifestyles worldwide, acting as mobile computers capable of life organization. They remain the most quickly cycled consumer electronic, owned for no more than 3 years on average. Individuals continue to upgrade their smartphones quickly, stemming from the desire for more power and better features. In 2016, there were 1.15 billion smartphone upgrades, resulting in a growing used smartphone market valued at \$18 billion. Individuals continue to invest time and effort to sell their smartphone, receiving payment of less than market value. In regards to value-minded users with solidified schedules, I created Trusted Trade-in. This startup provides the bustling middle class with the ability to upgrade their smartphone in an efficient and valuable manner. Compared to current solutions, Trusted Trade-in offers an all-in-one upgrade system. The creation of this startup involved the complete creation of a business model in addition to the coding of a responsive website. An online-based business, customers will be able to visit the Trusted Trade-in website and be given the options to trade-in or trade-up. Competing against Craigslist, eBay and Verizon, Trusted Trade-in features a combined smartphone resale and upgrade process. If the decision is made to trade-in, the customer will be quoted for their current smartphone according to specific physical criteria. The trade-up option will request the same information from the customer and allow them to select a new model for their upgrade. This exciting and innovative marketplace will completely transform the way people upgrade their smartphones through financial and time-based savings.
ContributorsWoods, Quintin Delane (Author) / Sebold, Brent (Thesis director) / Lin, Elva S. Y. (Committee member) / Harrington Bioengineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
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Description
Both technological and scientific fields continue to revolutionize in a similar fashion; however, a major difference is that high-tech corporations have found models to continue progressions while still keeping product costs low. The main objective was to identify which, if any, components of certain technological models could be used with

Both technological and scientific fields continue to revolutionize in a similar fashion; however, a major difference is that high-tech corporations have found models to continue progressions while still keeping product costs low. The main objective was to identify which, if any, components of certain technological models could be used with the vaccine and pharmaceutical markets to significantly lower their costs. Smartphones and computers were the two main items investigated while the two main items from the scientific standpoint were vaccines and pharmaceuticals. One concept had the ability to conceivably decrease the costs of vaccines and drugs and that was "market competition". If the United States were able to allow competition within the vaccine and drug companies, it would allow for the product prices to be best affected. It would only take a few small companies to generate generic versions of the drugs and decrease the prices. It would force the larger competition to most likely decrease their prices. Furthermore, the PC companies use a cumulative density function (CDF) to effectively divide their price setting in each product cycle. It was predicted that if this CDF model were applied to the vaccine and drug markets, the prices would no longer have to be extreme. The corporations would be able to set the highest price for the wealthiest consumers and then slowly begin to decrease the costs for the middle and lower class. Unfortunately, the problem within the vaccine and pharmaceutical markets was not the lack of innovation or business models. The problem lied with their liberty to choose product costs due to poor U.S. government regulations.
ContributorsCalderon, Gerardo (Author) / Johnston, Stephen (Thesis director) / Diehnelt, Chris (Committee member) / School of Molecular Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
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Media and technology are integral parts of today’s society. Unlike in the past, most adults in the United States now have access to the internet via their own personal devices. Technology’s popularity does not stop with adults. The children of this generation are extremely knowledgeable when it comes to media

Media and technology are integral parts of today’s society. Unlike in the past, most adults in the United States now have access to the internet via their own personal devices. Technology’s popularity does not stop with adults. The children of this generation are extremely knowledgeable when it comes to media and technology and are exposed to it at a very young age. This paper analyzes the effect that this exposure is having on early childhood development. The research shows that there are several benefits to children using technology at a young age. Some of these benefits include increased learning opportunities, preparation for future careers, and support for children with disabilities. However, there are also several challenges that technology can cause. Some of these challenges include increased violence, exposure to inappropriate content, sleep issues, and an increased chance of obesity. In addition to this paper, a resource website titled Toddlers and Technology was created. The purpose of this website is to give parents insight into the information that is available in regards to technology and child development. The website includes the benefits and challenges of children using technology, recommendations on how parents can combat the challenges, and a list of 10 educational apps for early childhood development.
Keywords: children, technology, media, apps, families
ContributorsCave, Mckenna Ann (Author) / Farrand, Kathleen (Thesis director) / Boozer, April (Committee member) / Division of Teacher Preparation (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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We gathered and analyzed key data from a wide-range of competitors in the foundry, fabless, and Integrated design manufacturing business. After detecting a downward trend in the return of invested capital (ROIC) and higher capital intensity of Company X, we searched for alternatives to turn this around. We conclude that,

We gathered and analyzed key data from a wide-range of competitors in the foundry, fabless, and Integrated design manufacturing business. After detecting a downward trend in the return of invested capital (ROIC) and higher capital intensity of Company X, we searched for alternatives to turn this around. We conclude that, to decrease the net PPE of Company X, a sale-leaseback transaction would help Company X reduce their balance sheet and provided financing to advance their manufacturing capabilities.
ContributorsBhat, Arjun Khandige (Co-author) / Brock, Ethan (Co-author) / Gamperl, Max (Co-author) / Gupta, Viraj (Co-author) / Macha, Sanketh (Co-author) / Simonson, Mark (Thesis director) / Duran, Juan Carlos (Committee member) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Description
In the age of social media, the 24-hour news cycle, and an overwhelming pressure to become "successful," there is a marked lack of personal connection within communities and a constant state of stress and overwork. This constant state of stress then builds into anxiety, as there are few public resources

In the age of social media, the 24-hour news cycle, and an overwhelming pressure to become "successful," there is a marked lack of personal connection within communities and a constant state of stress and overwork. This constant state of stress then builds into anxiety, as there are few public resources for mental reprieve. The World Health Organization reports that anxiety disorders are the most common mental disorders worldwide, begging the question as to how they can be addressed most effectively worldwide. As design is implicit within any environment that provides for mental wellness, it must be carefully curated to provide not only the physical necessities, but speak for something beyond explanation- a sense of mental refuge and comfort. Using the concept of mindfulness, architecture has the power to force users to truly be present in the experience, activating space to become a mental refuge rather than a passive infrastructure.
ContributorsDickson, Cassandra (Author) / Horton, Philip (Thesis director) / Heywood, William (Committee member) / Hejduk, Renata (Committee member) / The Design School (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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The study looks deep into how traveling to new destinations allows individuals to explore new cultures, escape from their everyday routine and have an opportunity to grow and become a more open minded individual. The millennial generation is a group that has distinguished themselves from any other generation that came

The study looks deep into how traveling to new destinations allows individuals to explore new cultures, escape from their everyday routine and have an opportunity to grow and become a more open minded individual. The millennial generation is a group that has distinguished themselves from any other generation that came before them as they are changing the direction in which industries operate on every level. Millennial women are slowly causing a significant impact in the tourism industry as they are becoming the leading market share holders for hosting Airbnb's and have a growing trend for traveling on their own. Due to the increase of trends of solo female travelers, there is a demand for a new innovative product that encompasses all the needs and wants of women that are exploring on their own. Compass, the app, could be the ideal product that would help connect independent female travelers that want to have a personalized experience in a new destination. The app would consider the mainstream concerns of female solo travels such as safety, recommendations and reviews as the algorithms would match the women who are most compatible with each other. This paper will discuss the study that was conducted to gather data from millennial women at Arizona State University to determine whether or not there is a demand for an app such as Compass. In order to collect data, a survey was distributed through a Google form that utilized multiple question formats. The results of the study suggest there is a demand for the app as the millennial women average a high likelihood to use the app if it were to become a viable product. Compass could open the doors for a new niche market within the tourism industry that could eventually expand and change the way traveling for leisure occurs in the fast-paced world.
ContributorsLizcano Hernandez, Diana (Author) / Goodman, Rebekka (Thesis director) / Jordan, Evan (Committee member) / McWilliams, Claire (Committee member) / Thunderbird School of Global Management (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
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Description
The direction of artificial intelligence is one of the most important and popular topics of technological development. Both experts and the average person agree AI will continue to play a massive role in virtually all industries. Despite this shared belief, AI has continued to progress at a limited rate, limited

The direction of artificial intelligence is one of the most important and popular topics of technological development. Both experts and the average person agree AI will continue to play a massive role in virtually all industries. Despite this shared belief, AI has continued to progress at a limited rate, limited by conventional schools of thought and mathematical approaches. In order for truly intelligent technology to exist, one must succeed in modeling the human brain as a system, not its functionalities. Conventional AI attempts to account for all the variables and permutations of a given situation rather than creating a closed system that can implicitly utilize data to form completely unique conclusions without human intervention. By bridging the gap between mathematics, biology, and neurology, Igni will become the world's first hyper intelligent artificial intelligence system. In order to understand Igni, one must first understand the progression of conventional AI and its limitations. Then they can understanding the major components of Igni and how this technology overcomes conventional limitations in its journey to revolutionize most industries.
ContributorsYu, Vince Winghang (Co-author) / Patel, Ishan (Co-author) / Dawson, Gregory (Thesis director) / Garverick, Michael (Committee member) / Department of Finance (Contributor) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2018-12
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Technology is everywhere. It touches every industry and nearly every aspect of our lives. It is paving the way to exciting innovations, solving long-standing problems, and helping us as humans learn at a faster rate than ever before. The Tech Industry is booming, generating an ever-increasing amount of jobs within

Technology is everywhere. It touches every industry and nearly every aspect of our lives. It is paving the way to exciting innovations, solving long-standing problems, and helping us as humans learn at a faster rate than ever before. The Tech Industry is booming, generating an ever-increasing amount of jobs within the workforce. The number of women filling these new jobs, however, has remained static – if not declined. As a female student studying Computer Information Systems, this fact has concerned me for some time and propelled me to dig deeper and get to the root of the problem. It has been no secret that there is a lack of gender equality within the technology industry. Silicon Valley – the tech hub of the United States – has time and again been accused of creating an overwhelming sense of “bro culture”. The numbers are staggeringly obvious – women are entering into the industry at a lower rate than men, women are leaving the industry at a higher rate than men, and women are not being advanced within technology-based careers at the same rate as men. My objective with this creative project was to go beyond the numbers and to understand why this gender gap is still prevalent within the industry and, more importantly, what can be done to shrink the gap. As such, I decided to put faces to the numbers by creating a documentary in which I interviewed eight diverse female professionals with varying backgrounds that are in different stages within their careers in the technology industry. I was able to get real and raw opinions, ideas, and advice from these knowledgeable women to construct my responses to these complex issues. This paper has been structured to outline and analyze the ideas and concepts generated from my interviews of these women.
ContributorsFarias, Isabella Maria (Author) / Moser, Kathleen (Thesis director) / Scott, Kimberly (Committee member) / Department of Information Systems (Contributor) / WPC Graduate Programs (Contributor) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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This thesis explores the current relationship between high fashion and the advancements and changes in technology that have catapulted the industry into a potentially dangerous level. It is simple for one to identify fashion as a booming industry; however, upon further inquiry, it becomes clear that the pace of the

This thesis explores the current relationship between high fashion and the advancements and changes in technology that have catapulted the industry into a potentially dangerous level. It is simple for one to identify fashion as a booming industry; however, upon further inquiry, it becomes clear that the pace of the fashion industry is unsustainable as the demands and expectations that the current consumer has for high fashion brands grow unproportional with the standard rate of the industry. In 2016, the fashion industry reached $2.4 trillion in total value, placing it as the seventh largest economy in the world (Amed, 2016), but these numbers are as fickle as a fashion trend. The fear and talk of the current state of fashion is that this will stagnate and even drop off, due to multiple factors. The shift to the "see now/buy now" platform (CFDA, 2016), a marked reliance on social media "influencers" in order to determine success (Friedman, 2016), and the commercialization of creative directors attributing to the high turnover rate at brands (Prigent, 2016) may lead one to conclude the technology is positively affecting the fashion industry. However, these factors ought lead one to conclude that high fashion is moving at an unsustainable pace, one which will result in long-term detriments to the seemingly unshakable industry and remove high fashion off its current pedestal. Over the past few years, a larger consumer base motivated growth in sales numbers, but in 2016, sales growth was at 2-3% with predictions of stagnation to come for the upcoming years (Amed, 2016). This thesis will look at if the high fashion industry itself has become "trendy" and where the current peak of the industry will lead for the future.
ContributorsGur-Arie, Hannah Esther (Author) / Gray, Nancy (Thesis director) / Ostrom, Amy (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05